Ui Breakfast: Ui/ux Design And Product Strategy

Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium is a great marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes YouCanBook.me — Bridget's scheduling product we're talking about How freemium nearly caused our business to implode — an article by Josh Pigford of Baremetrics Tiny Reminder — my software product which also features a freemium model Get in touch with team@youcanbook.me for your extended trial Follow Bridget on Twitter: @bridgettoday Drop Bridget a line at bridget@youcanbook.me Today's Sponsor T

UX collaboration can be a challenge for people in the same room, not to mention distributed teams! Today our guest is Brent Heckerman, the founder or D-Fusion UX Design & Strategy, who now works with RealtimeBoard to help them build a great collaboration platform. In this super-actionable episode we walk through the key principles, tools, scenarios, and tactics for remote UX workshops. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes RealtimeBoard — collaboration software we're talking about UX Mapping Workshop with Andy Parker (video recap) Mural — another tool for online collaboration Follow Brent on LinkedIn RealtimeBlog — more resources on remote UX collaboration Read full transcript for this episode Try RealtimeBoard free, and use promocode UIBREAKFAST to get 25% off your first purchase Today's Sponsor This episode is brought to you by Double Your Freelancing Conference — a conference

What's the best way to teach design skills? How do you connect theory with practice? Today our guest is Jarrod Drysdale — designer, writer, and author of multiple educational products. You'll learn what makes a good course, how to show-and-tell, and why it's difficult to capture the real-life design process on screen. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Theory Sprints — Jarrod's new design course Getting Real — a book by 37signals The Tiny Designer — Jarrod's free email course Design's Iron Fist — Jarrod's free book Perfect Pricing (a series of guest posts): part one by Sacha Greif, part two by Jarrod Drysdale Cascade.io — Jarrod's design framework (discontinued) Restrict Content Pro, WP Complete — WordPress plugins for building courses Jarrod's website Follow Jarrod on Twitter: @studiofellow Today's Sponsor This episode is brought to you by Balsamiq Mockups. A Balsamiq customer re

What defines a successful UX team? How do you create one? Our guest today is Alberto Orsini, UX designer and co-founder at Takt Digital, previously the UX manager at HBO. We talk about the four pillars of user experience success, the ideal team structure, the hiring process, interacting with the rest of the company, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Takt Digital — Alberto's company Feeel — Alberto's new SaaS product Defining User Experience Success — Alberto's recent article Episode 21: Becoming a UX Leader with Danny Setiawan Art & Copy — great film by Doug Pray Zeplin, InVision — tools to bridge the gap between designers and developers Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler Wildbit, Balsamiq — example of "team-first" companies Episode 55: Designing for Engagement with Susan Weinschenk Follow Alberto on Facebo

Video is rapidly gaining popularity as a training format. But no shortcuts here — it's hard to produce! Today we're getting together with Ed Vinicombe, the founder of UXClub.com. He shares the story of his UX training platform, and gives us an overview of his production process. You'll learn how to start shooting videos, how to prepare content, and how to behave in front of the camera. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UXClub.com — Ed's video training site we're talking about Clearleft — Ed's company Behind the scenes at UXClub.com (video) Undercover UX — a book by Cennydd Bowles and James Box Value Proposition Design — a book by by Alan Smith, Alexander Osterwalder, Gregory Bernarda, Trish Papadakos, and Yves Pigneur Follow Ed on Twitter: @edvinicombe Follow Ed on Dribbble Drop Ed a line at ed@uxclub.com Today's Sponsor This episode is brought to you by Balsamiq Mockups — rapid

How do you introduce your software into a foreign market? How do you even make an informed decision about it? Our guest today is Joe Leech, UX and product consultant, and the author of Psychology for Designers. He has run research and design projects in 38 countries, and happy to share his experience — peppered with stories and amazing facts. You'll learn why international UX goes way beyond translation, how to approach new countries, why some markets are particularly challenging, and how to do research when your customers speak a different language. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Fiverr — good place to find a native speaker for small affordable jobs Booking.com — great example of dealing with countries and currencies How to write content for an international audience — Joe's article on writing for non-native English speakers Joe's website Download Joe's free book: Psychology f

