RED - The Marketing Podcast For Influencers

In this episode of Build A Big Podcast, host David Hooper shares valuable insights on navigating 1-star podcast reviews, podcast ease, and never starting from zero, offering valuable tips for podcasters looking to grow their audience and impact. Key Themes Audience Growth: Strategies for attracting more podcast listeners. Reviews: Understanding the impact of both positive and negative reviews. Ease in Podcasting: Tips for making podcasting more manageable and stress-free. Starting Out: Embracing existing skills and experience when launching a podcast. Automated Tools: Using AI and automation to streamline podcast production. Guest Relationships: Managing interactions with podcast guests effectively. Monetization: Maximizing opportunities to make money from a podcast. Topics covered in this episode:​ The importance of podcast reviews, including how bad reviews can actually be beneficial Tips for dealing with negative reviews and learning from the feedback How to handle bad reviews without rewarding bad beha

In this episode of Build A Big Podcast, David Hooper discusses the importance of understanding and connecting with your podcast audience, strategies for podcasting success, and tools to help you grow, build community, and monetize your podcast. Key Themes Audience Connection: Understanding and connecting with your listeners. Effective Marketing: Strategies for growing your audience and making money with your podcast. Audio Quality: Ensuring high-quality audio and the best ways to consume podcasts. Podcasting Tools: Using tools like Riverside and RSS Radio for enhancing podcasting experience. Funnel Strategy: Exploring the benefits of implementing a funnel to convert listeners into customers. What is Podcasting?: Defining what constitutes a podcast and the importance of respecting the audience's listening experience. Topics covered in this episode:​ The importance of understanding and connecting with podcast listeners on a deep level to serve as a "lifesaver" to them. Discussing the significance of focusing

In this episode of Build a Big Podcast, David Hooper discusses the importance of making your audience feel connected to your podcast, shares tips for naming and recording a podcast, and explores the benefits of co-hosting versus having guest appearances. Key Themes Audience Connection: Making people feel you Branding: Importance of podcast names Marketing: Alternatives for voice over recordings Impactful Content: Effectively managing time zones Collaboration: Benefits of cohosting a podcast Tools and Resources: resources to help you build a better, more successful podcast Monetization: Big Podcast AMP coaching program Topics covered in this episode:​ The importance of making your audience feel your message and how it can impact your podcast's success. Challenges faced by unhoused individuals and how a local newspaper is addressing the issue to create awareness. Ways to avoid limitations by choosing specific names for a podcast and the impact it can have on its future options and growth. The concept of "Rec

Discover what podcasters can learn from dog training, how to triple your podcast reviews, and why quality content trumps quality recording in the latest episode of Build A Big Podcast. Key Themes Podcasting Impact: Creating a podcast that attracts and helps people. Quality Content: The importance of content in a world of unlimited choices. Engagement vs. Perfection: Balancing care and effort with micromanagement. Reviews Matter: Understanding the impact of reviews and strategies to increase them. Accessibility of Quality Recording: The ease of obtaining quality audio at a low cost. Crime Podcast Success: Analyzing the dominance of true crime podcasts in reviews. Backing Up Recordings: The importance of backup recorders during interviews. Topics covered in this episode:​ Podcasting lessons from the dog park and the parallels between dog owner behavior and podcaster behavior The importance of being invested, showing up, and caring about your podcast, and not just pretending to be a podcaster Strategies to tr

In this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience. Key Themes Podcast Security: There is no security in podcasting. Pitching Sponsors: A guide to approaching sponsors for your podcast. Free Music: Accessing royalty-free music for social media content. Earning Potential: Discussing a podcaster's $500,000 revenue milestone. Consistent Publishing: The importance of consistency in releasing podcast episodes. Established Reputation: The benefits of being a known figure in podcasting. Publishing Frequency: 2 episodes per week as a recommended pace. Topics covered in this episode:​ The unpredictable nature of success and maintaining tenacity in podcasting and other endeavors Advice for podcasters approaching sponsors, including when to consider it, how to determine download thresholds, what t

In this episode of Build A Big Podcast, David Hooper shares insights on effective podcast guest management, co-hosting agreements, and strategies to grow your podcast audience and make more money. Topics covered in this episode:​ The importance of creating a message that people care about Attracting an audience through podcasting Sending questions to guests before interviews and the pros and cons of doing so Tips for conducting successful interviews with guests, including the benefits of pre-interviews and providing a list of topics to cover Key strategies for growing and promoting a podcast, including utilizing the network effect, promoting to existing groups, and cross-promotion with other podcasters Advice on managing co-host relationships and partnership agreements to ensure a smooth and successful podcasting experience. Tips for maintaining control of your podcast and making key decisions as a podcaster, including setting expectations for guests and technical requirements for remote sessions Insights on

