Cause Talk Radio: The Cause Marketing Podcast

Last week was the Engage for Good conference where the latest report on point of sale fundraising was released. You’ll find the links to that report and infographic in the show notes of today’s episode.This week, we thought it would be fun to share Megan’s conversation with three point of sale fundraising superstars who discuss some of their best practices and lessons learned. We hope you enjoy the conversation!Links & Notes Charity Checkout Champions 2021 Whitepaper Charity Checkout Champions 2021 Infographic

In this episode of Cause Talk Radio, Megan chats with CMN Hospitals’ Clark Sweat and Maureen Carlson, both long-term veterans of the corporate partner space. Clark, Maureen and Megan discuss how they pivoted their corporate partners during the pandemic and retained fully 100% of those partners (and how they achieved this), their efforts to diversify their partner fundraising efforts moving forward and what they’re both optimistic about looking ahead.We discuss their “Kids Can’t Wait” messaging they developed specifically during the pandemic and dive into some of the more nuanced communications challenges they faced when the pandemic first hit.You’ll truly enjoy this deep dive with Clark and Maureen - tune in now!Links & NotesCMN Hospitals00:00 - Welcome to Cause Talk Radio

Gas South is a leading provider of natural gas in the southeastern U.S. Today, Gas South's Manager of Community Affairs Carley Stephens joins Alli Murphy and Megan Strand to talk about their "Fuel for Good" approach that contributes 5% of profits to kids in need.The trio discusses how Covid-19 shifted Gas South’s giving and a unique B2B focus for the company, what a "Kindness Bomb" is, how equity factored into the conversation with employees, how the company democratizes giving and much more!Carley also shares her personal philosophy about companies and nonprofits partnering together and her approach to meeting actual nonprofit needs and creating impact.Lots to learn in today's episode so be sure to tune in!Links & Notes Gas South Giving Back Gas South on Facebook Gas South on LinkedIn Gas South on Twitter 00:00 - Welcome to Cause Talk Radio 02:06 - Introducing Carley Stephens from Gas South 02:50 - Community in Need — Being a Fuel for Good 12:52 - Racial justice and equity 19:38 - Democratizing giving

In this episode of Cause Talk Radio, Alli and Megan chat with Nicole Hughey, VP Vice President, Diversity & Inclusion at SiriusXM + Pandora about a new initiative called “Stand for Sonic Diversity”. The program’s goal is to “break the sonic color line and redefine the sound of the American voice.”Nicole explains what the “sonic color line” is and a few of the best practices they’re championing in their outreach to brands, agencies, marketers, publishers, and media companies to diversify the voices we hear on audio mediums.The three also discuss how this effort ladders up into the larger DEI work at SiriusXM and Pandora, what smaller companies can do to embrace sonic diversity and how critical it is to start with an audit of your existing creative to identify and flag stereotypes.Links & NotesStand for Sonic Diversity Website 00:00 - Welcome to Cause Talk Radio 02:44 - Introducing Nicole Hughey 04:38 - The Sonic Colorline 05:45 - Stand for Sonic Diversity 13:43 - Audit = Intention 17:10 - Advice for Sm

In this episode of Cause Talk Radio, Megan chats with Wander's Fearless Leader, Aaron Weber, about best practices for social impact video.Wander has produced Engage for Good's Halo Awards Conference videos for going on four years and has done a tremendous job helping us tell the stories of these award-winning social impact efforts.In this episode, Aaron talks through the ingredients of a good video, how to gauge whether a video is successful, tips for getting the most bang for your video buck, achieving economies of scale for your videos, what to look for in a video vendor, how to be prepared with your objectives in creating videos and much more!Tune in to get a quick education about leveraging video for social impact!Mentioned Links Wander Website Email Aaron Weber 00:00 - Welcome to Cause Talk Radio 01:12 - Introducing Aaron Weber 04:00 - What makes a video successful? 07:00 - Getting the biggest bang for your video buck 09:59 - Using social media for video 11:49 - When do you break out and hire a vendor?

