Synopsis
INspiredINsider Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, Ecommerce founders, & visionary leaders. Leaders reveal deeply personal stories and explore the tough journey, Big Challenges, and Mistakes that they overcame to achieve success.You will find inspiring stories from: Founders of Atari, Baby Einstein, P90X, Einstein Bagels, Skymall, and....In addition to Ecommerce founders who sell on Amazon and multichannel there are also amazing inspirational tales...- Jonny Imerman with Imerman Angels fought and beat cancer. His organization matches mentors with people battling cancer. It is one of the largest organizations of its kind in the world. - Jordan Guernsey was founder of MoldingBox a multimillion dollar company while fighting Stage 3 Melanoma. He said it was the best thing that ever happened to him. May he RIP as he lived life to its fullest until the very end.Thank you for listening from your host of Inspired Insider, Dr. Jeremy Weisz.
Episodes
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[Health Longevity Series] Defying the Odds Against Autoimmune Diseases With Dr. Maggie Yu
07/10/2024 Duration: 55minDr. Maggie Yu, MD, IFMCP, is a holistic and functional family practice physician, the CEO at MY.MD Biotherapeutics, and the Founder of Transform Autoimmune Disease Naturally. For over 16 years, she has provided education and training on topics like longevity and reversing chronic diseases through various media platforms. With over 25 years of education and practice, Dr. Maggie has helped thousands of patients overcome chronic symptoms through a healing-centric education system that meets patients’ unique needs. She is also the author of 8 Out of The Box Ways to Transform Your Health. In this episode… Have you ever felt dismissed by the medical system? Imagine suffering from severe pain, hair loss, and brain fog so intense that conventional medicine offers no solutions other than antidepressants and dismissive explanations. What if there was a different approach that could finally make a difference? Dr. Maggie Yu delves into her transformative journey from debilitating health challenges to becoming a beacon of
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[Top Ecommerce Series] Unveiling E-Commerce’s Best Kept Secrets With Aaron Conant of BWG Connect
04/10/2024 Duration: 47minAaron Conant is Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. He is an e-commerce expert with over a decade of experience in digital commerce, providing advisory services to brands on Amazon sales strategies, retail media, direct consumer platform selection, and SEO. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually. Before starting BWG Connect, Aaron was the Head of eCommerce Sales and Business Development at Perrigo and a research scientist at Pfizer. He is also the host of the Digital Deep Dive Podcast. In this episode… Are you struggling to find profitability in today’s saturated e-commerce market? With the constant evolution, rising advertising costs, and the increasing complexity of online retail, businesses are struggling to keep up. But what if there’s a way to harness the collective knowledge
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[Top Agency Series] Unlocking the Power of Data-Driven Marketing With Paul Tedesco
03/10/2024 Duration: 47minPaul Tedesco is the President of Track, an industry-leading data technology analytics agency focused on data-driven marketing for clients like McDonald's, Kraft, Mercedes-Benz, and Samsung. With over 30 years of experience in marketing, Paul has been instrumental in the company's growth, expanding Track from eight employees to over 90 and securing long-term relationships with high-profile clients. In addition to his work at Track, Paul teaches customer value creation and marketing analytics in the MBA program of the Degroote School of Business at McMaster University. In this episode… Ever wondered how a marketing agency can remain relevant and innovative in today’s data-driven world? How do they balance the use of traditional methods like direct mail with cutting-edge digital strategies, and what lessons can be learned from the success stories of industry giants? Paul Tedesco delves into how the proper use of analytics and personalized messaging can transform a brand's relationship with its customers. He shar
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[Top Agency Series] Pareto Legal's Success Journey With Bo Royal
