Dos Marcos

Did you know most mattress execs break the #1 sleep rule—while helping you sleep better? Discover why.Welcome to another episode of The FAM Podcast! This week, Tara sits down with Kelly Crenshaw, Senior VP of Merchandising & Product Development at Pure Care—creator of some of the industry's most beloved sheets and a true "black belt in shopping." Kelly opens up about juggling career, motherhood, and self-care, revealing the surprising sleep habits even industry insiders can't always follow.If you’ve ever felt pressured to “have it all”—career, family, friendships—while sacrificing your own downtime, you're not alone. Kelly shares real talk on why women in the mattress and retail world often put themselves last, and how learning to say “no” has become her secret to sustainable success.From surviving the retail apocalypse when Steinmart shuttered, to building a female-driven powerhouse at Pure Care, Kelly’s story is packed with resilience, actionable advice, and a behind-the-scenes look at how bedding brand

What if 66% of your customers came back—because of your financing partner? Discover the game-changing approach shaking up the mattress industry. In this episode of The FAM Podcast, Mark Kinsley sits down with Maurice "Moe" Edwards, EVP of Business Development at Katapult and former Chief Risk Officer at Mattress Firm, for a candid conversation that will challenge everything you think you know about retail financing in the mattress and furniture industry.You’ll hear the inside story of how Moe’s journey—from leading loss prevention at Mattress Firm to navigating global operations in South Africa—led him to Katapult, a company rewriting the rules of consumer financing. If you’ve ever worried about hidden fees, predatory lending, or customer experiences that come back to haunt your brand, this episode is for you.Moe reveals why Katapult’s “path to ownership” ethos—where the company only benefits when your customer owns their dream product—creates loyalty rates most retailers only dream about (66% repeat usage ac

What if a mattress could boost your restorative sleep by 46%? Discover how Bryte is redefining sleep science (and why experts are obsessed).Is your mattress secretly sabotaging your health—even if it cost thousands? In this episode, Mark Kinsley experiences the revolutionary Bryte mattress, joined by Ely Cern, Chief Innovation Officer and Head of Marketing at Bryte. Hear how a Silicon Valley technologist, with guidance from luminaries like Dr. Matthew Walker and Harvard’s sleep research team, reimagined what a bed can do—and why 90% of Bryte’s users report life-changing improvements.If you’ve ever struggled to find deep, restorative sleep or felt frustrated after cycling through mattress after mattress, you’ll want to hear the science and stories behind Bryte’s “active pressure relief” technology. Ely reveals how a medical-grade innovation led to hundreds of silent micro-adjustments each night, reducing pain, wake events, and skepticism in an industry plagued by empty promises.Industry experts say the real ke

How did a mattress store from Houston outlast Enron, DeLorean, and Saturn to build a $100M sleep empire? Hear the counterintuitive secrets—revealed!If you think the mattress industry is all about selling beds, think again. In this special episode, Mark Kinsley sits down with Mattress Firm co-founder Harry Roberts to celebrate 40 years of border-to-border, coast-to-coast sleep shop success. From humble beginnings in Houston to a nationwide franchise network generating over $100 million, Harry reveals the gritty, behind-the-scenes moments—like not taking a paycheck for 13 months and building a $90K/month store out of a hurricane shelter.Discover how Harry and his partners navigated brutal economic downturns, insane 17% unemployment, and the rise of digital-first competitors—without ever blaming the economy. Learn the real “weapons” Mattress Firm used to win against Mattress Giant, the make-or-break moments that nearly ended it all, and why creating entrepreneurs inside the company was the ultimate growth engine

Did you know AI and affiliate review sites decide which mattress brand you see first—before you even step in a store? Here’s how to win that game.Think the best mattress wins online? Think again. In this eye-opening episode, Mark Kinsley and PR/affiliate powerhouse Kris Hillberg reveal the hidden playbook behind how mattress and bedding brands become household names—whether or not their products are actually better.Discover why today’s digital landscape is driven less by quality and more by who controls review sites, affiliate links, and the new “AI search” engines like ChatGPT and Google’s LLMs. Kris shares insider tips on how brands are gaming YouTube, leveraging social proof, and rewriting the rules of SEO—now called GEO and AEO. If you’re a retailer, brand, or even a curious consumer, you’ll learn why old-school tactics are out, how social media keywords and creator partnerships are essential, and why being “real” will matter more than ever as AI-generated slop fills the web.Feeling lost as Google changes