Dive deep into the art of podcasting with David Hooper of Big Podcast as he delivers potent insights on improving content quality, leveraging college radio's legacy, and mastering Spotify for audience growth ... Topics covered in this episode:​ Maximizing podcast impact Importance of college radio (and what podcasters can learn from it) Effective podcasting strategies Content creation and attention to detail Emphasizing audience needs in production Leveraging Spotify's audience reach Podcast growth and monetization Episode Timestamps:​ 00:00 70 million copies sold. 05:55 "Tape" used to be acetate, now it's digital 09:43 College radio launched careers—today we do this with podcasting 14:15 Authenticity on and off the microphone matters. 19:05 Be selective, your content may have other uses. 22:28 Man loses, learns, rebuilds, and repeats 24:06 Listener attention is more valuable than awards. 28:46 Upcoming episodes, subscribe now! The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsle

In this episode of Build a Big Podcast, host David Hooper discusses the importance of letting moments breathe and allowing guests to share their story without interruption, drawing parallels to a Super Bowl play-by-play debacle. Topics covered in this episode:​ Super Bowl analysis: Discussion of the final play and the importance of letting moments breathe in broadcast media. The importance of letting guests speak: Advice on how to avoid talking over guests and giving them the space to express themselves. How to minimize filler words and embrace comfortable silence when facilitating interviews. The impact of editing: Insights into the role of editing in crafting a storytelling experience for the audience. The importance of experienced broadcasters and the potential implications of hijacking moments during live events. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (

Thoughts on growing your podcast audience, turning your audio podcast into promo videos, fear of public speaking, and more ... Topics covered in this episode:​ Your podcast in my new book on podcasting Overcoming fear of speaking and improving public speaking skills Automated podcast mastering to enhance audio quality Generating ideas and inspiration for podcast creation Transforming audio podcasts into promotional videos Addressing the issue of flooding the market with low-quality content Tools and resources for podcast management and content creation Episode Timestamps:​ 04:27 Newsletter showcases ways to grow podcasts effectively. 07:07 When a panic attack happens on stage ... 12:09 Feeling pressure when speaking or podcasting? 16:10 Podcasting inconsistency can be solved. 17:38 Finding and nurturing ideas. 20:02 A ban on podcasting? No ... this is a joke. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Rive

Topics covered in this episode:​ Optimizing your LinkedIn profile Types of influencers and trust Overcoming the fear of failure Modifying equipment for podcasting The importance of recording and documenting podcast content Snowed in (and podcasting) Counterfeit microphones Episode Timestamps:​ 00:00 Tips for podcasting success  03:22 Why Dan Miller was one of my first radio guests ... 06:47 Boost podcast revenue with Big Podcast AMP 11:58 52% trust online and in-store brand advice. 14:02 Deep engagement with audience 17:22 Zoom F3: 32-bit float recorder with amazing quality. 22:20 Countfeit microphones 23:53 Access to high-quality, royalty-free music. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use

Topics covered in this episode:​ Quick and dirty podcasting success Uploading audio-first podcast to YouTube with RSS feeds Length of podcasts and attention spans How to tell better stories on your podcast A 2-minute burnout checkup for podcasters Transforming gut feelings into words Burnout in podcasting Episode Timestamps:​ 00:00 Ways to grow your podcast and monetize 04:47 Advice columnists and marketing characters 12:39 2-minute burnout checkup: recognizing exhaustion, cynicism, disassociation. 16:47 Get the tape! 17:44 Expressing unspoken truths can be powerful. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio

I've learned a lot about writing and communication from Mignon Fogarty (sometimes known as Grammar Girl), but also a lot about the business of podcast networks. In this episode we talk about both. Mignon is the founder of the Quick and Dirty Tips network and creator of Grammar Girl, which has been named one of Writer's Digest's 101 best websites for writers multiple times. She is also an inductee in the Podcasting Hall of Fame. She's a pioneer in the field of podcasting, recognizing its potential as a platform for independent journalism and storytelling. Her insightful interviews and informative content have made her a trusted source of information for her audience. With a background in linguistics and a passion for clear communication, she's become a leading voice in the world of podcasting, demonstrating the power of media in the digital age. In this episode, I talk with Mignon about:​ Success with Grammar Girl and her commitment to meeting podcast deadlines Her "Quick and Dirty" podcasting network Her use