Synopsis
Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge so that you can apply it in your business today.
Episodes
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Episode 228: Design Advisory with Brian Lovin
10/12/2021 Duration: 38minCan designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to startups, lessons that Brian has learned in the process, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesGitHub — Brian’s current companySpectrum, Facebook, Buffer — Brian’s previous places of workStaff Design — Brian’s most recent side projectDesign Details — Brian’s design news podcastUserlist — Jane’s SaaS productWhat I've learned so far about design advising and angel investingForm Capital — early-stage fund with a focus on designBootstrap, Tailwind CSS, Chakra.ui — popular design frameworksClerky, DocuSign, SignWell — document signing systemsHuddl
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BDTP. Live Streaming with Cassidy Williams
03/12/2021 Duration: 41minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCassidy’s Twitch channelLearn with Jason — a live learning site for developersTwitch, YouTube — popular streaming platformsOBS, Streamlabs, Twitch Studio — streaming desktop appsSocket Studio — open source software for enhancing Twitch streamsShure MV7, Blue Yeti — popular microphonesSony A6100 — Cassidy’s streaming cameraElgato Key Lights — a compact lighting optionFollow Cassidy on GitHubFollow Cassidy on TwitterCassidy’s website and newsletterSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the p
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Episode 227: Product Design Exercises with Artiom Dashinsky
26/11/2021 Duration: 43minHow can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for interviews as a designer, how to evaluate designers as a manager, tips for building your design portfolio, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSolving Product Design Exercises — Artiom’s bookSwag Fair — Artiom’s current companyWeWork — Artiom’s previous place of workCracking the Coding Interview — book by Gayle Laakmann McDowellCracking the PM Interview — book by Gayle Laakmann McDowell and Jackie BavaroArtiom’s websiteFollow Artiom on TwitterToday’s SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers
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BDTP. Education in Marketing Automation with Chris L. Davis
19/11/2021 Duration: 27minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAutomation Bridge — Chris’s companyLeadpages, ActiveCampaign — Chris’s previous places of workSix Sigma — a popular business process frameworkChris’s Facebook GroupAll Systems Go! Podcast — Chris’s podcastFollow Chris on TwitterExplore automation resources on their websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable emai
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Episode 226: Building an Agency Brand with Massimo Zefferino
12/11/2021 Duration: 47minHow do you build an agency that lasts the test of time? Our guest is Massimo Zefferino, founder of zfactor — a 23-year-old brand strategy and design agency. You’ll learn some practical design tips, why “niching down” is important for growth, how having fun and staying true to your brand is crucial, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show Noteszfactor — Massimo’s design agencyEpisode 178: Your Personal Design Style with Meg LewisOld is a state of mind — how to battle ageism in designShawn Carlisle — Massimo’s co-hostEveryone Hates Marketers — a podcast by Louis GrenierFollow Massimo on InstagramFollow Massimo on LinkedInThe Angry Designer — Massimo’s podcastToday’s SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download
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BDTP. Your Go-to-Market Strategy with Lucy Heskins
05/11/2021 Duration: 42minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesOh, blimey. — Lucy’s consulting companyCareercake — Lucy’s previous place of workProgression — Jonny Burch’s HR software companyBuilding HR Software with Jonny BurchCustomer Camp — a customer research framework by Katelyn BourgoinThe Mom Test — a book by Rob FitzpatrickTraction — a book by Gabriel WeinbergDrive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanesProduct-Led Growth: How to Build a Product That Sells Itself — a book by Wes BushProduct-Led Growth Slack community — a resource for product-led growth marketersCustomer-led growth — go-to-ma
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Episode 225: Design for Non-Designers with Tracy Osborn
29/10/2021 Duration: 29minCan you achieve a solid design for your products without a formal design background? Our guest is Tracy Osborn, author of “Hello Web Design” and Program Director at TinySeed. You’ll learn some of the business benefits of improving your design, how design frameworks can be valuable, how Tracy focuses her books for impact, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesHello Web Design — Tracy’s bookTinySeed — Tracy’s current place of workUserlist — Jane’s product (also a TinySeed company)No Starch Press — Tracy’s publisherEpisode 154: Refactoring UI with Adam Wathan and Steve SchogerSavvyCal — fellow TinySeed company with an eye for designDerrick Reimer — founder of SavvyCalDesigner Fund — a design-focused investment groupTracy’s websiteFollow Tracy on TwitterToday’s SponsorThis show is brought to you by Userlist — the best way
