Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Michael Attias is the Founder and CEO of CaterZen, the first web-based catering software for restaurants. Michael has a four-decade journey as a highly successful entrepreneur, restaurateur, and software innovator. Starting as a dishwasher at 16, he progressed to owning a barbecue franchise, where he honed his skills in catering sales using direct marketing. Michael transitioned to teaching other restaurant owners to double their catering profits and then bootstrapped CaterZen to provide comprehensive ERP software to the catering industry. In this episode… In the fast-paced world of catering, how do successful businesses turn the chaos of daily operations into a well-oiled machine? Managing orders, streamlining operations, and ensuring customer satisfaction can be overwhelming without the right tools. What’s the secret to maintaining calm amidst catering chaos? According to Michael Attias, a seasoned entrepreneur and expert in the catering industry, the key to transforming chaos into calm lies in leveraging s

Ryan Tomlinson is the Founder and President of Gooder Marketing, a web design agency specializing in creating visually appealing and highly functional websites tailored to clients' needs. Launching the agency in 2011, he leveraged his self-taught web development and SEO skills honed during the online poker boom into providing value for local businesses across various industries. With a focus on SEO and comprehensive digital strategies, Ryan has become an expert at helping clients establish a strong online presence. He believes in fostering relationships and has maintained several client partnerships for over 10 years, signifying his commitment to consistent, quality service. In this episode… Have you ever wondered how some businesses keep their clients happy for over a decade? Outdated website and internet marketing strategies could be costing you business. So, what’s the secret behind creating and maintaining a website that drives traffic into conversions and leads? Ryan Tomlinson, a website and internet mar

Cory York is the CEO and Co-founder of Webware AI, a digital marketing SaaS platform that helps small businesses grow online. With over two decades of entrepreneurial experience, he has successfully launched and scaled two businesses to over $14 million in annual revenue and grown teams to over 350. Cory’s prior ventures include founding Gift Cards India and spearheading Shopify's expansion into the Indian market. Returning to Canada, Cory leveraged his business acumen to transition Webware from a white-labeled Shopify to a leading digital marketing SaaS platform. In this episode… Mastering the art of digital marketing is no longer just an option — it is necessary for businesses eager to carve out their niche and capture the attention of their target audience. Yet, navigating this complex terrain poses a unique challenge, demanding a keen understanding of the latest trends and technologies and an agile approach to engagement. So, how do entrepreneurs harness the power of digital marketing to propel their star

Kirk Allen is the COO and Co-founder of Reshift Media, a Toronto-based digital marketing agency specializing in social media, search engine marketing, and website development for franchises. Under his leadership, Reshift Media has grown from a startup with no clients to an international success story with around 200 clients. Kirk has over three decades of experience in cross-platform media sales within Canada’s largest media companies. With a passion for building long-standing relationships and driving digital innovation, he has also served on many industry boards, including CFA, IAB Canada, INMA, and NADbank. In this episode… Have you ever considered the shift from traditional industry expertise to launching your own business in a dynamic, digital landscape? Mastering the art of navigating through these complexities with remarkable prowess is key to success. Digital marketing expert Kirk Allen delves into his unique journey from the newspaper business to digital marketing and the founding of his successful a

Behdad Jamshidi is the Founder and CEO of CJAM Marketing, providing access to digital marketing partners ideal for your brand's current and future goals. His unique background in marketing, engineering, consulting, leadership, sales, and strategy makes him the perfect intermediary for connecting business owners with vetted marketing teams that fit their objectives. Behdad's work has been featured in several publications, including MarketWatch, Bloomberg, National Post, and Financial Post.  In this episode… Many companies find it challenging to choose the right agency that aligns with their specific needs, often resulting in mismatches and unmet expectations. What is the secret to effectively bridging the gap between businesses and marketing agencies in a way that fosters efficient business growth? Behdad Jamshidi, a marketing super connector, has mastered matching businesses with marketing agencies by vetting and working closely with over 850 partners. He shares his process of assessing businesses to ensure t