NBA stars like Dirk Nowitzki struggled to find the perfect mattress—until Dr. Mary Collins started cutting beds open to find out why.Ever wondered how pro athletes really sleep? Dr. Mary Collins has spent 20 years behind the scenes with the Dallas Mavericks, helping sports legends recover and perform at their best. In this episode, Mark Kinsley sits down with Dr. Collins to reveal the sleep routines, locker room secrets, and the mattress mistakes even million-dollar players make.Discover why simply spending more on a mattress won’t guarantee better sleep—and how cutting-edge technology like Ceridian’s “smart bed with a brain” is changing recovery for everyone, not just athletes. Dr. Collins shares her journey from chiropractic care to dissecting mattresses with hacksaws, uncovering why foundation, fit, and function matter so much. If you’ve ever struggled with restless nights, back pain, or finding a mattress that actually fits your body (or your lifestyle), you’ll want to hear the questions Dr. Collins now a

What shocked Tiffany Green most about joining the sleep industry? It’s not what you’d expect—discover the community secret everyone’s talking about!In this candid episode of The FAM Podcast, meet Tiffany Green—the newest full-time team member, animal lover, and sister to host Tara. Tiffany opens up about her unexpected journey from preschool teacher and grant coordinator to a key player in the sleep industry. If you’ve ever wondered what it’s really like to dive headfirst into a new career at 40—or if you’re curious about the close-knit, uniquely positive world of sleep and mattress professionals—this episode is for you.Tiffany shares heartwarming tales of her four rescue dogs (including two from the Beagle Freedom Project), her rural Kansas lifestyle, and her passion for community events like Sleep Summit and Dream Camp. She describes the shockingly supportive and inspiring network she discovered—contrary to everything she expected from a new industry.Get real-life lessons on working with family (the good, t

Did you know a $1 ‘storm strap’ could save your business? Discover how Vegas Market’s surprises are reshaping the mattress industry!This week on The FAM Podcast with Mark Kinsley, we take you behind the scenes of Las Vegas World Market—where the sleep industry’s biggest innovators, wildest products, and boldest ideas collide. From King Koil’s legendary happy hour and PranaSleep’s game-changing technologies, to the emotional stories behind UHP’s veteran graduation and the must-see launch of Katapult’s retailer financing, this episode is your all-access pass to what really matters in sleep.If you’re a retailer struggling to drive foot traffic or worried about being just another storefront for big brands, you’ll want to hear Mark’s passionate take on why owning your customer relationships is more urgent than ever. We reveal the “bed birthdays” strategy that’s quietly boosting sales and show how simple tools like storm straps—yes, the $1 kind—can bulletproof your business in tough times.PLUS: We spill on the most

Are you still struggling to get quality sleep—despite buying the best mattress, using sleep gadgets, or trying “quick fixes”? You’re not alone. In this episode, Mark Kinsley sits down with Shimin Ooi, founder and CEO of Sleep Reset, to expose why 1 in 3 Americans are misdiagnosed and underserved when it comes to real sleep care.From jaw-dropping stats—like sleep deprivation doubling your risk for Alzheimer’s and accounting for 1 in 5 car accidents—to the hidden dangers of sleeping pills (3X higher risk of dementia!), this episode uncovers what your doctor never told you about sleep. Shimin reveals her personal battle with both insomnia and sleep apnea, and how traditional treatments failed her—before she created the nation’s leading virtual sleep clinic.Curious how a simple at-home sleep test can reveal if you’re a “rotisserie sleeper,” side sleeper, or back sleeper (and why your pillow might be making things worse)? Want to know why most family doctors can’t help—and what to do instead? This conversation is

Did you know the “organic” label on your mattress might be meaningless? Discover the truth about GOLS, new standards, and what brands must do now.Is your mattress really organic—or just labeled that way? In this episode, Mark Kinsley is joined by sustainability certification expert Ely Battalen to unpack the truth behind “organic” and “natural” claims in the mattress industry. With the GOLS (Global Organic Latex Standard) certification disappearing and the new Morganic standard emerging, confusion is at an all-time high for both brands and consumers.If you’re a retailer, manufacturer, or just someone who cares about what you’re sleeping on, this conversation is essential. Ely reveals why most “organic” claims on mattresses are technically incorrect, how certifying bodies like GOTS and GOLS actually work, and what changes as Morganic steps in. Learn how brands can avoid costly legal mistakes, what certifications really mean for your product, and why supply chain transparency is now non-negotiable.Industry insi

