Franchise Euphoria: Franchise Insights | Entrepreneurial Coaching | Business Training | Legal And Financial Strategy

Andrea Moore has been with Discovery Point for six years. As Executive Director she is responsible for franchise owner support in areas of childcare policy, teacher training, and more. Additionally, she serves as a part of the corporate management team in planning and executing long-range goals including growth and development of the franchise system, growth of the corporate support team, and guiding new franchisees through the steps to center ownership.   Key Takeaways: [0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more! [1:01] Josh introduces today’s guest, Andrea Moore, Executor Director of Discovery Point, a child development center franchise. [2:37] Josh welcomes Andrea to the show. [3:11] Andrea first began with Discovery Point as a teacher to the teachers of the programs offered through their business. [6:04] Andrea was surprised to learn how small the business was considering the trend of child developm

Key Takeaways: [0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more! [1:01] The focus of today’s episode is to highlight another unique and interesting franchise concept that brings an interesting perspective to the realm of franchising. This episode is not an endorsement of any franchise concepts. [2:08] Josh will be providing some information on the Anger Room franchise system for today’s episode. The Anger Room is essentially a facility that fills rooms with breakable objects with the intention of their patrons destroying everything in the room. [3:15] Just thinking about the inception of this concept is fascinating. Somebody out there saw the need for people to have a space to release pent up angst and decided to make it a franchise system. [4:03] The most successful franchise systems are reflections of the needs and problems of the consumers and offer a solution, even in creative outlets such as Anger Room.

Jason Markowicz is the founder and CEO of Fitness Premier 24/7, a fitness club franchise that offers a variety of specialty classes to help individuals achieve their fitness goals. Jason got his start in the fitness industry with his first job out of college at a health club chain. Though the locations were successful, the constant turnover in membership really bothered Jason. Fitness Premier 24/7 was conceived to address that issue. Jason created a model that had all the great features of traditional clubs but with a focus on results-oriented, individual success plans, tailored to help clients reach their fitness goals. Additionally, Jason leads Fitness Premier’s One Team One Dream Mastermind Group with all key leaders within the company.   Disclaimer: Jason Markowicz is a client of the Law Office of Josh F. Brown. Both parties willingly participated in the interview with no incentive and strive to highlight Fitness Premier’s unique franchise concept in an impartial way.   Key Takeaways: [0:22] Today’s episo

Key Takeaways: [0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more! [1:01] Instead of an interview, today Josh is going to discuss the culture of a franchise and why it matters. [2:04] Josh points the spotlight on Dutch Bros Coffee, an Oregon-based franchise system. In June 2016, Forbes wrote an article about this system that details their unique process of selling franchises to only those individuals who have worked at one of their locations for at least three years. [4:13] It is important to distinguish in your own system the ways you can set yourself apart similar to the example set forth by Dutch Bros. [5:31] One way to do this is by raising the ceiling of opportunity for your franchise system. There are so many systems out there that have a high-turnover rate. Finding incentives to secure your employees long-term is a great way to make any system thrive. [6:45] Josh encourages you to take a step back from

Gary Brackett is the President & CEO of Brackett Restaurant Group, a food service catering company that also includes two restaurant brands: CharBlue Steak & Seafood fine dining and Stacked Pickle casual dining.  Prior to founding Brackett Restaurant Group, Gary was a linebacker for the Indianapolis Colts of the National Football League. During his time with the Colts, he served as defensive captain, was a starter in their Super Bowl XLI win over the Chicago Bears, and earned the title of defensive MVP for the team. After retiring from the Colts in 2010, Brackett went on to serve as a sports commentator, which he still does in addition to his role at Brackett Restaurant Group.   Disclaimer: Gary Brackett is a client of the Law Office of Josh F. Brown. Both parties willingly participated in the interview with no incentive and strive to tell Gary’s fascinating story and highlight his brand in an impartial way.   Key Takeaways:   [0:22] Today’s episode features Gary Brackett, a former NFL player turned f

Key Takeaways: [0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more! [1:01] Josh presents some statistics surrounding the parking industry and highlights an interesting franchise concept he came across called We Do Lines. This is an industry you don’t typically see in franchising and is a prime example of how any business can be a franchise. [2:45] When franchising it is important to identify a viable market and develop a plan for how to penetrate said market in an appropriate and effective way. [3:34] When you’re thinking about franchising, you’re really identifying a growth mechanism for your business. And although We Do Lines is a prime example of how any business can be franchised, that doesn’t necessarily mean that franchising is the right growth mechanism for your business. [4:15] The three things you need to think about when deciding whether you should franchise your business are: what you are, who you ser