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BDTP. Business Automation with Jimmy Rose
22/10/2021 Duration: 36minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesContent Snare — Jimmy’s SaaS productZapier, Integromat, IFTTT — popular automation toolsCalendly, SavvyCal — scheduling toolsSuperhuman — a Gmail clientFront, Intercom — shared inbox toolsElgato Stream Deck — a tool for streamingTouch Portal — the Android app for controlsZapier Lead Score — an integration for scoring leadsZapier Email Parser — a built-in email parserZapier vs. Integromat YouTube videoTypeform — a popular form builderDropbox, Google Drive — popular cloud storage optionsClickUp, Monday.com — project management systemsNotion, Dropbox Paper — other collaboration toolsjimmyrose.me — Jimmy’s web
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Episode 224: Service Design with Eleni Stathoulis
15/10/2021 Duration: 32minToday we talk about service design, a holistic approach to design that considers all involved stakeholders and processes. Our guest is Eleni Stathoulis, design director at Mad*Pow. You’ll learn about the design artifacts created in service design, how Eleni conducts research, real-world examples of service design in action, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMad*Pow — Eleni’s companyServicedesigntools.org — a resource for service designersFour Seasons: The Story of a Business Philosophy — a book by Isadore SharpFind Elena’s writing on MediumFollow Eleni on TwitterToday’s SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested i
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BDTP. Email Automation & Customer Experience with Jordan Skole
11/10/2021 Duration: 42minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAutobooks — Jordan’s current place of workMastering Email Software with Brennan DunnUI Breakfast Podcast. Episode 105: Website Personalization with Brennan DunnCI/CD — continuous integration and continuous deliveryCustomer ExperienceVal Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooksJoanna Wiebe — founder of CopyhackersJTBD FrameworkMiro, Mural — popular visualization toolsBob Moesta — an authority in the field of JTBDDemand-Side Sales — a book by Bob MoestaHero’s Journey MonomythThe Hero’s Journey — a book by Joseph CampbellFollow Jordan on Twitt
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Episode 223: How to Market Yourself with Shawn “Swyx” Wang
06/10/2021 Duration: 47minToday we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSwyx.io — Shawn’s websiteThe Coding Career Handbook — Shawn’s bookTwo Sigma, Netlify, AWS — Shawn’s previous places of workTemporal — Shawn’s current place of workHow to Market Yourself without Being a CelebrityTwitter, LinkedIn, Instagram, Polywork — popular social networks to start building your audienceThe Craft of Storytelling + Thinking Like Elon Musk — an interview with Tim UrbanBuilding a CFP Process — Shawn’s blog post on public speakingNader D
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BDTP. Email Automation Data & Integrations with Colin Nederkoorn
24/09/2021 Duration: 37minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCustomer.io — Colin’s company, a customer engagement platformMixpanel, Kissmetrics — popular product analytics toolsKlaviyo — an email automation platform for ShopifySegment — a customer data platformRudderStack — a data integration tool competing with SegmentSegment’s Data Collection Best Practices — a resource for developing your data tracking planFollow Colin on TwitterColin’s personal websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool f
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Episode 222: The "Franchise" Philosophy with Jordan Skole
20/09/2021 Duration: 39minToday we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAutoBooks — Jordan’s current place of workAmbassador, ActiveCampaign — some of Jordan’s previous employersUPC Code Manager — Jordan’s productCompound Growth — Jordan’s article on the franchise philosophyNathan Baschez — works in podcast media, UI designBetter Done Than Perfect — Jane’s show at UserlistBiggerPockets forum — real estate investing resourceTAM — total addressable marketJoanna Wiebe — founder of CopyhackersVal Geisler, Alli Blum, Cla
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Better Done Than Perfect. Segments & Lead Scoring with Jason Resnick
10/09/2021 Duration: 37minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Jason Resnick of NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesNurtureKit — Jason’s consulting businessDrip, ConvertKit, ActiveCampaign — popular email marketing toolsLivestorm — webinar software Follow Jason on TwitterSubscribe to Jason’s NurtureKit channel on YouTubeThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.L
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Episode 221: Behavioral Economics with Kristen Berman
