The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show. Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words.She loves writing launch copy that makes big bucks.This is her third time here on the show. I’ve been working with Brittany for about a year and a half, and she’s completely helped me transform the way I communicate my brand.She’s here to talk about all the uncool marketing tactics that have been taught for years, and that have been used by so many people. Up until a couple of years ago, I also used them.That’s what I was taught. That’s what I learned; all the unsavory marketing tactics that get taught, that so many people use, and that people are done with.When I say people, I mean your audience. The people you are looking to serve. They’re done with these marketing tac

This is another quick tip episode here on the show. It’s another, “What would Rick do?” episode. What would I do in a certain situation?In these episodes I take a specific situation, like a coaching call that I’ve recently done, and share what the person is trying to get out of the coaching call. What’s the big challenge they are facing?I share what we did, and how we arrived at the takeaways and clarity for the Accelerator member I talked with on the coaching call.In this particular episode, we were talking about how to get people to buy from the member. What to do when a prospect is apprehensive about signing up for a recurring membership.In this episode, you’ll learn:Why you need to segment your customers to get clarity in your sales funnelWays to repackage your content for customers that don’t want a membershipHow to get the right offer in front of the right prospectHow to build relationships with a hesitant buyersRick Mulready's Links:Check out KleqVisit Rick's websiteDM Rick on InstagramFull e

I love the topic we’re talking about today, because it’s something I struggled with early on in my business. We’re gonna be talking about creating offers, and why it is the one of the foundational skills you need as an online business owner.Eight years ago I was burning through my savings.  I was 15 months removed from my corporate job, and I was getting pretty close to the point where I might have to go back to the corporate world, which is not what I wanted to do.I met with a business coach and they said, “Why aren’t you making any money in your business?” I was like, “Well, if I knew the answer to that question I wouldn’t be here.” Then I thought about it further, and I was like, “Oh, wait, I’m not selling anything!”I wasn’t selling anything. I didn’t have an offer.The offer creation process is so fundamental to the success of your business. As soon as I created my first offer back in 2014, the business took off.I had an offer, and I knew who I wanted to attract and how I wanted to help them.There’s nothin

On today’s quick tip episode, I want to take you behind the scenes and share a recent hot seat session from our Accelerator coaching program.Our member is asking what she should do with her evergreen webinar funnel. Should it continue? Should she add to its budget? We break it all down here in this hot seat.This is a very common question, “Hey, I’m not really sure what to do with X, with my funnel, with my team working too much, et cetera, et cetera.”I ask a bunch of questions, and offer advice, insight, and feedback, as well as my thoughts and thoughts from other Accelerator members. This is what we do inside of our Accelerator coaching program.By the end of the hot seat, our member has much more clarity on where to go from here. I’m sure you’ll learn a lot from this quick tip episode.In this episode, you’ll learn:How long your webinar enrollment period should beThe data & metrics that will give you clarity in your funnel strategyHow to identify the friction points in your conversion processRick Mulready

For today’s episode I’m excited to bring you part two of my interview with Kim Wenzel.If you’ve not yet heard part one, go back and listen to part one. It’s going to make today’s episode make way more sense if you’ve listened to last week’s show. I broke it up into two parts because there is so much greatness in my conversation with Kim.We’re going to have a discussion around the question: are you doing things in your business because you want to do them, or doing them because you think it’s going to help your business? There’s a fine line there,  so we’re going to talk about how to walk that fine line.We talk about why the more financial success that you see in your business, the harder it tends to be to tap into what you want—what makes you happy. We spend a lot of time today talking about defining success. Why you have to take the time to define what success looks like for you.We also talk about how people make decisions. Your customers will make decisions about working with you based on how you show up in

This is another quick tip episode here on the show.When I started these quick tip episodes several years ago, the plan was to have them be around 10 minutes or less.In the past year and a half, they’ve gotten a little bit longer. I realize that, but I’m trying to get back down to that “quick hit” kind of 10 minute episodes. My goal is to give you something to think about. Something that can help you right now, and something that you can go and implement.Because I hear from so many of you that you love these quick tip episodes, and I love doing them, frankly.With that, let’s get right into it today. I want to talk about something that came up in a recent Accelerator coaching call with one of our members. They were trying to decide between two great candidates that they had. They had two finalists for an open position on their team.Their question was, “How do I make this decision? How do I decide? They’re really good candidates.”Today I’m going to answer these crucial questions. I’m going to share some tips to