It’s a brave new world for corporate social impact professionals as companies adapt and pivot their programs to focus on true and lasting impact.In this episode of Cause Talk Radio, Alli and Megan are joined by Jeff Senne, Responsible Business Leader at PwC, to discuss a new initiative called “Access Your Potential” and the company’s $125 million commitment to support a more equitable future for 25,000 black and Latinx college students.Jeff shares that this program is more of an evolution on social impact work the company has done over the past five years and describes his views of the business benefit to PwC in creating a more diverse workforce.PwC is committed to “walking the talk” and will also hire 10,000 students from this program.Tune in to hear more about where this exciting initiative is headed and the impacts it strives to create.Links & Notes PwC Access Your Potential Website PwC on LinkedIn PwC on Twitter 00:00 - Welcome to Cause Talk Radio 02:49 - Welcome Jeff Senne, Responsible Business Lead

In this episode of Cause Talk Radio we’re doing something a little different.Last month we had the honor of hearing from Realized Worth's Chris Jarvis in a webinar called Leveraging Employee Volunteering To Build Equity And Empathy. And in this webinar Chris walked us through a few truly fascinating concepts as it relates to creating allies in the workplace and how volunteering can help us be true allies instead of performative ones.But what was most interesting about this webinar and why we wanted to share a piece of it with you today is that Chris talks about neuroscience and why we behave the way we do. It’s has to do with the wiring of our brains and why the human brain resists having to learn hard things and how to overcome that phenomenon.This short webinar excerpt also introduces something called a “Disorienting Dilemma”. Chris explains what it s and why it’s so critical for learning.If you want to hear the full webinar, check out the link below!Links & Notes Leveraging Employee Volunteering To Bui

COVID unearthed some truly spectacular stories of our capacity to change and adapt to dire circumstances. One of our favorite "pivot" stories comes from the international NGO CARE.In this episode of Cause Talk Radio, Megan chats with Chris Noble, Head of Corporate Partnerships for CARE. Many of you know Chris as an agency and technology guy and after sitting in this role at CARE for just over a year now, he's got some interesting insights you're going to want to hear.Chris shares CARE's COVID Pivot story and what's he's personally learned about the huge value that nonprofit organizations bring to their corporate and other strategic partners.It's always a huge pleasure having Mr. Noble in the house, so enjoy this conversation!Links & Notes CARE Website Chris Noble on Cause Talk Radio (Ep244) Chris Noble on Cause Talk Radio (Ep178) Chris Noble on Twitter Chris Noble Email 00:00 - Welcome to Cause Talk Radio 01:10 - Become a Cause Crusader and support the show! 01:48 - Chris Noble 09:17 - The CARE Role in R

We’re back with another episode of The Joe Show with Selfishgiving.com’s Joe Waters!In this episode, Joe teaches Megan what the heck a non-fungible token is (and why you should care) and shares highlights from a recent episode of The Cause Docs with Mike Hollywood about turning your website into a lead magnet.Megan and Joe also talk about the first cause marketing effort on Clubhouse (Hint: it’s for the dogs!) as well as an all-time favorite cause day of all time: Jersey Mike’s Day of Giving.As usual, there’s plenty of fun in today’s episode so keep listening for more goodness from the amazing Joe Waters.Links & Notes Recording of the Cause Docs with Mike Hollywood (email Joe to request!) First Cause Marketing on Clubhouse Non-Fungible Tokens Jersey Mike’s Day of Giving 00:00 - Welcome to Cause Talk Radio

Qualcomm is the world’s leading wireless technology innovator and the driving force behind the development, launch, and expansion of 5G. They have a unique social impact model you'll hear about in today's episode with Angela Baker, Senior Director, Corporate Responsibility for Qualcomm.From transporting telemedicine to supporting remote education, addressing environmental sustainability and more efficiently powering mobile devices, Qualcomm's social impact reach is both wide and deep.They have a focus on STEM education and aligned with other businesses to launch a small business accelerator program in response to Covid-19. They're working to make the patent process more accessible to women, people of color and lower-income individuals … and that's just the beginning!Links & Notes Qualcomm’s 2020 CSR Report Wireless Reach Program Invent Together Qualcomm’s Thinkabit STEM Program FIRST Small Business Accelerator 00:00 - Welcome to Cause Talk Radio 10:35 - Support the Show: Become a Cause Crusader! 11:20 -