How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You'll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Good Funnel — Liston's company GetApp, Capterra, G2 Crowd — places to find software reviews STOR Analysis Template by Good Funnel Google Analytics, HotJar, Inspectlet — tools for tracking user behavior SpyFu — keyword research tool Jeffalytics, Annielytics, Kissmetrics Blog, Crazy Egg Blog — recommended resources on analytics Web Analytics 2.0 — a book by Avinash Kaushik Thinking Fast and Slow — a book by by Daniel Kahneman The Power of Habit — a book by Charles Duhigg Hooked — a book by Nir Eyal The A/B Testing Manual — a course by Nick D

Pricing is hard! But it's particularly challenging for designers, when the value of your work is so intangible. Our guest today is Nathan Allotey — web designer, digital marketing strategist, and the author of Freelance Jumpstart. Our goal is to help you create your own successful pricing strategy! We talk about different ways of charging for design work, explaining value, hourly vs daily billing, tiers, packages, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UsabilityHub — remote user testing for showing value of your design work Nathan's website Freelance Jumpstart TV — Nathan's podcast on freelancing Follow Nathan on Twitter: @nathanallotey Join the waiting list for the Freelance Jumpstart course, and get 20% off using your special coupon code UIBREAKFAST when the course is live Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build

This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Love Your Customers — Claire's company Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Calendly — Claire's previous company where she worked as Director of Marketing Turning Thirty: Story of My Life — Jane's birthday post mentioned by Claire Eat Well. Party Hard. — Claire's old blog (full posts are not available, but you can still scan the headlines if you're curious) Unbounce Call To Action Conference — June 25-27, 2017

How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Team W — Susan's consulting & training company Human Tech — their podcast on brain science & technology Susan's books on Amazon Asana — project management tool for organizing ideas Thinking, Fast and Slow — a book by Daniel Kahneman on System 1 & System 2 Go to courses.theteamw.com and use your promocode UIBREAKFAST to get 30% off all the video courses (except for team training) User Experience Fundamentals, Brain and Behavioral Sc

We all understand the value of UX reviews (also known as usability reviews or UI/UX audits). But how do you document your expert opinion? Today our guest is Jean-Michel Lacroix — co-founder of Capian, a tool for conducting usability reviews. You'll learn what hardships UX consultants face while documenting their reviews, why enterprise clients always ask for PDF reports, and why branding matters. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Don't Make Me Think — a book by Steve Krug InVision, UXCheck (Chrome extension) — other tools that can be used for UX reviews Capian — the tool for UX reviews we're talking about. Use your special promocode UIBREAKFAST to get 10% off! Jean-Michel's website Follow Jean-Michel on Twitter: @jmlacroix Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will pla

How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You'll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Creative Class, Chimp Essentials, Grow Your Audience — Paul's most famous courses Paul's books on Amazon WP Complete, ofCourseBooks (now sold) — Paul's software products Paul's website Use your special promocode UIBREAKFAST to get 20% off Grow Your Audience course! Follow Paul on Twitter: @pjrvs Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop&

How do you make sure your design efforts are effective? There's no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You'll learn how to approach customer research the right way, why testing is important, and how to deal with the research results. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Zendesk — the company where Brent works Heap, Google Analytics, Mixpanel — common analytics tools Usability Hub — remote user testing for quick design validation InVision — a prototyping tool Zoom — a video conferencing tool for conducting 1-on-1 sessions Confluence — a documentation tool for storing results of UX research (also Google Drive, Slack) Inspectlet — a tool for heatmaps Pendo, Intercom — tools for customer research Zendesk Garden — a public library of user interface components for Zendesk products Follow Bren