02/10/2024 Duration: 46minBo Royal is the CEO and Co-founder of Pareto Legal, a growth marketing agency specializing in digital advertising, conversion rate optimization, and analytics for small- and medium-sized law firms. Under Bo's leadership, Pareto Legal has achieved numerous milestones, helping clients add seven figures in cases to their pipeline and managing ad spends as high as $30 million a month during his tenure with Fortune 500 brands like Calvin Klein and eBay. Bo holds degrees in Marketing and International Business Administration from the Fox School of Business at Temple University and has helped scale digital ad efforts for various industries. In this episode… Have you ever wondered how a shift from broad spectrum marketing to a niche focus could transform a business? What if you discovered a substantial chunk of your advertising budget was being wasted? Wouldn't you want to know how to reallocate those funds more efficiently in order to grow your business? Bo shares his journey of transitioning from the fast-paced cor
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[Top Agency Series] Conquering Challenges in Workforce and Agency Growth With Katie Schibler Conn
01/10/2024 Duration: 52minKatie Schibler Conn is the Founder of KSA Marketing, an integrated advertising agency specializing in workforce development, recruitment, and advertising for talent acquisitions. A classically trained marketer, she unexpectedly transitioned from her corporate role at Sony and PlayStation to international yak farming, eventually leading to her starting her agency. At KSA, Katie leverages her diverse experiences to help clients navigate "oh shit" moments and achieve their "hell yeah" through impactful marketing strategies. An alumna of the Goldman Sachs 10,000 Small Businesses program, her leadership has been acknowledged by Inc. 5000, Enterprising Women, and Providence Business News. In this episode… Have you ever faced an "oh shit" moment in your business or career? Imagine scaling mountains, staying in hostels, and even farming yaks in Mongolia, bringing back stories that redefine the trajectory of your professional life. What could a retired yak farmer possibly teach us about marketing, workforce developmen
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[Top Agency Series] Unlocking Sales Potential With Video Case Stories With Ian Garlic
27/09/2024 Duration: 50minIan Garlic is the Founder of Video Cast Story, an agency that supports brands in developing strategies and goals for video case stories. He is also the Founder of StoryCrews, a company dedicated to connecting businesses with top-rated videographers to market and expand their brands through powerful video stories. With over 15 years of experience in the digital marketing industry, Ian shares his knowledge and expertise on the Garlic Marketing Show, a podcast that discusses video and marketing trends. Ian believes that customer stories and videos are so essential to scaling, he wrote and published Video Testimonials That Land the Big Fish: The Proven Marketing Strategy to Attract Bigger Clients, Increase Sales, and Achieve Real YouTube Results With Video Case Stories. In this episode… Imagine the potential impact of incorporating your clients' stories into your business approach. What if the key to engaging your audience and clinching deals lies in authentic, relatable narratives rather than forceful sales tac
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[SaaS Series] Unlock the Secrets of Successful Membership Sites With Micah Mitchell of Memberium
26/09/2024 Duration: 01h01minMicah Mitchell is Co-founder of Memberium, a software solution that empowers entrepreneurs and leaders to build automated membership sites deeply integrated with their CRMs. With over a decade of experience in membership site strategy, he has worked with high-profile clients helping them strategize and succeed with website models. A pioneer in the membership space, Micah continues to innovate and share his insights on creating engaging and profitable online communities. He is passionate about improving user experience through gamification, community-building, and seamless content protection. In this episode… Are you searching for a seamless way to transform your expertise or content into a lucrative online venture? Do you ever wonder how some companies manage to create online communities that not only engage users, but also drive consistent revenue? Could there be well-guarded formulas for constructing a prosperous membership platform that transcends from a modest user base to encompass thousands of members?
