Cmo Moves

Does “brand purpose” — the notion of marketers expressing clear support for values like diversity/equity/inclusion as a way of demonstrating what a marketer stands for—still hold sway over consumers? In this moment of economic anxiety, aren’t price and performance the only things a brand needs to nail down?It might come as a surprise that the brand with the tagline “priceless” is still looking at connecting with consumers around nebulous notions of empathy and experience.Still, performance and branding are not either/or goals, says Raja Rajamannar, the chief marketing and communications officer and president, healthcare business at Mastercard.In this episode, Rajamannar explains why Mastercard’s multi-sensory marketing programs satisfy the continuing consumer expectations for inclusion while proving valuable to its retail partners. Lastly, Rajamannar discusses how marketers can attract and retain top talent. Hosted on Acast. See acast.com/privacy for more information.

If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is building Rare Beauty from the ground up with little to no traditional marketing strategies. “We’re always trying to come up with new ways to stay creative because it’s so easy to just be in the office or be stuck in a Zoom screen and not get any sort of outside inspiration,” says Welch.Whether you’re a big fan of founder and celebrity Selena Gomez, a beauty creator, or just looking for a new lipstick shade (check out the Kind Words Matte Lipstick), the CMO says creating a warm, welcoming environment will far succeed just seeing what sticks.Check out this newest episode of CMO Moves to hear all about Katie’s story and what other platforms she’s lurking around on for inspiration. Hosted on Acast. See acast.com/privacy for more information.

In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry is transforming its educational programs.Listen to this week's episode to hear all about the future of Adweek's North Star and mission from their very own leadership team. Hosted on Acast. See acast.com/privacy for more information.

Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop" and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate's most famous shows like Adult Swim’s Rick and Morty.Hear more about Melton’s career journey, golden advice for anyone interested in joining the entertainment industry, and why nightly dinners at the Melton house can feel like focus groups for upcoming projects. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

As a leader in the fresh and packaged fruit categories, Dole continues to innovate through its purpose, putting people and the planet at the heart of everything they do. In this special conversation, Antonio Lucio, Principal and Founder of 5S Diversity is joined by Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company to discuss building brands with a conscience and Dole's ongoing effort to build a business where people, the planet, and prosperity thrive together.  See acast.com/privacy for privacy and opt-out information.

On this very special bonus episode of CMO Moves, Adweek's Chief Content Officer Ann Marinovich sits down with Megan Clarken, CEO at Criteo and Keith Bryan, President of Best Buy Ads & SVP of Media Strategy & CRM at Best Buy for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging commerce data to prepare for the next phase of advertising, and what it takes to blaze the trail in the evolving commerce media space. This episode was recorded live during the Cannes Lions International Festival of Creativity on June 22, 2022. See acast.com/privacy for privacy and opt-out information.

On this week's episode of CMO Moves, Vicky Free, global head of marketing for adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers.“I often think of my favorite Maya Angelou quote, ‘people will forget what you say, they’ll forget what you did, but they’ll never forget how you made them feel,” Free said. “I think that’s so important to protect and guide when things don’t go quite the way you want them to because if you swing for a home run every time, you’re going to strike out sometimes. But you want to make sure that you not only push your team to be bold but that you’ll stand in front of them and take the hit when it’s not successful.” Tune in to hear more about Vicky's journey and hear how adidas is paving the way with bold campaigns and even bolder results. See acast.com/privacy for privacy and opt-out information.

While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches.Listen to this week's episode to hear more about "oxygen moments" as well as how the brand is mastering the art and science of emotive storytelling. See acast.com/privacy for privacy and opt-out information.

Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an “Adrenaline Intern” in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018.From there, she took a leap of faith to join Uber, to try her hand at something completely new in somewhere completely new, only to ultimately be pulled back to what she knows and loves in 2020 as Lulumeon’s Chief Brand Officer.Hear from Neuburger on her thoughts regarding contemplating a move after being at one company for a long time, the do’s and don’ts of community building, the evolving role of marketing leaders, and more. See acast.com/privacy for privacy and opt-out information.

Elizabeth Preis has made a career out of shepherding the brands of some of the world’s most beloved retail and beauty brands – from Saks Fifth Avenue to J.Crew to Estee Lauder to her current role as CMO for Anthropologie.Hear more from Preis regarding her advice when jumping into a new industry, the best indicators of future shopping behavior, today’s version of influencers, and more. See acast.com/privacy for privacy and opt-out information.

