Dos Marcos

What do fitness, franchising, and Super Bowl champions have to do with mattresses? Brad Taylor explains it all.Join Mark Kinsley as he welcomes Brad Taylor, VP of Franchise Development at Snooze Mattress Company. With a background in fitness and franchising, Brad brings a fresh perspective to the sleep industry. In this episode, you'll hear how he's helping Snooze scale nationally, why wellness is the future of sleep retail, and how NFL champions Kevin Minter and Andrew Adams became brand ambassadors.What You’ll Learn: Brad shares his playbook for awarding franchises (not selling them), why choosing the right location is crucial, and how Snooze is going beyond beds to promote holistic sleep health—including CPAP awareness, partner disturbance, and light exposure. Plus, get insider stories from Super Bowl events and tips for living a healthier life starting today.Timestamps: 00:00 – Meet Brad Taylor, former Snap Fitness exec turned mattress mogul 01:30 – How Matt Smith recruited Brad into Snooze 04:1