Cause Talk Radio: The Cause Marketing Podcast

In today's episode, Engage for Good's Alli Murphy is joined by Artis Stevens, President & CEO of Big Brothers Big Sisters of America (BBBSA). He's been on the podcast before - at the time he was the Senior Vice President & Chief Marketing Officer for the National 4-H Council, and before that, he was the National Vice President of Marketing, Strategy & Operations at Boys & Girls Clubs of America.An award-winning nonprofit marketing leader with a passion for building purpose-driven brands, boards and teams, Artis’ experience has led to transformational outcomes in fundraising and DEI initiatives.Tune into today's episode to learn all about: Five pieces of advice for attracting corporate partners and Artis' advice to those companies themselves Big Brothers Big Sisters of America's JEDI programming goals and the organization's newly launched "JEDI Council" The power of mentorship in the social impact space and how it relates to partnerships, team development, employee engagement, employee resource

We live in a world where excess and consumption have never been higher, yet millions of people find themselves in critical need every day, which creates a massive need gap.Good360, one of Engage for Good's sponsors, is the global leader in product philanthropy and works with some of the world’s largest brands to connect critically needed goods with 100k+ nonprofits that help people in need throughout the U.S. and around the world.In today's episode, EFG's Alli Murphy is joined by Shari Rudolph, Good360's Chief Development Officer & Chief Marketing Officer to explore the lessons they've learned, Shari's advice for nonprofits and companies alike and ways to accurately identify and support community needs.Tune into today's episode to learn all about: Shari's top tips for companies interested in product philanthropy Ways companies can get involved, even if they don't have a product What nonprofits need to know about this space How to mitigate a "second disaster" The importance of being outcome-focused instead

Giving online no longer happens just on a charity's website. It happens on Facebook, at checkout, on GoFundMe and a host of other places. One of those "places" is on PayPal. PayPal is using the power of its technology and network to grow generosity around the world.In today's episode, EFG's Alli Murphy is joined by Oktay Dogramaci, VP of Giving at PayPal. The duo dive into what PayPal does in the Giving space, who their customers are, what their data says and how giving is built on top of the core PayPal model (instead of being a standalone program).They also highlight PayPal's new app which includes all the things you're used to plus an exciting way to give.Tune into today's episode to learn all about: One thing that makes consumers 5 - 6 times more likely to give What trends are on the horizon in the giving space The seasonality of standard giving seasons and how that went out the window in 2020 How nonprofits can sign up to receive funds through PayPal What the data says about consumers who are given a cho

IBM recently announced a massive initiative to skill 30 million people globally by 2030. To find out what that means, how they plan to do it and what work they've already been doing in this space Engage for Good's Alli Murphy chats with Justina Nixon-Saintil, VP and Global Head of Corporate Social Responsibility at IBM, and Natasha Young, Director of Strategic Partnerships at MDR - an agency of marketing experts who've been connecting educators and brands for 50 years.MDR and IBM's partnership started at the beginning of the pandemic when schools were closing, jobs were in jeopardy and people were wondering how they were going to teach their kids and keep or pivot their own jobs. The foundation of this partnership is IBM SkillsBuild - a platform that offers kids, teachers and adults free learning, support and resources around STEM and new collar skills.Tune into today's episode to learn all about: Justina's top 3 lessons learned during her tenure at IBM Natasha's advice for driving social impact at scale What

Point-of-sale fundraising is big business and as a retailer's frontline ambassadors, employees who engage with point-of-sale fundraising efforts can make or break a campaign.In 2019, one of Engage for Good's sponsors, Save the Children, joined forces with Ulta Beauty to celebrate Mothers Day and support moms and kids in need. The campaign saw massive success and to this day they double their revenue year over year.In today's episode, EFG's Alli Murphy is joined by Jessica Fiscella, Director of Community and Government Relations at Ulta Beauty, and Jenna Baker Senior Director, Corporate Partnerships at Save the Children to talk about how their partnership began, what they've learned along the way and what you can implement in your own partnerships.Tune into today's episode to learn all about: How their partnership began and where they found value alignment The unique role store associates play in advancing point of sale campaigns How critical the enthusiasm and buy-in of Ulta employees have been to the YOY gro

