Cause Talk Radio: The Cause Marketing Podcast

RE/MAX recently announced that it crossed $160 million in lifetime donations to Children’s Miracle Network Hospitals. A foundational part of their partnership is ‘Miracle Homes’ through which RE/MAX agents are able to donate a portion of their commissions to the network of children’s hospitals.In this episode of Cause Talk Radio, Megan and Alli chat with Theresa Scheller with CMN Hospitals and Mike Reagan with RE/MAX about their long-standing partnership, how it began and what’s happening currently. Against the backdrop of a global pandemic and the associated decreases in hospital fundraising, the partners have teamed up to create ‘Miracle Masks’ - face masks designed by CMN Hospital patients - to raise much-needed money for sick kids. The effort kicked off on GivingTuesday in 2020 and continues going strong into the new year. Links & Notes RE/MAX Miracle Masks CMN Hospitals 00:00 - Support Cause Talk Radio: Become a Cause Crusader! 02:40 - Introducing Theresa Scheller and Mike Reagan and their Miracle M

Dave Stangis has a long history in the CSR and ESG space, having led CSR at both Campbell and Intel. He's out on his own now as a consultant and joins this episode of Cause Talk Radio to talk about his predictions for 2021 and the social impact trends he’s been seeing in clients large and small.Megan and Dave discuss how purpose is becoming mainstream (and what it’ll take to stay there), why the C-suite is suddenly sitting up and paying attention to this space (and how to keep that momentum going) and what Dave expects to see more of in 2021.Tune in to hear much, much more from one of the smartest minds in the CSR/ESG space!Mentioned Links Dave Stangis on LinkedIn Dave Stangis on Twitter 00:00 - Welcome to Cause Talk Radio 01:16 - Introducing Dave Stangis 10:40 - Change v Fad and Building Resilience 14:37 - Support Cause Talk Radio • Become a Cause Crusader! 15:43 - Justice and Equity 18:55 - Counseling Execs on Social Media 23:30 - What did we lose in 2020? 26:22 - Predictions for 2021

Unsurprisingly, 66% percent of U.S. nonprofit organizations said they've accelerated their move to digital programs or events since the pandemic struck, according to the latest Nonprofit Trends Report from Salesforce.org.In this episode of Cause Talk Radio, Alli and Megan talk to Devi Thomas, Global Head, Communications, Research and Insight at Salesforce.org about trends she's seeing in the nonprofit space and her predictions for 2021.They discuss "Purposeful Pivots", helping employees go virtual, amplifying community voices...just to name a few topics of conversation. Devi shares her predictions for 2021, why she feels that the open source model has a place in social impact, why unrestricted corporate contributions are the future and how measurement is taking center stage.Links & Notes "Purposeful Pivots" white paper (EFG + Salesforce.org) Nonprofit Trends Report Higher Education Trends Report 00:00 - Welcome to Cause Talk Radio 03:38 - We're talking about SalesForce.org, people... 05:02 - Purposeful P

SelfishGiving.com’s Joe Waters is back for a special Holiday episode of The Joe Show!In this episode, Megan, Alli and Joe go round robin sharing the holiday cause campaigns they’re each loving this year and some themes emerge. This year, large businesses are embracing the small business community as a cause, QR codes are BACK (Joe told you they were awesome several years ago), nonprofit organizations aren’t always featured in cause campaigns anymore and Joe wants to see more lighthearted fun from cause campaigns in 2021.Be sure to check out ALL the links below because there are some truly awesome campaigns!Links & Notes Cottonelle’s Refreshingly Clean Slate with United Way Worldwide PUBLIC Inc.’s EFF2020 pro-bono video UNCENSORED Domino’s Commits More Than $9.6mm To Worker Bonuses The 2020 Aflac Holiday Duck Is Adorable This Year Stacy’s Pita Chips Helps Female Founders Get Found Campbell’s Wants To Save The Snow Day Petco Holiday Wishes Grant Campaign Starbucks Is Giving Free Coffee To Frontline Workers

ALSAC/St. Jude’s annual holiday giving effort called Thanks and Giving is an iconic campaign featuring nearly 60 brands that last year raised $122 million for the children’s hospital in partnership with major retailers including Best Buy, Domino’s, Home Goods and AutoZone…just to name a few.This year, retail looks much different, thanks to Covid-19. In this episode of Cause Talk Radio, Megan speaks with Rick Shadyac, President and CEO of ALSAC/St. Jude about some of the innovative ways they’ve adapted this year’s Thanks and Giving program to accommodate things like social distancing in-stores, curbside pickup and eCommerce with their corporate partners.Rick shares how St. Jude prioritizes emerging technologies like augmented and virtual reality as well as digital content and platforms like TikTok and Twitch.If you’re a fan of point of sale fundraising like Megan is, you’re not going to want to miss this episode because Rick is a significant leader in this space that will inspire you with his approach and pers

