Ui Breakfast: Ui/ux Design And Product Strategy

Is that new project really worth your attention? Should you say "yes" to that new client? Freelancers and consultants face these challenges daily. Today our guest is Matt Inglot, the founder of Freelance Transformation and micro-agency owner. You'll learn how to identify your ideal client, qualify incoming leads, organize your client intake, and avoid common red flags. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Freelance Transformation — Matt's famous podcast Tilted Pixel — Matt's agency Episode 100: Leveling Up with Patrick McKenzie 3 Reasons You Should Be Roadmapping — an article by Brennan Dunn FT 141: Become Known In Your Niche with Mike Julian FT 139: Building a Company of One with Paul Jarvis FT 132: Specialize, Simplify, Profit! with Kurt Elster Get the free course on winning freelance clients at Freelance Transformation Follow Matt on Twitter: @mattinglot Today's Sponsor

Surprisingly, most web applications offer the same "out of the box" experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You'll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UserOnboard — Samuel's website The Elements of User Onboarding — Samuel's book RightMessage — Brennan Dunn's personalization tool Baremetrics Demo — a live sample dashboard with their own real data Publishers Haven't Realized Just How Big a Deal GDPR is — a good article on GDPR UI Breakfast Podcast. Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric Whi

We all receive plenty of "let's get started" emails when we sign up for new software. Some of them stand out, the rest don't even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You'll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ConvertKit — Val's previous place of work Matt Ragland — user onboarding specialist at ConvertKit Episode 100: Leveling Up with Patrick McKenzie Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop Litmus Live, Business of Software — some of Val's favorite conferences Mixmax, DeepDyve — some of Val's recent email onboarding teardowns (see more here) Why This Bootstrapped SaaS Requires a Credit Card to Signup for a Trial

Templates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You'll learn the success story behind his product, and get tips for building (and selling) design resources on your own. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Bootsketch — Seth's design library we're talking about Introducing Bootsketch: Design Sites Faster — Seth's blog post about launching Bootsketch Mark Otto — co-creator of Bootstrap (see his tweet about Bootsketch) Sketch News — newsletter from Sketch Sketch Runner — a Sketch utility Marketch, Zeplin, InVision Inspect — tools that bridge design and development Seth's website Follow Seth on Twitter: @WhatsNewSaes Use your special promocode UIBREAKFAST on checkout to get 20% off Bootsketch Today's Sponsor This episode is brought to you by Userlist.io —

It's episode one hundred today — and we have a spectacular guest to celebrate! It's Patrick McKenzie, a SaaS thought leader who doesn't need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes How I went from $100-an-hour programming to $X0,000-a-week consulting — Patrick's article that changed Jane's business many years ago Bingo Card Creator, Appointment Reminder, Starfighter — some of Patrick's previous projects Stripe Atlas — Patrick's current place of work Stripe Atlas Guides — guides on running an internet business The Business of SaaS by Patrick McKenzie, Networking for F

What comes first, the product or the team? Without any doubt, the team is #1 priority for Natalie Nagele, co-founder and CEO of Wildbit. We discuss their strategy around multiple SaaS products, how they became a product agnostic team, and how they juggle resources while staying focused and productive. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Wildbit — Natalie's company Beanstalk, Postmark, Conveyor, Deploybot (acquired) — Wildbit's products JD Graffam, Serial Acquirer of SaaS Apps — an interview with JD Graffam by Garrett Dimon (his former product Sifter now also belongs to JD) Slack, Jira, Basecamp, Confluence — communication and project management tools used by Wildbit Pigeonbot — a tool that sends email from Slack Experimenting with a 4-day work week, 4-day work week update — articles on how Wildbit adopted a shorter work week Follow Natalie on Twitter: @natalienagele Today's Sponsor

How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Draft — Nick's design consultancy Value Based Design — Nick's upcoming book Episode 36: Research-Driven A/B Testing with Nick Disabato — Nick's previous episode Cadence & Slang — Nick's book about interaction design Pricing Creativity — a book by Blair Enns What to Learn From Tropicana’s Packaging Redesign Failure? Draft's best case studies Dissecting Great Sales Copy For Productized Consulting — an article by Patrick McKenzie (including praise for Nick's Draft Revise sales