Masha Malka is a successful entrepreneur, best-selling author, international speaker, and a mentor to thousands of people around the world. Masha’s had an unconventional start to life, when her family fled the Soviet Union as Jewish refugees when she was just 17 years old. Since that time Masha became the best-selling author and founder of The One Minute Coach™ educational system, has worked as an executive coach for over 15 years, built a successful import and distribution company, taught Business Leadership at MUIC, won Ballroom competitions, and received her Master’s Degree in Higher Education while raising three children. Her newest book, The One Minute Coach to Mastering Your Emotion addresses the timely topic of how emotions either serve us or hold us back.   Key Takeaways: [0:22] Today’s episode features Masha Malka, an entrepreneurial coach and author, whose colorful past will inspire anyone who listens. [2:30] Josh welcomes Masha to the show. [3:15] Masha started coaching because she wanted pass her

Key Takeaways: [0:22] Josh introduces the show as a solo episode. [0:34] One of the most important things for franchisors to get right is the Item 19 section of the Franchise Disclosure Documents. [1:08] Item 19 includes a franchisor’s financial performance representation. [1:30] Several years back, franchisors didn’t provide financial performance representation out of fear that it would be misinterpreted and lead to false accusations. However, this has changed over time. [2:15] One of the biggest questions a franchisee can ask is “how will this business do financially?” [3:37] To lay the foundation for a strong franchise system, you will have to provide your prospective franchisees with a fair representation of what the opportunity is from a financial perspective. [4:30] When creating or revising your Item 19, you have to be aware of the difference between corporate owned stores and franchised locations. [5:35] The key is finding the balance between being transparent while not being misleading. [6:10] Under

John Cohen is the Vice President of Operations at Molly Maid. John got his start in the franchising industry at 16 years old when he worked at a McDonalds franchised location. He worked his way through the ranks of positions there for five years before he decided to become a Molly Maid franchisee. Five years ago, he joined the Molly Maid corporate team as their Director of Operations and moved into the VP of Operations position in December 2014. He remains an active franchisee in addition to his corporate role.   Key Takeaways: [0:22] Today’s episode features John Cohen, the VP of Operations for the Molly Maid franchise. In the interview they discuss what makes a good franchisee, what makes a good franchisor, and what it means to be part of a growing system. [1:44] Josh welcomes John to Franchise Euphoria. [2:57] John started his career in franchising as a McDonalds employee and was quickly promoted to assistant manager and then store management. The owner of the McDonalds owned six different locations and of

Rick Cesari has been a pioneer in Brand Response advertising since the early 1990s. He helped create the concept of 'sell while you brand' and has been the force behind the creation of many of today's top consumer brands such as, The Juiceman, Sonicare, The Breadman, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing," and his newest book, “Building Billion Dollar Brands,” is due out in Summer 2018.   Key Takeaways:   [0:22] Today’s episode features Rick Cesari, a brand guru and pioneer in brand-response advertising. [2:00] Josh welcomes Rick to Franchise Euphoria. [3:02] Rick has worked with several big-name companies, but they were not as large as they are today when Rick began working with them and using direct to consumer marketing. [4:18] Rick’s

Chris Igou is the Vice President of US Operations at Handyman Connection. Chris first got his start in the franchising industry when he was 18 and started working for College Pro Painters. It was here he found himself presented with an opportunity to become a franchise owner. He later went away from the franchising industry only to find that he missed it which led him to join Handyman Connection in 2013.   Key Takeaways:   [0:18] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5. [1:01] Our episode today features Chris Igou, the Vice President of US Operations and Handyman Connection, a home repair company. [2:09] Josh welcomes Chris to the show. [2:58] Chris got his start in franchising when he was 18 years old when he worked for a company called College Pro Painters and encountered the opportunity to be a franchise owner. [3:58] Handyman Connection is a home repair

Eileen Huntington is the CEO of Huntington Learning Center, the nation’s leading tutoring and test prep franchise, which she co-founded with her husband Ray in 1977. Eileen was a teacher in NYC and NJ where she witnessed students struggling firsthand, and she and her husband were able to translate those lessons from her classroom to pioneer the $4 billion+ tutoring industry. Eileen's most recent honor was being named the 2017 IFA Entrepreneur of the Year.   Key Takeaways: [0:27] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5. [1:00] Our episode today features Eileen Huntington, the CEO and founder of Huntington Learning Center, a franchise system built upon over forty years of dedication to quality children’s education. [2:08] One of the things you should pay attention to in today’s episode is how much effort and strategizing went into this system before Eileen an

Tom Portesy has been president of MFV Expositions for more than 18 years, and added CEO to his title in 2009. With more than 25 years of global sales and executive management experience, Tom oversees the team that produces the three leading franchise events in the U.S., and is active in many International franchise events operated by MFV Expositions or strategic partners. Working closely with the International Franchise Association and many franchise associations around the world, Tom has participated as a panelist and moderator in countless educational seminars and symposia. Previously, Tom owned an advertising and PR firm and was a founder and Group VP of an instant printing franchise. He has been married for over 33 years and has 4 children.   Key Takeaways:   [0:27] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5. [0:58] Our episode today features Tom Portesy,