Actor Paul Newman created his eponymous salad dressing in 1982 and pledged to donate all profits to charity - far before most brands had ever heard the term "cause marketing". Today the Newman's Own brand boasts a full line of products ranging from salad dressings to fig newtons (Alli's favorite!) and, to date, has donated more than $550 million to thousands of charities in a variety of cause areas.In this episode of Cause Talk Radio, Megan and Alli chat with Miriam Nelson, Acting President and CEO of Newman's Own Foundation about her new role at the Foundation, their focus areas, how Covid-19 has impacted their work and her vision for the future of the Foundation.Links & Notes Newman’s Own Foundation Newman’s Own Newman’s Own Foundation on Twitter Newman’s Own Foundation on Facebook Newman’s Own Foundation on Instagram 00:00 - Welcome to Cause Talk Radio 02:38 - About Newman's 06:29 - About the Foundation 09:22 - About Miriam Nelson 11:39 - Giving Tuesday 13:18 - The Newman's Own Awards 14:58 - Funding

One of the major implications from this global pandemic is the fact that most schools are operating at least partially online. How are working parents supposed to wear two hats simultaneously to become homeschool Zoom teachers and continue on their jobs?Well, MGM Resorts has at least a partial solution. They have partnered with the UNLV College of Education to provide virtual tutoring for their employees kids. In this episode of Cause Talk Radio, Megan chats with Laura Lee, Chief Human Resources Officer at MGM Resorts about this fascinating program, how it came about and how it's going so far.Links & Notes[MGM Resorts Social Impact Page}(https://www.mgmresorts.com/en/company/csr.html) 00:00 - Welcome to Cause Talk Radio 02:52 - Virtual Tutoring with UNLV 08:44 - MGM Scholarship Program 10:25 - The importance of education to MGM

Happy Thanksgiving, everyone! Megan starts today's show by sharing how very grateful she is for you, dear listener. Megan is always so thrilled to get the privilege of meeting a listener, even just over email or Twitter so please continue to reach out!Today's episode is a special Thanksgiving edition of The Joe Show with Joe Waters of Selfishgiving.com.In this episode, the duo not only talk about what there is to be grateful for this year (and let's face it...2020 has been a doozy!), they share examples of 'purposeful pivots' that have inspired them, trends they’re seeing, predictions about the impact of the national election on purpose in 2021 and of course, just a healthy dose of banter.Wherever you're tuning in from this week, we hope you have a lovely and safe Thanksgiving. 00:00 - Welcome to Cause Talk Radio 01:30 - Welcome back to Joe Waters of Selfish Giving 02:14 - What should corporate development pros be grateful for? 25:56 - Cause Marketing Learning Club

Hello, Cause Talk Radio listeners, we have an exciting announcement to share! Engage for Good’s Marketing and Engagement Manager Alli Murphy will be joining Megan as a co-host on the podcast when she can steal away from other projects and today marks her very first appearance on the show!In this episode of Cause Talk Radio, Alli and Megan have the great pleasure of chatting with Maddy Rotman, Head of Sustainability for Imperfect Foods. Food waste is a major issue in our country (and let’s be honest, sometimes it’s been a major issue in our own kitchens) but you may not realize just HOW big of an issue it is, including from a climate perspective.Thankfully, Maddy walks Alli and Megan through not only the scope of the food waste issue but what Imperfect Foods is doing to ensure our food system becomes more holistic and more sustainable for everyone - from growers to consumers and beyond.Mentioned Links ImperfectFoods website Imperfect Foods on Instagram Imperfect Foods on Facebook Imperfect Foods on Twitter 00

In 2019, U.S. Bank donated $60 million to charitable organizations and employees volunteered 334,000 hours to good causes. In this episode of Cause Talk Radio, Megan speaks to Sophie Rich Senior Vice President and Foundation Managing Director for US Bank about how their charitable giving has evolved over the years and gotten much more focused on strengthening communities at work, home and play.We talk about their long-standing partnership with Habitat for Humanity International and how that relationship has also evolved alongside the Bank’s social impact strategy. We also discuss the pivots they’ve had to make due to the Covid-19 pandemic and becoming more comfortable elevating stories of impact more publicly.Mentioned LinksUS Bank Community Possible Page 00:00 - Welcome to Cause Talk Radio 01:18 - Introducing Sophie Rich 03:26 - Evolving Approach to Economic Development 07:12 - The Home Pillar 09:42 - Home is the Key 12:41 - Lessons on the Way 18:49 - Financial Literacy 23:10 - Learning to talk about good wo

