RED - The Marketing Podcast For Influencers

Discover essential tips on podcast branding, audience growth, and monetization, plus insights into maintaining consistency and mental health as a podcaster on this episode of Build a Big Podcast ... Key Themes Podcast Marketing Strategies The Importance of Taking Breaks from Podcasting How to Choose Your Podcast Brand Colors Eliminating Filler Words How Much "Political Content" is Too Much? Mental Health and Podcasting Topics covered in this episode:​ How to Avoid Podfade: David discusses taking breaks and the importance of communicating with your audience during downtime Choosing Brand Colors Strategically: Insights on how to pick brand colors that resonate with your podcast's identity How to Eliminate Filler Words Like "And" and "You Know": Tactics to improve your speech clarity and professionalism Spotify's Efforts in Protecting Election Integrity: How podcasting platforms are addressing election-related content ... and things for you to think about The Problem with Long Podcast Monologues: Why excessiv

Discover essential tips and tools for podcasters, including the best podcasting format, maintaining quality content, and valuable resources to grow and monetize your podcast ... Key Themes Podcasting trends and formats Marketing strategies for podcasters Tools for podcast production Making podcasts listener-friendly Co-hosted versus guest formats Importance of release deadlines Monetizing and growing podcasts Topics covered in this episode:​ Trends in Podcast Formats: The trend of changing podcast formats, particularly moving from interview to co-hosted formats Challenges with Interview Podcasts: Advantages and disadvantages, including difficulties with guest quality and scheduling Podcast Audience Growth Strategies: Insights on why focusing on content people are interested in is more effective than trying to convince them to listen to current content Podcasting Demographics: The younger skew of podcast audiences and the importance of differentiating between podcast and YouTube content Podcast Accessibilit

Discover strategies to grow your podcast audience, monetize your content, and create impactful episodes with expert advice from David Hooper ... Key Themes Podcast formats and challenges Audience engagement and meetups Effective podcast monetization strategies High-quality remote recording solutions Importance of podcast content focus Children influencers and children of influencers, ethical concerns Personalizing and professionalizing guest interactions Topics covered in this episode:​ Introduction Interview Format vs. Monologue Podcasts Mention of Previous Episode with Jim Collison Topics Covered in This Episode You plus Them Equals Bigger Podcaster The Pacific Content Opportunity Your Podcast, Your Rules The $200,000 Podcast Advocates Want Legal Protections for Child Influencers You Plus Them Equals Bigger Podcaster Avoiding the Content Treadmill Viewing Listeners as Real People, Not Downloads Attending a Local Podcast Meetup The Structure and Benefits of Meetups Gathering Around a Topic, Not the

Thinking about doing a co-hosted podcast? Want to make your co-hosted podcast better? This episode of Build a Big Podcast is for you! Most people who listen to Build a Big Podcast are familiar with Dave Jackson from School of Podcasting. And if you know School of Podcasting, you may know another podcast with Dave Jackson, Ask the Podcast Coach. Jim Collison co-hosts Ask the Podcast Coach.  Jim Collison is a seasoned podcaster and technology enthusiast also known for his involvement with Gallup, helping individuals and organizations maximize their potential through strengths-based development. I've brought him on Build a Big Podcast to talk about co-hosting ... and we go deep. We talk about:​ The Value of Co-Hosting David Hooper's Preference: Believes co-hosting leads to a more relaxed and comfortable listening experience Jim Collison's Perspective: Emphasizes being genuine, consistent, and the significance of practice in co-hosting Evolution of Ask the Podcast Coach Development of Inside Jokes and Consis

Boost your podcasting game with marketing insights, tools for guest agreements, sound tips, and productivity hacks from the latest episode of Build a Big Podcast! Key Themes Podcast growth strategies Post-production and editing Audience engagement tips Marketing insights from Marvel Studios Useful podcast tools The importance of clear agreements, for co-hosts, guests, and podcast sponsors Topics covered in this episode:​ Podcasting Lesson from Marvel Studios: Insights into how Marvel uses motion capture technology and how it relates to podcasting postproduction How Sound Works for Podcasters: Explanation of sound dynamics and tips for avoiding unwanted noise during recordings Subtraction by Derek Sivers: Discussion on focus and productivity, highlighting Derek Sivers' philosophy of saying no to distractions Free Tool for Guest Agreements: Introduction to a tool for collecting electronic signatures on guest agreements to avoid future misunderstandings Challenges with Time Zones: Keeping track of time zones

