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Rick Cesari has been a pioneer in Brand Response advertising since the early 1990s. He helped create the concept of 'sell while you brand' and has been the force behind the creation of many of today's top consumer brands such as, The Juiceman, Sonicare, The Breadman, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing," and his newest book, “Building Billion Dollar Brands,” is due out in Summer 2018.   Key Takeaways:   [0:22] Today’s episode features Rick Cesari, a brand guru and pioneer in brand-response advertising. [2:00] Josh welcomes Rick to Franchise Euphoria. [3:02] Rick has worked with several big-name companies, but they were not as large as they are today when Rick began working with them and using direct to consumer marketing. [4:18] Rick’s