Dos Marcos

Behind the Scenes with Tambra Jones and the Specialty Sleep Association

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Synopsis

In the mid-90s, as the popularity of waterbeds waned, a new wave of sleep products began to emerge. This shift paved the way for the formation of the Specialty Sleep Association (SSA). Tambra Jones, executive director of the SSA, played a pivotal role in this evolution, bringing together manufacturers, retailers, and futon experts. The SSA organized trade shows and established a permanent showroom in Las Vegas, providing a platform for emerging mattress brands to thrive.A Journey Through the IndustryTambra's journey in the furniture industry began as a trade show manager in San Francisco. She cultivated an environment where small companies could showcase their products and connect with potential buyers. This experience laid the groundwork for her later involvement with the SSA. Tambra’s passion for fostering connections and supporting new entrants in the industry has remained a core aspect of her work.Innovations on DisplayThe SSA showroom at the Las Vegas Market has become a hub for innovative sleep tech