In this episode of Build a Big Podcast, David Hooper discusses the importance of creativity over constant upgrades in podcasting equipment and shares valuable insights on creating viral content and effective public speaking for podcasters. Key Themes Upgrade: Software and equipment improvements Content Creation: Writing books, viral content Public Speaking: Tips for engaging presentations Humor: Effective use in podcasting Equipment: Budget-friendly podcast studio setup Podcast Growth: Tools for audience expansion Coaching: Personalized podcasting guidance Topics covered in this episode:​ Upgrading software and equipment for podcast production Writing and publishing multiple books in a short timeframe The importance of grabbing attention and delivering on promises for viral content 10 Rules of Public Speaking and how they can apply to podcasting Embracing spontaneity and humor in podcasting to keep the audience engaged Using a $100 podcast studio setup for budget-friendly podcast production Episode Timest

Discover essential podcasting tips, lessons from Steve Albini, and advice on guest selection, marketing, and monetization in this episode of Build a Big Podcast! Key Themes Audience growth strategies Guest pitches Integrity of podcast content Monetization methods Counterfeit podcasting equipment Steve Albini's lessons for podcasters Topics covered in this episode:​ Podcasting Advice from the Bible Belt: Insights into using traditional media techniques for modern podcasting. Steve Albini's Lessons for Podcasters: Key takeaways from the renowned audio engineer’s advice and how it applies to podcasters. 34 Ways to Make Money as a Podcaster: Various monetization strategies for podcasters and creators with practical examples. Dealing with Mismatched Guest Pitches: How to handle and decline guest pitches that do not align with your podcast’s theme or audience. The Importance of Podcast Integrity: Maintaining relevance and consistency in your podcast content and guest selection. Avoiding Fake Equipment: A warning

David Hooper dives into the details of the Focusrite Vocaster One and Vocaster Two Studio setups, offering insights into their usage, features, and how they can enhance your podcasting experience. Key Themes Comparison of Vocaster One and Two Studios Benefits of Focusrite's audio interfaces Practical podcasting gear setup suggestions Impact of microphone choice on audio quality Automating audio settings with Focusrite Vocaster interfaces Portable podcasting equipment for remote interviews Topics covered in this episode:​ Overview of Focusrite's Vocaster One and Vocaster Two Studio interfaces and their features Comparison of Vocaster One and Vocaster Two microphones with popular models like Shure's SM58 and SM7B Discussion on the build quality, affordability, and suitability of Vocaster mics for beginners and professionals Explanation of the podcasting setup used by David Hooper for this episode, including the use of Audacity and not using a noise gate or compressor Insights on the automatic gain control fe

Discover the secrets of powerful podcasting with tips on audience growth, monetization, effective use of feedback, and the latest podcasting tools to make a podcast people care about. Key Themes Tom Petty's insights on podcasting Audio quality and technical troubleshooting for podcasters Utilizing riverside.fm for podcast recording Listener retention differences: Apple vs Spotify Strategies for conducting impactful podcast interviews Benefits of receiving and acting on feedback from listeners Tools and tips for podcast monetization Topics covered in this episode:​ The importance of listener retention on different podcast distribution platforms, like Apple and Spotify. Strategies for preparing for podcast interviews, including the value of pre-interview calls. Tips on using YouTube's community posts to enhance podcast visibility and engagement  Discussion on whether the world needs more podcasts and self-reflection for podcasters Podcasting insights from Tom Petty's approach to not boring the audience and g