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[Top Agency Series] Scaling an Agency With a Hands-Off Approach With Mandi Ellefson of Hands-Off CEO
25/09/2024 Duration: 43minMandi Ellefson is the Founder and CEO of Hands-Off CEO, which helps seven-figure consulting agencies scale. As the creator of the Scale to Freedom Scalable Service Growth framework, she has consulted with hundreds of agency owners and CEOs, helping them free 20-50% of their week to focus on accelerating profits. Mandi is also the author of The Hands-Off CEO and the host of the Hands-Off CEO Podcast. In this episode… Many business owners work tirelessly and barely move the needle, while others make strategic moves that lead to exponential growth. Could there be a method to break free from the cycle that entraps so many entrepreneurs, allowing them to scale their businesses without being hands-on all the time? Mandi Ellefson of Hands-Off CEO tackled these very challenges and emerged victorious. Suffering from burnout after managing her business single-handedly, she applied her firsthand experience and problem-solving skills to develop systems that free CEOs from the daily grind and enable their businesses to sc
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[Top Agency & Direct Response Series] Direct Response Campaigns With Ed Crain of Kingstar Media
24/09/2024 Duration: 46minEd Crain is the President and CEO of Kingstar Direct and Kingstar Media, which is recognized as Canada’s top performance marketing agency. With over 25 years of industry experience, Ed has played a crucial role in the company's growth and success, helping top brands like Trivago, Babbel, and Generac achieve remarkable marketing outcomes. Kingstar Media specializes in ensuring accountability for every media dollar spent, delivering impressive results for clients through precise planning and optimization of offline and online media. Ed's passion for direct response marketing and building strong relationships has driven his success, making him a respected figure in the field. In this episode… Ever wondered how some of the most iconic direct response marketing campaigns came to be? What makes a campaign both effective and memorable? What if you could glean insights directly from the mind behind legendary infomercials like the ShamWow and Jack LaLanne's juicers? Ed Crain of Kingstar Media shares his journey from b
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[Top Agency Series] Unlocking the Potential of Sponsorship Marketing With Bonnie Hillman of A&C
19/09/2024 Duration: 57minBonnie Hillman is the President and Owner of A&C, a full-service communications and sponsorship agency with roots in arts and culture. With a career spanning decades, she acquired the 40-year-old agency in 2004 and significantly expanded its services to include public relations and digital marketing. Bonnie is a seasoned expert in high-level negotiations for sponsorship deals and naming rights, clinching prominent partnerships with brands like TD Bank and Johnny Walker. Beyond her role at A&C, she's a board member of the Sponsorship Marketing Council of Canada and has a flair for creative solutions in client acquisition and sponsorship campaigns. In this episode… Have you ever wondered what it takes to negotiate million-dollar deals and make a name for yourself in the competitive world of marketing sponsorships? What about acquiring an established agency and navigating the tricky waters of ownership transfer and business growth? How does one even begin to approach such mammoth tasks? Public relations
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Navigating the Digital Business Landscape With Chris Yates of Rhodium Network
18/09/2024 Duration: 49minChris Yates is the Founder of Rhodium Network, a community and events platform designed to support digital entrepreneurs through facilitating business deals, partnerships, and connections. Before his current venture, he made waves in the digital marketing agency realm and was instrumental in a series of online businesses, culminating in impressive profits. With roots in an entrepreneurial family, Chris learned the business from his father's publishing enterprise and various subsequent ventures. He later channeled this upbringing, combined with his tech-savvy skills, into cultivating an environment where business deals and partnerships flourish among members. Chris owns and manages a portfolio of income-producing websites and teaches others the best practices for securely purchasing established websites. In this episode… Have you ever felt like you're on a hamster wheel, tirelessly grinding but craving a more impactful and efficient way to run your business? The road to entrepreneurial success can be isolating
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[Top Agency Series] Marketing Mastery in Auto Retail With Michael Cirillo of FlexDealer
