Ui Breakfast: Ui/ux Design And Product Strategy

Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Hinderling Volkart — Dan's company 6 storytelling principles to improve your UX — Dan's article we're talking about How great leaders inspire action — a talk by Simon Sinek about a leadership model starting with a golden circle and the question "Why?" Features vs. Benefits — a UX metaphor by Samuel Hulick featuring Mario and the flower Emotional Design — a book by Don Normal Episode 82: Healthy Ending Experiences with Joe Macleod Ends. — a book by Joe

How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You'll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Zombie Business Cure — Melissa's book we're talking about, written with Julie Lellis as a co-author Lenovo — Melissa's place of work Trauma-Informed Website Resources Buffer + Transparency — special page created by Buffer to celebrate transparency as their key value Baremetrics demo — a dashboard featuring their own numbers Differentiate Your Business Through User Experience Research — an article featuring Aga Bojko, the director of UX for Indiegogo New Dropbox design Interviewing Users — a book by Steve Portigal 5 Keys to

We get so excited about new things that often overlook the ending experiences — which can have dramatic impact. Our guest today is Joe McLeod, a famous designer, author, speaker, and thought leader. Joe shares the philosophy and practical ideas for healthy endings in content, products, companies, software, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Ends. — Joe's book on ending experiences ustwo — Joe's previous company Alvaro Arregui — author of the book cover art The Life-Changing Magic of Tidying — a book by Marie Kondo Our Incredible Journey — a collection of startup exit stories by Phil Gyford Joe's website Get the free sample chapter of Joe's book Follow Joe on Twitter: @mrmacleod Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until

A published book can magically boost your authority in the field. But how do you get started with your first one? Today our special guest is Rachel Andrew, a famous writer, speaker, co-founder of Perch CMS, and CSS Working Group Invited Expert. Rachel talks about her writing process, reviews publishing options, and shares practical tips with the new authors. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The New CSS Layout — Rachel's new book Perch CMS — Rachel's product with Drew McLellan The list of Rachel's 22 books An Event Apart, CSS Dev, Smashing Conf — some of Rachel's favorite conferences Notist — a new product for conference speakers by Drew and Rachel A Book Apart — Rachel's latest publisher The CSS Anthology — one of Rachel's most popular books Authority — a book by Nathan Barry How to write content for an international audience — an article by Joe Leech The Brain Audit — one of Jan

Designing good experiences is hard, but what about bringing your designs to life? This topic has always been my biggest professional frustration. Today our guest is James Stone, an independent design systems engineering consultant. You'll learn how design systems can help alleviate the pain, and how to speed up the development process using frameworks, templates, starter projects, and living (coded) style guides. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Design Systems Accelerator — James's new project Zurb Foundation, Bootstrap — popular front-end frameworks Zurb's Youtube Channel Zurb's Starter Projects Lightning Design System — a design system by Salesforce Nathan Curtis (writing for EightShapes) — recommended reading on design systems James's website CSS Box Model Course, Living (Coded) Styleguide in 60-minutes — James's training products Get your special discount on some of James's p

Typography might be hard to discuss in a podcast, but we're giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You'll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Rainmaker Digital — Rafal's company (also StudioPress, Copyblogger) typespiration.com — Rafal's typography project The Essential Web Design Handbook — Rafal's book on designing websites Hack Your Design — Rafal's new book with Chris Garrett Museo Sans, Merriweather — some of Rafal's favorite web fonts Acumin Pro, Roboto — some of Jane's favorite web fonts Streamline Icons, Symbolset, Dutchicon — our favorite icon resources Typewolf — a typography project by Jeremiah Shoaf that inspired Rafal Rafal's website (some amazing illustra

We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Instratify — Ashley's consulting and training company ZenTribes — peer support group for entrepreneurs by Sherry Walling AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter "Toyota's 5 Why's — the iterative interrogative technique Rev — Ashley's transcription service of choice FourEyes, SurveyMonkey — survey tools Amplitude, Kissmetrics, Woopra, Mixpanel, [Google Analytics — analytics tools FullStory, Hotjar — more tools for tracking user experience What is a North Star Metric? What Is Net Promot