Before making the move to brand-side with Chobani, Eddie Revis spent a decade doing just about everything in the agency world. This has contributed meaningfully to his success: “I jumped at opportunities that benefitted my toolkit. I moved from media to design strategy and design thinking. The most deadly marketers have spent time on the agency side: it’s the skillset, the hustle, the imagination, the problem solving, without having all the information.”Hear more about Revis’ advice regarding the future of work collaboration, how he’d like to see the CMO role evolve, what he looks for when hiring, and much more. See acast.com/privacy for privacy and opt-out information.

This just in: Randi Stipes, CMO of IBM Watson Advertising & Weather, has led an exceptionally successful career leading, learning and leaning into the constantly evolving media and technology and landscape. Hear some of her game-changing tips, which have garnered her success to this very moment, including moving with velocity, embracing non-traditional backgrounds in marketing, and always thinking big picture. See acast.com/privacy for privacy and opt-out information.

He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rehbun shares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories.Tune in to hear Rehbun’s experience in the Adweek Executive Mentor Program, his perspective on the great MBA debate and the career planning exercise that shaped his trajectory in ways he’s still in awe of and humbled by. See acast.com/privacy for privacy and opt-out information.

Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world’s most admired companies - L’Oreal, Kellogg’s, Google, Coty, and Estee Lauder.As her journey continues as SVP for Clinique, she is constantly challenging her team to tackle new frontiers for beauty, think holistically about decoding brand challenges, and interact with one another using radical candor as a guiding principle.Hear her story from Australia to New York, perspective on data, and her practical tips for approaching the metaverse strategically—and fearlessly. See acast.com/privacy for privacy and opt-out information.

Having spent more than 25 years in the theme park industry, with her most recent role as CMO and EVP of marketing for Universal Parks and Resorts North America, Wiley gives us a peek into the exciting innovations coming to the Orlando and Hollywood destinations. Nintendo, anyone? She also shares how her team builds, protects, and grows the brand alongside its biggest fans to drive tangible business results and the role social media has played in helping the company shape its post-pandemic experience.Tune in to hear how the marketing team at Universal Parks and Resorts leverages storytelling and immersive experiences throughout its parks and resort. You’ll also hear Wiley’s memorable advice on embracing who you are (especially when you’re the “only” in the room), the power of mentors who help you see your blind spots and advocating for yourself and your work. See acast.com/privacy for privacy and opt-out information.

What would make an agency veteran go client side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand.Tune in to hear more on Rowley’s career journey, how his agency experience helps him in his role today and what he sees fundamentally changing about the CMO role and brand-agency relationships moving forward. See acast.com/privacy for privacy and opt-out information.

In this all new CMO Moves Duos episode, BET CMO Kimberly Evans Paige and NTWRK Jason Brown dive into the intersection of entertainment and commerce for their culture-led brands. The two leaders share how they're achieving the perfect science of creativity and community to empower young creators and artists and help them tell their own stories.Tune in to hear more about the exciting collaborations Kim and Jason have already executed, how they’re thinking about Black History Month and the delicate dance of keeping a pulse on new and emerging talent. See acast.com/privacy for privacy and opt-out information.

After 10 years in London and a bit of career pause, Denny Tu joined IMAX in 2017 and for the past four and a half years, he’s served as IMAX’s chief marketing officer—a title he said he dreamed of his entire life. But, with great power comes great responsibility and expectations.Tune in to hear Denny's personal connection to that effort and what happened when he listened to an IMAX demo for the very first time. Learn how he's prioritized personal needs throughout his career journey, his perspectives on what it means to be a CMO today and his advice for embracing "your other." See acast.com/privacy for privacy and opt-out information.

From the challenge of retaining talent and fostering an inviting culture on the inside to the necessity of moving at the speed of culture on the outside, marketing leaders have to prioritize both (and find the synergies between them) in order to thrive in the future.In this special edition, hear from seven CMOs from brands like Wendy’s, Campbell’s and Snap Inc. on those specific challenges while host Heide Palermo and co-host Jabari Hearn, svp of marketing at Westbrook Media dish on their perspectives and share a few of our own. See acast.com/privacy for privacy and opt-out information.

Linda describes her path to CMO as a series of doors that opened to new opportunities. Her resume boasts research and brand roles at CPG giants like P&G, General Mills—not to mention two CMO roles prior to becoming CMO of Campbell Soup Company. Now, Lee is talking all about how the marketing team over at Campbell’s has modernized the brand to make the product more relevant to consumers under the meals and beverages portfolio.In this episode, Lee shares insights into how she’s navigating pandemic-accelerated changes, the one thing she looks for when building a team, and the importance of creating space for others. See acast.com/privacy for privacy and opt-out information.