17/09/2024 Duration: 47minMichael Cirillo is the CEO of FlexDealer, a dynamic marketing agency dedicated to revolutionizing the way car dealerships attract leads and enhance marketing ROI by utilizing innovative SEO strategies and targeted digital advertisements. Under his leadership, FlexDealer has distinguished itself by becoming an official partner of Toyota Canada. Michael is deeply involved in the automotive community as the Chief of Staff at ASOTU and the host of The Dealer Playbook, a top-rated automotive podcast that offers invaluable insights into the industry. In this episode… Have you ever considered how the deepest of lows could pave the way to the most inspiring highs? How can a journey overshadowed by doubt and depression lead to a thriving business that radiates trust and expansiveness? Michael Cirillo shares his transformative journey from battling depression and suicidal thoughts to becoming a pivotal figure in the automotive market through digital innovation. Unlike traditional marketing agencies that offer a one-siz
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[Author Series] Mastering Leadership Questions With Jeff Wetzler
12/09/2024 Duration: 51minJeff Wetzler is the Founder of Ask Approach, a platform dedicated to breakthrough leadership and personal growth through a five-step methodology. Jeff is also the author of the book Ask, which provides practical tools and strategies for enhancing leadership and tapping into hidden wisdom. He has over 25 years of experience in leadership development, including his tenure as Chief Learning Officer at Teach For America and as Co-founder and Co-CEO of Transcend, a nationally recognized educational innovation organization. In this episode… Have you ever wondered how leaders can best create a psychologically safe environment, cultivating a workplace culture of curiosity and open communication? Once these concepts are understood, what’s the best way to implement them? Jeff Wetzler emphasizes the importance of creating a culture where people feel safe to communicate openly without fear of judgment. He shares a personal story about a high-stakes event where his team failed to disclose issues because they didn't feel s
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[Top Agency Series] Transform Your Marketing With Print Publications With Andy Buyting
11/09/2024 Duration: 51minAndy Buyting is the Founder and CEO of Tulip Media Group, an agency providing custom print and digital marketing strategies that generate leads and grow your business. He is a two-time international bestselling author, a serial entrepreneur, and a keynote speaker passionate about business development and strategic advising. Andy has a track record of scaling businesses, including growing a family business into a multi-million-dollar enterprise. He is known for his innovative marketing approach, particularly in leveraging print media and authority positioning to drive business growth. In this episode… Have you ever flipped through a gorgeously laid-out magazine and felt compelled to know more about the brand behind it? This tangible source of information catalyzes business growth, distinguishing a company as the leader in its field. But how can you strategically craft content, whether in print or digital forms, to elevate your market position and amplify your voice in an industry? Scaling coach Andy Buyting de
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[Top Agency Series] Building a Powerhouse Agency With Dobbin Buck of GetUWired
10/09/2024 Duration: 47minDobbin Buck is the Chief Revenue Officer and Co-owner of GetUWired, a full-service digital marketing agency specializing in web development, marketing automation, and creative content. Alongside his partners, he has expanded the team from a modest five to a roster of 50 diligent professionals. Through his journey, Dobbin has harnessed culture, leadership, business development, and operational efficiencies to carve a niche for the agency in the digital landscape. He brings a hands-on approach to strategy, technical competency, and narrative-based content. In this episode… Have you ever wondered what it takes to scale a business from the ground up, especially when life throws you curveballs? The evolution of an agency is not just about the services offered, but also about the people behind the scenes and their shared values. But how do you navigate the ups and downs, ensuring your culture remains intact? Marketing guru Dobbin Buck shares his incredible story of transformation from a dire personal low to becomin
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[Top Agency Series] The Journey from Startup to Acquisition With Alex Chan
05/09/2024 Duration: 48minAlex Chan is the COO and Co-founder of AntiSocial Solutions, a social-first agency focused on storytelling, user journey, and brand voice through social media platforms. With over 20 years of experience in business development, corporate operations, and digital marketing, Alex has helped businesses of all sizes build powerful professional brands, contributing to the agency's significant growth serving clients across Canada and the US for over a decade. Beyond his professional achievements, Alex is also an investor and founder of Mascot Brewery, showcasing his diverse expertise and entrepreneurial spirit. In this episode… What makes an entrepreneur successful in navigating the ever-evolving landscape of social media and digital marketing? How do they manage to build and sell multiple businesses while maintaining a strong company culture? What exactly happens when they decide to sell their thriving agency to a larger corporation? Alex Chan shares his experience of starting and scaling a marketing agency in toda
