Synopsis
Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge so that you can apply it in your business today.
Episodes
-
BDTP. Marketing Channels vs Programs with Asia Orangio
25/04/2025 Duration: 50minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDemandMavenIn Demand Episode 26: What is the SaaS Black Hole?Managing SaaS Growth with Asia OrangioUserlist’s email examples postsSignWell – example of a good SEO programAmplitude, Google Analytics 4, SegMetrics – marketing attribution toolsMetabase – business intelligence toolDovetail, Cognism, Balsamiq, Drift – good marketing program examplesMagicLibrary – ideas for adsProfitWell’s hot sauce campaignFollow Asia on Bluesky and LinkedInThe Work by DemandMaven on SubstackThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis sh
-
Episode 292: Using Tokens in Design Systems with Jan Six
28/03/2025 Duration: 32minHow can tokens help your design and development teams become more efficient? Our guest today is Jan Six, staff product designer at GitHub and co-creator of Tokens Studio. You’ll learn how design components and tokens correlate on a technical level, why adoption is the biggest challenge in design systems, how you can get started with creating your own systems, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesTokens StudioNaming Tokens in Design Systems – an article by Nathan CurtisThe Many Faces of Themeable Design Systems – an article by Brad FrostPrimer – GitHub’s design systemVisit Jan’s websiteFollow Jan on BlueskyThis episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:Work in sync with your team on one
-
BDTP. The Impact Mindset with Connor Joyce
28/02/2025 Duration: 39minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesBridging Intention to ImpactDesired Outcome LabsFollow Connor on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are
-
Episode 291: Shippable User Research with Alice Lee
07/02/2025 Duration: 35minIs research still a great investment? Our guest today is Alice Lee, Strategy Director at Work & Co. You’ll learn about their shippable user research process, how to ask the right questions about things you don’t know, how they helped GoFundMe with their charity action page, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWork & CoJust Enough Research – a book by Erika HallUX Collective – a great blog on designCheck out Alice’s websiteFollow Alice on LinkedInThis episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate a client kit for seamless handoversAnd leverage best-in-class SEO defaults across all your
-
BDTP. Bullseye Customer Research with Michael Margolis
24/01/2025 Duration: 29minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesLearn More Faster – Michael’s bookFollow Michael on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you en
-
Episode 290: Creativity in Digital Product Design with John Roescher
10/01/2025 Duration: 32minCan creativity become your competitive advantage? Our guest today is John Roescher, founder of Raw Materials. You’ll learn about their framework for client projects, how they helped Volta scale and get acquired, why differentiating yourself is a difficult journey, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesRaw MaterialsStart With Why – a book by Simon SinekFollow John on LinkedInThis episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate a client kit for seamless handoversAnd leverage best-in-class SEO defaults across all your Wix sitesStep into Wix Studio to see more at wix.com/studioInterested in sponsoring
-
BDTP. Product SEO with David Pasztor
20/12/2024 Duration: 27minToday we have another episode of Better Done Than Perfect. Listen in as we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesUX studio – David’s companyUXfolio, Copyfolio, Archifolio, Ranking Raccoon – their productsRanking Raccoon email exampleBuilding Two-sided Marketplaces with John DohertyCheck out Ranking RaccoonFollow David on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at use
-
Episode 289: OKRs in Product Development with Jeff Gothelf
06/12/2024 Duration: 34minHow do you make your OKRs truly customer-centric? Our guest today is Jeff Gothelf, a coach, trainer, speaker, and author of five books. You’ll learn how to identify and drive results, why cross-functional collaboration is important in determining OKRs, how to get started with OKRs, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWho Does What By How Much – Jeff’s latest bookEpisode 137: Lean, Agile & Design Thinking with Jeff GothelfEpisode 273: Publishing Options for Design Books with Louis RosenfeldMeasure What Matters – a book by John Doerr2022 Cleveland Clinic OKRsGet a copy of Jeff’s latest bookFollow Jeff of LinkedInVisit Jeff’s websiteThis episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:Work
-
BDTP. Storytelling in SaaS with Stephen Steers
22/11/2024 Duration: 39minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSuperpower Storytelling – Stephen’s bookPR Strategies for Founders with Sneha SaigalGet Stephen’s resources for podcast listenersFollow Stephen on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews a
-
Episode 288: User-centered Decision-making with Jason Giles
08/11/2024 Duration: 39minHow do you make truly informed product decisions? Our guest today is Jason Giles, VP of Product Design at UserTesting. You’ll learn how to choose the right research method, how to develop a customer-informed intuition, the elements of a research program, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesUserTestingConnect with Jason on LinkedInThis episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate a client kit for seamless handoversAnd leverage best-in-class SEO defaults across all your Wix sitesStep into Wix Studio to see more at wix.com/studioInterested in sponsoring an episode? Learn more here.Leave a Revie
-
