RED - The Marketing Podcast For Influencers

Topics covered in this episode:​ Live fast, die fast: Exploring the volatility of online communities and the importance of keeping listeners engaged by changing up your podcast content. The risk of sticking to a repetitive format in podcasting and the importance of creating variation for the audience's engagement. The opportunity to test changes in your podcast during NaPodPomo (National Podcast Post Month) and how it can benefit both you and your audience. Introducing Big Podcast Daily, a new daily newsletter providing valuable advice on podcasting, audience growth, hosting, messaging, and monetization. An SEO trick for podcasters – only $25! Grammar Girl The world's oldest podcaster and her journey in podcasting, starting at the age of 69. Episode Timestamps:​ [00:04:31] An efficient format for mass producing episodes (but listeners hate it) [00:09:32] Singer vs. podcast host [00:11:00] Free course to help you be a better podcast host [00:16:16] Podcast success on YouTube and money earned in podcasting –

In this episode of Build A Big Podcast, I discuss NaPodPoMo (National Podcast Post Month), which challenges podcasters to produce 30 podcast episodes in 30 days during the month of November. I share my own experience with NaPodPoMo and how it changed the direction of both my podcast and books. There are several benefits to participating in the NaPodPoMo, including having a place to test new ideas, recording techniques, and segments. Yeah, you could do this at any time on your own, but one of the things that makes this challenge great is the community around it. Getting 30 episodes out in 30 days isn't a cakewalk and it's nice to be able to connect with others who understand what you're doing (and why you're doing it) as well as give you advice and recommendations should you find yourself stuck. This is a great opportunity for podcasters (or people who want to podcast) to try new things – new segments, new topics, new ways of recording, etc.        

Topics covered in this episode:​ The importance of focusing on growing your podcast and building an audience. The value of creating a message that resonates with listeners and has the potential to make an impact. The potential drawbacks of seeking famous guests for your podcast. Tips for conducting successful interviews, including how to make the most of limited time with a guest. Stretching a short interview to create a longer, more valuable episode. Strategies for asking for what you want during an interview. The significance of providing helpful content that is unique and interesting to your audience. Episode Timestamps:​ [00:01:23] Remote podcasting with great technology available for all. [00:04:54] Tips for successful short interviews in podcasts. [00:08:43] Clever party ideas for podcast events. [00:10:57] Love him or hate him? Nobody is in the middle ... [00:15:39] Self-editing helps podcasters hire, host better. [00:17:40] Costs rise as production expands. How to make money podcasting. The Newslett

In the world of podcasting, celebrity interviews are often hailed as the pinnacle of success. But what goes on behind closed doors, or rather behind the microphone, during these remote interviews?    In this episode of Build a Big Podcast, we peel back the curtain and delve into the exhilarating yet nerve-wracking experience of doing a "live" celebrity interview. I share my first-hand account of interviewing my #1 dream guest, Dolly Parton, and the rollercoaster of emotions that ensued, giving you before, during, and after-interview tape.   The "Big Idea" Timestamps: [00:00:00] Behind-the-Scenes Setup and Host Prep [00:16:04] Pre-Interview Call with Producer [00:33:08] "Live" Interview with Dolly Parton [00:44:24] Post-Interview Commentary [00:45:43] Post-Interview Call with Producer [00:48:30] Behind-the-Scenes Wrapup Episode Topic Timestamps:​ [00:00:34] Pre, during, and post junket interviews explained. [00:03:50] Lead up conversation, nerves, dream guest. [00:08:23] Talking "new and old" during junket i

Topics covered in this episode:​ Friday 13th and common podcasting folklore Misconceptions about Apple Podcasts 10,000 downloads per episode?! No! A great question? Not really ... Focusrite 4th Gen audio interfaces Using Instagram Reels for podcast promotion Afros and Audio (and why middle-aged white guys should care) A new daily newsletter for podcasters Episode Timestamps:​ [00:00:39] Friday 13th, lucky day?  [00:06:12] Hurry to launch? Forget about "New and Noteworthy!" [00:11:05] Meta's Creators Program and Instagram Reels [00:14:19] Afros and Audio – an event for black creatives and professionals. [00:17:40] Create "soundproof" podcasting studio in a closet. [00:20:48] Like YouTube? Thank the adult industry! [00:23:54] Monetize your podcast voice and skills.  The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anyw