For more than 20 years, Subaru has supported pet-focused organizations that seek to improve the health and well-being of animals. With 68% of Subaru owners owning a pet and 50% of those having at least one dog, pets are a major pillar for Subaru. Through the Subaru Loves Pets initiative, Subaru has impacted more than 250,000 pets.In today's episode, EFG's Alli Murphy is joined by Bridget Hanrahan, Associate Director of Marketing Operations, and Liz Edelen, Subaru's Love Promise Community Commitment Manager to talk about Subaru Loves Pets Month (October) and National Make A Dog's Day (October 22).Tune into today's episode to hear all about:The Subaru Loves Pets initiative and how it ladders up to their larger Subaru Love Promise What National Make A Dog's Day is and how it began How they engage their employees around this pillar Their focus on supporting underdogs How their October 2020 Subaru retailer adoption events resulted in the adoptions of nearly 20,000 animals Their advice for creating your own aware

Since 2005 Google.Org (Google's philanthropic arm) has brought the best of Google to help solve some of humanity’s biggest challenges — combining funding, innovation and technical expertise to support underserved communities and provide opportunity for everyone.In today's episode, EFG's Alli Murphy is joined by Alex Díaz, Head of Crisis Response and Humanitarian Aid at Google.org to talk about the work he and his team do, what he's learned along the way and how companies can develop proactive crisis management strategies of their own. Tune into today's episode to learn all about: How Google responds to crises (and some of the criteria they use to make the decision) The work that goes in before a disaster strikes (including anticipatory action) How they help build resilient communities long after the news has left How companies can bolster their own crisis or disaster response programs The importance of building nonprofit partnerships proactively The full spectrum of a crisis timeline and the need to diversif

A new generation of companies entering the marketplace are taking a different approach to CSR than their more established counterparts. The rise of these companies built with both social purpose in mind and a willingness to challenge conventional CSR wisdom and the status quo has the potential to upend the social impact landscape. Navigating the Changing Landscape of Social ImpactEmerging brands often have more progressive business strategies and a socially conscious millennial workforce and consumer base. They also seek to engage in social purpose strategies and nonprofit partnerships that differ from those of traditional corporations and often-taught best practices.In today’s episode, EFG's Alli Murphy is joined by Meaghan Dorsch, Head of Social Impact for Visible and Rich Maiore, President of Rocket Social Impact, one of EFG’s sponsors. The trio explores how these new entrants—those who have risen in profile over the past few years—are shaking up the social impact space and what it means for both nonprofit

It's September... you've probably seen back-to-school commercials on TV, heard school updates on the radio and seen store aisles littered with colorful school supplies. Back-to-school (or, in some cases, already-in-school) is in full effect. Yet, heading "back to school" isn't just about getting kids the right notebooks and pencils. It's also about helping them get emotionally and mentally ready for the change and thinking about what their after-school activities will look like.After the especially trying year we've had, that's no small feat.Boys & Girls Clubs of America, a sponsor of Engage for Good, is one organization that has been working in this space for years. In today's episode, EFG's Alli Murphy is joined by Chad Royal-Pascoe, Acting Senior Vice President of Resource Development at Boys & Girls Clubs of America to talk about their Back2School campaign and how they've built it into a successful annual fundraising platform.Tune into today's episode to hear all about:How Back2School began as a P

Breast cancer is the most common type of cancer in women worldwide. In the US, Black women are 40% more likely than white women to be diagnosed. In today's episode, EFG's Alli Murphy is joined by two leaders working together to combat this issue - Sarah Rosales Vice President, Corporate Partnerships at Susan G. Komen and Jim Peters, Head of Partnerships and Sponsorships at Ford Motor Company.The trio talks about how this 27-year partnership started, how it has evolved over the years and how they help each other reach their goals. Sarah and Jim also share their top tips for creating and sustaining successful cause partnerships of your own. They highlight the importance of finding the value intersection between a brand and a nonprofit, being clear about the "why" behind your partnership and the importance of staying dynamic as each side responds to the other's evolving needs over time.Get ready to hear about an event sponsor campaign turned long-standing partnership where both sides are inspired by and excited

