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Yanik Deschenes, APR, LL.B. is the Founder and President of YPR Canada, a public relations agency with expertise in sparking organic word of mouth within relevant communities. He is a seasoned professional with over 20 years of experience in communications and public relations. With a background in advertising and a focus on creating conversations, Yanik has helped elevate the brand equity of major organizations like Walmart, National Bank, Morgan Stanley, and MUJI. He's also Co-founder of C2 Montreal, a globally recognized conference on commerce and creativity, and a passionate tennis player who attributes much of his personal development to the sport. In this episode… Are you tired of the same old advertising strategies that don't make a difference? Have you ever wondered how a brand can organically generate buzz without the need for traditional advertising? What is the key to sparking genuine interest and conversation around a product or service? Yanik Deschenes, APR, LL.B., a seasoned communications and p