Self Publishing School : Learn How To Write A Book And Grow Your Business

Discover the secrets of crafting a captivating cookbook in this episode featuring special guest JJ Virgin. Join us as we delve into the world of cookbook writing with JJ, an esteemed personality in the fitness industry, a four-time New York Times Bestselling Author, and an accomplished entrepreneur. Her insights and experiences will equip you with the knowledge to embark on your own cookbook writing journey.In this episode, JJ shares her personal journey into book writing, starting with her first book written during her relationship with a screenwriter. While offered a substantial sum by the publisher of Chicken Soup for the Soul, she made the bold decision to self-publish and entered into a contract with her boyfriend that shaped her future endeavors.Her second book, "Six Weeks from Sleeveless to Sexy," led her on a unique publishing journey, where an editor at Simon and Schuster immediately expressed interest upon seeing her book. JJ highlights the differences between traditional and self-publishi

Get ready for a fun and insightful episode as we welcome Bob Burg, a renowned speaker and author of captivating books like "The Go-Giver," "The Go-Giver Series," and "Endless Referrals." Bob shares his secrets on how to turn your book into a series while delivering an uplifting and fulfilling approach to business that is not only emotionally rewarding but financially lucrative.In this engaging conversation, Bob recounts his journey in the speaking industry and how he experienced significant growth after heeding the advice of fellow professional speakers. They suggested that he write a book to take his career to the next level. Bob quickly realized that his book could serve as a proactive tool to sell his services more effectively, efficiently, and consistently.Discover Bob's unique process of contacting professionals and utilizing strategic questions to gauge their interest, needs, and budget. He reveals the power of obtaining permission to send someone your book, as it posi

Join Dave Hollis, a #1 New York Times Best-Selling author and top motivational speaker, in this episode as he shares invaluable insights on how to write a business-based book. Dave, along with his wife Rachel Hollis, co-founded The Hollis Company, a leading inspirational brand dedicated to empowering individuals to make positive and lasting change in their lives. With their media, products, and supportive community, they have transformed countless lives.In this engaging conversation, Dave discusses his journey of scaling his business while venturing into book writing. Despite initial doubts, he embraced the process and now celebrates over four million copies sold. Discover Dave's personal experiences and reflections as he navigated the challenges of authenticity and vulnerability in writing about his struggles and the tools he employed to become a better father and husband.With a candid and honest approach, Dave explores the importance of owning one's story and the difficulty of sharing critical exp

Joining me today is Robert Kiyosaki, the esteemed author of over 18 books, including the renowned finance classic "Rich Dad Poor Dad," which has sold over 40 million copies worldwide.Robert Kiyosaki has transformed the way millions of individuals perceive money, challenging conventional wisdom and empowering them to take control of their financial futures. As an entrepreneur, educator, and investor, he firmly believes in each person's ability to make positive changes and live an abundant life.In this episode, Robert shares his remarkable journey, including the creation of the CashFlow board game, which initially faced rejection from major game companies due to its perceived difficulty. Undeterred, he developed a catalog for the game, titled "Rich Dad Poor Dad," and took the self-publishing route after New York publishers failed to resonate with the book's concepts.Robert opens up about his own struggles, from flunking high school due to writing difficulties to becoming one of the

Join me for an enlightening discussion with Michael Hyatt, former chairman and CEO of a publishing company and current founder and CEO of Michael Hyatt Company. As an Inc. 5,000 company, Michael has extensive experience in the publishing industry, having written and published numerous books. In this episode, we dive into the strategies behind his successful self-publishing endeavors, the sales of his planners and journals, and the behind-the-scenes details of his book launch for "The Vision Driven Leader."Michael believes that books are a powerful tool for networking and expanding his reach. He views books as working for him even while he sleeps. When it comes to advertising, Michael reveals his approach of using Facebook Ads primarily for lead generation rather than direct sales, especially for self-published books. By offering valuable content and encouraging readers to opt-in and purchase the book, he creates a funnel that leads to additional product sales.Listen in to discover how Michael succes

Join me for an engaging conversation with Joey Coleman, an esteemed speaker, teacher, and author of the book "Never Lose a Customer Again."In his book, Joey emphasizes the critical message that to thrive in business and earn the privilege of continued success, we must prioritize taking care of our customers. Focusing on the clients who have joined our business family is key.Recognizing the limitations of reaching only a fraction of the people he wanted to impact through speaking engagements, Joey felt compelled to create a product that would serve a broader audience. His motivation to write a book stemmed from the desire to provide lasting principles to those who may not have the opportunity to hear him speak.During our conversation, Joey and I explore different types of publishers and delve into why he chose to work with a traditional publisher. We highlight the importance of clarifying your objectives and understanding what you wish to achieve with your book before selecting a publishing route. Ad