In today's episode, EFG's Alli Murphy is joined by Scott Beaudoin, Executive Vice President of Social Purpose and Sustainability at Brodeur Partners, a global strategic communications firm. Broder Partners is a sponsor of Engage for Good and has a wealth of knowledge in this space... Scott alone has more than 20 years of experience in the field and has worked with top companies across industries.The duo talk about the changes Scott's seen in social purpose over the past two decades, the importance of being strategic and values-driven, which companies will rise above and which will fall behind when it comes to "return to work" and how wellbeing and mental health are a cause area to pay attention to internally and externally.Tune in to hear more from Scott including tangible tips for communicating sustainability to consumers and employees, how to approach flexible workplaces and ways to attract and retain talent!Links & Notes Brodeur Website Brodeur Social Purpose and Sustainability 00:00 - Welcome to Caus

For the last bonus episode of Season 10, we’ve pulled a great episode out of the archives for you in which Dan Goldenberg, Executive Director for Call of Duty Endowment and Vice President at Activision Blizzard talks all about their Halo-Award-winning effort HireHonor. Celebrating 10 years of successful partnership, Activision and the Call of Duty Endowment started 2019 with a unified goal: raise $4.5 million in 2019, to help place 10,000 veterans into high-quality jobs in 2020. In collaboration with the Endowment, Activision leveraged its world-class marketing and creative departments to create #HireHonor, a 360-degree campaign that coincided with the launch of 2019’s biggest console game, Call of Duty: Modern Warfare.In this episode, Megan and Dan talk about this incredibly successful effort to raise funds and awareness for the issue of veteran employment, how the team focused their efforts to do fewer things better, why they chose to expand internationally and how partnerships with gamers, retailers and sp

Like last week, today’s episode is a re-run and we’re talking about JetBlue's corporate disaster response and initiatives with JetBlue’s VP of CSR and DEI, Icema Gibbs. Why?Because this episode featuring JetBlue is one of our all-time most popular episodes and because the topic is timely as we traverse through wildfire season, hurricane season and the pandemic we find ourselves in.Tune in to today’s episode to learn all about: JetBlue’s top priorities after a disaster event: crew members, customers and community The different phases of disaster recovery and the importance of empowering a local community to get back on its feet Why more collaboration between companies is critical in a disaster and the steps JetBlue has taken to form tighter alliances What JetBlue looks for in nonprofit partners: like-minded organizations that are nimble, flexible and align with the JetBlue brand And much more So buckle up and get ready to dive in! This show was originally released in October of 2018. 00:47 - Marker 1

The next three Cause Talk Radio episodes will be reruns of some fantastic interviews that are timely for one reason or another. We’ll come back on September 1 with new episodes each Wednesday.Today’s episode is about men's mental health. Why?Mental health has become much more of an open topic during and post-pandemic. One of the brands that has been in this space for quite a while, tackling these issues and doing it well is Harry’s - the razor brand. Plus, the company just launched its $5M Open Minds Initiative.A few years ago, the company decided to focus its social impact efforts specifically on men’s mental health. In today’s episode, you’ll hear Megan Strand talk with Maggie Hureau, Harry’s Head of Social Impact. The duo talk about how this cause area came to be, the tough questions they asked themselves like "how do we do with our own team’s mental health? and "as a brand that sells razors are we comfortable talking about this issue?"You’ll also hear about how they picked this cause area, their 1% model

Hustle is the trusted leader in person-to-person text messaging. In today's episode, Hustle's VP of Client Success Shea Waldron joins EFG's Alli Murphy to talk about the power of texting at scale and how personalized text messages can amplify your social impact and CSR efforts.Shea talks about Hustle's origin story, their giveback program - Hustle for Good, the difference between broadcast text alerts versus what they do (personalized text messages from a local number at scale) and brings to life examples of how nonprofits and brands are using one-to-one messaging to do good.Needless to say, texting is a great option to add to your toolkit. Tune into today's episode to learn all about how easy it is to use and what you can achieve by setting up your own campaigns.Links & Notes Hustle Website Hustle for Good Email Hustle Hustle on LinkedIn Hustle on Twitter Hustle on Facebook 00:00 - Welcome to Cause Talk Radio

