Cmo Moves

This episode marks a first for CMO Moves. We turned the tables on host Nadine Dietz as she joins as a guest for the very first time. CMOs Vineet Mehra and Musa Tariq take the hosting reigns to put Nadine in the hot seat to dish on the new adventure she’s taking on, as well as her new roles with Adweek. Nadine takes us back to her upbringing, her early career and some of the most personal and pivotal times in her life that have shaped who she is today. And of course, we wouldn’t let her off the hook without having her answer the famous last question she's asked every CMO... See acast.com/privacy for privacy and opt-out information.

I first was introduced to Sophie Bambuck last year when a few folks in our community kept mentioning her name as someone we just had to know. As promised, Sophie turned out to be a delightfully humble leader and mentor who views marketing in such a refreshingly simple way.The French-born (listen at :55 seconds in to hear how to say her last name right!), Portland-based leader spent most of her career in brand marketing at Nike, before taking on her first role as CMO for DTC fashion brand Everlane last month. And while Sophie’s path to CMO was not one she anticipated early on, she always knew that she wanted to set a good example for her two daughters and do something to have a positive impact on culture. “I knew that I wanted to tell stories. I wanted to make people feel something.”Tune in to hear how Sophie is thinking about storytelling and approaching sustainability from a marketing lens at Everlane. She also shares how she’s taking on her first 90 days as CMO and what’s it been like to onboard during the

While it wasn’t an easy decision for Ukonwa Ojo to make the move from CMO of MAC Cosmetics to CMO of Amazon Prime Video and Amazon Studios, it was a decision that quickly proved to be the right one for this culture-focused leader. In this episode, we dive into Ukonwa’s background, growing up in Nigeria as the daughter of two entrepreneurs who gifted her with both analytical and creative DNA. She shares unrivaled advice for navigating a non-linear career and how taking pride in the work you put into the world is paramount to your reputation and success. Tune in to hear more about Ukonwa’s journey to CMO, how she blends what she calls “the math and the magic” to drive business success and how to never let die the childlike, human side of marketing. See acast.com/privacy for privacy and opt-out information.

Today we have what I think may be our first censored episode of #CMOMoves, for good reason! Kory Marchisotto, CMO of E.L.F. BEAUTY, gave Heide Palermo and I tons to think about, too many competing headlines, great advice and loads of laughter. Not to mention a masterclass on strategic elf and F-bombing along the way! Warning. Do not listen to this if you are averse to bold talk, big ideas, bad words. But do listen if you’re into awesome role models, impossible (now conquered) missions, truthful advice, dance parties, curiosity, courage, conviction, and everything in between. It's elf'ing amazing! See acast.com/privacy for privacy and opt-out information.

We're bringing you the second episode of The Business of Marketing, where we sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer. The two discussed how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard, together.Tune in to hear how they work together to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, develop talent for the future, and present their results to the board. Also don’t miss Raja’s recap on his new book that launched today, Quantum Marketing, and how marketing as we know it will forever change moving into the fifth paradigm.Subscribe to The Business of Marketing here: anchor.fm/business-of-marketingFor the latest episodes and upcoming guests, visit: www.adweek.com/the-business-of-marketing See acast.com/privacy for priva

Today marks the launch of a new show, 'The Business of Marketing', that we’re excited to share with our CMO Moves listeners! Created in partnership with our friends at SAP, It’s a show dedicated to hearing the perspectives from everyone across the C-Suite on how they view marketing and the role of the CMO in driving growth for the company. Join us as we explore different perspectives and mine the intersectionality of marketing, technology, operations, finance, human resources and more! In today’s episode, we welcome Janey Whiteside, Chief Customer Officer of Walmart and Debora Koyama, Global Growth Operations Officer of Unilever. Together they share how they are navigating challenging times with optimism, innovation and growth, how the C-Suite unifies to deliver on company, customer, and employee objectives, and how the CMO and Marketing can best power advancement for all. Subscribe to The Business of Marketing here: https://anchor.fm/business-of-marketingFor the latest episodes and upcoming guests, visit: w

It’s not every day you get to interview the CMO of PepsiCo Beverages… and his daughter! When Greg Lyons invited me into his home, via zoom of course, I not only got to spend quality time with Greg talking through career and life defining moments, but I got to meet his lovely daughter, Molly, his two Bernese Mountain Dogs, and a cameo appearance (wave from the window) from his son. Join us as we explore Greg’s career journey, the moves that he made, the mistakes that he learned from, how he’s planning to spend the Super Bowl for the first time in 10 years, what his daughter has to say about all her new found dad time, and how he balances home, heart and happiness. See acast.com/privacy for privacy and opt-out information.