The biggest thing about UX roadmapping is that... there's no such thing. "Your UX roadmap is a product roadmap," says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UX Studio — David's company Product Design — David's book on designing digital products Designing Web Usability — a classic book by Jakob Nielsen UX in Product Roadmaps: How to plan your design activities? — David's article Trello, Jira, Confluence, Aha!, ProdPad, Asana, Basecamp — planning tools Mind the Product, Insights Blog by Silicon Valley Product Group (by Marty Cagan) — great resources on product design Follow David on Twitter: @pasztordavid Today's Sponso

Oh, it's so easy to wear yourself out in the ongoing creative battle! Today our guest is Femke van Schoonhoven — a designer, writer, and fellow podcaster. You'll learn how to embrace your perfectionism, find the work-life balance, deal with the different parts of the feast-or-famine cycle, and find inspiration (not frustration) following other designers. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Atomic, Uber — Femke's previous and current places of work Design Life — Femke's podcast with Charli Marie Femke's blog We need more crappy work — Femke's article Sarah Dayan, Eric Friedensohn, Scotty Russell — designers and artists followed by Femke Design Life 083: What to do when you’re overwhelmed Bullet Journal — a website on bullet journaling Episode 72: Creative Habits and Routines with Tomas Laurinavicius Femke's website Join Femke's newsletter Follow Femke on Twitter: @femkesvs Today's

Research panels are a fantastic way to do UX research: instead of emailing the entire user list, you're working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You'll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ShortStack — Ashley's company Why UX Researchers Should Create a Research Panel — Ashley's article Hotjar — a tool for recording user sessions (and other types of analytics) Microsoft Excel, Google Spreadsheets, Google Docs — tools for documenting the results UsabilityHub — a tool for remote user testing UsabilityHub blog, ConversionXL blog, Journal of Usability Studies — great resources for user testing Ashley's website Follow Ashley and ShortStack on Twitter: @ashleynhwarren, @shortstackl

What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 20: Mastering Creative Direction with Liam Sarsfield — our previous episode with Liam Extra — social media automation tool (co-founded by Liam and Matthew Lehner) Literistic — Liam's service for writers (an exhaustive list of deadlines for submissions to literary publications, contests and fellowships) MetaLab, Pixel Union (their ecommerce division) — Liam's previous place of work MeetEdgar, Buffer — popular social media scheduling tools The Very Best Branded Twitter Accounts. Part I: Tactics — Liam's article about 7 best tactics for b

Does your product suffer from inconsistent behavior or performance? Then you're probably dealing with UX debt. In this episode, we're tackling this problem with our special guest Jack Moffett, a famous interaction designer and author. You'll learn about three primary sources of UX debt, how to put together a UX debt inventory, how to deal with the issues and prevent potential problems in future. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes CDG, a Boeing company — Jack's place of work Bridging UX and Web Development — Jack's book Eliminate UX Debt — Jack's book with UXPin Enterprise UX — a conference Jack recommends Managing UX Debt — upcoming IxDA meetup in Oslo (November 16, 2017) The 3-Step Guide to Erasing Your UX Debt — Jack's article at UXPin (read about UX debt inventory) DesignAday — Jack's blog Follow Jack on Twitter: @jackmoffett Today's Sponsor This episode is brought to you by Ba

What lifestyle allows you to create your best work? What kind of habits can you adopt? Today our special guest is Tomas Laurinavicius, a famous lifestyle entrepreneur and blogger. We discuss his lifestyle choices and routines, common challenges, and what anyone can do right now to become more productive. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Despreneur Magazine — Tomas's previous project, now acquired Mobile Design Book — Tomas's book with Paula Borowska Tomas's interview series featuring Paul Jarvis, Jason Zook, Patricia Parkinson (polymath), Nat Eliason, Matiss Ansviesulis 16 Personalities — awesome free personality test Tomas's website Tomas's newsletter Follow Tomas on Twitter: @tomaslau Today's Sponsor This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business o

Technical training is a great place to be: instructors get paid well for teaching domain knowledge to large companies (who have dedicated budgets). But how do you get your foot in the door? In this episode, Reuven Lerner — a famous trainer, author, and consultant — gives us a detailed introduction into the industry. You'll learn what the training process looks like, what kind of knowledge you need, and how to land your first training gig. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Training From the Back of the Room! — a book by Sharon L. Bowman Telling Ain't Training — a book by Harold D. Stolovitch and Erica J. Keeps How People Learn: Brain, Mind, Experience, and School — a famous textbook on cognitive science Steve Martin Teaches Comedy — a course on crafting jokes Reuven's website Reuven's blog Trainer Weekly, Better Developer, Mandarin Weekly, Weekly Python Exercise — Reuven's newslett

