Synopsis
Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge so that you can apply it in your business today.
Episodes
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Episode 239: Product Management for UX with Christian Crumlish
13/05/2022 Duration: 40minCan designers succeed in managing products? Is it a natural path forward? Our guest today is Christian Crumlish, product consultant and the author of Product Management for UX People. You'll learn how product managers benefit from UX knowledge, how and when startups should focus on their PM efforts, tips for learning product management as a designer, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesProduct Management for UX People — Christian’s new bookEllen Chisa — Christian’s role modelVirality metricRich Mironov — another of Christian’s mentorsFollow Christian on TwitterFollow Christian on LinkedInUse promocode UIBREAKFAST0222 for a discount on Christian’s bookToday’s SponsorThis episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s wher
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BDTP. SEO for B2B SaaS with Pawel Grabowski
06/05/2022 Duration: 42minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSmashing Copy — Pawel’s SEO-focused Content Agency for SaaSLink Building Strategy with Alan SilvestriFollow Ruben Gamez on Twitter for SEO adviceHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at UserlistSEMrush, Google Search Console, AccuRanker — SEO tools Pawel usesTopic clusters — pieces of content arranged around a central themeBook a call with Pawel at Smashing CopySponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at use
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Episode 238: The Allied Team Model with Anthony Armendariz
29/04/2022 Duration: 42minToday we explore “the allied teams” model, which combines the benefits of a design agency and an in-house team. Our guest is Anthony Armendariz, co-founder and head of design at Funsize. You'll learn how Anthony finds designers in a competitive hiring landscape, why enterprise clients still value agency work, what team structures work best within large companies, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesFunsize — Anthony’s design agencyFunsize Ventures — Anthony’s design-for-equity partnershipsEpisode 228: Design Advisory with Brian LovinGeneral Assembly, Designlab — famous design bootcampsListen to The Hustle PodcastFollow Funsize on InstagramFollow Anthony on TwitterFollow Anthony on LinkedInToday’s SponsorThis episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorm
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BDTP. Link Building Strategy with Alan Silvestri
22/04/2022 Duration: 43minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesGrowth Gorilla — Alan’s companyAhrefs, Majestic SEO — tools for link analysisHARO, Help a B2B Writer — platforms that connect journalists and bloggers with industry experts (typically rewarded with a backlink)Follow Alan on TwitterSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new peo
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Episode 237: UX Writing vs. Content Design with Yuval Keshtcher
19/04/2022 Duration: 37minWhy do UX writers still use different words to describe their own craft? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn how this ecosystem operates, what companies are leading the way with their guides, numerous books and resources to help with UX writing and content design, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesUX Writing Hub — Yuval’s educational platformEpisode 134: UX Writing with Yuval KeshtcherEpisode 155: Writing Microcopy with Yael Ben-DavidUX Writing vs. Content DesignSmashing Copy — SEO consultancy, also doing “content strategy”Atomic Design — a book by Brad FrostSketch, Adobe XD, Figma — popular design toolsIntuit’s content design systemTop 16 Content Style Guides 2022 (and How to Use Them)Mailchimp content style guideMonzo content style guide by Harry AshbridgeStrategic Writing for UX — a book by Torrey PodmajerskyContent Design — a book by
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BDTP. Conversion Copywriting with Chris Silvestri
08/04/2022 Duration: 32minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesConversion Alchemy — Chris’s copywriting and design businessQuinn Zeda — founder of Conversion CrimesClickUp — an example of a cohesive experienceHotjar, Smartlook — tools for measuring user behaviorClickUp, Balsamiq — examples of great blog designBaymard Institute — group that has research on usability studiesCopyhackers — a popular resource for conversion copywritersMECLABS Institute — resource for understanding buying behaviorConversion Alchemy Journal — Chris’s daily newsletter Follow Chris on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails
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Episode 236: Customer Development with Michele Hansen