The former Global CMO of Ralph Lauren, Jonathan Bottomley makes a big move to become the CMO of Boll and Branch, an exciting challenger brand grounded in Sustainability. As you all know, Sustainability is the most important topic of 2021, finally, as has been key for many years but this year, brands are stepping up in a big way. And as we heard loud and clear last week in our Sustainability Symposium with the world's top Chief Sustainability, Brand and Marketing Officers, if brands do not step up, consumers will find alternatives.Tune in to hear about Jonathan's amazing journey, what he took away from his time at Ralph Lauren with Ralph himself, (who Jonathan said took a big chance on him as a first time CMO at the time and who, Heide, my co-host, is on a first name basis with now, much to her surprise). Find out how to lead with grace and ambition, how to assemble a world-class team that is "smarter than you" and how to embrace the future of growth. See acast.com/privacy for privacy and opt-out information.

Tim Mapes, CMCO of Delta Air Lines has evolved his role many times over his 29 years with the company. Most recently, bringing Marketing and Communications together onto one team. As Tim said, it is just as important to think about branding from the inside as it is on the outside. Tune in to hear how Tim and the 75,000 Delta employees in 60 countries look to their own flight plan, using their core values as beacons to pull forward D&I, sustainability and a values-first mindset. Tim also shares how he ascended to the role of CMO and why he (like Lin-Maunel Miranda) thinks he “didn’t dream big enough.” See acast.com/privacy for privacy and opt-out information.

When I first met Melissa Proctor, CMO of the Atlanta Hawks, I was blown away from the first minute. An inspirational leader who went from Ball Girl to CMO, per the title of her recent book, she has had such an interesting journey driven by her determination and perseverance. Today, on Martin Luther King Day, we share her story of success as well as her big news. For three years she’s been working on an important moment that will take place later today. The Atlanta Hawks will be wearing their new uniforms that proudly say “MLK” on the front of their jersey, not Atlanta, not Hawks,but simply “MLK” in honor of Dr. King.And it isn’t just a uniform. The three-year journey included tremendous research to fully connect and empower the city of Atlanta, working with the community, local organizations and the Russell Center for Innovation and Entrepreneurship. And a commitment to the future to ensure equity and equality are better embraced and understood by all. Melissa and her teams’ work will not only be recognized

In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the pandemic, but also shifted the focus of their product offerings to meet the new needs of their consumers. See acast.com/privacy for privacy and opt-out information.

Exciting news! Heide Palermo has officially joined me as a co-host of CMO Moves! For her first official episode, I sent Heide off to Miami to meet up with RBI Global CMO Fernando Machado at a local Burger King to see the brand’s bold new rebrand in person. During the conversation, Fernando dives into the what and why behind BK’s recent rebrand and how he ensures his team and partners are being creative—but not just for creative's sake. Tune in to hear more from Fernando on how to sell ideas on the inside and why expanding your influence across your organization is so critical to your success and happiness. See acast.com/privacy for privacy and opt-out information.

For the first episode of 2021, I couldn’t be more excited to welcome the master of “marketing at the speed of culture”, Nick Tran, Head of Global Marketing for TikTok. But don’t take my word for it. Have a listen or ask anyone in the marketing community, they will vouch for Nick’s consistent ability to listen and then tap into some of the most viral moments of the day. In Nick’s latest role, leading consumer marketing for TikTok globally, he’s already seen some pretty memorable moments. Who can forget Nathan Apodaca? No stranger to the intersection of marketing and culture, Nick has had an interesting career path. Tune in to hear more about his journey, how he thinks about giving back, and don’t miss the fun stories of the famous green slippers and why he’s known as the ‘Sock Guy’. See acast.com/privacy for privacy and opt-out information.

In honor of CMO Moves 150th episode, we went LIVE for the very first time to include the community in this important conversation around “The Business of Marketing”. Eight of the world’s top CMOs came together to discuss the intersectionality of Marketing, Finance, Technology, HR, and the Board Room and shared their perspectives on what it takes to be a well-rounded marketing business leader today. Thank you:* Alicia Tillman, Global CMO of SAP* Antonio Lucio, former Global CMO of Facebook* Dara Treseder, Head Of Global Marketing and Communications of Peloton* Linda Boff, CMCO of GE and President of GE Foundation* Marisa Thalberg, Chief Brand and Marketing Officer of Lowe’s Companies* Martin Renaud, CMO of Mondelez International* Raja Rajamannar, CMCO of Mastercard and President Healthcare Division of Mastercard* Vineet Mehra, Global Chief Marketing and Customer Officer of Walgreens Boots Alliance See acast.com/privacy for privacy and opt-out information.