Topics covered in this episode:​ Spreading your podcast: Learn how to make it beneficial for others to spread your message and ways to use people to promote your podcast. What would mother nature do?: How podcasters can apply this lesson to their podcast promotion strategies. DIY Podcast Touring: Discover the benefits of doing in-person events to build an audience, and learn tips for organizing and promoting successful live events. Feign ignorance and other interviewing tips from NPR: Get insights from NPR on how to conduct engaging interviews, including the technique of feigning ignorance to encourage detailed responses. How to decide what to cut or not in an interview: Learn strategies for editing interviews and deciding which parts to keep or cut to ensure the final content is engaging and concise. Podcast bait and switch: Explore the concept of podcast bait and switch and how it can be utilized to surprise and engage listeners. Episode Timestamps:​ [00:05:42] The DIY Podcast Tour – Behind-the-scenes sto

Topics covered in this episode:​ Spotify's partnership with OpenAI to clone podcasters' voices and translate them into other languages The difference between hobbyists and pros Google Podcasts is shutting down How to edit your podcast with your ears Booking podcast interviews with a clear agenda and purpose Podcasters = audio engineers Tips for making the most out of limited time with a guest Episode Timestamps:​ [00:06:03] Subscribe and access exclusive behind-the-scenes podcast content. [00:08:26] Don't rush your interviews, trust the natural flow. [00:11:36] Fundamentals matter; details matter in podcasting [00:14:17] NPR's editing tips: engage listeners, create tension. [00:17:08] Give your story space [00:20:24] Minimize interview problems for only $29 [00:26:27] You are the media The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-qualit

In this episode of Build A Big Podcast, I talk about my experience of pursuing Dolly Parton as a guest for my radio show on the music business. I also share the behind-the-scenes of how this show started, what we were trying to build, and the two types of guests we wanted.   Topics on this Episode:   My efforts over the past 18 years to connect with Dolly Parton The challenges of competing with major media outlets for an opportunity to interview high-profile guests What to do with a "short" interview. National press campaigns What can (and will) go wrong during interviews ... maybe The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ Want more? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ And if you want to make sure you never miss an episode of Build a Big Podcast, subscribe here.      

Topics covered in this episode:​ Your number one job as a podcaster Lessons learned from being ignored The importance of showing up consistently How to deal with rejection and not being for everyone The value of building a supportive community Avoiding generic and overused words in podcast descriptions Creating content that stands out and resonates with your audience Episode Timestamps:​ [00:02:58] A podcasting lesson ... Struggles releasing albums and promoting shows [00:05:38] Missed opportunity to sell [00:08:40] Understanding and utilizing the benefits of short episodes. [00:11:29] Advantage of an engineer or producer during recording (and how to get the same results without either) [00:18:03] Dolly Parton interview on the schedule. The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if yo

Topics covered in this episode:​ The importance of being present and recording live for your podcast episodes and advertising. The value of going through your podcast with your audience and being in the moment. Ways to grow your email list or podcast and keep people listening. The role of quality audio in building trust with your audience. A framework for creating successful podcast episodes. The challenges of podcast editing and potential solutions for independent podcasters. Episode Timestamps:​ [00:00:58] Editing is crucial, but be present live. [00:05:25] Haven't started your podcast? This may be why ... [00:07:21] Independent radio clusters disappearing and the problem with media consolidation [00:10:28] Bringing your podcast community together [00:14:43] People "hate listen" to feel something The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record

Mistakes happen in the studio and, if you do this long enough, some of those mistakes will get out. Despite what you might read online, for most people, this isn't the end of the world. In some cases, bloopers and outtakes getting released, whether accidentally or on purpose, will actually help you. I dive into this subject on this episode. What you're going to hear in this episode: Mistakes and bloopers that happen in podcasting studios If you're in a studio, bloopers will happen ... and some will get out Example of a New York Times bestselling author with a blooper in his audiobook Should you fix bloopers? The positive aspects of bloopers Casey Kasem's famous blooper and its impact on his image The power of good editing in shaping the listener's experience and perception of your show Episode Timestamps:​ [00:02:02] Mistakes in audiobooks and podcasts can enhance listener experience [00:03:55] Humanizing mistakes [00:11:57] Be mindful of words, be kind to others. The Newsletter for Podcasters Big Podcast

Topics covered in this episode:​ The importance of connecting with people and having business sense in podcasting Diversifying income – a lesson for podcasters Using present tense to create anticipation and engagement with the podcast audience The role of money in podcasting and options for monetization through the Big Podcast Audio Monetization Program (AMP) The difference between a great interview and a random interview Embracing the opportunity to become a great host and interviewer, connecting with different guests, and having purposeful conversations. Episode Timestamps:​ [00:00:20] Persuasive messaging, finding story ideas, podcast sponsorship. Netflix DVD shutdown, classified ads, podcasting tips.  [00:04:27] Musician's success: connecting with fans, business savvy. [00:09:01] Want more people to buy your message? Understand past and present tense [00:09:51] Teasing future episodes without spoiling surprises. [00:12:55] You can't recreate moments.  [00:16:56] Quick thoughts on podcast research and id