"Selling" your work to team members and stakeholders is a huge part of designer's success. Today we're digging deeper into this topic with Tom Greever, UX director at Bitovi and the author of Articulating Design Decisions. You'll learn how to communicate your decisions to all parties involved, present your work effectively, and deal with challenges like unfriendly managers or committees. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Bitovi — Tom's company Articulating Design Decisions — Tom's book with O'Reilly Axure — Tom's prototyping tool of choice Designing Modular UI Systems Via Style Guide-Driven Development — article by Adriana De La Cuadra in Smashing Magazine Tom's website Follow Tom on LinkedIn Follow Tom on Twitter: @tomgreever Today's Sponsor This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is rapid wireframing software that combines the comfort and

How do you switch to UI/UX from another design field? What do you need to learn, and how? Today our guest is Nick Babich, the editor-in-chief of UX Planet, and we walk through all the steps in such transition. You'll learn about the skills, tools, methods, and resources to fuel your UI/UX career. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UX Planet — Nick's main project we're talking about 5 Tips for Graphic Designers Switching to UX Design — Nick's recent article The Design of Everyday Things — a book by Don Norman Smashing Magazine, Adobe blog, Webdesigner Depot, UX Booth, Creative Bloq — must-read UI/UX resources Balsamiq, AdobeXD, Evernote, Adobe Photoshop, Adobe Illustrator — Nick's UX toolset (Jane also recommends Sketch) Behance, Dribbble, UI Movement — places to get inspiration from other people's work Daily UI Design Challenge — free 100-day newsletter Medium, UX Planet — places t

The show is back from the summer break! Today we're exploring the trending topic of conversational UX with Jonathan Stark, a famous mobile consultant and author. You'll learn the basic principles behind voice interfaces and chatbots, what makes them so powerful and personal, and what tools you can leverage in this new environment. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Building iPhone Apps with HTML, CSS, and JavaScript — Jonathan's book with O'Reilly Hourly Billing is Nuts — Jonathan's book on pricing your services It's Alive — Facebook chatbot builder Amazon AI — Amazon's service for natural language understanding (NLU), automatic speech recognition (ASR), visual search and image recognition, text-to-speech (TTS), and machine learning (ML) Applying Built-in Hacks of Conversation to Your Voice UI — video from Google I/O 2017 Crafting a Conversation — a walk-through guide from Actions

What does it take to build a great community? Let's learn from the best leaders. Today our special guest is David Sherry, the founder of Death to the Stock Photo. You'll learn the story of their project, what the difference is between a community and an audience, why you need to get personal with your members, and why technical details don't matter. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Death to the Stock Photo — David's project we're talking about MailChimp, Slack — tools you can use to run a community Nomad List — a famous community of digital nomads Intercom — a communication tool that allows segmentation RightMessage — website personalization software by Brennan Dunn and Shai Schechter The First 10 — an audiobook by Alex Hillman for coworking community builders SightShift — a coaching and leadership project by Chris McAlister David's website Follow David on Twitter: @_brandswell F

Niching down is a great strategy for UX professionals, and travel tech is no exception. Today our guest is Jenny Shen — an independent UI/UX designer, travel tech specialist, and digital nomad. You'll learn about different types of travel tools, common UX challenges, how travel companies create quality content, and how to get started in this prosperous industry. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Philip Morgan's free positioning course RealtimeBoard — brainstorming and mindmapping tool Mini-lives: how to see the world without taking a day of vacation — an article by David Kadavy Jenny's mentorship program Episode 46: How to Find Your Mentor with Greg Gilbert Airbnb, Booking.com, Trivago — examples of travel sites Google Flights, KiweeTravel, Momondo — examples of flight search engines Hack Horizion — travel tech hackathon where Jenny participated Phocuswright, Skift, Tnooz, Amadeu

Today our goal is to get into the minds of our users, and predict when they're likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who knows everything (and then some) about customer retention. You'll learn about different types of churn, how to measure user happiness, and what you should do if your customer decided to cancel. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Stunning, Retained, Are My Sites Up — Richard's products Drip, Intercom — tools for communicating with users Mixpanel, Heap Analytics — tools for in-app analytics Richard's website Follow Richard on Twitter: @rfelix Today's Sponsor This episode is brought to you by Tiny Reminder. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at tinyreminder.com.