Ever wondered which sleep habits mattress experts secretly break? Industry insider Kelly Christal spills the truth—and it’s not what you think!This week on Her Story, Tara Kinsley sits down with Kelly Christal, 18-year mattress industry veteran and co-owner of Mattress Firm South Dakota. From recharging after long days in retail to the sleep rules even experts break, Kelly gets real about the myths and realities of sleep health.You’ll learn:- Why “having it all” is a myth—and how gratitude can change your outlook instantly.- The surprising electronics habit even sleep industry leaders can’t quit (yes, even with all their expertise!).- How Kelly navigated a male-dominated industry to become a successful owner, and the advice she'd give her younger self (hint: don’t wait for a seat at the table—demand it).- The real value of women’s voices in retail and why supporting each other is still a daily challenge.- Behind-the-scenes stories: growing a 6-store chain, what it’s like to work with mentors, and the wild adv

What’s the one sleep rule even industry insiders can’t follow? Discover the real habits (and secrets) behind the scenes in sleep health.Ever wondered if sleep industry pros really practice what they preach? In this candid conversation, Tara Kinsley sits down with Anna Hermosillo—marketing powerhouse, softball coach, and sleep industry veteran—to reveal the real-life habits, confessions, and leadership lessons shaping the world of mattresses and sleep health.If you’ve ever grabbed a 4pm coffee (knowing you shouldn’t) or struggled to truly “unplug” after work, this episode is for you. Anna shares her honest take on late-day caffeine, the surprising value of keeping your inner circle tight, and why boundaries aren’t just a buzzword—they’re essential for success and peace of mind. Get inspired by Anna’s journey from skeptical newcomer to industry leader, and hear why she believes women—and supportive leadership—are transforming the future of sleep.Plus: - The #1 thing that would change if women ran the mattress

Ever wondered which sleep rule even mattress execs secretly break? Becky Gray reveals her surprising bedtime truth—and what it means for real sleep health.What does “success” really look like after 20 years in the mattress industry? In this episode, Tara Kinsley sits down with Becky Gray, Chief Sales Officer at Bluebell Mattress Company, for a candid conversation that shatters industry myths.From her humble start in a tiny Vancouver factory to leading a major North American mattress brand, Becky opens up about the real work-life balance, the sleep advice she doesn’t always follow, and how women can (and can’t) support each other in a male-dominated field.You’ll discover:- The one sleep hygiene rule even Becky can’t resist breaking—yes, your phone is involved!- Why “having it all” is a misleading myth, and how success actually ebbs and flows for high-achieving women- How introverts can thrive (and lead) in a loud, competitive industry- The outdated industry practice Becky’s ready to ditch for good (hint: it’s

Most people have no idea what really happens when mattress giants merge—discover the truth (and the surprising impact on your sleep and business).Ever wondered what actually goes on behind closed doors when industry leaders like Malouf, Everest, and Sinomax join forces? In this episode, Tara Kinsley sits down with Ashlee Doonan (Director of Marketing & Brand Strategy) and Beth Thompson (Director of Communications) to reveal the untold story of their groundbreaking collaboration.You’ll hear unfiltered insights on how three powerhouse brands are integrating teams, sharing resources, and navigating the challenges of overlapping roles—all while fiercely protecting their culture and keeping customer needs front and center.If you’ve ever felt confused by industry mergers, frustrated by mattress marketing "gimmicks," or curious how real industry leaders set boundaries and avoid burnout, this is your must-listen. Ashley and Beth open up about maintaining honesty in marketing, tackling casual sexism, and why doing

Can being "too nice" actually fuel unstoppable leadership? Discover the power moves women leaders use to break the REAL glass ceiling in retail.What if the advice you've heard about women in leadership is totally backwards? In this episode of The FAM Podcast, Tara Kinsley sits down with Nora Gomez—founder of Next Generation Growth and former Chief Merchandising Officer at Nebraska Furniture Mart—to pull back the curtain on the high-stakes moments women face in business and the sleep industry.Nora reveals the hidden challenges (and surprising advantages) of being called "too nice" in a cutthroat retail world—and how that label became her secret weapon for long-term success. You'll learn why most people get "having it all" totally wrong, what it's really like to pivot from a Fortune 500 C-suite to starting your own venture, and the overlooked power of relationships in advancing both personal and professional fulfillment.If you've ever felt boxed in by corporate politics, struggled with imposter syndrome, or won