Join me for an enlightening conversation with Joey Coleman, a renowned speaker, teacher, and author of the book "Never Lose a Customer Again." In this episode, we dive deep into the world of book marketing and explore Joey's insights on how to effectively promote and sell your book.Joey's book delivers a powerful message: to succeed in business and maintain long-term success, prioritizing customer care is essential. As we discuss his book, we uncover strategies for book marketing that Joey has implemented to reach a broader audience beyond his speaking engagements.Discover Joey's motivation to write a book that offers lasting principles and serves readers who may not have the opportunity to hear him speak. We also delve into the financial aspects of book marketing and the opportunities it presents beyond traditional book sales.Throughout our conversation, we explore various aspects of book marketing, including selecting the right publisher for your book and clarifying your objectives

Join Ruth Soukup, a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast, as she shares her experiences and recommendations on the traditional and self-publishing routes in the publishing industry.In this episode, Ruth dives into her personal journey, having explored both traditional and self-publishing methods. As a seasoned blogger, she decided to write a book and embarked on her publishing adventure.After being referred to an agent and investing in a book proposal, Ruth's blog exploded with popularity. While in the midst of pitching one book, she took the opportunity to write and self-publish "How to Blog for Profit" based on the repetitive questions she received. The book received incredible feedback, leading her to build Elite Blogging Academy to further support her audience in generating income from their blogs. By the time her traditionally published book was released, Ruth had already written and self-published another book.While Ru

Join Russell Brunson, the founder of ClickFunnels and author of three highly successful books—Dot Com Secrets, Expert Secrets, and his latest release, Traffic Secrets. In this episode, we delve into Russell's book funnel strategies for the final installment of his trilogy and uncover his secrets for leveraging book funnels to grow a company.As ClickFunnels experienced exponential growth, Russell found that nothing extended his message as effectively as book funnels. Although he never initially planned to write a trilogy, the opportunity to acquire Traffic Secrets led him to realize the potential of creating a series.Despite the impact of COVID-19 on his book launch, Russell's book funnel continues to drive thousands of visitors to his website, resulting in a remarkable conversion rate of 20,000 books sold per month for his latest edition. His strategic book funnel comprises three phases, incorporating social media, podcast interviews, and long-form content.Tune in to discover how COVID-19 affected R

Join us as we welcome Jon Gordon, a renowned author, speaker, and consultant with an impressive portfolio of clients, including the Los Angeles Dodgers, Miami Heat, and Publix. In this episode, Jon shares his experiences and strategies for using books as a powerful tool for marketing and attracting clients to businesses.Don't miss this episode as Jon Gordon shares invaluable insights on using a book to attract clients and elevate your business. Gain inspiration and practical advice for leveraging the power of writing to make a positive impact.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Wh

The Self Publishing School Podcast Is BACK! Here's what to expect...Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Join us as we dive into the world of bestselling authorship with Hal Elrod, one of the most successful self-published authors globally. Hal is best known for his international bestseller, "The Miracle Morning," which continues to sell over 10,000 copies every month as a self-published book. With over one thousand five-star reviews on Amazon, Hal has not only achieved remarkable financial success but has also made a profound impact on readers' lives.Reflecting on his journey as a self-published author, Hal shares, "The Miracle Morning is so simple, I never thought it would become this successful and change so many lives." His book has reached incredible heights, signing with publishers in 21 countries, including a recent deal in China. Currently, it ranks as the #1 best-selling book in Korea, #3 in the UK, and has achieved #5 on France's bookselling list.Don't miss this episode as Hal Elrod provides valuable advice and firsthand experiences on how to become a bestselling auth

Join us as we delve into the world of faith-based books and marketing with Lindsey Hearts, a seasoned professional in creating impactful campaigns for book releases and implementing effective marketing strategies for authors. With her extensive background in corporate marketing and social media strategy, Lindsey brings valuable marketing tools to a ministry-focused world.Don't miss this episode as Lindsey Hearts shares invaluable insights into the world of faith-based books and the art of faith-based marketing. Gain practical tips to effectively communicate your message, reach your audience, and make a meaningful impact through your faith-based writing.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115:

