Self Publishing School : Learn How To Write A Book And Grow Your Business

Join Russell Brunson, the founder of ClickFunnels and author of three highly successful books—Dot Com Secrets, Expert Secrets, and his latest release, Traffic Secrets. In this episode, we delve into Russell's book funnel strategies for the final installment of his trilogy and uncover his secrets for leveraging book funnels to grow a company.As ClickFunnels experienced exponential growth, Russell found that nothing extended his message as effectively as book funnels. Although he never initially planned to write a trilogy, the opportunity to acquire Traffic Secrets led him to realize the potential of creating a series.Despite the impact of COVID-19 on his book launch, Russell's book funnel continues to drive thousands of visitors to his website, resulting in a remarkable conversion rate of 20,000 books sold per month for his latest edition. His strategic book funnel comprises three phases, incorporating social media, podcast interviews, and long-form content.Tune in to discover how COVID-19 affected R