David Hooper talks about a Dave Ramsey impersonation scam, explores essential podcasting tools like Audacity 3.5.1, and delivers tips for podcast growth and authenticity Key Themes Avoiding scams and impersonation in podcasting Importance of tailored coaching for podcasters Equipment options for budget-friendly podcast setups Audience growth through effective improvement strategies Innovating within the podcast format Using professional tools for audio enhancement Continuous self-improvement and critique in podcasting Topics covered in this episode:​ Discussion on a scam involving someone posing as Dave Ramsey to sell investment schemes and debt reduction plans Overviews of podcast studio packages available for purchase, including details on equipment included in both a $100 and $200 option Analysis of new features in Audacity 3.5.1, including cloud project saving, pitch shifting, and a simplified interface Techniques for improving podcast hosting skills, focusing on one area at a time such as enhancing li

Discover how AI is transforming podcasting, explore effective podcast cover art design, and learn tips to enhance your podcast's impact in this episode of Build a Big Podcast with David Hooper. Key Themes Will AI replace podcasters? AI's role in audio editing. Designing effective podcast cover art. Using AI for podcast production enhancements. Importance of authentic podcast presentations. Tools for optimizing podcast content creation. Strategies for monetizing and growing podcasts. Topics covered in this episode:​ AI's potential to replace podcasters and its impact on different industries. The role of guest appearances in enhancing podcast engagement and adding variety to content. The analogy of podcasting to book categories and the importance of your podcast's title and theme. Strategies for designing effective podcast cover art that attracts and communicates with the target audience. Voicenotes AI notetaker: A tool for organizing podcast ideas and creating episode outlines. The importance of preparing a

Gain invaluable insights on expanding your podcast's reach, monetizing effectively, and connecting with your audience on a deeper level with marketing expert David Hooper in this episode of Build a Big Podcast. Key Themes Importance of podcasting beyond audio. Embracing diverse voices through podcasting. The concept of "1000 True Fans" explained (and how it works for podcasters) Monetization strategies beyond direct podcast earnings. Utilizing voice-changing technology in podcasting. Avoiding audio issues in podcast production. Utilizing classified ads for podcast growth. Topics covered in this episode:​ It's never "just a podcast" - your role in connecting people and fostering a sense of belonging. The concept of "1000 True Fans" and how nurturing a small, dedicated audience can sustain a podcaster financially. Leveraging the podcast as a marketing tool to promote other revenue-generating activities such as live performances, books, and workshops. Discussion on the updated version of the "1000 True Fans"

In this episode of Build a Big Podcast, David Hooper reveals affordable podcasting secrets, reflects on creator burnout, and decodes the shifting dynamics of internet fame and audience building. Key Themes Affordable podcasting equipment options Ensuring podcaster well-being Engaging audience interaction techniques Importance of editing for focus Dealing with social media algorithms Building true fan connectivity Diversity in podcasting guests Topics covered in this episode:​ Examining the cost and benefits of affordable podcasting equipment, like the Focusrite Vocaster Studio bundle, for achieving a professional sound on a budget. David Hooper's insights on maintaining podcaster well-being and avoiding burnout in the pursuit of consistently creating podcast episodes. A discussion on the strategies for making podcasts more spreadable, including interactive elements like Q&A sessions and connecting with listeners through shared experiences. Reflections on the importance of editing and structure in podca

Discover the future of podcasting with David Hooper as he explores the Supertone Shift voice processor. Supertone Shift offers real-time voice changing and lets users immediately switch to any selected voice. And there's a lot of potential for podcasters here ... In this episode ... Real-time voice processing technology Voice options with Supertone Shift The importance of anonymity for certain guests Potential for fiction podcasts and audiobooks Advancements in digital recording convenience Focusrite Vocaster One Studio Links ... Supertone Shift Focusrite Vocaster One Studio More ... Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Extra Big Podcast AMP (Audio Monetization Program)        

Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world.  Key Themes Audience growth through buying ads Social media clips for engagement Podcast advertising revenue projections Authentic ads in podcasting Podcast growth and monetization strategies Podcast cover art importance Networking in podcast communities Topics covered in this episode:​ Buying ads to grow a podcast audience and selecting the right online advertising options. Tips for converting podcast videos into engaging social media clips. Projected growth in podcast advertising revenue, potentially reaching $43 billion by 2032. Strategies to embrace change and take small actions to improve a podcast, such as utilizing SEO for better discoverability. The effectiveness of host-read advertisements and the value of creating authentic ad experiences for listeners. Insights into the challenges faced by c