David Pisarek is the CEO and Founder of Wow Digital, a Toronto-based web agency dedicated to serving nonprofit organizations, charities, and NGOs with top-tier digital marketing and website design. With expertise honed since the early days of the internet, David is committed to helping these organizations enhance their impact through innovative and strategic digital solutions. Beyond his agency, David actively contributes to the nonprofit sector by coaching other agencies and sharing his insights as a speaker and workshop host. In this episode… When it comes to making a difference, technology and digital solutions are often at the forefront. But is your online presence truly aiding your mission, or could it be holding you back? How can you leverage digital tools to maximize your impact and outreach effectively? Digital guru David Pisarek explains how web design, branding, and marketing can be tailored to ensure that nonprofits not only reach their goals, but exceed them. With a focus on common pitfalls to avo

Mikael Dia is the Founder and CEO of Funnelytics, a leading analytics and funnel mapping platform. The platform helps businesses plan and portray their marketing funnels and measures and optimizes customer journeys using data-driven strategies. Mikael has successfully launched three seven-figure businesses, including Funnelytics, White Coat Digital, and IIFYM, showcasing his entrepreneurial understanding and innovative approach to digital marketing. He is also the author of The Funnelytics Chronicles. In this episode… In today's fast-paced digital marketing landscape, the ability to transform vague assumptions into data-driven decisions is crucial for businesses looking to propel customer acquisitions. Imagine having a tool that enables you to visually plan out your entire marketing strategy and overlay actual performance data to help you determine what is effective and what is not. Wouldn't this be incredibly valuable? Digital marketing expert Mikael Dia shares how he saw the potential of a digital whiteboar

Sam Tejada is the Founder and CEO of Liquivida, a leading wellness company offering vitamin IV therapy, medical aesthetics, and weight loss solutions across the US. Under his leadership, Liquivida has grown into a multi-million dollar enterprise. Sam is also a former firefighter and the author of How To Win In Modern Wellness, a collaborative effort with the top CEOs and leaders in the wellness industry educating readers about the benefits of preventative therapies. In this episode… What is it about transformative wellness that draws people in? Could it be the allure of personalized health solutions that cater to individual needs — or perhaps the promise of a better life? In a world where stress and unhealthy lifestyles seem to reign supreme, how can a brand turn the tide in favor of holistic well-being? A former paramedic firefighter, Sam Tejada, tackled these pressing concerns by embracing a unique approach to modern wellness. He uncovers how he founded Liquivida, a multi-million dollar wellness franchise o

Kim Scott is an esteemed author, leader, and coach specializing in optimal workplace communication strategies. With her bestselling books Radical Candor and Radical Respect, Kim revolutionizes leadership approaches, emphasizing the balance between personal care and direct challenges. She is Co-founder of Radical Candor and a member of faculties at many companies, including Dropbox, Twitter, Apple University, and Google, where she offers insights into creating collaborative and respectful corporate cultures. In this episode… What if negative feedback could actually be a springboard for growth rather than a setback? Could the manner in which we challenge others actually be stifling potential? Is there a way to deliver criticism that empowers rather than deflates? Kim Scott, the acclaimed author of Radical Candor and Radical Respect, provides actionable insights into evolving beyond traditional command-and-control leadership structures. By emphasizing a balance between genuine care and direct challenge, Kim has

Johnny Page is the CEO of SaaS Academy, where he helps B2B SaaS founders overcome challenges and grow their companies. Under his leadership, SaaS Academy has coached over 3,000 founders, significantly impacting the SaaS landscape. Johnny's journey from being a client of SaaS Academy to its CEO is a testament to his dedication and expertise. He previously held key positions at Silvertrac and Trackforce Valiant, accumulating expertise in customer success, sales, and strategic operations. In this episode… Have you ever wondered how a company can quickly outgrow its competitors in the cutthroat SaaS world? Imagine a community where SaaS founders meet, sharing insights and strategies to propel each other toward success. Wouldn't you want to be a part of that? Johnny Page, a B2B SaaS expert, shares his journey from a family security business to leading a premier coaching company for SaaS founders. He recounts his early career steps, pivotal decisions, and the critical support and advice that made him thrive. Johnny