BDTP. Managing Priorities with Harry Max
18/10/2024 Duration: 37minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesManaging Priorities – Harry’s bookThe Eisenhower MatrixRICE, ICE – scoring models for prioritizationPrune the Product Tree MethodInnovation Games – a book by Luke HohmannAnalytic Hierarchy ProcessThe Max Priorities PyramidThinking in Bets – a book by Amy DukeHow I Master Productivity with the “Mise en Place” MethodFollow Harry on LinkedInVisit Harry’s websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nu
-
Episode 287: Career Growth for Individual Contributors with Cliff Seal
04/10/2024 Duration: 46minWhat does career growth look like for a designer in an enterprise company? Our guest today is Cliff Seal, UX architect at Salesforce. You’ll learn about the push-and-pull dynamics in decision making, setting the right foundation with your mentor, the complexities of a mature product, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSalesforceEpisode 260: Managing the Design Process with Paul BoagChesterton’s FenceWatch Cliff’s talk on design feedbackFollow Cliff on Twitter and LinkedInVisit Cliff’s websiteThis episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate a client kit for seamless handoversAnd leverage bes
-
BDTP. Implementing Self-service SaaS with Franciska Dethlefsen
20/09/2024 Duration: 34minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAmplitudeAmplitude AcademyAmplitude CommunityCheck out their Plus PlanRead more about their Startup ProgramFollow Franciska on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested
-
Episode 286: Experience-led Branding with Doug Hughmanick
06/09/2024 Duration: 33minHow does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practical tips for applying experience-led branding, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesANML — Doug’s companyAwwwardsFollow ANML on Instagram and LinkedInFollow Doug on InstagramThis episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate a client kit for seamless handoversAnd leverage best-in-class SEO defaults across all your Wix s
-
BDTP. Measuring Paid Media for SaaS with Barbara Galiza
16/08/2024 Duration: 35minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesData Discrepancies in Marketing SourcesSnowplow, Segment – data platformsDecoding Marketing Mix Modeling: A Complete GuideGeoLift, Holdout – types of testsMeasuring the ROI of Email with Claudiu MurariuThe consequences of privacy features and regulations for consumers021 NewsletterFollow Barbara on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture y
-
Episode 285: Designing for Real-world Experiences with Dave Waddell
02/08/2024 Duration: 41minHow do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesThe Experience Book – a book by Adam Scott and Dave WaddellFour Seasons: The Story of a Business Philosophy – a book by Isadore SharpStart With Why – a book by Simon SinekVisit FreeState's websiteThis episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate
-
BDTP. PR Strategies for Founders with Sneha Saigal
19/07/2024 Duration: 30minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesGeeks & ExpertsHelp a B2B Writer, Source of Sources (formerly HARO)Survey-based Research Projects with Becky LawlorFollow Sneha on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewRevi
-
Episode 284: Designing for Mature Markets with Simon Rohrbach
05/07/2024 Duration: 34minHow do you design for mature markets like the devtool space? Our guest today is Simon Rohrbach, co-founder and CEO of Plain. You’ll learn about their founder journey, why you shouldn’t strive for hyper-polished websites all the time, why you shouldn’t sacrifice quality when shipping improvements and features, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPlainMintlifyFollow Plain on Twitter and LinkedInFollow Simon on Twitter and LinkedInThis episode is brought to you by LottieFiles — design teams' complete motion design solution to help create, collaborate and implement an animation. It takes away the complexities and flattens the learning curve, saving your team countless design and development hours. Over 9 million designers and developers now use LottieFiles to bring motion to their everyday designs. Check it out and create your free account at lottiefiles.com.Interested in sponsoring
-
BDTP. Hybrid Messaging Approach with Carolyn Beaudoin
21/06/2024 Duration: 47minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesBoxcar AgencyCopyhackersProven Ideas for A/B Testing with Sahil PatelJTBD for User Onboarding with Ramli JohnUncovering Customer Insights Using JTBD with Aggelos MouzakitisThe Copywriting Formula: Features — Advantages — Benefits (FAB)Demand Side Sales – a book by Bob MoestaGet Boxcar Agency’s free resources for BDTP listenersFollow Carolyn on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onbo
-
Episode 283: Implementing Design Systems with Dan Mall
07/06/2024 Duration: 40minHow do you make your design system an internal rooted practice? Our guest today is Dan Mall, entrepreneur and author of Design That Scales. You’ll learn how small practices can evolve into a design system, why adoption should tie in to your company’s mission statement, how to declare your strategic plan when establishing a design system, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesDesign That Scales — Dan’s new bookDesign System UniversityEpisode 258: Data-driven Design Systems with Berk ÇebiOmlet.devZeroheight, Supernova, Knapsack — modern tools for design systemsCheck out Dan’s websiteSign up for Dan’s newsletterFollow Design System University on Twitter and LinkedInFollow Dan on Twitter and InstagramGet Dan’s bookThis episode is brought to you by Penpot — the open-source design tool for design and code collaboration. Penpot 2.0 now includes a Components System that allows for systemat