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[Top Agency Series] Navigating the Digital Agency Universe With Carl Smith of Bureau of Digital
04/09/2024 Duration: 01h09minCarl Smith is the Owner of Bureau of Digital, a community made up of a diverse mix of digital professionals. Carl spent about 15 years in advertising before launching his first digital agency, nGen Works. He ran nGen Works for 12 years, constantly experimenting with different models of management and team structure. Toward the end of the run, Carl attended his first Bureau of Digital event and loved the concept of building a community in the web industry. A few years later, he closed his agency and took over the Bureau of Digital in 2016. He now spends every day connecting with digital professionals to give them the support they need. In this episode… Navigating the complexities of the digital agency space can be daunting. How would connecting with like-minded professionals change that experience? Have you ever considered the impact of peer support in the entrepreneurship world? Carl Smith, a leading voice in the digital industry, uncovers the power of community in the digital agency landscape. He shares his
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[Top Agency Series] Visionary Leadership in Sponsorship With Andrea Shaw
03/09/2024 Duration: 40minAndrea Shaw is the Founder and Executive Chair of TTG Canada and TORQUE Strategies. Operating in Toronto, these marketing and sponsorship agencies are leaders in Canada, working with an exceptional roster of clients and guided by the aspiration to elevate sports, culture, and community. Andrea played a pivotal role in the 2010 Olympic and Paralympic Winter Games in Vancouver, raising a staggering $760 million in corporate sponsorship and overseeing the longest torch relay in Olympic history. She has a strong focus on values-based hiring, the importance of team culture, and a passion for empowering women in sports and business. In this episode… Imagine navigating through a high-stakes negotiation where walking away from a $3 million deal feels like the right move. What would make a seasoned professional take such a dramatic step? Could it be a profound lesson in values and alignment that not only guides personal decisions, but also shapes corporate cultures and successes? Andrea Shaw shares her pivotal role in
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[Top Ecommerce Series] Tips for Building a Profitable Amazon Business With Andrew Wu & Chad Friesen
29/08/2024 Duration: 44minAndrew Wu is the Brand Director and Co-founder of Hive Invest, a company dedicated to assisting individuals lacking prior e-commerce experience in establishing highly profitable Amazon brands. With a wealth of knowledge spanning two decades, he has honed his expertise in e-commerce, start-up development, real estate branding, marketing, investment strategies, partnership building, and business expansion. Andrew's track record includes the successful establishment of over six businesses across diverse niches, providing him with the operational experience necessary to drive the growth of Hive Invest. Chad Friesen is the CEO and Co-founder of Hive Invest, who transitioned from telecommunication operations to the entrepreneurial world of e-commerce. With an extensive three-decade tenure in business, he brings a wealth of experience encompassing entrepreneurial endeavors and corporate leadership. Chad has played pivotal roles in various industries, engaging in activities such as capital procurement and board of d
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[Top Agency Series] B2B Sales — Biggest Mistakes and Lessons
28/08/2024 Duration: 50minPeter Palarchio is Co-founder of NAV43, a digital marketing agency specializing in full-funnel digital marketing through paid media and SEO. With a background that began in the event marketing space, he has transitioned into overseeing digital growth across numerous projects, from startups to enterprises. Peter is recognized for his expertise in SEO, paid media, and CRO, and has worked with prominent clients like Marriott, Hyatt, and Fairmont. Equipped with an entrepreneurial spirit, he's also experienced the nuances of agency partnerships, exit strategies, and the journey from burnout to renewed passion. In this episode… Unlocking success in b2b sales requires a deep understanding of effective selling techniques, navigating complex decision-making structures, and ultimately sealing lucrative deals. So, what strategies and insights are vital for excelling in b2b sales? Peter Palarchio, a highly regarded brand specialist, delves into his entrepreneurial roots that began in the event marketing space and evolved