There are thousands of apps out there, dozens for every possible task. But how do you pick the right tools? How do you put together a toolbox that fits your own work process? Our guest today is Francesca Geens, the founder of Digital Dragonfly — a technology and productivity consultancy. We review the principles of human productivity, and then discuss popular tools for to-do lists, email, project management, and CRM systems. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Digital Dragonfly — Francesca's technology and productivity consultancy Asana, Trello — tools for to-do list management Unroll.me — a tool that rolls up your newsletters into a single daily email Feedly — RSS news reader Asana, Basecamp, Slack — project management tools for teams Evernote — a note-taking app Google Drive, Dropbox, Microsoft OneDrive — cloud storage solutions Capsule CRM, Nimble CRM, PipeDrive, OnePageCRM, Insightly — CRM systems

It's episode fifty today! For this little anniversary, I invited my very first guest from episode one. Dennis Field is a famous design educator and entrepreneur, and also a brand evangelist at InVision. Today we discuss how creative individuals can partner up with large companies and become their evangelists. You'll learn how such relationships benefit both parties, how everything works, and how to get started with the brand you love. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Our first episode with Dennis (dated October 17, 2014) InVision — the company Dennis works for The Pipe — Dennis's book project Greenline Creative — Dennis's design studio The Designer's Handbook — upcoming book by Dennis Field (welcome to sign up for updates) Design Disruptors — a documentary by InVision Dennis's website Request a call with Dennis via Clarity.fm Follow Dennis on Twitter: @dennis_field Leave a Review Reviews are hugely

In this special behind-the-scenes episode you'll meet Benedikt Decke who helped me build and launch Tiny Reminder (the new productivity tool for freelancers and consultants). Benedikt is a talented software engineer, awesome consultant, and founder of of Stage CMS. We talk through the entire process "from idea to launch" — how we determined the scope for the MVP, how we launched it, why we switched to the freemium model, and what we plan to do in the future. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Tiny Reminder — the web application for freelancers and consultants we're talking about. Sign up today — it's free forever! Stage CMS — Benedikt's software product FemtoConf — the awesome conference in Darmstadt, Germany, organized by Benedikt Deicke and Christoph Engelhardt Brian Balfour talks on how to nail freemium in SaaS Benedikt's consulting website Follow Benedikt on Twitter: @benediktdeicke Lea

Today we'll talk about reverse-engineering. You can apply this thought process virtually anywhere — in choosing the right client or the right lifestyle. Our special guest is Drew Thomas, an ecommerce expert and seasoned entrepreneur. We talk about our agency experiences in the past, and why we can "do what we want" these days. You'll learn how to start with the most important criteria, and work your way backwards to the desired client or lifestyle. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Drew's website Episode 43: User Experience in Ecommerce with Kurt Elster Shopify, Squarespace eCommerce — popular ecommerce solutions How I Reverse Engineered a Consulting Niche — Drew's article Follow Drew on Twitter: @truedrewco Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listen

Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we're exploring this concept with Laura Elizabeth — a fantastic designer, writer & speaker. You'll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Double Your Freelancing — the website Laura is now redesigning with pattern libraries Design Academy — Laura's design course for developers Style Tiles — another concept for web design process Styleguides.io — great collection of website style guides Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler — our episode with the founder of Frontify Laura's official website Client Portal — Laura's product that helps keep all client deliverables in one place (use your special promocode uibreakfast to

How do you go about finding a mentor? Today our guest is Greg Gilbert, a serial entrepreneur and founder of multiple companies. Greg shares his great story of being mentored and becoming a mentor himself. You'll learn why mentoring is different from coaching or mastermind groups, how to find the right person, and how to start the relationship at the right terms. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Nerdy Makers — Greg's company Capsule — Greg's coworking space in Uppsala, Sweden The Hard Thing About Hard Things by Ben Horowitz — Greg's favorite business book Greg's website Follow Greg on Twitter: @gregoiregilbert Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes LinksSpy — Christoph's SaaS product Moz — Christoph's previous place of work FirstOfficer, Churn Buster, GroupBuzz — SaaS products we mention as examples MailChimp, Drip, Intercom — popular email tools SaaS Email Marketing Handbook — Christoph's new book (the link includes a special 25% discount) Follow Christoph on Twitter: @itengelhardt Leave a Review Reviews are hugely important because they hel