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Paul Tedesco is the President of Track, an industry-leading data technology analytics agency focused on data-driven marketing for clients like McDonald's, Kraft, Mercedes-Benz, and Samsung. With over 30 years of experience in marketing, Paul has been instrumental in the company's growth, expanding Track from eight employees to over 90 and securing long-term relationships with high-profile clients. In addition to his work at Track, Paul teaches customer value creation and marketing analytics in the MBA program of the Degroote School of Business at McMaster University. In this episode… Ever wondered how a marketing agency can remain relevant and innovative in today’s data-driven world? How do they balance the use of traditional methods like direct mail with cutting-edge digital strategies, and what lessons can be learned from the success stories of industry giants? Paul Tedesco delves into how the proper use of analytics and personalized messaging can transform a brand's relationship with its customers. He shar