Cmo Moves
Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:34:53
- More information
Informações:
Synopsis
In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the pandemic, but also shifted the focus of their product offerings to meet the new needs of their consumers. See acast.com/privacy for privacy and opt-out information.