Busy Mom Collective

Charlena has a double undergrad degree from Towson University in Mass Communications and Marketing with a double minor in Sociology and Psychology. She went on from there to earn my MBA from University of Maryland, and my Masters in International Affairs from UMUC. She worked as an event planner throughout college planning events that ranged from Beyonce's 21st birthday party to the Dalia Lama's Retreat on Death and Dying (yeah... they were, literally, in the same week). Then She went on to work in the fast paced world of advertising. When it was time to slow things down and consider a family, Charlena accepted a position as COO of a family friendly marketing company here on the East Coast and began to pursue her tenured professorship at the same school She, herself, had graduated from: Towson University, while pursuing her PhD.   Where to Find Charlena Online: Website optio.guide Facebook Twitter Instagram LinkedIn Try The Personality Test with Just TWO Questions!   Episode Summary: Charlena share

Running a business is rarely a straight path. There are twists and turns and bumps in the road, sometimes huge boulders in the way. And while we're on this path, sometimes - often times, actually - we find that the lessons we learn while winding our way along lead us in a different direction than where we first thought we were heading. So how do you know when to follow that new direction, and when to stay the course you were already on? Well, today we're talking all about when to pivot in your business.   Twists and turns and bumps and boulders are normal! Sometimes we think that our journey is not typical. It is! It's typical because there is no such thing as typical! We all need to figure out along the way what are the twists and turns that we are willing to follow, and when do we need to jump onto a new path! It's going to be different for everyone but very few successful businesses started out doing the same thing that they ended up doing. "You are going to have to climb mountains and scale tall buil

Hunter Clarke-Fields is a mindfulness mentor, coach, host of the Mindful Mama podcast, and creator of the Mindful Parenting course. She coaches moms on how to cultivate mindfulness in their daily lives. Hunter has over twenty years of experience in meditation and yoga practices and has taught mindfulness to thousands worldwide. She is also the mother of two active daughters, who challenge her everyday to hone her craft! Find out more about Hunter at MindfulMamaMentor.com. Where to Find Hunter Online: Website Facebook Group Instagram Get on the waiting list for the next Mindful Parenting course! Free Audio Training: Mindfulness For Moms (The Superpower You Need) Episode Summary: Hunter speaks on her journey of practicing mindfulness in her own life and how much it has helped her from the high and lows of depression. It started with 10 minutes of daily meditations and although she didn't notice the difference right now, she noticed later on how she no longer had the dips of depression! Once she becam

Episode Summary With 2018 coming to an end, you've probably heard others talk about planning for the next year but before you start planning, you need to take a look back at this year and really look at the details so that you can look at the big picture! Today, I am walking you through a simple process to look back at your year. Here are four questions to reflect on when you're looking back at your year.  What went well in your business this year? What did you do that was a success? This could be things that were unexpected! One example for me was when I rebranded from Busy Mom Collective to Side Hustle Moms. I pivoted the business in March but I didn't pivot the name to match my new vision of what I had for my company. This was a big win for me! All of a sudden, people for finding the podcast because they knew what the podcast was about. Take a look and really take the time to look back at all of the wins no matter how big or small!  What didn't go so well? Did you run Facebook ads that didn't work out.

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. The unique pitching process she developed for working with brands, transformed an empty editorial calendar into one that was completely booked months in advance. Now, she’s combining her passion for teaching with her extensive experience working with brands to help other bloggers do the same via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose. Where To Find Jenny Online: Website Instagram Facebook Take the Fear out of Live Broadcasting! Episode Summary: Jenny shares how you  can repurpose your content and grow your audience without reinventing the wheel! She says how she will use her live broadcast and turn that into a blog post,

Carol Gavhane is the co-founder of Asha Blooms, a husband and wife team whose business was born from their walk with secondary infertility. (For those who don't know what that is, it's not being able to achieve or sustain pregnancy the second time around.) Everything about their first child was fairly typical, but trying to add to their family afterwards was incredibly difficult. During those years, They have tried everything under the sun - clean eating, support groups, fertility yoga, acupuncture, meditation, negotiations with God, many visits to the fertility clinic, and on and on. These things did help as they provided comfort or bits of positivity, but there were many dark days thrown in the mix. Who would have ever thought a fertility bracelet found online would help as much as it did? Carol and her husband found solace in the bracelet because it was a tangible reminder we could touch to give us the strength we needed. On Carol's wrist, its weight provided a beacon of hope that she could feel at all ti

About The Guest: Dana is a mother, author, business & content strategist, coach, podcaster, and blind spot reducer. Dana is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro, and the founder of the Boss Mom Movement. She serves Boss Moms who yearn for more time and less guilt when it comes to building their business and raising their family, by providing the tools they need to get more out of their content and business, without sacrificing their family goals. When she is not creating new courses or building new strategy tools for creative entrepreneurs, she can be found, chasing her two kids on the beach, or thinking of the next fun new family adventure. Where to Find Dana Online: Facebook group Periscope Instagram Twitter Website Free Trello Training: www.boss-mom.com/trello Episode Summary Dana shares the story of how Boss Mom was created and how she felt guilty for not wanting to spend 24 hours with her child. Once she decided to move b

Episode Summary Since it's the first week of November and it's the season for sales especially in the US, I thought we would talk about the age-old question of to discount or not to discount? On the podcast, I am going to talk about both cases and why they both make sense and at the end, I'm going to let you all draw your own opinions.  Let's start with the not to discount side. There are people that feel that when you discount your services, you're discounting the value of your services. So, by discounting you are creating less value in the mind of your customer. Another argument I hear is that many of us are running on a shoestring budget and when we discount our services, we are giving up our profit. There is the argument that when you discount you sell more, but there is no guarantee of that!  Now, let's talk about the argument for discounting your services. I mentioned previously that often times when you discount your services, you get more people to buy. Black Friday is a perfect example of that! T