Chantelle Little is the Founder and CEO of Tiller Digital, a design and development agency helping B2B SaaS founders and marketers scale with conversion-focused web, brand, and product design. Under her leadership, Tiller has grown into a multi-million-dollar agency focusing on B2B software brands across Canada and the US. Chantelle's dedication to her vision and her team has made her recognized as an Ernst & Young Entrepreneur of the Year finalist. At Tiller, she emphasizes a no-ego culture and the power of intergenerational cooperation, fostering innovation and mentorship among her diverse team.  In this episode… Starting a business can be a treacherous path filled with financial constraints, relentless competition, and the daunting task of building a reliable team. Can a young entrepreneur navigate these waters and emerge victorious in the high-stakes world of B2B software agencies? Thriving entrepreneur Chantelle Little delves into the intricacies of sparking agency growth, the benefits of focusing on

Carol Levine is the CEO and Co-founder of energi PR, a Canadian public relations and marketing communications company with a nearly 35-year history. An APR, Fellow of the Canadian Public Relations Society, and Past Chair of the Canadian Council of Public Relations Firms, Carol was the first PR professional inducted into the Canadian Healthcare Marketing Hall of Fame. Her extensive experience spans a range of consumer, wellness, and pharmaceutical clients and brands, including creating many award-winning public education, advocacy, and adherence programs. In this episode… Building a successful public relations agency from the ground up in an industry dominated by multinational giants is both exhilarating and challenging. The key lies in the ability to forge and maintain meaningful relationships that sustain the business and propel it to collaborate with major global brands. But how can you do it effectively and efficiently? Carol Levine, a strategic and seasoned PR professional, shares her journey of establish

Taylor McMaster is the Founder of DOT & Company, a firm that offers full-service client account management services to digital marketing agencies. With a background in marketing and a knack for relationship building, she has grown her company to a robust team of 50 dedicated account managers. Taylor is an “accidental agency owner” who transformed her love for client interaction into a thriving business. She hosts The Happy Clients Podcast, engaging with top industry experts to explore what brings client satisfaction. Through DOT & Company, Taylor has helped countless agency owners free up precious time to focus on scaling their businesses effectively. In this episode… Have you ever wondered what it really takes to keep your clients happy and retain them long-term? What’s the secret sauce behind delivering exceptional account management that ensures satisfaction at every step? Account management expert Taylor McMaster shares the intricacies of how her team supports digital marketing agencies and keeps

John Corcoran is a recovering attorney, an author, and former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the Host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. In this episode… Many companies struggle to decide whether to handle a project in-house or outsource it to an agency. This challenge often involves balancing core competencies, budget constraints, and internal resources. What factors should influence your de

Noel Andrews is the Owner and CEO of JobRack, a platform dedicated to helping agency owners hire remote team members from Eastern Europe and South Africa. With a background leading large teams in the corporate world and his entrepreneurial experience, he has grown JobRack to facilitate over 2,000 hires and counting. Noel is passionate about finding the sweet spots in remote hiring and providing high-quality, culturally aligned talent to agencies looking to scale. His innovative approach to vetting, interviewing, and testing has made him an expert in the remote hiring process, offering both job board and hands-on services to suit different needs. In this episode… Hiring the right talent is a daunting task for many businesses, especially in the competitive markets of the US and Canada. What if there was a way to not only find highly skilled professionals, but also significantly reduce costs? How can companies ensure they're choosing the best candidates without spending countless hours on recruitment? Noel Andre

