Synopsis
Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge so that you can apply it in your business today.
Episodes
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BDTP. Email Strategy with Samar Owais
17/10/2022 Duration: 33minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesEmails Done RightJoanna Wiebe – founder of CopyhackersVal Geisler – an email strategist and educatorJoin Samar’s list to get updates about her upcoming SaaS email strategy courseFollow Samar on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/
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Episode 249: Slow Design with Pree Kolari
07/10/2022 Duration: 34minWhat does “slow design” mean for us, practitioners? Our guest today is Pree Kolari, VP of design at Klaviyo. You’ll learn about the three thesis statements of slow design, why design is important in building long-term relationships, how to build a remarkable product, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesKlaviyo — Pree’s place of work UI Breakfast Episode 242 with Rafa CondeDesign Books for EntrepreneursThinking, Fast and Slow – a book by Daniel KahnemanDesign for the Real World – a book by Victor PapanekFollow Pree on LinkedIn and TwitterThis episode is brought to you by Zeplin. It brings together the entire team, including developers, product managers, copywriters and more, all in one easy-to-use design workspace. Everyone can access up-to-date design resources and add comments for feedback and clarification. You can even integrate with Slack, Trello, and Jira, so everyone is aut
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BDTP. Product-led Growth with Todd Olson
30/09/2022 Duration: 41minToday we have another episode of Better Done Than Perfect. Listen in as In this episode, we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesPendo – Todd’s SaaSMeasuring and Managing Performance in Organizations – a book by Robert AustinMailchimp, Datadog – SaaS companies with freemium plansFollow Pendo on Twitter and LinkedInFollow Todd on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in
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Episode 248: Mapping Conversations with Rebecca Evanhoe
23/09/2022 Duration: 41minThese days, you can talk with the digital things around you, like voice assistants and chatbots. How are these experiences designed? Our guest today is Rebecca Evanhoe, co-author of Conversations with Things. You’ll learn about the four pillars of conversational design, what prototyping looks like for this field, how to develop a personality for your voice application, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesConversations with Things – Rebecca’s book with Diana DeibelUI Breakfast Episode 68 with Jonathan StarkUI Breakfast Episode 173 with Sina KahenSiri, Alexa – some of the first voice assistantsWizard of Oz testingRoo – Planned Parenthood’s chat botVoiceflow, Botmock, Botsociety – popular mapping toolsFollow Women in Voice on Twitter and LinkedInLisa Falkson, Cathy Pearl – conversational designersFollow Rebecca on TwitterThis episode is brought to you by Zeplin. Publish finalized de
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BDTP. Founder-led Sales with Josh Ho
16/09/2022 Duration: 42minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesReferral Rock – Josh’s productStreak – a simple CRM toolHubSpot – a popular CRM toolSteli Efti – a thought leader in sales, CEO of CloseThe Sales Acceleration Formula – a book by Mark RobergeSearching for SaaS PodcastMarketing Retro PodcastFollow Josh on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning wor
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Episode 247: Self-audit for Designers with Rajeev Subramanian
09/09/2022 Duration: 32minHow can a self-audit help you move forward in your design career? Our guest today is Rajeev Subramanian, founder of Shift UX. You’ll learn about the three stages of doing a self-audit, why it’s important to lean into a specific niche, how this process can help inform your job search strategies, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesShift UX – Rajeev’s career advisory program for UX designers and researchersThe UX Self-Evaluation GuidebookUI Breakfast Episode 237 with Yuval KeshtcherUI Breakfast Episode 178 with Meg LewisBranding Pays – a book by Karen KangReinventing You – a book by Dorie ClarkFollow Rajeev on LinkedIn and TwitterThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize
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BDTP. Product Monetization with John Kotowski
02/09/2022 Duration: 42minToday we have another episode of Better Done Than Perfect. Listen in as we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesBuyerson, Inc. — John’s consultancySaaS Monetization: The Secret Weapon for GrowthHow to Write a Pricing Update Email: 14 Examples from Real SaaS CompaniesHow To Price Your Product: A Guide To The Van Westendorp Pricing ModelFollow John on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call
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Episode 246: Running a Profitable Email List with Chase Dimond
