Cause Talk Radio: The Cause Marketing Podcast

In 2019, U.S. Bank donated $60 million to charitable organizations and employees volunteered 334,000 hours to good causes. In this episode of Cause Talk Radio, Megan speaks to Sophie Rich Senior Vice President and Foundation Managing Director for US Bank about how their charitable giving has evolved over the years and gotten much more focused on strengthening communities at work, home and play.We talk about their long-standing partnership with Habitat for Humanity International and how that relationship has also evolved alongside the Bank’s social impact strategy. We also discuss the pivots they’ve had to make due to the Covid-19 pandemic and becoming more comfortable elevating stories of impact more publicly.Mentioned LinksUS Bank Community Possible Page 00:00 - Welcome to Cause Talk Radio 01:18 - Introducing Sophie Rich 03:26 - Evolving Approach to Economic Development 07:12 - The Home Pillar 09:42 - Home is the Key 12:41 - Lessons on the Way 18:49 - Financial Literacy 23:10 - Learning to talk about good wo