In this episode of Build A Big Podcast, host David Hooper shares valuable insights on navigating 1-star podcast reviews, podcast ease, and never starting from zero, offering valuable tips for podcasters looking to grow their audience and impact. Key Themes Audience Growth: Strategies for attracting more podcast listeners. Reviews: Understanding the impact of both positive and negative reviews. Ease in Podcasting: Tips for making podcasting more manageable and stress-free. Starting Out: Embracing existing skills and experience when launching a podcast. Automated Tools: Using AI and automation to streamline podcast production. Guest Relationships: Managing interactions with podcast guests effectively. Monetization: Maximizing opportunities to make money from a podcast. Topics covered in this episode:​ The importance of podcast reviews, including how bad reviews can actually be beneficial Tips for dealing with negative reviews and learning from the feedback How to handle bad reviews without rewarding bad beha

In this episode of Build A Big Podcast, David Hooper discusses the importance of understanding and connecting with your podcast audience, strategies for podcasting success, and tools to help you grow, build community, and monetize your podcast. Key Themes Audience Connection: Understanding and connecting with your listeners. Effective Marketing: Strategies for growing your audience and making money with your podcast. Audio Quality: Ensuring high-quality audio and the best ways to consume podcasts. Podcasting Tools: Using tools like Riverside and RSS Radio for enhancing podcasting experience. Funnel Strategy: Exploring the benefits of implementing a funnel to convert listeners into customers. What is Podcasting?: Defining what constitutes a podcast and the importance of respecting the audience's listening experience. Topics covered in this episode:​ The importance of understanding and connecting with podcast listeners on a deep level to serve as a "lifesaver" to them. Discussing the significance of focusing

In this episode of Build a Big Podcast, David Hooper discusses the importance of making your audience feel connected to your podcast, shares tips for naming and recording a podcast, and explores the benefits of co-hosting versus having guest appearances. Key Themes Audience Connection: Making people feel you Branding: Importance of podcast names Marketing: Alternatives for voice over recordings Impactful Content: Effectively managing time zones Collaboration: Benefits of cohosting a podcast Tools and Resources: resources to help you build a better, more successful podcast Monetization: Big Podcast AMP coaching program Topics covered in this episode:​ The importance of making your audience feel your message and how it can impact your podcast's success. Challenges faced by unhoused individuals and how a local newspaper is addressing the issue to create awareness. Ways to avoid limitations by choosing specific names for a podcast and the impact it can have on its future options and growth. The concept of "Rec

Discover what podcasters can learn from dog training, how to triple your podcast reviews, and why quality content trumps quality recording in the latest episode of Build A Big Podcast. Key Themes Podcasting Impact: Creating a podcast that attracts and helps people. Quality Content: The importance of content in a world of unlimited choices. Engagement vs. Perfection: Balancing care and effort with micromanagement. Reviews Matter: Understanding the impact of reviews and strategies to increase them. Accessibility of Quality Recording: The ease of obtaining quality audio at a low cost. Crime Podcast Success: Analyzing the dominance of true crime podcasts in reviews. Backing Up Recordings: The importance of backup recorders during interviews. Topics covered in this episode:​ Podcasting lessons from the dog park and the parallels between dog owner behavior and podcaster behavior The importance of being invested, showing up, and caring about your podcast, and not just pretending to be a podcaster Strategies to tr

In this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience. Key Themes Podcast Security: There is no security in podcasting. Pitching Sponsors: A guide to approaching sponsors for your podcast. Free Music: Accessing royalty-free music for social media content. Earning Potential: Discussing a podcaster's $500,000 revenue milestone. Consistent Publishing: The importance of consistency in releasing podcast episodes. Established Reputation: The benefits of being a known figure in podcasting. Publishing Frequency: 2 episodes per week as a recommended pace. Topics covered in this episode:​ The unpredictable nature of success and maintaining tenacity in podcasting and other endeavors Advice for podcasters approaching sponsors, including when to consider it, how to determine download thresholds, what t