Ui Breakfast: Ui/ux Design And Product Strategy

Social media these days resembles a war of bots. However, it's still a powerful tool — if you do it right. Today's guest, Mojca Mars of Super Spicy Media, helps people find their voice and become successful in social media marketing. You'll learn what formats and visuals work best, what you should write about, how to approach advertising, and how to do genuine, helpful outreach. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Super Spicy Media — Mojca's social media consultancy Jab, Jab, Jab, Right Hook — a book about social media by Gary Vaynerchuk Brown Sauce — an article by JD Graffam on writing better microcopy John Loomer — great blog about Facebook advertising Facebook Ads Manual — Mojca's book Follow Mojca on Twitter: @mojcamars Email Mojca at mojca@superspicymedia.com Today's Sponsor Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on y

We're back after a short break! Today we're exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You'll learn how to showcase your products, reduce friction, and motivate your customers. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Ethercycle — Kurt's ecommerce consultancy for Shopify businesses Ecommerce Bootcamp by Paul Reda and Kurt Elster Kurt Elster's Ecommerce Hacks Weekly The Unofficial Shopify Podcast J. Peterman, CozyPhones, Violent Little Machine Shop, Everest Bands — some of the stores we mention as examples The Brain Audit by Sean D'Souza Kurt's website Free resources for ecommerce professionals and store owners Fol

Hiring a good designer has never been easy! Today I'm talking to Sarah Doody — a guru UX designer, teacher, and writer from New York City. You'll learn how to approach the hiring process in your particular case, whether education matters, how to navigate in the variety of design professions, and what skills to look for. Designers, on the other side, will get an insight how to better present themselves. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The UX Notebook — Sarah's awesome newsletter The 5-Step UX Research Formula — Sarah's upcoming masterclass 65 Point Checklist For User Research Projects — free UX research guide from Sarah The UX of Hiring for UX Positions — an article by Dan Maccarone & Sarah Doody Sarah's main website Follow Sarah on Twitter: @sarahdoody Today's Sponsor Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your

Writing proposals isn't fun, but they're a crucial part of any design project. Today our guest is Nathan Powell — designer, author, and founder of Nusii (online proposal software). You'll learn how to do discovery work, what to include in your proposal, how to structure it, and how tiered pricing can help you make an unbeatable offer. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Nusii — Nathan's SaaS product, online proposal software for creative businesses The Creative Professional's Guide: How to Write Better Proposals — Nathan's book on Amazon Handmade Studio — Nathan's consulting service (landing page design for startups) Follow Nathan on Twitter: @NathanPowell76 Win More Proposals in Only 5 Days — free 5-day email course from Nusii Big Thanks to Our Sponsor Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq a

Design or development? You can say "yes" to both! Today we're exploring the story of Sacha Greif, the founder of Sidebar.io and the author of Discover Meteor. He successfully combines the roles of a designer and a developer, and achieves results in both fields (all while being a community star). Join us to hear about his straightforward approach to life, projects, and the learning process. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Sidebar, Telescope, State of JS — Sacha's projects Step by Step UI Design, Discover Meteor — Sacha's books Freakonomics by Steven D. Levitt and Stephen J. Dubner Thinking, Fast and Slow by Daniel Kahneman Sacha's website Sacha Greif on Medium Follow Sacha on Twitter: @SachaGreif Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Smart, narrow positioning is the key to success for anyone who sells their services. Who is your best customer? What kind of work do you want to be famous for? The world-class positioning expert Philip Morgan gives away a ton of actionable advice on this topic. You'll learn how to stop being a generalist, quit the pricing game, and become a successful specialist by employing your best talent. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The Positioning Manual for Technical Firms — Philip's book Positioning Accelerator Program Double Your Freelancing Academy — a 7-month program where Philip is participating as an expert Philip Morgan Consulting Sign up for Philip's free positioning crash course Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Your creative skills aren't worth much until you practice them regularly. But how do you find time for that? Our special guest today is Shawn Blanc — author of The Focus Course, a creative entrepreneur, and my role model from years ago. You'll learn how to set goals, avoid distractions, build personal integrity, adopt the right habits, and live a truly focused life. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The Focus Course, Shawn Blanc, The Sweet Setup, Tools & Toys — Shawn's websites and projects Byword — great tool for writing in Markdown (read its review on Tools & Toys) Delight is in the Details — Shawn's first book (read my review here) The Procrastinator's Guide to Progress The Crossroads of Should and Must by Elle Luna The Power of Habit by Charles Duhigg Deep Work by Cal Newport Monument Valley Soundtrack — Shawn's favorite music for doing focused work Download your worksheet on finding crea

Customer support is the key part of user experience. But how do you handle it right? Our guest today is Alex Yumashev, the founder of JitBit Helpdesk, who has been in this industry for many years. You'll learn why customer support can't be a temporary job, how to approach it in a human way, and why even CEOs should still be doing support on a regular basis. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes JitBit Helpdesk — Alex's main product HelpSpot — another helpdesk product by our fellow bootstrapper Ian Landsman The Long, Slow SaaS Ramp of Death — the famous presentation by Gail Goodman (then we talk about her selling Constant Contact) David Cancel, Jeff Bezos — advocate for senior staff members doing support Inspectlet — software for tracking and recording user behavior HelpSpot, HelpScout — great support blogs by other companies Visit JitBit Helpdesk Follow Alex on Twitter: @jitbit Email Alex at alex@jitbit.