  Episode Summary Meredith and I talk about setting your revenue, sales, or growth goals where you design your plan backward! Meredith says to plan with the end in mind. One of the key things to think about when you are starting your side hustle and plan to transition out of working outside of the home is to ask ourselves, "How much money am I going to need?" Let's talk about the elephant in the room... FEAR! Looking at these numbers can be overwhelming and Meredith shares how you can create a plan backward and have a healthy mindset of money. "We have to learn to manage that mindset that this is a huge obstacle and break it down to small obtainable milestone chunks that we can absorb and give us a little bit of grace!" - Meredith Messenger The 3 step process for low-stress revenue generation - it's like building a house: Lay the foundation with the right mindset - sales is not a dirty word - we are in control, we are our only limiter The structure of your business is the buyer's journey - 3 pillars:

About the Guest: Alison grew up in a home where creativity flourished and spent many hours of her childhood drawing, painting, sculpting and creating. She spent weekends in the woods at her family cabin, running through ferns and using her imagination to the fullest.   Academics were always important in her home too, so she pursued her career and stumbled upon her wonderful full-time job at a local non-profit (where she still work today). Alison's creative life was always there, on the side – She took art classes at night and on weekends – She made things for her home, herself, and for friends. That imagination from her childhood was (and still is) an important lifeline for her.   How to Connect with Alison: Website Facebook Instagram    Episode Summary: Alison shares how she feels like she's never doing enough. A lot of that comes downs to prioritizing her tasks. For example, when she is focusing on her business, she feels that there is not enough time somewhere else. So, how can she get everyth

About The Guest:  Carrie Sharpe is a Communication Consultant, Speaker, and Co-Owner of He says, She says. She earned her degree in Political Science and Psychology from Lake Superior State University. A highly sought-after international speaker, Carrie develops courses and coaches clients in communication and public speaking skills. Carrie is a Huffington Post Contributor and has been quoted in a variety of publications including LiveStrong, Forbes, Business Insider, and Bustle. She resides in northern Michigan with her husband, Ryan, and their five children. She homeschools her children and works from home.   Where to Find Carrie Online:  Website Facebook Join Carrie's Facebook Group!  Instagram Episode Summary Carrie shares her journey through motherhood and how she came into the career as a communication consultant. It started when she gave birth to her third child Maverick and almost lost him, she and her husband had to really learn how to communicate such a difficult time to her family. It

Episode Summary As someone with a side hustle, I am sure many of us have a dream to eventually quit your full-time and completely run your own business full time, but for many reasons including financially, this option may not be in the cards right now. Today, I am sharing some tips on how to stay positive when you feel "stuck" in your full-time job. The first thing I suggest anyone to start doing when you're feeling stuck is, when you're at your full-time job, do a good job! I'll admit that I've gone through phases at work when I was not giving it my all and I wasn't being the best me. When I realized that I needed to step up and value the work for MYSELF, I was able to shake off those bad vibes and get back into a groove where I was able to put effort and energy in everything that I did. Leave work at work. This can be difficult especially for caseworkers, nurses, teachers, etc. As a teacher, I don't call my students my kids for no reason. I feel personally responsible even if they are not currently in m

Jaclyn is sharing her tips on how to keep a positive mindset every single day! It starts with YOU and how you take care of yourself!   Full Show notes: http://busymomcollective.com/ep40

Have you taken a personality test before? Ever felt lost in all of that information? Today, I am going through five different assessments and how they can help you in life and business!     Full Shownotes: http://busymomcollective.com/ep39/

Currently based in Asheville, North Carolina Yvonne Marcus is a home systems strategist helping moms to end overwhelm in their #momlife so that they can be present with their families. Full Shownotes: http://busymomcollective.com/ep38/

Do you know who your ideal client is? If not, I am excited to share with you 10 questions to ask yourself about your ideal client! This will give you a complete picture of exactly who she is and how you can serve them!  Full Shownotes and freebie: http://busymomcollective.com/ep37/

Felicia Wright is a social media fixer. She helps small business owners create a social media strategy that puts them in front of their ideal clients. After the birth of her second child, she wanted to spend more time with her children and stay home. So she started to explore online business models and eventually discovered her sweet spot as a social media manager. She recently made a plunge from full-time teacher to full-time freelancer! In her spare time, she hangs out with her amazing family. She is married with 4 and 2-year-old daughters. And loves a great chai latte!   Full Show Notes: http://busymomcollective.com/ep36

Episode Summary I am answering some of my most asked questions about The Busy Mom Collective and why not answer them all on the podcast!  What does Busy Mom Collective mean? When I first started this journey, I originally created Busy Mom Collective as a place for self-care and taking time for yourself. As time went on, I realized that my strengths geared more towards time management and productivity.  "We are all busy moms and we are in this together!" - Stacey Ogden    Full Shownotes: https://busymomcollective.com/Ep35

Christina Tinker is a celebrated speaker, children's book author, and podcaster who has coupled her passion for inspiring individuals to live in an authentic and brave way with her extensive corporate and entrepreneurial experience. She encourages business owners to embrace both the grit of entrepreneurship with the skills that are needed to build community and relationships that don't feel 'transactional'. Most recently, she used her skills and talents to found Richmond Moms Blog, a nationally-networked and locally-focused parenting community and Tinker Talks, a consulting firm that helps organizations unlock the power of authenticity and connection.   Full show notes: http://busymomcollective.com/ep34

In this episode, I am talking about time wasters! Now, just a little disclaimer, the things that I am going to mention are not all bad! They can actually be very valuable content but they are only valuable if you are using these resources that useful to your business. I share the four most time wasters and explain why.   Full Shownotes: https://busymomcollective.com/ep33