Join us as we dive into the world of writing habits with bestselling author Gretchen Reuben, renowned for her books Better Than Before and The Happiness Project. With a dedicated following both in print and online, Gretchen also hosts the highly acclaimed podcast Happy with Gretchen Reuben, exploring the topics of good habits and happiness alongside her sister, Elizabeth Craft. The podcast was named an all-time best on iTunes in 2015.Gretchen's journey from law to writing was a gradual transformation, a series of events that unfolded over time. It was during a conversation with a friend that she realized she wanted her work and leisure activities to align. With a book idea in mind, Gretchen felt it was the perfect moment to pursue her writing aspirations.Getting an agent marked a pivotal milestone in Gretchen's writing career, filling her with ecstasy and validating her ambitions. As for her writing process, Gretchen has remained faithful to her original procedure, acknowledging that it may not suit

Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Join us as we sit down with Anik Singal, the renowned founder and CEO of Lurn, to delve into the world of book writing. Anik is a leading expert in digital publishing marketing, specializing in product launches, funnel building, and the creation of passion-based businesses. Today, he shares his insights on writing his first book, Circle of Profit, and how his writing process has evolved over time.Discover Anik's valuable tips for aspiring authors, including the importance of creating an outline, leveraging dictation tools, and simply taking the first step. He candidly discusses the fear and hesitation he experienced during the writing process and how he overcame those challenges. Anik also reveals his innovative funnel technique, which allowed him to offer his book for free while still generating profits. Learn how to craft a book and execute a book launch that aligns with your unique purpose.During the conversation, Anik highlights the significance of leveraging a book for credibility and how it serves

In this episode, we sit down with renowned author and productivity expert David Allen, known as the personal productivity guru behind the Getting Things Done (GTD) Method. With over 35 years of experience as a management consultant and executive coach, David is considered the leading authority in organization and personal productivity. Today, we explore the GTD approach to book writing and the transformative power of getting things done.David's philosophy centers around creating a relaxed balance of perspective and control, freeing individuals from stress and allowing them to achieve a state of "mind like water." The GTD work-life balance system has helped countless individuals and organizations bring order to chaos. Through our conversation, David shares the key principles of his methodology and the impact it has had on people's lives.We dive into David's journey of writing his seminal book, Getting Things Done, often referred to as the productivity bible. He recounts the early stage

In this episode, we dive into the fascinating world of copywriting with bestselling author and communication strategist, Ray Edwards. Ray believes that writing a book is no different from copywriting or crafting a sales letter, and he shares his PASTOR framework that has helped him create impactful sales copy as well as his own book. Join us as we explore Ray's insights on content creation, writing words that sell, and maintaining a consistent flow of ideas.Ray Edwards is a highly regarded copywriter and speaker who has worked with renowned figures in the leadership and business world. His client list includes industry giants like Tony Robbins, Jack Canfield, and Mark Victor Hansen. With a passion for writing and a talent for crafting persuasive messages, Ray has made a significant impact in the field of copywriting and communication.During our conversation, Ray discusses his journey as a writer and how he discovered the connection between copywriting and book writing. He shares his systematic approach t

In the realm of product launches, having a driving force is crucial, and Danny Iny has discovered that books are the perfect catalyst. As the founder of Mirasee, bestselling author, and creator of transformative courses, Danny understands the power of books in creating impact and making a difference. In this episode, we delve into Danny's experiences and insights, including the mistakes he made with his first book, the tactics he employed to write and market his subsequent works, and the importance of creating value for everyone involved in the process.Danny reflects on his initial foray into book writing with a self-published work on writing itself. Despite the lack of marketing knowledge, this early experience taught him the importance of understanding the marketing aspect. In 2011, he published "Engagement from Scratch!" - a collaborative book focused on audience engagement. This book became a game-changer for Danny, catapulting him into the spotlight and significantly expanding his audience

In this episode, we are joined by J.F. Penn, a bestselling thriller author, to explore the nuances between writing fiction and nonfiction. Our special guest, Joanna Penn, is a creative entrepreneur, podcaster, professional speaker, and avid traveler. She has achieved remarkable success in both fiction and nonfiction writing and is widely recognized as an expert in the publishing and self-publishing industry. Joanna shares her wealth of knowledge on various aspects of writing, including the significance of genre selection, the importance of finding quality editors, the value of setting deadlines, effective research techniques, favorite writing tools, and recommended books for aspiring authors.For aspiring authors seeking valuable insights and practical advice, this episode is a treasure trove of knowledge. Joanna Penn's expertise and experiences serve as an invaluable guide, equipping writers with the tools and inspiration needed to navigate the intricacies of both fiction and nonfiction writing.Watch the