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Mikael Dia is the Founder and CEO of Funnelytics, a leading analytics and funnel mapping platform. The platform helps businesses plan and portray their marketing funnels and measures and optimizes customer journeys using data-driven strategies. Mikael has successfully launched three seven-figure businesses, including Funnelytics, White Coat Digital, and IIFYM, showcasing his entrepreneurial understanding and innovative approach to digital marketing. He is also the author of The Funnelytics Chronicles. In this episode… In today's fast-paced digital marketing landscape, the ability to transform vague assumptions into data-driven decisions is crucial for businesses looking to propel customer acquisitions. Imagine having a tool that enables you to visually plan out your entire marketing strategy and overlay actual performance data to help you determine what is effective and what is not. Wouldn't this be incredibly valuable? Digital marketing expert Mikael Dia shares how he saw the potential of a digital whiteboar