Franchise Euphoria: Franchise Insights | Entrepreneurial Coaching | Business Training | Legal And Financial Strategy

Key Takeaways: [0:22] Josh introduces the show as a solo episode. [0:34] One of the most important things for franchisors to get right is the Item 19 section of the Franchise Disclosure Documents. [1:08] Item 19 includes a franchisor’s financial performance representation. [1:30] Several years back, franchisors didn’t provide financial performance representation out of fear that it would be misinterpreted and lead to false accusations. However, this has changed over time. [2:15] One of the biggest questions a franchisee can ask is “how will this business do financially?” [3:37] To lay the foundation for a strong franchise system, you will have to provide your prospective franchisees with a fair representation of what the opportunity is from a financial perspective. [4:30] When creating or revising your Item 19, you have to be aware of the difference between corporate owned stores and franchised locations. [5:35] The key is finding the balance between being transparent while not being misleading. [6:10] Under