Ui Breakfast: Ui/ux Design And Product Strategy

Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Hinderling Volkart — Dan's company 6 storytelling principles to improve your UX — Dan's article we're talking about How great leaders inspire action — a talk by Simon Sinek about a leadership model starting with a golden circle and the question "Why?" Features vs. Benefits — a UX metaphor by Samuel Hulick featuring Mario and the flower Emotional Design — a book by Don Normal Episode 82: Healthy Ending Experiences with Joe Macleod Ends. — a book by Joe