03/09/2021 Duration: 38minWhat is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIrrational Labs — Kristen’s companyQuicken by Intuit— one of Kristen’s previous projectsDan Ariely — Kristen’s co-founderWikipedia’s List of Cognitive BiasesThe 3B Framework — designing for behavioral changeWhy we Do What We Do — a book by Edward Deci on motivationBurning Man — a famous festivalSteady — a fintech appOptimism Bias — one of the cognitive biasesUserlist — Jane’s tool, email marketing automation for SaaSJuul — an example of replacing a behavior instead of stopping it entirelyBehavioral Economics Bootcamp — 20%
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Episode 220: Best Practices in Design with Karl Gilis
23/08/2021 Duration: 43minCan we ever skip user testing and simply rely on best practices? Our guest today is Karl Gilis, co-founder of AGConsult. You’ll learn what “best practices” mean, where to find them, when user testing is still necessary, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAGConsult — Karl’s consultancyEpisode 111: Effective Website Navigation with Els AertsEpisode 118: Customer Top Tasks with Gerry McGovernDon’t Make Me Think — a book by Steve KrugNielsen Norman Group — usability experts who publish the most trusted guidelines in the industryBaymard Institute — another organization to go for trusted guidelinesUser Interface Engineering — Jared Spool’s consultancyEpisode 148: SaaS Websites with Josh GarofaloStart With Why — a book by Simon SinekZalando — one ecommerce exampleFollow AGConsult founders, Karl & Els, on TwitterFollow
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Better Done Than Perfect. Mastering Email Software with Brennan Dunn
13/08/2021 Duration: 51minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation.Please head over to the episode page for the detailed recap and key takeaways.Show notesRightMessage — Brennan's email automation and lead generation softwareCreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategiesDouble Your Freelancing — Brennan's previous solo ventureDrip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providersLiquid — a templating language built by ShopifyBidsketch, SignWell (formerly Docsketch) — products by Ruben GamezHelp Scout, HubSpot, RightMessage — companies that do good email marketingFollow Brennan on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTune
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Episode 219: Crowdfunding a Book with Jeremy Slagle
06/08/2021 Duration: 45minWhat should you do to ensure your Kickstarter campaign success? How can you avoid common pitfalls in structuring your reward tiers? Our guest today is Jeremy Slagle, founder of Slagle Design. You’ll learn how Jeremy successfully launched two children's book projects, his tips on launching a crowdfunding campaign, benefits beyond funding, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesHappy Cargo Books — Jeremy’s book project with Beth StaffordSlagle Design — Jeremy’s design studioEpisode 149: Tech Education for Kids with Miriam TocinoDropbox Paper — a collaboration toolKickstarter, GoFundMe — popular crowdfunding optionsSquarespace — a popular CMSStudio Neat pens — a great product exampleIt Will Be Exhilarating — a book by Studio NeatFind Jeremy at Slagle DesignFollow Jeremy on Twitter and InstagramToday’s Sponsor This episode
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Episode 218: Building a Calm Company with Hanne Vervaeck
23/07/2021 Duration: 41minCan you run a successful company while keeping a calm workplace? What practices lead to logical and thoughtful decision making, even in times of high stress? Our guest today is Hanne Vervaeck, COO at Thrive Themes. You’ll learn what “calm” means to them, practical tips on hiring, how they approach work boundaries and goals, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIt Doesn’t Have to Be Crazy at Work — book by Jason Fried at BasecampTraction System — a goal setting frameworkPeter Thiel Principle — the best individual contributors may not make the best leaders of that roleTheme Builder — one of the big projects at Thrive ThemesFollow Hanne on LinkedInFollow Thrive Themes on TwitterToday’s Sponsor This episode is brought to you by Copilot. Looking for a better way to track your spending? Tired of juggling multiple bank apps
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Better Done Than Perfect. Building HR Software with Jonny Burch
19/07/2021 Duration: 42minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.Please head over to the episode page for the detailed recap and key takeaways.Show notesProgression — Jonny's career growth productProgression.fyi — the original free resourceDeliveroo — a popular UK-based delivery company, similar to Uber EatsDovetail — a tool for capturing product insightsFigma — web-based design tool, a community of design advocatesGainsight — customer success and product experience softwareSegment — a popular customer data platform (CDP)Mixpanel — a tool for event-based analyticsChargebee — a subscription billing & revops platformChartMogul — a tool for revenue analyticsSmartlook — a tool for user behavior tracking, similar to FullStoryFollow Jonny on TwitterFollow Progression on TwitterEmail jonny@progressionapp.com