Ui Breakfast: Ui/ux Design And Product Strategy
Episode 221: Behavioral Economics with Kristen Berman
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:38:36
- More information
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Synopsis
What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIrrational Labs — Kristen’s companyQuicken by Intuit— one of Kristen’s previous projectsDan Ariely — Kristen’s co-founderWikipedia’s List of Cognitive BiasesThe 3B Framework — designing for behavioral changeWhy we Do What We Do — a book by Edward Deci on motivationBurning Man — a famous festivalSteady — a fintech appOptimism Bias — one of the cognitive biasesUserlist — Jane’s tool, email marketing automation for SaaSJuul — an example of replacing a behavior instead of stopping it entirelyBehavioral Economics Bootcamp — 20%