Cmo Moves
Craig Rowley, CMO of Shutterfly - Building Brand and Empathy
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:30:34
- More information
Informações:
Synopsis
What would make an agency veteran go client side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand.Tune in to hear more on Rowley’s career journey, how his agency experience helps him in his role today and what he sees fundamentally changing about the CMO role and brand-agency relationships moving forward. See acast.com/privacy for privacy and opt-out information.