26/08/2022 Duration: 48minHow can you monetize your email list? Our guest today is Chase Dimond, email marketer and founder of multiple companies. You’ll learn how to grow your email list, why you should hyperfocus on your niche, how to run a paid newsletter, how to keep your email list clean, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesEmailUp – Chase’s SaaS companyBoundless Labs – Chase’s ecommerce marketing agencyKlaviyo – Chase’s email platform of choicePodia, Gumroad – platforms for launching coursesZapierSubstackMoonClerk – a payment processorThe Ecommerce OpportunityFollow Chase on TwitterThis episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens
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BDTP. Now/Next/Later Roadmapping with Janna Bastow
19/08/2022 Duration: 40minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.Please head over to the episode page for the detailed recap and key takeaways.Show notesProdPad – Janna’s productSimon Cast – Janna’s co-founder at ProdPad and Mind the ProductShape Up – a book by Ryan SingerTom Loosemore’s talk at Mind the Product 2012Mind the Product – the world’s largest community of product peopleThe Product Experience PodcastStartups for the Rest of UsProductTank – an informal meetup that brings together product peopleDovetail, Aurelius – research management tools UI Breakfast Podcast. Episode 239: Product Management for UX with Christian CrumlishDitch the Timeline RoadmapFollow Janna on LinkedIn and TwitterExplore ProdPad in Sandbox modeThanks for listening! If you found the e
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Episode 245: Engaging In-product Experiences with Pulkit Agrawal
29/07/2022 Duration: 38minWhat’s the best way to drive product engagement without getting in the user’s way? Our guest today is Pulkit Agrawal, co-founder and CEO of Chameleon. You’ll learn why less is more in onboarding, practical tips on how to conduct A/B testing of your onboarding process, why it’s important to understand the pain point from the user perspective, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesChameleon – Pulkit’s productChameleon’s inspiration galleryPage Flows – a library of elementsUserOnboard.com – a resource for UX tips and suggestions by Samuel HulickSnowflake – a data warehouse solutionIntercom – a popular all-in-one toolGrowth.Design – a resource for case studiesFollow Pulkit on LinkedInWin an in-product audit from ChameleonThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design
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Episode 244: Employee Experience with Jen Briselli
22/07/2022 Duration: 49minWhat is employee experience, and how does it affect the downstream user experience? Our guest today is Jen Briselli, chief design strategy officer at Mad*Pow. You’ll learn about the components of employee experience, why organizations should care to improve it, how to map the ecosystem through a service design lens, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMad*Pow – a strategic design consultancyEleni Stathoulis – director of design at Mad*PowUserlist – Jane’s SaaS productReinventing Organizations – a book by Fredrick LalouxAn Everyone Culture – a book by Robert Kegan and Lisa Laskow LaheyFollow Jen on LinkedInThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight com
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BDTP. Finding Product-market Fit with Andrew Reifman
18/07/2022 Duration: 32minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesMakeswift – Andrew’s productAlan Pledger – co-founder and CEO of MakeswiftGuillermo Rauch – one of Makeswift’s investors, creator of Next.js and CEO of VercelBrand New – UnderConsideration’s blogColossalTobias van Schneider – creator of Semplice and MyMindFollow Andrew on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-m
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Episode 243: Orchestrating Customer Experience with Gene Lee
08/07/2022 Duration: 42minWhat is customer experience, and why does it involve a multi-disciplinary team? Our guest today is Gene Lee, the Chief Experience Officer at Mailchimp. You’ll learn about the “bookends” and curating touchpoints in the customer journey, conducting experience reviews, using Voice of the Customer data to prioritize roadmaps, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMailchimp – the popular email marketing platformRazorfish, Chase, Scholastic, PlayStation – Gene’s previous places of workUI Breakfast Episode 26 with Roger DudlerMailchimp's style guide on Voice & ToneFigma – a vector graphics editor and prototyping toolMiro – a visual collaboration toolQualtrics – Voice of the Customer toolUserlist – Jane’s SaaS productFollow Gene on LinkedInBecome Gene’s mentee at ADPListThis episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way
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BDTP. Survey-based Research Projects with Becky Lawlor