Roughly 300 million children have been without school meals and are at risk of hunger since the start of the COVID-19 pandemic. And even before COVID, an estimated 73 million vulnerable children were not being reached with food at school. We know that number has risen in recent months. and will continue to rise without urgent action by government, the private sector, and civil society.In this episode of Cause Talk Radio, Megan speaks with Stephanie Slingerland, Kellogg Company Senior Director of Philanthropy and Social Impact and Lisa Moon, President and CEO, The Global FoodBanking Network about the state of childhood hunger around the globe and their collaborative efforts to pivot their critical school feeding programs during the global pandemic.Links & Notes Kellogg Company Philanthropy Page Global Food Banking Website Healthy Nations Start With Healthy Children Report 00:00 - Welcome to Cause Talk Radio 00:55 - Introducing Kellog Company and The Global Food Banking Network 04:30 - Childhood Hunger 06

Men die by suicide 3.5 times more often than women, and, as a country, we lose 22 veterans a day to suicide. However, talking about mental health — particularly for men — can still be challenging and is surrounded by stigma.Several years ago, razor brand Harry's decided to focus their social impact efforts specifically on men's mental health. In this episode of Cause Talk Radio, Megan speaks to Harry's head of social impact, Maggie Hureau, about that journey.The two talk about Harry's 1% model (in which they direct 1% of sales to charitable organizations), the soul-searching they had to do around adopting men's mental health as their signature cause, how they've focused efforts to serve black men specifically, and the complexities that COVID has brought to this initiative.Links & Notes Harry's Social Mission Page Harry’s on Instagram Harry’s on Twitter Harry’s on Facebook 00:00 - Welcome to Cause Talk Radio 00:29 - Introducing Maggie Hureau from Harry's 01:48 - Rallying around men's mental health 06:21 -

In the past four decades, only half of eligible voters participated in elections overall in the U.S.Armed with that knowledge, Pernod Ricard's Absolut vodka brand launched a #VoteResponsibly campaign prior to the first Presidential Debate. It encouraged people to "Vote First. Drink Second", and featured the brand's first television commercial in 3 years to support the message.In this episode of Cause Talk Radio, Megan speaks with Regan Clarke, VP of Marketing for Millennial Connector Brands for Pernod Ricard about this campaign, how it ladders into their larger "Human Responsibility" pillar, and some of the other provocative campaigns they've embraced this year.Links & Notes Absolut Vodka Pernod Ricard Vote First. Drink Second. TV Spot 00:00 - Welcome to Cause Talk Radio 00:27 - Introducing Regan Clarke 04:04 - Vote Responsibly 08:34 - Consumer and Employee Response 10:09 - Human Responsibility 16:25 - What's Next?

This national election year during a global pandemic is more important than ever before and brands are standing up in a variety of ways to ensure consumers are well-informed about the how, when, where and why around voting this November.One of those brands is Coca-Cola’s Peace Tea, which has done a variety of things to ensure its young consumers have the information they need this election season.In this episode of Cause Talk Radio, Megan speaks with Danielle Fisher, director, refreshment tea brands for Coca-Cola North America about Peace Tea’s limited run of fun, commemorative “VOTE” cans. Danielle also discusses Peace Tea’s special ‘Sip and Scan’ icon that is being leveraged to direct their community to a wide variety of voting resources in partnership with Vote.org.There’s never been a more critical time to support Gen Z in getting out to vote and Peace Tea is doing its part to make sure that happens this year.Links & Notes Peace Tea Website Peace Tea on Twitter 00:00 - Welcome to Cause Talk Radio 00:

According to The Brookings Institution, food insecurity has increased 460% since the pandemic began.With this concerning statistic in mind, rideshare company Lyft made some critical pivots to leverage their network of drivers, strategic partnerships, and impact focus to help serve the most vulnerable communities.In this episode of Cause Talk Radio, Megan talks to Lisa Boyd, Director of Social Impact for Lyft about what they're doing to increase access to transportation to those who need it.For several years, Lyft has conducted a program called Lyft Grocery Access to help those who were food insecure to get to grocery stores so they could get the healthy food they needed.When the pandemic hit, Lyft quickly realized that the needs of those who were hungry looked very different than they had in the past. Instead of focusing on getting people to grocery stores, now Lyft's efforts are focused on getting food directly to people's homes.Through a strategic partnership with Mastercard which committed to fund these gr