05/04/2022 Duration: 37minHow can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesDeploy Empathy — Michele’s bookSoftware Social — Michele’s podcastThe Mom Test — a book by Rob FitzpatrickLean Customer Development — a book by Cindy AlvarezInterviewing Users — a book by Steve PortigalFollow Michele on TwitterToday’s SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important bec
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Episode 235: UX Hiring with Sarah Doody
21/03/2022 Duration: 34minHow can UX designers position themselves to land the best suitable roles? Our guest today is Sarah Doody, UX researcher, designer and founder of Career Strategy Lab. You'll learn what companies look for when they are hiring designers, tips for crafting your portfolio, creative ways to scope projects before starting, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesCareer Strategy Lab — Sarah’s six month UX career acceleratorEpisode 42: Hiring for UX Positions with Sarah DoodyShopify, Gusto — examples of companies who build reputations as employersHelp! Is There a Cardiothoracic Surgeon in the Room? — an article by Jared Spool on T-shaped professionalsDon’t Make Me Think — a book by Steve KrugFollow Sarah on TwitterFollow Sarah on InstagramSubscribe to Sarah on YouTubeToday’s SponsorThis show is brought to you by Userlist — the b
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Episode 234: Asynchronous Communication with Brian Casel
09/03/2022 Duration: 28minHow can asynchronous conversations help us achieve work goals? Our guest today is Brian Casel, founder of ZipMessage. You'll learn why async is so important for remote workers, how it can improve your hiring process, where realtime calls still work better, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesZipMessage — Brian’s product, a tool for asynchronous communicationAudience Ops, ProcessKit — Brian’s previous productsUI Breakfast Podcast. Episode 85: Validating Your SaaS Product with Brian Casel2021, a 'shake-up' yearHow Stripe Manages Remote & Hybrid Work and CultureBasecamp, Tailwind CSS, Userlist, SavvyCal — several product inspirations for BrianUI Breakfast Podcast. Episode 154: Refactoring UI with Adam Wathan and Steve SchogerSend Brian a ZipMessageFollow Brian on TwitterBootstrapped Web — Brian’s podcast with Jorda
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BDTP. Building in Public with Noah Bragg
25/02/2022 Duration: 37minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesPotion — Noah’s productNotion — a popular knowledge management toolJustin Jackson of Transistor and Megamaker, Damien Chen of Testimonial, Kenneth Cassel of Vim.so, JR of Flurly — examples of those building in publicNoah’s YouTube ChannelScreenFlow — a video editing toolTwitter Notion CommunityNotion’s Facebook groupFollow Noah on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important
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Episode 233: Demystifying Product Funnels with Rachel Obstler
21/02/2022 Duration: 31minWhat do traditional product funnels have to offer? Our guest today is Rachel Obstler, VP of product at Heap. You'll learn about the shortcomings of product funnels, how granular product data can unlock opportunities, common data science challenges, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesHeap — Rachel’s place of work, a product analytics toolBetter Done Than Perfect. Driving Behavior Change with Ashutosh PriyadarshyHeap’s Alternate Paths FeatureOpenView’s resources on product-led growthHeap’s Digital Experience Insights ReportToday’s SponsorThis episode is brought to you by Zeplin. It lets designers spend more time on design, less time on prepping design files for the team. With Zeplin Flows, effortlessly build user journeys with native connectors, flow groups, and text labels, no more maintaining extra layers in your d
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BDTP. Web Copy for SaaS with Ekaterina Howard
12/02/2022 Duration: 28minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesekaterinahoward.com — Ekaterina’s consulting websiteFinding the Right Message — a book by Jennifer HaviceThe Mom Test — a book by Rob FitzpatrickHannah Shamji’s YouTube channel — customer survey teardownsCoda — a great example of homepage copyHow ClickGUARD got a 16% lift in conversions and identified its best-fit offer12 Tips on Voice of the Customer for SaaS from Ferdinand GoetzenFollow Ekaterina on YouTube, Twitter, and LinkedInSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free pr
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Episode 232: Designing Conversations with Daniel Stillman
04/02/2022 Duration: 56minWhat frameworks can we use to guide better conversations? Our guest today is Daniel Stillman, conversation designer and executive coach. You'll learn about several conversational modes, why it is important to have conversations with ourselves, how mentorship is different from coaching, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesGood Talk — Daniel’s bookEpisode 224: Service Design with Eleni StathoulisHigh Output Management — a book by Andrew GroveCrucial Conversations — a popular book about conversationsYour next meeting should be silentZencastr — a podcasting recording toolMural — a popular collaboration toolThe Conversation Factory — Daniel’s podcastInsiders Group — Daniel’s extended resourcesFree course to explore the facilitator hatsFacilitation masterclass — for those who have prior facilitation experienceGood Talk, t