Ten years ago EFG's Megan Strand and Selfishgiving's Joe Waters started a podcast - Cause Talk Radio, to be specific.Today's episode is a little different. Instead of interviewing a guest, it's a transition episode. Megan is headed off to her next professional adventure and is retiring from the podcast. So today, Megan, Alli and Joe come together to relive some of their favorite podcast memories.They talk about Megan and Joe's first-ever episode with Joe's good friend John Haydon back in 2012, more recent episodes like A "Fuel For Good" and advice Joe and Megan have for Alli as she carries on the torch.Cause Talk Radio is going on summer vacation but don't fret, we'll be back in the fall with more great content! Until then, tune into today's episode for some great laughs, fond memories and inspiration for the road ahead. Links & Notes The first-ever episode of Cause Talk Radio Gas South: A "Fuel For Good" 00:00 - Welcome to Cause Talk Radio

We all know it takes an extraordinary individual to launch and sustain a purpose-focused business but this episode's guest, Leeatt Rothschild, takes this to an entirely new level because not only is she a successful social entrepreneur, she launched her business when she was 7 months pregnant with twins.Packed With Purpose is the company Leeatt founded in 2016 and they source high quality gifts from vendors that in some way, shape or form are making a meaningful community impact right here in the United States.If you haven't yet experienced a Packed With Purpose gift box, you should consider ordering one for yourself and then make it your gift of choice for pretty much any occasion.Leeatt is the perfect blend of marketer and do-gooder and you're really going to enjoy Megan's interview with her so sit back and enjoy the episode!Links & Notes Packed With Purpose Website PwP on Facebook PwP on Twitter PwP on Insta 00:00 - Welcome to Cause Talk Radio 09:51 - Sponsor: Accelerist 10:36 - Sourcing Purposful Pu

For Momentum is a leading cause marketing agency that helps companies and nonprofits prosper through partnership and sponsor of this year's "Best of the Best" Halo Award. In this episode, For Momentum Founder and President Mollye Rhea drops by to talk with Megan and Alli about this year's winning partnership between Google.org and The Trevor Project and what made them the unanimous choice for judges.Mollye outlines some of For Momentum's research highlighting what it takes to create a best in class initiative (hint: it's not always sexy!) as well as the four elements that must be present, which include: An authentic, long-term commitment (not just to the partnership but to true mission impact) Equal partnership activation by participating organizations Multi-channel activation The generation of significant resources for the nonprofit organization Tune in to hear more from Mollye, including her insights on how the social impact field has evolved over the years and the trends she's counseling her clients to pay

It’s Pride month so this episode is all about putting authenticity to work – and how Macy’s embeds the support and inclusion of the LGBTQ community into how they think, act and operate – from the inside out.Megan is joined by Macy’s Michelle Hall and Bridget Thompson as well as The Trevor’s Project’s Shira Kogan to discuss their deep history of partnership in supporting LGBTQ youth together.Macy’s has a long history of supporting the LGBTQ community in a way that is supported both internally and externally as well as top-down and bottom up. In short, they’re checking all the right boxes when it comes to issue advocacy.Michelle, Bridget, Shira and Megan discuss what makes this partnership unique, how Trevor supports Macy’s in internal employee education and training and how Macy’s turns their support for the LGBTQ community outward to include customers as well.Links & Notes Pride and Joy: Macy’s and Trevor’s Halo Award winning 2020 campaign Macy’s The Trevor Project Trevor’s Pride Month Activations 00:00

In this episode of Cause Talk Radio, Alli and Megan speak with Susannah Schaefer, President and Chief Executive Officer at Smile Train and Scott Pansky, Co-Founder and Social Impact Lead at Allison & Partners about the value of PR for nonprofit organizations.Smile Train is the world’s largest cleft-focused organization, with a sustainable and local model of supporting surgery and other forms of essential care and, like most nonprofit organizations, has had to embrace the “pivot” to keep stakeholders engaged in meaningful ways.One way they’ve accomplished this, with the help of Allison+Partners, is by leveraging proactive communications and PR.Tune in to learn more about the tactics Smile Train and Allison+Partners has employed, including partnerships with influencers and virtual events.Links & Notes Smile Train Allison+Partners 00:00 - Welcome to Cause Talk Radio