When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Draft — Nick's solo design consultancy Revise Weekly — Nick's lesson series on A/B testing The previous episode on conversion rate optimization with Momoko Price The previous episode on Jobs to Be Done with Eric White Visual Website Optimizer, Evan Miller’s Sample Size Calculator, iA Writer, Ulysses, Trello, Basecamp — Nick's tools Draft's Letters — Nick's newsletter (here's a recent issue about deep dish pizza in Chicago) The A/B Testing Manual — Nick's upcoming book Leave a Review Reviews are hugely important because they help new

Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you're planning a product launch anytime soon, our takeaways will be super-valuable! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The Design Superpower — the free email course we just launched Email 1K, Web Traffic 1M — free courses by Noah Kagan Design for Hackers — a free course by David Kadavy (now evolved into a whole series of products) Ine De Baerdemaeker of PostScripting — the awesome editor of our course ThemeBro — Heidi's project where she strategically gave away a paid book for free The UX Notebook, InVision, eWebDesign, M

Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you'll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the "surprise" learning effect, and structure various types of courses. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Decisive, Made to Stick by Chip & Dan Heath Brain Rules by John Medina Stacey's website Follow Stacey on Twitter: @staceyhowelott Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Content collection is a big, unsexy problem of every project. Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey's tips will help anyone who deals with unresponsive clients and tight deadlines! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Presence Agency — Kelsey's company Week of the Website — their famous one-week service Calendly, UberConference — tools for effective meetings Follow Kelsey on Twitter: @KelseyLK, @PresenceAgency Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

UI Breakfast Podcast. Episode 32: Writing About UI/UX Professionally with Ben Gremillion To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Evernote, Ulisses — Ben's writing tools GIF Brewery — a tool for creating GIF illustrations from video files NaNoWriMo — National Novel Writing Month Studio by UXPin — free UX design resources for designers and product teams Grawlix CMS — Ben's product, a tool for comic artists Ben's personal website Follow Ben on Twitter: @ux_benjamin, @benthinkin, @grawlixcomix Leave a Review Reviews are hugely important because they help

In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Momoko's company: Kantan Designs Copy Hackers by Joanna Wiebe Hotjar — tool for heatmaps Respond — one of Momoko's clients acquired by Buffer ConversionXL by Peep Laja Optimize Smart by Himanshu Sharma Occam's Razor by Avinash Kaushik Voice Of the Customer (VOC) by iSixSigma Message mining: G2 Crowd, Merchant Maverick Rev.com — good transcription services Optimizely, Visual Website Optimizer — testing tools Evan Miller's Sample Size Calculator Email Momoko: momoko@kantan.io Leave a Review Reviews are hugely important because they help new people discover this podcast. If

Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes. Show Notes Intercom on Jobs-To-Be-Done (book) Bob Moesta — original architect of JTBD framework Ash Maurya on Jobs-to-be-Done and Running Lean Getting Started with JTBD — Eric's learning guide with links and resources Eric's website Follow Eric on Twitter: @ericmwhite Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

In this episode we're exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You'll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes. Show Notes Happy Startup School UI Breakfast Podcast. Episode 8: Writing the Perfect Email Brighton Digital Festival Authority by Nathan Barry Andy's personal website We Are AFK — Andy's consulting company Follow Andy on Twitter: @theavangelist Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy Stanford Persuasive Tech Lab The Fogg's Behavior Model Influence at Work — website of Dr. Robert Cialdini Social identity theory (via Wikipedia) The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza Yocco UX — Victor's website Send an email to Victor: victoryocco@gmail.com Follow Victor on Twitter: @VictorYocco

What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting). Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes NextView Ventures — seed stage VC company we're talking about The NextView Platform — their community & content platform for startups, developed by Jay Unthinkable.fm — Jay's show for craft-driven creators Podcasting for the Creative-Minded: How to Avoid Yet Another Talking Head Show — Jay's post on narrative podcast production Follow Jay on Twitter: @jayacunzo

Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Frontify — Roger's SaaS product we're talking about ProductBoard — tool they use for product management Intercom — tool they use for getting feedback from users Follow Roger on Twitter: @rogerdudler

This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You'll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software). Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Doki — Marie's SaaS product for delivering online courses Teachable — another popular course platform we're talking about Follow Marie on Twitter: @mariepoulin