Ui Breakfast: Ui/ux Design And Product Strategy

How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Team W — Susan's consulting & training company Human Tech — their podcast on brain science & technology Susan's books on Amazon Asana — project management tool for organizing ideas Thinking, Fast and Slow — a book by Daniel Kahneman on System 1 & System 2 Go to courses.theteamw.com and use your promocode UIBREAKFAST to get 30% off all the video courses (except for team training) User Experience Fundamentals, Brain and Behavioral Sc