Today, ten industry leaders of MENA (Middle Eastern and North African) descent came together virtually to share their experiences of feeling simply unaccounted for, especially when it comes to U.S. standards. Listen in to hear their stories, how they’re leading today and the solutions we can all work towards true inclusivity and anti-racism.Thank you to all our speakers for bringing their heart, knowledge, and power forward:Carla Hassan, CMO, CitiDalia Tarabay, Global Business Lead, GoogleFarhanna Sayegh, Multicultural Marketing Director, CQ fluencyJasmine Atherton, VP of Marketing, etuHOMEMaryam Banikarim, Head of Marketing, NextDoorSepideh Nasiri, CEO and Founder, Women of Middle East and North Africa (MENA) in TechnologyStephanie Nadi Olson, Founder, We Are RosieTariq Hassan, CMO, PetcoMehmet Orhun Zenginler, SVP Sales and Operations, Adweek (host)Fahad Khawaja, Founder, Hue (moderator) See acast.com/privacy for privacy and opt-out information.

Deborah Yeh, CMO of Sephora, has beat the odds in holding her seat at Sephora for more than 8 years. And while sticking with a brand isn’t common, the reward has been the ability to have impact. Since she joined Sephora, her role has continuously evolved towards the transformational intention of becoming fully consumer-centric. Today, she leads a fully cross-functional marketing team from brand, to ecommerce, to data science, to behavioral science and more. Tune it to hear Deborah’s incredible career advice, especially how to grow your career and influence in the C-Suite, how she sees her role as a leader in the Asian American community, and how great working relationships can be measured by one simple variable – “are you on a text messaging basis”? See acast.com/privacy for privacy and opt-out information.

Mary Alderete is a “boomerang” having first worked at Gap on the Banana Republic brand in 2001 and coming back a few years ago after working with other major retail brands like Levi’s, True Religion and ModCloth. Tune in to hear how Mary, now CMO of Gap, built a 100% in-house creative-performance team anchored at the core to the initial purpose of Gap established by founders 50+ years ago with the ability to pivot in real-time. Find out how she’s aligning her team to work together in new ways and for the sake of agility and authenticity. Hear her message around Sustainability for all, not just planet and products, but people and purpose. See acast.com/privacy for privacy and opt-out information.

Did you know that if you’re thinking about your entire life, most people can only actually remember 12% of their memories? According to Arjan Dijk, CMO of Booking.com, that is because only 12% of your brain is consciously available, leaving 88% subconsciously available and triggered by moments.So, what do people actually remember? It differs for everyone, but travel and unique experiences typically dominate the 12%. And what better industry to be in than travel when it comes to being able to connect emotionally with consumers? Tune in to hear about the site's covid-pivoting campaign titled “The World is Waiting,” how Arjan leverages his role to help create safe and inviting environments for his teams, and why it's important to not take yourself too seriously. See acast.com/privacy for privacy and opt-out information.

In this special episode, I am sharing the first episode of Marketer Momentum, the brain-child of the Adweek Executive Mentees who took it upon themselves to bring forward their top career tips from being mentored by 250 CMOs, CBOs, CEOs, Chief D&I Officers. Equally important in their journeys with their mentors has been their journeys with each other. In this first episode, they turn the tables, interviewing their mentors: Musa Tariq, Kristin Patrick, Sarah Kate Ellis, Julian Duncan. In the next episodes they interview other mentees who are lighting the path on fire. As they say... "career guidance you wish you had years ago". Please enjoy and please share with anyone looking for career tips in today's complicated landscape. XO NadineAll episodes of Marketer Momentum can be found at https://www.adweek.com/inside-the-brand/marketer-momentum/ See acast.com/privacy for privacy and opt-out information.

Passionate. Humble. Relentless. These are a few of the words that come to mind (and have also been used to describe him) when it comes to Artsy CMO, Everette Taylor. Before taking on his latest CMO role at the young age of 30, Everette had already built up quite the life story to tell and perhaps this is what fuels his incredible storytelling skills. From being broke and homeless at age 17 to then launching several successful businesses of his own, Everette brings many diverse skills to the CMO role that are serving him well as he tackles the unchartered territory of expanding art accessibility for all. See acast.com/privacy for privacy and opt-out information.