Feeling trapped in hourly billing forever? Welcome to our two-part miniseries on value-based pricing. Our guest today is Jonathan Stark, a famous consultant and author of Hourly Billing Is Nuts. You'll learn why hourly billing is detrimental to your earnings and to your productivity, how to transition to value-based pricing, and how to conduct all the hard conversations with your clients. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Hourly Billing Is Nuts — Jonathan's book we're talking about Episode 68: Conversational UX with Jonathan Stark — our previous episode with Jonathan The Freelancer's Roadmap — Jonathan's upcoming book Productized Consulting with Guest Jane Portman — a recent episode at Jonathan's podcast, Ditching Hourly How To Price Design Services & Make More Money — a talk by Chris Do (how to charge 10 times more for a logo) The Why Conversation — another episode at Jonath

Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You'll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes OpenCage Geocoder — Ed's company, a service that converts coordinates to and from places MicroConf, MicroConf Europe — conferences we discuss Episode 59: International UX with Joe Leech Quaderno — a tool for managing sales tax automatically Stripe, Xero — tools for handling payments and accounting ipinfo.io — an IP identification service Ed's personal website Follow Ed and his company on Twitter: @freyfogle, @OpenCageData Try OpenCage Geocoder free and use promocode UIBREAKFAST on checkout to get your 10% lifetime di

Being a founder is a tough, lonely job. How do you stay sane (and happy) on this journey? Our special guest today is Sherry Walling — a clinical psychologist, founder of ZenFounder, podcaster, and author. We discuss how founders can overcome their emotional challenges, how to make sure that your family is on your side, and how to maintain physical and emotional health. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ZenFounder — Sherry's podcast with Rob Walling The Entrepreneur's Guide to Keeping Your S**t Together — Sherry's upcoming book with Rob Walling ZenTribes — Sherry's group program for entrepreneurs MastermindJam — a matchmaking service for mastermind groups MicroConf, DYFConf, WordCamp, Business of Software, Rhodium Weekend, FemtoConf, BaconBiz — some of Sherry's (and Jane's) favorite conferences Episode 45: Onboarding Your Spouse — an episode of ZenFounder podcast Sherry's website F

UI Breakfast Podcast. Episode 94: Optimizing Processes in a UX Team with Kurt Schmidt Building a product is never a simple linear process, not to mention processes in large UX teams. Our guest today is Kurt Shmidt, the president of Foundry and host of The Schmidt List podcast. You'll learn what makes a good design team, what tools and methods are available, how to distribute tasks and make smooth transitions between different project stages. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Foundry — Kurt's agency we're talking about The Schmidt List — Kurt's podcast Adobe Illustrator, Sketch, InVision, Adobe XD — tools for prototyping and UI/UX design ADA Compliance — standards for accessible design ZURB Foundation — a famous framework originating from an agency Aha!, Trello, Jira, Slack — tools for product & project management Follow Kurt on LinkedIn Follow Kurt on Twitter: @KRTS Today's S

Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn't be afraid of repeating yourself in your own work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Allergolink — Ferdinand's product Your logo is copied — Ferdinand's article on the topic Logo Modernism — a book by Jens Müller and R. Roger Remington Everything is a Remix — video series by Kirby Ferguson Hunter S. Thompson Typed Out The Great Gatsby & A Farewell to Arms Word for Word: A Method for Learning How to Write Like the Masters Dieter Rams: 10 Timeless Commandments for Good Design Ferdinand's website Follow Ferdinand on Twitter: @ferdinandvog

This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Userlist.io — the new SaaS product we're talking about, co-founded by Jane, Claire & Benedikt Love Your Customers — Claire's website Websites that Convert — Claire's book Forget the Funnel — free SaaS marketing workshops (Claire's training project with Georgiana Laudi) Tiny Reminder — Jane's previous SaaS product (now acquired by Nusii) Intercom, FullStory — SaaS products we're mentioning The Three-Hour Brand Sprint — an article by Jake Knapp that we used to conduct our brand sprint FemtoConf — a

