Busy Mom Collective

Episode Summary Since it's the first week of November and it's the season for sales especially in the US, I thought we would talk about the age-old question of to discount or not to discount? On the podcast, I am going to talk about both cases and why they both make sense and at the end, I'm going to let you all draw your own opinions.  Let's start with the not to discount side. There are people that feel that when you discount your services, you're discounting the value of your services. So, by discounting you are creating less value in the mind of your customer. Another argument I hear is that many of us are running on a shoestring budget and when we discount our services, we are giving up our profit. There is the argument that when you discount you sell more, but there is no guarantee of that!  Now, let's talk about the argument for discounting your services. I mentioned previously that often times when you discount your services, you get more people to buy. Black Friday is a perfect example of that! T