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BDTP. SaaS Content Strategy with Nicole Kow
31/01/2022 Duration: 22minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesnicolekow.com — Nicole’s consultancyCodeSubmit, TrekkSoft — some of Nicole’s clientsReddit, Quora — great locations for researchOn Writing Well — a book by William ZinsserDon't Make Me Think — a book by Steve KrugElizabeth Gilbert, Ann Patchett — some of Nicole’s favorite writersAnimalz — content marketing agencyAsana, Intercom — companies with examples of strong written contentGrow Your Content Marketing as a Team of OneThe Evolution of Developer Salaries: Looking Back 20 YearsDeveloper Burnout: Why It Happens and What We Can Do About ItSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboard
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Episode 231: Organizing Meetups with Jon Setzen
21/01/2022 Duration: 45minHow much work goes into organizing a successful meetup? Our guest today is Jon Setzen, creative director at Kandji and former host of CreativeMornings LA. You'll learn how to handle meetup logistics, why great volunteers are essential, how to set speakers up for success, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesCreativeMornings LA — the CreativeMornings chapter Jon ledTina Roth Eisenberg — founder of CreativeMorningsKandji — Jon’s current place of employmentSwissmiss — a design blog run by Tina Roth EisenbergDrew Kelly’s Instagram — teaching in North KoreaEpisode 165: Designing Event Experiences with Paul CampbellApply to start a chapterTim Hunter, Wet Design — a CreativeMornings LA talk on water featuresSmallhours.co — Jon’s personal websiteToday’s SponsorThis episode is brought to you by Zeplin. Designers know that cla
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BDTP. How to Edit Content with Kieran Tie
17/01/2022 Duration: 41minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesChatty.so — Kieran’s editorial serviceGrammarly, Writer.com — proofreading toolsGoogle Docs, Quip — collaborative word processing toolsFollow Kieran on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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Episode 230: Design Systems for SaaS with Pek Pongpaet
07/01/2022 Duration: 47minHow can design systems help us build products more efficiently? Our guest today is Pek Pongpaet, founder of Impekable, an award-winning agency. You'll learn the importance of design systems, why documentation for these systems is important, how to organize design components, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesImpekable — Pek’s agencyApple HIC, Google Material Design, Tailwind — popular design systemsEpisode 103: UX Personalization with Samuel HulickWorkday Canvas Design System — example of another design systemEpisode 228: Design Advisory with Brian LovinFree UI Kits for Adobe XD — including kits made by ImpekableWhat is UX? — Pek’s podcastS2E3 Designing for Millions of Arduino DevelopersFollow Pek on LinkedInFollow Pek on TwitterToday’s SponsorThis episode is brought to you by Zeplin. Designers know that clarity i
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BDTP. SaaS Positioning with Marc Thomas
03/01/2022 Duration: 47minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesPowered by Search — Marc’s place of workObviously Awesome — a book by April DunfordHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at UserlistThe Saas Positioning CanvasBlink — book by Malcolm GladwellPowered by Search blogFollow Marc on TwitterSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new p
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Episode 229: Object-Oriented UX with Sophia Prater
24/12/2021 Duration: 47minHow can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesOOUX.com — Sophia’s websiteThe Object-Oriented User — Sophia’s articleUserlist, ActiveCampaign — popular email marketing toolsThe ORCA process — the 15-step design processThe UI Audit — Jane’s bookOO User Interfaces — a book by Dave CollinsAtomic Design — a book by Brad FrostThe Object Map — the quick start guideMural, Miro — popular visualization toolsCTA MatrixSketch, Figma, Adobe XD — popular design toolsHubSpot, Athena Healthcare, Webflow — examples of great OOUX designOOUX.com/hi
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BDTP. Producing Technical Content with Karl Hughes
17/12/2021 Duration: 46minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDraft.dev — Karl’s agencyBuzzSumo — tool for evaluating content reachAhrefs — popular suite of SEO toolsBuilding a Scalable E-Commerce Data ModelUnderstanding Docker NetworkingThe Bulk of Software Engineering is Just PlumbingThe Best Golang Blogs50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021Sarah Doody’s NewsletterThe Big Blog Promotion ChecklistDraft.dev BlogFollow Karl on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring a