Dos Marcos

Most people blame stress or bad habits for insomnia—but the real culprit will surprise you. Discover why your sleep tracker might make things WORSE.If you’ve ever tossed and turned, blamed your mattress, or obsessed over your sleep tracker score, this episode is your wake-up call. Behavioral sleep medicine expert Andrew Colsky (the “Sleep Science Guy”) joins us to reveal why most people treat insomnia the wrong way—and how science-backed methods like CBTI can transform your nights without pills or pricey gadgets.Andrew unpacks the three hidden forms of insomnia, exposes the truth about anxiety’s role in sleeplessness, and shares why chasing “perfect” sleep scores could be sabotaging your rest (hello, orthosomnia!). Learn what really works: the power of consistent behaviors, why quick sleep fixes fail, and how to reset your body for deep, restorative sleep.We also dive into nightmare therapy, the pitfalls of over-relying on sleep tech, and what mattress retailers need to know to truly help their customers. Plu

Startup mistakes are costing mattress innovators millions—here’s how a medical mattress inventor cracked the code for success and sleep health.What can a medical mattress founder, five-time author, and serial entrepreneur teach us about surviving—and thriving—in the sleep industry? In this episode, Mark Kinsley sits down with Patrick Noel Daly, author of "Just Startup" and "Stand Your Ground, Never Quit," to reveal surprising truths about innovation, collaboration, and the hidden costs of going solo.Patrick’s journey—from a tiny Irish village to inventing life-changing sleep tech—shows why the next big mattress breakthrough may come from outside the mainstream. He unpacks the real difference between “good business” and “business slop,” how AI is transforming (and sometimes hurting) startups, and why collaboration—not competition—drives lasting success.If you’ve ever wondered why some mattress innovations flop, how to protect your biggest investments, or how to balance ambition with real-world risk, this episo

Why are pro athletes obsessed with their mattresses—and are you making the #1 sleep mistake they avoid? Discover what really improves your sleep.If you’ve ever wondered whether your mattress actually matters for your sleep, you’ll want to hear this episode. We sit down with Dr. Chris Winter—bestselling author, neurologist, and the so-called “Sleep Whisperer” to the pros (Ariana Huffington’s words, not ours!). Dr. Winter has helped thousands in the NFL, NBA, and MLB unlock peak performance by optimizing their sleep setup—and he’s here to share what REALLY works.We kick off with a surprising truth: Most people treat their mattress as furniture, not a critical piece of sleep equipment. But Dr. Winter reveals it’s a game-changer for both sleep quality and daily energy. You’ll also learn why the explosion of sleep gadgets might actually be hurting your rest, how pro athletes and even the military approach sleep, and the “Zen master” mindset that makes falling asleep effortless—without all the tech and tension.Ever

What happens when Dream Camp loses power for 20 hours—and why did it lead to the most creative breakthroughs of the year? Find out now.Ever wondered what brings the sleep industry’s brightest minds together—and what happens when the lights go out? In this special Dream Camp 2026 recap, Mark and Tara Kinsley reveal how a massive overnight power outage turned a picturesque Santa Barbara retreat into a crash course in agility, creativity, and human connection.From CPAP machines suddenly stopping to AV teams scrambling for power banks, this episode delivers a behind-the-scenes look at how sleep pros handle the unexpected. You’ll hear how King Coil, Bed Tech, and Naturepedic families turned adversity into opportunity, and why a room lit only by candlelight became the birthplace of breakthrough ideas.Join us as we dive into innovation exercises led by Kaiser Yang (including writing backward with your non-dominant hand), the dolphin strategy for outsmarting “sharks” in business, and rare moments like up-close humpba

Did you know posting less can actually drive MORE sales for mattress brands? Discover Erica Batterman's secrets to sleep industry social success!Ready to unlock the real power of social media for your sleep or mattress business? In this episode, Erica Batterman—social media strategist, content creator, and the “better half” of Bed Head’s Brent Batterman—pulls back the curtain on what actually works online.Erica reveals the counterintuitive truth: most retailers and brands are sabotaging engagement by focusing on quantity over quality. If you’ve ever felt lost trying to keep up with endless posting or wondered why your mattress content isn’t converting, this is the episode you need.You’ll learn:- Why consistency and authenticity beat viral trends every time- The key differences between Instagram, Facebook, and LinkedIn for the sleep industry (and how tiny tweaks can massively boost results)- How to turn your audience’s pain points (like back pain and sleep struggles) into content that builds trust—and sales- T

