Cause Talk Radio: The Cause Marketing Podcast

In this episode of Cause Talk Radio, Megan and Joe talk (online) platforms, Pinterest (again) and (motion) pictures. Joe's bullish on new, Boston-based online content service Swoop and explains how this might be used for cause marketing. Pinterest is social media's golden child but will legal concerns over terms of use preclude passionate pinners from sticking around? Megan talks about how major motion pictures are turning to cause marketing to launch new films, establish co-branding partnerships and increase promotional reach. But for 'The Lorax' movie, environmentalists are crying foul.  Hear all this and more in today's episode! Links & Notes Online Cause Marketing Is 'Hovering' the Future of Online Cause Marketing (Joe's Post on Swoop) InfoLinks Movember Campaign (In Text Advertising on TMZ.com, etc.) eBay Giving Works (CMF Golden Halo Award Winners) More on Pinterest Joe's Chat on Pinterest - Philanthropy.com Why I Tearfully Deleted My Pinterest Inspiration Boards (Article on issues with li

Social media consultant and Pinterest Superuser Noland Hoshino joins Joe and Megan to discuss the phenomenal growth of Pinterest as a social platform and how companies, causes and cause marketers can reach its 10 million+, primarily-female users to visually capture their brand story and why they’d want to. We’ve yet to see any active cause marketing campaigns on Pinterest but Megan, Joe and Noland pontificate on ways cause marketers could use this medium for good. Noland shares which brands are using Pinterest well and who’s missing the Pinterest boat. Stay tuned to discover Noland’s “6 foot” rule.

Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John discuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium. ‘Like for donation’ campaigns are popular but also a dime a dozen. How nonprofits have upped the ante when it comes to Facebook voting contests. Two Facebook Valetine’s Day cause marketing promotions and how online translates to offline engagement. Companies and causes tend to be commitment shy in this medium and why that should change. Also, how to keep updated on all things Facebook and why you should want to. Plus how you could win a copy of Facebook Marketing for Dummies by our own John Haydon.