Ryan McCarty is an author, speaker and the co-founder of Culture of Good, Inc. Building upon the success of his award-winning program at TCC-Verizon, a Verizon retailer with over 800 stores, that inspires employees, ignites positive change in the world and impacts their bottomlines, Ryan and TCC-Verizon CEO Scott Moorehead created Culture of Good to teach for profit companies how to operate with the soul of a non-profit. Ryan helps other organizations engage the hearts of their employees, empowering them to make changes in their communities. His work has been featured in Inc. Magazine, Forbes, People Magazine, Huffington Post and more.   Key Takeaways: [0:21] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5. [0:58] Our episode today features Ryan McCarty, the author, speaker, and co-founder of Culture of Good. [3:42] Before beginning Culture of Good, McCarty devoted

Key Takeaways: [0:21] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5. [0:58] Our episode today features a deep dive with Josh on three things that might be holding your franchise back from the type of growth you would like to see. [1:55] The three biggest things Josh has found that hold franchises back from growing properly are operations, the model, and direction. [2:14] Many franchisors believe they are operating properly, but upon closer inspection, he finds many systems don’t have a well-thought out operations system that can be easily handed off to their franchisees. [4:04] As an entrepreneur, you need to determine where your deficiencies are. A good way to do this is by going through the Operations Manual for your business, potentially with other employees or professionals, and trying to put yourself in the role of someone who knows nothing about your system

Matt Sheppard is the Chief Operating Officer of The Hummus & Pita Co., a fast-casual Mediterranean concept geared toward national expansion. Before stepping into this current position, Sheppard held multiple senior leadership roles at McAlister’s Deli, including Vice President of Operations for Franchise Operations and Senior Director of Company Operations.   Key Takeaways:   [0:27] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5. [0:58] Our episode today features Matt Sheppard, the COO of The Hummus and Pita Co. Matt leads the company’s franchising efforts and today he sheds light on the methods they used to expand at a manageable and strategic rate. [3:15] Matt gives an overview of The Hummus and Pita Co. and gives insight on what makes this concept so unique when compared to other fast casual restaurants out there. [6:20] Before getting started with The Humm

Douglas Bertram, CEO and owner of Structural Elements® has been treating orthopedic conditions for over twenty years. He has turned his clinical success and proprietary approach into a franchise concept. Now offering Structural Elements® Orthopedic Wellness Clinics as franchise opportunities, they have four locations and aggressive expansion plans for 2018. In addition to his love of working with the human body, Doug has a love of modern design. Effective treatment, modern clinic design, and a simple business model are what he trusts will be a recipe for success.   Key Takeaways:   [0:27] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5. [1:00] Our episode today features Doug Bertram, a CEO and owner of Structural Elements, an emerging franchise concept that offers orthopedic wellness clinics. [1:50] Today, you’ll learn about how Doug learned about turning his busin

Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank and advisory firm on growth strategy. Prior to that he was a partner at The Cambridge Group where he worked for 18 years, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations drive growth by understanding how to unlock new sources of consumer demand. In the last 5 years, he has helped double numerous businesses-cable media company, food brand, beverage company, pet food brand, consumer robotics, standby generators-from several hundred million to close to a billion dollars. Key Takeaways: [3:40] Regardless of if you are a large company or an up and coming one, many people enter into “growth” with the mindset that it’s a competition, but that strategy rarely has long-term success. [5:19] Why only 1% of companies capture 80% of category growth. [7:34] For category minded growth, a great exercise is to pose a question for yourself within your industry, for example in a mark

Today we welcome to the show Joe and Bix Bickson, a father/son duo who focus on “future hacking” and transformational conversations with leaders of great businesses. A Future Hack is to get inside your guts, the guts of your organization and develop the ability to create and fulfill the future of your choosing. Bix and Joe's method is a practical approach to impact our everyday thinking and actions. Their intention is to literally break open what is possible for you and your business. The Bicksons have been instrumental in helping companies find alignment around their values and mission in the world, working closely with teams at all levels in the organization through a deep and iterative process.   Show Notes: [3:05] One of the biggest challenges in franchising your business is adapting for the inevitable growth that comes as more people become part of your system. [6:30] Differentiating doing work for people and doing work with people. [7:46] Making the simple confusing is easy, but making the confusing sim

Key Takeaways: [0:17] Introduction to Franchise Euphoria and goals for 2018. [1:20] This season is dedicated to helping those that are seeking to turn their businesses into a franchise and do it well. [2:57] Kicking off this season with an interview with Josh Elledge who has worked with me to develop a product to help early-stage franchisors grow their brand through targeted PR, marketing, and branding in specific and targeted geographic locations. [7:00] What I get asked more than anything else, how do I expand and grow my franchise system in a stabilized and strategic way? [8:35] It is more difficult to get your first five franchise locations than any others. It’s not just about getting people in these locations, but the right people there. [10:45] How do we improve the decision-making process for potential franchisees and ultimately overcome the fear of the unknown as a franchisor? [14:25] If you’re serious about getting ready for franchise growth, here’s what you need to start doing immediately to improve