Even mattress CEOs break sleep rules—and reveal why most "cooling" beds are just clever marketing. Get the real story from Big Mattress Outlet's CEO!Think the people who run mattress companies always practice what they preach? Think again. In this episode, Mark Kinsley sits down with Kelly Charles, CEO of Big Mattress Outlet, who admits she breaks nearly every sleep hygiene rule—despite knowing the science.Kelly shares how her definition of success has evolved from non-stop hustle to building a business that gives her more time with family. She opens up about the real (and often ignored) challenges of being a woman in the mattress industry, how "cooling" has become a misleading industry buzzword, and why most people—including experts—struggle to follow perfect sleep routines. If you’ve ever felt guilty for late-night screen time or not following every sleep tip, you'll relate to Kelly’s honesty. She discusses practical, realistic approaches to better sleep, like focusing on daytime habits rather than strict b

A 90-day collapse, 22 new stores, and one mattress vendor who saved it all—discover the untold secrets behind Hometown Furniture’s epic comeback.What would you do if your entire business vanished in 90 days? That’s exactly where Matt Pridemore found himself as Badcock—his family’s furniture retail foundation for generations—collapsed overnight. In this episode, Mark Kinsley sits down with Matt to reveal the wild, true story of resilience, resourcefulness, and relationships that fueled the rise of Hometown Furniture from empty showrooms to 22 thriving locations.You’ll hear how one vendor, Heritage Mattress, stepped up when everyone else retreated—proving the mattress industry’s family roots run deep. Learn why most retailers fail (and what Matt did differently), the “certainty principle” that turns browsers into buyers, and how to build local brand loyalty when everything else changes.If you’ve ever wondered how to navigate business disaster, motivate teams through uncertainty, or train sales staff who actuall

Can one change add $400+ to every mattress sale? Discover the surprising secrets from Nationwide’s Primetime event—plus a shocking pillow study!If you’ve ever wondered how top mattress and furniture retailers consistently boost their average ticket by $400—or why some stores keep thriving while others plateau—this episode is your playbook. Join Mark and Tara Kinsley as they report from Nationwide Marketing Group’s Primetime event in Fort Lauderdale, sharing actionable strategies from industry leaders and AI experts.First, get the inside scoop on how to merchandise your store to sell the entire sleep system—adjustable bases, pillows, sheets, and protectors. (Hint: It starts before the customer ever walks in.) Learn why dressing your beds like mannequins and using bundle offers (good, better, best) can turbocharge conversion and make upsells effortless.You’ll also hear about an industry pro who used AI to build a custom executive coach for 28 managers—and how you can deploy similar tools, no tech background req

Why are mattress warranties stuck in the past—and who’s brave enough to change them? Discover the inside story from a top sleep industry leader.What really happens behind the scenes in the sleep industry? In this episode, Tara Kinsley sits down with Julia Rosin, VP of Marketing for Leggett & Platt’s Bedding Division and veteran travel writer, to crack open the most persistent myths holding the mattress world back. Julia reveals why the “authenticity” buzzword is more fluff than substance, and how extended mattress warranties could be misleading both retailers and consumers. If you’ve ever wondered why mattress ads still rely on outdated tropes—or why 25-year warranties persist when most people swap beds every decade—this conversation is a must-listen. Julia shares honest insights on what needs to change, the real impact of diversity at the decision table, and how sleep routines and self-care protect your sanity in a 24/7 business. You’ll also hear about the role of women’s organizations like WithIt, and w

93% of mattress companies may be missing out—ISPA Expo 2026 reveals the surprising shifts and AI secrets that could change everything for sleep retailers.What does the future hold for the mattress industry? Fresh from ISPA Expo 2026, Mark and Tara Kinsley break down the most eye-opening data, trends, and innovations shaping where sleep is headed. Did you know 93% of mattress companies are regional, yet only account for 30% of industry revenue? Discover why that matters—and what the coming wave of consolidation and technology means for retailers, manufacturers, and consumers.If you’ve been worried about cautious consumers, housing-driven demand, or how to compete with giants, this episode delivers clarity. Mark shares insights from his keynote on how AI is moving from toy to essential industry toolkit, showing real-world demos that could save your business time and unlock your true competitive edge. Plus, hear about game-changing innovations like Incline Sleep, Geli Sleep’s pressure-relief breakthrough, and Ne