Dunkin' Joy in Childhood Foundation has a mission to bring joy to kids battling hunger or illness.When COVID hit, they quickly realized they needed to make grants available to local organizations to ensure those who needed food could get it.But that's not all they did!In this episode of Cause Talk Radio, Megan’s guest is Kari McHugh, Executive Director of the Joy in Childhood Foundation.Kari outlines many of the ways the organization is spreading joy, from simply delivering cups of coffee to first responders to helping them recharge and heal from the trauma of a global pandemic through their new 'Hero Recharge' program. ‘Hero Recharge’ is an innovative partnership with First Descents that takes healthcare workers through an outdoor adventure program that has a goal of nurturing supportive peer relationships for healthcare professionals.We also learn about the Foundation's work with incredible therapy dogs in hospital settings and how consumers are invited to support this program through a partnership with Bar

When COVID struck last Spring, the KIND Foundation wanted to get KIND bars to frontline workers and quickly put a system in place to do so.It didn’t take long for them to realize that other companies might be in the same boat so they created the Frontline Impact Project to help companies get needed products and resources directly to frontline workers in need via one central clearinghouse.Today on Cause Talk Radio, Megan speaks with Michael Johnston, President of the Lubetzky Family Foundation and The KIND Foundation about Frontline Impact Project and how they’re working with over 60 companies to get resources where they’re needed most right now.Megan and Michael discuss some of the things that have surprised the team through this effort, what kind of products and services they still need and what the future of this initiative might entail.Links & Notes Frontline Impact Project Got donations? Email jlalek@lubetzky.org 00:00 - Welcome to Cause Talk Radio 00:37 - Introducing Michael Johnston and the Frontli

September 16th is World PLAY-DOH Day and we can’t think of a better time than a global pandemic to celebrate a product that brings joy to kids and is truly timeless.PLAY-DOH and their partner Save The Children have launched a back to school effort called Cans of Kindness that involves a corporate donation of 1 million cans of PLAY-DOH to Save the Children to help kids, parents, and teachers around the globe. The campaign is also rewarding a lucky teacher with a year’s supply of PLAY-DOH based on nominations from social media.In this episode of Cause Talk Radio Megan talks to Jennifer Kendra, Head of Cause Marketing & Partnership Development at Save the Children, and Aditi Raturi,  Senior Global Brand Manager for PLAY-DOH about their partnership and how it had to adapt once COVID hit.Links & Notes [PLAY-DOH on Instagram](https://www.instagram.com/playdoh) [PLAY-DOH on Facebook](https://www.facebook.com/playdoh) [Play-Doh Website](https://playdoh.hasbro.com) [Save the Children Website](https://savethech

With all of us wearing masks and gloves nearly every time we leave our homes due to the COVID pandemic, what's the environmental impact of all this PPE?As you can imagine, it's NOT GOOD - particularly given these items are now considered contaminants and not recyclable through local recyclers.In this episode of Cause Talk Radio, Megan talks to Kyle Riggs, North American Account Director, Zero Waste for TerraCycle, and Amy Strawbridge, Brand Partnerships & Experiential Marketing Manager for Subaru about their partnership that's working to help Subaru and its customers recycle this PPE.You'll be amazed at how TerraCycle takes items like gloves and disposable masks and converts them into useful materials in a way that keeps these items OUT of landfills.Amy also catches us up on the other incredible social impact programs Subaru has rolled out since COVID hit and Kyle gives us an update on how TerraCycle is keeping busy helping companies and schools keep recycling - even if they're stuck at home.Links & N

A recent Harris Poll commissioned by National 4-H Council and Microsoft found that 21% of teens don’t have internet access at home but instead rely on schools, libraries, and other public places to get access. Teens without reliable access to broadband said they felt less confident in their skills and in their long-term social and economic prospects. Over half said they’ve struggled to complete their homework because of slow internet connections—and this was all BEORE COVID-19 struck!In this episode of Cause Talk Radio Megan talks to Artis Stevens, Senior Vice President and Chief Marketing Officer for the National 4-H Council and Kate Behncken, Vice President, Lead of Microsoft Philanthropies about their incredible partnership that is helping young people around the country get plugged in and well-connected.They discuss the issues of connectivity in rural America as well as the incredible programs this partnership has put into place to help not only bridge the gap but also empower youth to leverage technology