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency that specializes in the cannabis industry, as well as manufacturing and technology. Michele has been instrumental in helping B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic, and she boasts impressive credentials as a certified Hubspot Gold Partner, Google Ad Certified Partner, and WBENC-certified woman business owner. She leads a passionate and creative team of experts including marketing strategists, web developers, graphic designers, and social media professionals. Michele is also an active volunteer for the National Cannabis Industry Association's Advertising and Marketing Committee, bringing her expertise and dedication to the forefront of industry advancements. In this episode… Ever wondered how a company can pivot from one industry to another and find immense success? How does one go from managing IT services to becoming a leading marketing expert in the cannabis industry?  Mic

Robbie Hardy is an accomplished entrepreneur, author, and the Founder and Chair Emeritus of xElle Ventures, a unique investment fund focusing on empowering female investors and supporting female-founded startups through debt financing. With a wealth of experience in both the startup ecosystem and corporate strategies, she has made significant contributions to the business world, including mentoring roles at Duke University and developing strategic solutions for Fortune 500 companies. Beyond her professional achievements, Robbie has authored books such as Upsetting the Table and Fed Up to Startup, sharing her insights and experiences to inspire and guide aspiring entrepreneurs toward success. Robbie’s innovative approach to investing and her commitment to fostering female entrepreneurship highlight her dedication to creating more inclusive opportunities in business. In this episode… Have you ever taken a leap of faith to follow your passion, even if it meant stepping away from security and into the unknown? Im

Shimrit Lev is Co-founder and COO of Sweet Victory Gum, a company that produces functional chewing gum designed to help people overcome sugar cravings. With a background in nutrition based on Chinese medicine, her struggles with an eating disorder inspired her to develop tools to help others gain control over their sugar intake. Shimrit was also Co-founder and Marketing Executive of ShrinkMeApp, a comprehensive and supportive platform for individuals looking to improve their overall health and well-being. Gitit Lahav is Co-founder and CEO of Sweet Victory Gum. She is a serial entrepreneur with experience founding multiple companies and maintains a specific focus on the relationship between nutrition and psychology. Her health challenges, including a battle with cancer, ignited her passion for developing products that positively impact people's dietary habits. Gitit was also Co-founder and CEO of ShrinkMeApp. In this episode… Have you ever wished you could stop your sugar cravings with a quick, easy solution?

Yanik Deschenes, APR, LL.B. is the Founder and President of YPR Canada, a public relations agency with expertise in sparking organic word of mouth within relevant communities. He is a seasoned professional with over 20 years of experience in communications and public relations. With a background in advertising and a focus on creating conversations, Yanik has helped elevate the brand equity of major organizations like Walmart, National Bank, Morgan Stanley, and MUJI. He's also Co-founder of C2 Montreal, a globally recognized conference on commerce and creativity, and a passionate tennis player who attributes much of his personal development to the sport. In this episode… Are you tired of the same old advertising strategies that don't make a difference? Have you ever wondered how a brand can organically generate buzz without the need for traditional advertising? What is the key to sparking genuine interest and conversation around a product or service? Yanik Deschenes, APR, LL.B., a seasoned communications and p

Arti Sharma is the CEO and Co-founder of Measure Marketing, a company she started in 2008 after a 15-year tenure bringing thought leadership to various business sizes, from startups to Fortune 500 companies. Her company specializes in inbound marketing, account-based marketing, and other data-driven strategies. Passionate about mentoring and philanthropy, Arti serves on boards for various nonprofits and actively mentors young entrepreneurs. Her expertise in b2b marketing, especially in manufacturing and SaaS, has consistently led clients to define their ideal customer profiles and obtain substantial revenue growth. In this episode… In an ever-evolving digital landscape, businesses face the challenge of not just generating leads, but capturing the most profitable ones. As companies strive to navigate the complexities of digital marketing, the emphasis has shifted from mere lead generation to targeting and converting the right kind of demand. What does it take to attract, nurture, and efficiently convert the ri