Think mattress shopping is fun? 90% of people dread it—and it’s costing you more than just sleep. Here’s the surprising fix insiders aren’t sharing.Ever walked into a mattress store and felt… underwhelmed? You’re not alone. In this candid episode, Tara Kinsley sits down with Sarah Bergman, Chief Marketing Officer of Pure Care (and serial hobbyist/creative), to reveal why the typical mattress shopping experience is broken—and what it’ll take to turn retail floors into true sleep sanctuaries.If you’ve ever struggled to make sense of the overwhelming mattress and bedding options, or wondered why buying a bed doesn’t feel as exciting as it should, this one’s for you. Sarah shares why most stores miss the mark on creating experiences that actually help you invest in your health, not just buy another product. Plus: why dressing every bed matters (and boosts sales), how women’s leadership is changing the industry, and why email might officially be dead.Industry experts, real talk about work-life boundaries, and act

What’s the one sleep habit even industry experts secretly break? BedGear’s Nicole Coschignano reveals the truth and it’s not what you expect!Think sleep professionals always practice what they preach? Think again. In this episode of Her Story, Tara Kinsley welcomes Nicole Coschignano, Senior Player Development Specialist at BedGear, for an unfiltered conversation about authenticity, leadership, and the real behind-the-scenes habits of sleep industry pros.Nicole shares why she doesn’t believe in “having it all” and how her definition of success has evolved from chasing numbers to building meaningful relationships. You’ll hear her honest confession about the sleep tech she recommends but rarely uses herself, and her candid take on the early-morning myth—spoiler: she’s not a morning person, and you might not be either!If you’ve ever struggled with sleep routines, workplace boundaries, or finding your authentic voice in a male-dominated industry, Nicole’s journey will resonate. She opens up about nearly quitting

Discover the “Judo Flip”—the simple mindset shift that $500M innovators use to unlock explosive creativity and future-proof their business overnight.What if the very expertise that made you successful is now the #1 thing holding your business back? In this episode of The FAM Podcast, Dream Camp’s new Guide in Residence, Kaiser Yang, reveals the surprising reason most companies plateau—and the practical toolkits you need to break free.Kaiser, who’s built and exited tech startups for over half a billion dollars and co-founded the innovation powerhouse Platypus Labs, shares how “startup thinking” is the antidote to industry stagnation—even for established mattress retailers and sleep industry pros.If you’ve ever felt your team’s creativity slipping, stuck in “default mode,” or worried your old playbook won’t work in the age of AI, this is the wake-up call you need. Kaiser breaks down:- Why the “curse of expertise” silently kills innovation (and how to fight back)- The Judo Flip: a 3-step framework to instantly s

What’s the ONE mattress mistake even industry insiders make? Discover why your bed may be sabotaging your sleep—plus King Koil’s surprising solution.What if the mattress you’re sleeping on—no matter the price tag—is quietly ruining your sleep, health, and productivity? In this episode, Mark Kinsley sits down with Jonathan Scott (yes, THAT Jonathan Scott) to reveal the jaw-dropping truths he’s uncovered after 13 years in the industry, including the #1 thing most people get wrong when shopping for a mattress.You’ll hear Jonathan’s personal journey from “endorsement deal” newbie to hands-on mattress engineer, and learn why guest feedback and fan input have directly shaped his King Koil collaborations. We dive deep into modern mattress technology: from micro coils that eliminate motion transfer, to temperature-regulating fabrics that keep you cool on summer nights and cozy in the winter. Jonathan even shares how his chronic back pain disappeared after finally sleeping on a properly engineered mattress—plus, the h

Did you know most mattress warranties are setting you up for disappointment? Discover the industry secret Katie Law wishes every shopper knew!In this episode of The FAM Podcast "Her Story" series, Tara Kinsley sits down with Katie Law, owner of Sweet Dreams Furniture & Mattress in North Carolina. Katie unpacks the real reasons why 10-year (and longer) mattress warranties might be holding back your sleep and your business. If you've ever wondered why your pricey mattress isn't lasting or why your warranty feels like a trap, this is your episode.Katie shares how fiercely protecting her morning workout routine transformed her energy and sleep quality, and why her definition of “having it all” is nothing like what the industry pushes. She reveals the one industry trend she wishes would disappear (hint: it’s probably still under your bed) and a career moment so awkward, she nearly quit—think: pink bunny suit, roadside marketing, and middle schoolers heckling.Plus, learn the game-changing decision that complete