Topics covered in this episode:​ Bob Barker DUH!! The importance of using a microphone for podcasting (or Zoom meetings) Strategies for achieving and maintaining chart success Engagement pods and reaching genuine listeners The impact of a podcast beyond its topic Influencing the next generation The use of carefully chosen images on Instagram to convey a message The value of specialization Taco Bell  Episode Timestamps:​ [00:04:13] Strive for Impact and ambition in podcasting. [00:09:02] Messages multiply. [00:13:43] "Start fresh, avoid gaming." [00:14:35] People want specialists, not "brainfarts." [00:20:55] WUT?! Recording audio in a kitchen?! [00:24:07] Respecting audio recording. [00:26:23] Want more attention for your podcast? Do this ... The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and,

Key takeaways from this episode: 1️⃣ One sentence can have a massive impact: Bob Barker's sign-off reminder to "help control the pet population, have your pets spayed or neutered" saved countless animal lives.  As podcast hosts, we have the power to use our platform and voice for important messages that align with our values and make a difference. 2️⃣ Make choices that reflect your values: Whether it's through the guests we bring on our shows or the conversations we have, we can align our podcasts with our philosophies and make a positive impact on our audience. 3️⃣ Sneaking up on your audience: Just like a message about animal population control on The Price is Right, sometimes the most impactful messages are the ones that subtly reach and surprise your audience. It's an opportunity for us as podcast hosts to share important messages that go beyond the main topics of our shows. Want more? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here

Topics covered in this episode:​ World building and its importance in podcasting What your audience thinks "podcasting" is 30+ ways to use AI in podcasting Custom soundtracks for podcasts The 1331 Workshop Method for monetizing podcasts Classified ads, products, and services for podcast growth Episode Timestamps:​ [00:00:23] The Table of Contents [00:03:12] Setting the scene for impactful podcasting. [00:06:18] Want big opportunities? Start small first. [00:12:14] Non-insiders won't understand RSS or podcasting. So what! [00:13:13] "Raw tape" (and just tape in general) [00:16:01] A way to monetize your podcast with workshops. [00:19:42] Three options to subscribe to Build a Big Podcast The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you

Topics covered in this episode:​ Why Spiderman almost didn't happen (and an opportunity for podcasters) Recognizing ideas ahead of their time. Interview Comfort - how to set up your studio to get the best episodes. Podcasters no longer have to convince publishers or gatekeepers to publish our work, but we've got another problem ... There are still opportunities in podcasting Doing "The Work" in podcasting Episode Timestamps:​ [00:06:00] Fluorescent lights and your podcast studio ...Click for more ... »

Topics covered in this episode:​ My $79 computer and how it gets the job done Fancy or expensive equipment is not necessary for great work Equipment vs "The Work" One string, millions of views ... A new social network from an ex-Twitter employee (not BlueSky) Episode notes on steroids, a database of everything mentioned in each episode Guest booking simplified Overcoming writer's block  Episode Timestamps:​ [00:05:29] Track popular podcast topics with episode notes on steroids. ...Click for more ... »

Topics covered in this episode:​ The #1 drag queen Ideas becoming stronger through discussion and debate Importance of considering all platforms for podcast distribution Discussion on microphones and sound quality Remote sessions with poor audio quality and background noise AI-powered tools for podcast episode creation The role of the host in capturing and maintaining listener attention Historical background of Apple's popularity among creatives How negative press can be used to one's...Click for more ... »

What does Taylor Swift have to do with your first 1000 podcast subscribers? When you look at how she grew her own audience (and reputation), a lot. In this episode, I talk about a simple way to grow your podcast audience. So simple that many people skip it. But that's because it's also difficult and will require you to do some work as well as face rejection. Is it worth it? Yeah. Like to read? More thoughts on getting your first 1000 podcast subscribers. Like the podcast?  Subscribe now and...Click for more ... »

Topics covered in this episode:​ Taking advantage of the post-pandemic and post-social media urges Organize a meetup related to your podcast topic "Special effects" in podcasting – not necessary (if the storyline is compelling) Rules of engagement for interviews The importance of avoiding podcast and social media "shovelware" Different content for Facebook vs. podcasting Directly connecting and engaging with the audience through live events Meta's guide for Reels  Ensuring your guests...Click for more ... »