01/07/2022 Duration: 44minToday we have another episode of Better Done Than Perfect. Listen in as we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSparkifico – Becky's research and content agencyMichele Linn – co-founder and chief strategy officer at Mantis ResearchPollfish, SurveyMonkey – panel companies for consumer audiencesHARO, Help a B2B Writer – popular PR platformsAlchemer, Qualtrics – popular survey toolsQUAID – an online tool that helps evaluate survey questionsQuestionnaire Design – a book by Ian BraceFollow Becky on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist –
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Episode 242: Introducing Fun Into Your Work with Rafa Conde
28/06/2022 Duration: 38minHow do we bring fun into our work and design? Our guest today is Rafa Conde, founding designer at Along Video. You’ll learn strategies on how to design freely within bounds, elements of design that contribute to delight, tips on how to manage time with the goal of enjoyment, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAlong — Rafa’s productEpisode 240: Designing for Play & Delight with Richard WardSam Soffes, Bryn Jackson — Rafa’s co-foundersNetlify, GitHub — good examples of fun designBringing Up Bébé — a book by Pamela Druckermanrafa.design — Rafa’s personal siteHand Mirror — Rafa’s Mac AppBooby Track — a breastfeeding appLayout.fm — Rafa’s podcastFollow Rafa on TwitterThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for
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BDTP. Google Analytics with Julian Juenemann
22/06/2022 Duration: 37minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesMeasureSchool — Julian’s membership companyMixpanel, Kissmetrics, Amplitude — popular analytics toolsGA4 — the new version of Google AnalyticsGoogle Tag Manager, Google Data Studio, Google Search Console — adjacent Google data productsMeasure Masters — Julian’s MeasureSchool membership programSubscribe to the MeasureSchool YouTube ChannelFollow Julian on TwitterFollow MeasureSchool on TwitterSponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book yo
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Episode 241: Life & Death Design with Katie Swindler
11/06/2022 Duration: 41minHow can we design effectively for stressful situations, like life and death ones? Our guest today is Katie Swindler, design strategist at Allstate. You’ll learn the role of human intuition in high-stress situations, how to use visuals and sounds in life and death design, what situations warrant special design decisions, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesLife and Death Design — Katie’s bookAllstate — Katie’s place of workRosenfeld Media — Katie’s publisher“Sound Icons” — a chapter in Katie’s bookSources of Power: How People Make Decisions — a book by Gary KleinThinking, Fast and Slow — a book by Daniel KahnemanHumankind: A Hopeful History — a book by Rutger BregmanConflict: How Soldiers Make Impossible Decisions — a book by Neil D. ShortlandFollow Katie on TwitterFollow Katie on LinkedInToday’s SponsorThis episode is brought to you by InVision. The future of work is not about ge
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BDTP. Building Two-sided Marketplaces with John Doherty
04/06/2022 Duration: 51minToday we have another episode of Better Done Than Perfect. Listen in as we talk with John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCredo — John’s product, a marketplace for agenciesEditorNinja — John’s new companyHow to Edit Content with Kieran TieUserlist Consultants DirectoryThe Cold Start Problem — book by Andy ChenEmail Automation Data & Integrations with Colin NederkoornFollow John on TwitterEmail John at john@getcredo.com or john@editorninja.comSponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring
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Episode 240: Designing for Play & Delight with Richard Ward
28/05/2022 Duration: 37minCan play and delight be an afterthought? Or must they be integral to a product from day one? Our guest today is Richard Ward, chief design officer at Otter.ai. You'll learn how to balance designing for delight and utility, how to bring joy to product users, ways to get design inspiration, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesOtter.ai — Richard’s place of workFrog Design, MetaLab — famous design agenciesDonut, Bonusly — examples of playful toolsEpisode 91: Meaningful Motion in UX with Adrian ZumbrunnenPitch — a presentation design toolDribble, Product Hunt, Design Sprint Kit — resources for design inspirationOutline — Google’s tool for VPNPage Flows — a collection of UX flowsRetool — a tool for quickly building internal toolsCareers at Otter.aiOtter.ai free trialToday’s SponsorThis episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creat
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BDTP. B2B Marketing Attribution with Steffen Hedebrandt
24/05/2022 Duration: 38minToday we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDreamdata — Steffen’s productTrustpilot — a popular review platformB2B go-to-market benchmarks 2022 — a study by DreamdataHubSpot, Segment — marketplaces to list your productICP — ideal customer profileCapterra, G2 — other popular review sitesFollow Steffen on LinkedInTry Dreamdata for freeSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they he