Colorectal cancer is the second leading cause of cancer-related deaths among Americans, with Black Americans having a 40% higher death rate compared to White Americans.To help address this racial disparity and help destigmatize the issue of colorectal cancer, Cottonelle and BLKHLTH have partnered in a campaign called "GoodDownThere".In this episode Megan chats with Cottonelle's Cassie Begalle, Brand Manager for Cottonelle and Matthew McCurdy, Co-Founder of BLKHLTH - a nonprofit focused on the impact of racism on Black health.They discuss how, specifically, the partnership is trying to tackle a tough issue through the use of humor and a celebrity partnership with actor and comedian Deon Cole, how they're working to spread broad awareness about this issue but also meet people where they are with the tools they need to conduct at-home screenings and much, much more.Links & Notes Cottonelle Good Down There Site Cottonelle on Facebook BLKHLTH website BLKHLTH on Instagram BLKHLTH on Facebook BLKHLTH on Twitter

One of the biggest challenges in the social impact space is putting metrics and measurements around purpose-focused initiatives and getting a handle on WHY consumers do the things that they do.Luckily for us, Porter Novelli's Senior Vice President, Marketing, Research & Insights Whitney Dailey is on the case! In this episode, Whitney and Megan chat about two absolutely fascinating studies that have recently been released by Whitney and her team.The first is about the prevalence of cancel culture (and what brands can do if they ARE cancelled). The second is a deep dive into consumer behavior and how emotional or "gut" reactions to brands can drive action and where purpose fits in that complex equation.These are two studies you're going to want to read if you haven't already so buckle your seatbelts for some social impact data goodness with Whitney Dailey.Links & Notes Business of Cancel Culture Study Purpose Perception Study 00:00 - Welcome to Cause Talk Radio 01:14 - Support the Show: Become a Cause

Given the year we've all had, none of us are strangers to virtual events but we've probably ALL been on some that we wish we hadn't bothered with.Megan’s guest today is Jon Conelias, CEO of ReElivate, a new company that offers unique, customizable virtual engagements.Jon and Megan discuss WHY he started ReElivate and what he's learned in designing unique, virtual experiences that you can learn from. They talk about the future of events and how hybrid models will likely replace traditional in-person events and how to capitalize on that trend, plus so much more!Links & NotesReElivate|Virtual Events 00:00 - Welcome to Cause Talk Radio 00:32 - Introducing Jonathan Conelias and ReElivate 02:25 - What is ReElivate 07:35 - Where virtual events go wrong 09:50 - Support: Become a Cause Crusader 10:38 - Engagement Events 15:35 - Connecting Corporately 17:20 - The Future: Hybrid Events

Ido Leffler is a serial social entrepreneur and has been co-founder of companies including Brandless, Yes To Inc. and most, recently...Yoobi - a school supplies company that gives back.In this episode, Megan chats with Ido about an innovative partnership with Verizon that is helping provide both connectivity access as well as school supplies to kids that need them most right now, especially since so many kids are still learning from home due to the pandemic.Ido shares the silver linings about the pandemic for him personally and professionally and even gives us a sneak peak into what's coming up for Yoobi in 2021.Links & Notes Yoobi Website Yoobi and Verizon Partnership 00:00 - Welcome to Cause Talk Radio 00:26 - Introducing Ido Leffler and Yoobi 01:04 - Become a Cause Crusader • Support This Show! 01:37 - About Yoobi 04:39 - The 2020 Pivot 07:04 - Verizon 11:08 - The online-offline challenge 13:44 - 2020 Silver Linings? 17:57 - Yoobi's 2021 19:30 - Learn More

We're BACK with another episode of The Joe Show!Today Megan is once again joined by SelfishGiving.com's Joe Waters (Junior) to talk about all the purpose-focused advertising that DIDN'T HAPPEN at the Super Bowl this year, some social impact happenings that DID happen around the Super Bowl, St. Jude's Space Flight and why Joe and Megan may SOON be chatting on Clubhouse.Links & Notes Budweiser Didn't Advertise At Super Bowl Lowe's and Rebuilding Together Mr. Peanut/Planters Giving Away $5 Million Jeep Pulls Bruce Springsteen Super Bowl Ad Following DWI Revelation NFL works to keep charitable Super Bowl events in Tampa St. Jude joins world’s first all-civilian mission to space Clubhouse 00:00 - Welcome to Cause Talk Radio 04:56 - Sad trombones at the Super Bowl? 10:28 - Inspiration IV & St. Jude 14:54 - Become a Cause Crusader • Get a Clubhouse Invitation!

Since 1992, the Taco Bell Foundation has reached more than 4 million young people across the country and has awarded more than $95 million in grants and scholarships, focused on education and career readiness. Much of this money comes from guest donations by way of a robust point-of-sale fundraising effort.In this episode of Cause Talk Radio, Megan and Alli chat with Jennifer Bradbury, Executive Director of the Taco Bell Foundation about their 2020 pivots, both to their round-up program as well as the programmatic aspects of the Live Más Scholarship initiative, as well as what some of the silver linings have been for the Foundation.The discussion goes into some of the nitty gritty details about the point-of-sale fundraising efforts, how employees responded to Covid-19 pivots and what's in store for 2021 for their social impact efforts.Links & Notes Taco Bell Foundation Website 2020 Halo Award Winning Video 00:00 - Welcome to Cause Talk Radio • Become a Cause Crusader! 03:09 - Welcome Jennifer Bradbury 06

The Bosch Community Fund has found an innovative way involve community in its charitable giving, primarily focused on STEM education. 45 Community Advisory Committees in 45 Bosch North America sites help the Fund form the local relationships it needs to keep a finger on the pulse of what’s needed and most impactful in any given community.In this episode of Cause Talk Radio, Megan and Alli talk to Kat Owsley, President of the Bosch Community Fund, about these Committees and how they work.The conversation ranges from impact metrics and how the Community Fund has worked to standardize them to their “by invitation only” model to incorporate new community members into the fold.Links & Notes Bosch Community Fund Kathleen Owsley on LinkedIn 00:00 - Support Cause Talk Radio - Become a Cause Crusader! 01:30 - A Dishwasher-Centric Introduction! 03:28 - About the Bosch Community Fund 10:30 - How have grants changed? 16:10 - Marker 5 18:56 - Measurement 21:32 - How do other foundations do this? 22:47 - Lessons Learn

One of the challenges of corporate giving is limited philanthropic budgets. Once money has been donated, it's gone until the next budget cycle.In today’s episode, Alli and Megan chat with Kyle Lukianuk, President of Good Returns, a social enterprise with a different giving solution for this particular constraint.The Good Returns model is very unique in that they ask corporations to provide loans to worthy causes instead of donations. Kyle shares how Good Returns got started, why they embrace this model and how it’s going so far.Links & NotesGood Returns Website 00:00 - Welcome to Cause Talk Radio 11:22 - Support Cause Talk Radio • Become a Cause Crusader 12:11 - The Funded Guarantee Structure 15:19 - Impact Investing 17:08 - A Perfect Partnership 21:28 - What we wish we'd known... 23:28 - Learn More

In today’s episode Megan chats with Kirsty Dunn, Seller Social Marketing and Communications Manager for eBay.When the pandemic hit last spring, small businesses took a huge hit around the country with many, many stores being forced to shutter their doors due to State mandates.In response, eBay stepped in to help tens of thousands of these small businesses get “Up and Running” online through their platform, providing tremendous support to convert brick and mortar stores to accessible, online ones.For existing eBay sellers who were also struggling, a $500,000 grants program in partnership with business accelerator Hello Alice helped infuse those small businesses with cash and resources they needed to stay relevant.Links & NotesEbay Small Business 00:00 - Welcome to Cause Talk Radio 06:16 - Support the Show: Become a Cause Crusader! 07:08 - eBay Up and Running 15:02 - eBay for Charity 19:08 - What's Next for 2021

It's a situation in which many companies and nonprofit partners have found themselves during the Covid-19 pandemic: the need to pivot a robust, in-person volunteer engagement to a virtual one.In this episode of Cause Talk Radio, Megan and Alli chat with Team4Tech's Julie Clugage and NetApp's Michelle Mann about how they were able to transform what would typically have been an in-person volunteer experience in Ghana focused on reading to a virtual one - and receive rave reviews from participants!It turns out the secret lies in program design, which the partners discovered was transferrable to a virtual channel.Tune in to hear their lessons learned from this excellent corporate social impact partnership and what they plan to keep about these virtual engagements - even after Covid fades away.Links & Notes - Team4Tech website Team4Tech and NetApp Partner Write-Ups NetApp website 00:00 - Welcome to Cause Talk Radio 01:50 - Julie Clugage and Michelle Mann