Discover the 7 Vegas Market secrets shaking up the mattress world—plus Property Brother Jonathan Scott’s big reveal! Sleep industry insiders only. Missed the energy of Vegas Market? We’ve got you covered! The FAM Podcast hit the floor with “boots on the ground” to bring you 7 can’t-miss highlights, jaw-dropping innovations, and a behind-the-scenes look at the Property Brothers’ mattress mastery with Jonathan Scott. From the electric King Koil happy hour (Jonathan reveals why he’s hands-on with every mattress) to Prana Sleep’s West Coast breakthrough, Leggett & Platt’s showroom “glow up,” and the organic revolution at Jelly Sleep and Naturepedic, it’s a whirlwind recap of what’s next in sleep science. We also unpack Bed Tech’s inversion base (why your grandma’s inversion table might be obsolete), how AI is transforming mattress retail, and the emotional power of industry community (including the legendary FAM house party). PLUS: Get the inside scoop on Sleep Summit’s first female keynote (Nora Gomez, B

What does a $1 million recycling breakthrough mean for your mattress—and why is 2026 the mattress industry's turning point? Find out inside.Ever wondered what happens to your old mattress—or why tariffs and tech are shaking up your sleep? ISPA President Alison Keene joins Mark Kinsley to reveal the inside story on mattress industry advocacy, the surprising science of recycling (including wallets made from old foam!), and how AI is poised to transform everything from manufacturing to retail.If you’re a sleep retailer, manufacturer, or just someone who cares about healthy sleep and sustainability, this is your guide to the biggest changes ahead. Alison shares what really goes on behind the scenes in Washington D.C., how ISPA is expanding membership to adapt to a rapidly evolving industry, and the wild innovations coming to ISPA Expo 2026—including real products made from recycled mattresses.Hear how $1 million annually is being invested in game-changing recycling research, why state laws could make or break the

What sleep habit do even the pros secretly break—and why could it be sabotaging your rest? Surprise: It’s NOT what you think! Sleep science inside.Ever wonder if sleep experts really follow their own advice? In this candid, eye-opening episode of The FAM Podcast with Mark Kinsley, Tara Kinsley sits down with Kristina Espinoza (King Koil) for a revealing conversation that’s equal parts vulnerable and practical.The big reveal: Kristina preaches sleeping on your back for better health—but privately admits she’s a stomach sleeper! Why does this matter? Because, as she shares, sleep posture can affect everything from your airways to your skin and even your long-term health. If you’ve ever struggled to break a bad sleep habit (or felt guilty about it), you’re not alone—even the industry’s best have their slip-ups.But the insights go way beyond sleep hygiene. Kristina opens up about fiercely protecting her peace, setting boundaries at work and in life, and the struggle of saying no—especially to long-time friends an

What if 6 honest questions could change your life and business in 2026? Most sleep pros skip #3—don’t make their mistake!Every January, we make resolutions—and most fade by August. But what if the right questions could shift everything? In this episode, Mark Kinsley and co-host Tara reveal the 6 future-shaping questions that top sleep and mattress industry leaders are asking themselves for 2026. From getting brutally serious about growth (hint: inclusivity is the new superpower) to the surprising power of saying “no,” we dig into the real habits that separate thriving retailers and healthy teams from the exhausted and burned out.If you’ve ever felt stuck in the grind, struggled to keep your business or life on track, or wondered how to actually build a lifestyle you love—this episode is for you. Industry leaders share what’s working, the mistakes that sideline so many, and why recognition, boundaries, and intentional living are the secret sauce to long-term sleep and business health.Stick around for a major a

How did one student’s “crazy” invention capture 20% of America’s beds? Discover the comfort science and wild culture of the original waterbed.What if the most comfortable sleep you’ve ever had was invented by a master’s student... and nearly ignored by the entire mattress industry? In this episode, Mark Kinsley sits down with Charlie Hall—the original inventor of the waterbed—for a candid, behind-the-scenes journey into the world of sleep innovation. Learn how Charlie’s quest to solve pressure and temperature pain points led to a radical new kind of mattress, sparking both a cultural phenomenon and a $6 million legal battle.If you’ve ever wondered why your hips ache on a camping mattress, or why “firm is better” was the industry’s biggest myth, you’ll love Charlie’s insights. Hear about celebrity early adopters, the wild days of waterbeds in head shops, and why modern mattresses still can’t match the floating comfort of the original design. Plus: what’s the future of sleep tech, and why do some diehard fans r