What if your biggest mattress sale strategy is actually scaring away Gen X buyers with the most money? The data says it’s true. Here’s why.Are your mattress marketing tactics stuck in the past? In this episode, Mark Kinsley sits down with Nicole Bergen of Elevate—one of the sleep industry’s top consumer research experts—to reveal the hidden disconnect between what retailers think works and what actually matters to today’s most powerful buyers: Gen X.Nicole shares eye-opening data from thousands of consumer interviews, exposing why relentless discounting and “NASCAR” promos don’t work on shoppers aged 45-55. Instead, assurance and trust—like comfort guarantees and real customer reviews—win the sale. You’ll learn why most brands overlook Gen X, despite their massive buying power, and how failing to update your playbook means losing sales to online giants.Ever wondered why your brand awareness is high but conversions are low? Nicole decodes the essential marketing funnel—attention, education, offer—and reveals t

What happens when sleep pros turn ordinary road trips into epic industry breakthroughs? You won’t believe what we discovered at 3 game-changing events.Join Mark Kinsley and team as they take you inside the mattress industry's most surprising (and fun) recent events—from the legendary Buc-ee's roadside stop to the elite Sweet Dreams gathering and Sleeptronic’s family-driven open house. If you’ve ever wondered what makes sleep retailers stand out—or how the best brands build loyal communities—this episode is packed with real-life stories, fresh insights, and “aha!” moments.You’ll get the inside scoop on how Sweet Dreams shut down four stores to invest in team development, why the art of “hosting” can transform your retail experience, and how a single connection at Sleep Summit led to a powerful BedTech partnership. Plus, discover what happens when you mix family, fun, and a little bit of Texas flavor—leather air fresheners included!From hands-on AI training to giving back to veterans, this episode proves the ma

Most people blame stress or bad habits for insomnia—but the real culprit will surprise you. Discover why your sleep tracker might make things WORSE.If you’ve ever tossed and turned, blamed your mattress, or obsessed over your sleep tracker score, this episode is your wake-up call. Behavioral sleep medicine expert Andrew Colsky (the “Sleep Science Guy”) joins us to reveal why most people treat insomnia the wrong way—and how science-backed methods like CBTI can transform your nights without pills or pricey gadgets.Andrew unpacks the three hidden forms of insomnia, exposes the truth about anxiety’s role in sleeplessness, and shares why chasing “perfect” sleep scores could be sabotaging your rest (hello, orthosomnia!). Learn what really works: the power of consistent behaviors, why quick sleep fixes fail, and how to reset your body for deep, restorative sleep.We also dive into nightmare therapy, the pitfalls of over-relying on sleep tech, and what mattress retailers need to know to truly help their customers. Plu

Startup mistakes are costing mattress innovators millions—here’s how a medical mattress inventor cracked the code for success and sleep health.What can a medical mattress founder, five-time author, and serial entrepreneur teach us about surviving—and thriving—in the sleep industry? In this episode, Mark Kinsley sits down with Patrick Noel Daly, author of "Just Startup" and "Stand Your Ground, Never Quit," to reveal surprising truths about innovation, collaboration, and the hidden costs of going solo.Patrick’s journey—from a tiny Irish village to inventing life-changing sleep tech—shows why the next big mattress breakthrough may come from outside the mainstream. He unpacks the real difference between “good business” and “business slop,” how AI is transforming (and sometimes hurting) startups, and why collaboration—not competition—drives lasting success.If you’ve ever wondered why some mattress innovations flop, how to protect your biggest investments, or how to balance ambition with real-world risk, this episo

Why are pro athletes obsessed with their mattresses—and are you making the #1 sleep mistake they avoid? Discover what really improves your sleep.If you’ve ever wondered whether your mattress actually matters for your sleep, you’ll want to hear this episode. We sit down with Dr. Chris Winter—bestselling author, neurologist, and the so-called “Sleep Whisperer” to the pros (Ariana Huffington’s words, not ours!). Dr. Winter has helped thousands in the NFL, NBA, and MLB unlock peak performance by optimizing their sleep setup—and he’s here to share what REALLY works.We kick off with a surprising truth: Most people treat their mattress as furniture, not a critical piece of sleep equipment. But Dr. Winter reveals it’s a game-changer for both sleep quality and daily energy. You’ll also learn why the explosion of sleep gadgets might actually be hurting your rest, how pro athletes and even the military approach sleep, and the “Zen master” mindset that makes falling asleep effortless—without all the tech and tension.Ever