Self Publishing School : Learn How To Write A Book And Grow Your Business

In this episode, we are joined by Perry Marshall, a renowned marketing expert and author of the bestselling book "80/20 Sales and Marketing." Perry is widely recognized for his groundbreaking work in web advertising, particularly as the author of the "Ultimate Guide to Google AdWords," which played a pivotal role in shaping the pay-per-click industry. As one of the most sought-after business consultants, Perry has worked across over 300 industries and served as an expert witness for Google AdWords litigation.Perry discusses the transition from self-publishing to traditional publishing, highlighting the benefits of being established as an expert through a published book, despite earning less income. He emphasizes the long-term value of becoming a number one author on platforms like Amazon. While there are trade-offs in the traditional publishing route, there can be compelling reasons to pursue it.Motivated by the desire to share the secret behind his success, Perry wrote the "80/20 Sal