Meaningful motion can make a huge difference in your product, yet it's so often overlooked! Our guest today is Adrian Zumbrunnen, a designer and engineer at Google. We discuss how to approach motion strategically, who's responsible for the implementation, how to document transitions when you hand off your work, and how to "breathe life" into an existing web app. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Google Lens, Google Assistant — Google products Adrian is currently working on Smart Transitions In User Experience Design — Adrian's article in Smashing Magazine Meaningful Motion in Design — Adrian's recent talk UX Bear — Adrian's chatbot collaboration with UX Design Collective (more details in this post) Disney's Twelve Basic Principles of Animation Spatial Interfaces, Transitional Interfaces — must-read articles by Pasquale D’Silva Animate.css — a cross-browser library of CSS

The world would be a different place if all ideas were brought to life! Even getting started is hard, not to mention making it to the launch. Today our guest is the awesome Marc Köhlbrugge, founder of BetaList and multiple other products. Marc shares some of his product stories, and we discuss methods and tools for building software products more effectively. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes BetaList, Faces, Submit.co, Request For Startup, Changelog, WIP.chat — Marc's products Zero to One: How to execute on your ideas — Chapter 1, Chapter 2, Chapter 3 — Marc's guide 10 Guaranteed Ways to Become More Productive Right Now, One Will Amaze You! — Marc's article Episode 37: Customer Support Done Right with Alex Yumashev Userlist.io — Jane's new SaaS product Bullet Train — Ruby on Rails "SaaS-in-a-box" framework by Andrew Culver CRUD (Create, Read, Update, Delete) — a common

How much do SaaS and ecommerce have in common? Today our guest is Josh Pigford, the founder of Baremetrics, who has lately moved into ecommerce. Josh talks about his background with products, shares the story of his new business, and how it helps him flex his creative (and entrepreneurial) muscle. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Baremetrics — Josh's SaaS company Cedar & Sail — Josh's ecommerce business we're talking about Giga Omni Media Acquires TheAppleBlog (2008) Josh's website Drop Josh a line at josh@joshpigford.com Follow Josh on Twitter: @Shpigford Today's Sponsor This episode is brought to you by Ops Calendar — a smarter content calendar. Whether you're producing blog posts, podcasts, or anything else on a recurring basis, Ops Calendar can automate the process. Their smart checklists automate due dates and teammate assignments. Their smart social posting lets you

A frightening fact: everything you do online can be tracked and used against your interest. How can we fix that? Our guest today is the awesome Trine Falbe — an ethical experience design consultant, speaker, teacher, and author. We talk about "black hat" and "white hat" UX practices, privacy problems, products for children, and what UX designers can do to protect their users. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes White Hat UX — a book by Trine Falbe, Kim Andersen and Martin Michael Frederiksen General Data Protection Regulation (GDPR) — a new regulation to strengthen and unify data protection for all individuals within the European Union Trine's website Follow Trine on LinkedIn Follow Trine on Twitter: @trinefalbe Today's Sponsor This episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the

Here's another episode to make you reflect on our industry during the holidays! Our guest is William Channer — co-founder of Panda, host of the Dorm Room Tycoon podcast, and the founder of Interface lovers. William shares interesting stories from his podcasting experience, as well as insights about the startup industry and product design. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Panda — William's product, a smart news reader Dorm Room Tycoon — William's podcast Interface Lovers — William's project, online magazine for creative professionals Timothy Achumba — co-founder and designer of Interface Lovers On Writing Well — an episode with Malcolm Gladwell at the Dorm Room Tycoon Follow William on Twitter: @williamchanner Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for busy people. Need something on time? Tiny Reminder will play "bad cop&

What does the present of design look like? What does the future hold for us? Our special guest today is Khoi Vinh, the Principal Designer at Adobe. We talk about the evolution of UX industry over the last few years, as well as modern UX tools, trends, issues, and resources. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Adobe XD — Adobe's latest UX design tool The Design of Everyday Things — a book by Don Norman Co.Design, Quartz — resources recommended by Khoi Subtraction — Khoi's website Follow Khoi on Twitter: @khoi Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important becau

How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Audience Ops — Brian's productized service Ops Calendar — Brian's SaaS product we're talking about Bootstrapped Web — Brian's podcast with Jordan Gal iThemes, Press75, WooThemes — pioneers in the world of WordPress themes Big Snow Tiny Conf — Brian's conference with Brad Touesnard Restaurant Engine — Brian's previous productized service (now acquired) Productize — Brian's course on productized consulting Zero to Validating a SaaS: A Step-by-Step Recap — Brian's article we're talking about Episode 64: Making Fre