Today is one of those interviews where as soon as I hit the stop button on the recording, I was like, I cannot wait to share this with you all.Joining me on today’s podcast—today is part one and next week is part two—is Kim Wensel.Kim believes we are more than our job titles. For over twelve years she’s helped organizations and individuals find meaning in their work and build a connection with others through data storytelling, copywriting, and personal branding.Today she leads her own firm, Pattern of Purpose, where she advises entrepreneurs on how to communicate who they are and what they believe—on stage, on page, and in person.In our discussion between today and next week, we’re talking about how to focus on what makes you happy, and still be able to make money in the process. Many of us think, “Well, I can’t do this just because it makes me happy in my business, because I don’t know if that’s going to make me money. It’s going to make me happy, but I don’t know how successful it’s going to be.” Then we le

Today, I want to share with you one of the fastest and easiest ways to kill your lead costs with your Facebook and Instagram ads.This came up during a recent coaching session that I was doing with one of our members. They were running a campaign to build their list ahead of a launch that they had coming up, and their results were terrible. They had nine conversions, and they'd spent $400 on the campaign.After doing a little investigating, we realized they had a lot of clicks on their ad, but less than a quarter of those actually reached their landing page.Well, we did a page load speed test and it failed a whole bunch of things. It got a "D" grade for many of the things the test was looking at.So today, I want to talk about how you can make sure the technical side of your website and landing pages are working properly. If people are leaving the page because it’s taking too long to load, that’s a big problem.I’m going to give you some tips and tricks you can implement right now to make sure you’

Today, I have another great case study for you. I love sharing case studies, especially profiling my Accelerator coaching students, which is what I’m going to do here today.I want to share with you the journey of Brittany Hege.Brittany is a math educator who has worked with students and teachers in both upper elementary and middle school. She’s the founder and CEO of Mix and Math, which is a math education business on a mission to equip upper elementary teachers with the knowledge, resources, and confidence to inspire a generation of empowered math learners.We’ve been working with Brittany in Accelerator for about seven months. I have seen such amazing growth since she began. She has a membership program in her business as her primary offer.She was at a point where she was working too many hours on her business. She was doing everything by herself, and needed to stop doing that and get her life back.We dive into how she has done that, how she’s grown her team to six people, including her, and how she’s gotten

Today I want to talk about bonuses. You know, those things you add on to your offer, or your course, or your coaching program, or whatever it might be, so people feel like they're getting additional value to what they're buying.What I want to share with you today is a different way. I want to offer you a different perspective when it comes to bonuses. In fact, I really think that it's time to rethink how you're using bonuses to sell your product or service.I actually think you should stop using them in your offers altogether, and I want to explain why.This is a topic that's come up quite a bit recently, and this is something that I've thought about in my own business, especially over the past year now with our Accelerator coaching program.So, here are some of my best quick tips and best practices around the topic of adding bonuses in your business, and what you can do instead.In this episode, you’ll learn:Why we feel compelled to offer bonusesWhat to offer instead of a bonusHow t

My guest today is Elaine Lou Cartas. She’s a business and career coach, as well as a speaker. She specializes in helping women of color, entrepreneurs. and industry leaders land their dream career, and create business opportunities through relationships, both online and offline.She’s also the founder of the Color Your Dreams Movement, which is an initiative to inspire and support women to create their business dream.Elaine is an expert in what she likes to call “high organic touch in no touch times.”We’ve been in a pandemic for almost two years. So, we haven’t been able to connect with people on a personal level, especially in our businesses.For most of the conversation we’re talking about quote unquote, “higher ticket” programs, and how to leverage personal connection with people. We talk about going the extra mile to create that connection, and how that can help you grow your business.Her background is in fundraising for nonprofits, and she has taken what she learned in the nonprofit space and raising money

There are two things I see, time and time again, that hold people back from scaling their business.I’m speaking from experience, because I went through these myself for a long time in my business.Today on the show, I’m going to share these two roadblocks with you, how to overcome them, and start growing your business. I’m going to give you two key pillars that you need to have in your business so you can start scaling, increase your profit and impact, all with less hustle.We’re going to talk about how you can delegate responsibility and decisions in your business, how to empower your team and give them more responsibility, and how to remove the bottlenecks that are preventing your business from growing (spoiler alert: you might be one of the bottlenecks).It’s a great show, and I know you’re going to get a lot out of it.In this episode, you’ll learn:How to identify the bottlenecks in your business that are preventing growthGetting comfortable with delegating your most important tasksHow to create processes and

Back in 2016 I had a complete breakdown.My business was doing great, but I was utterly stressed out. I didn’t want to do it anymore.In fact, I didn’t want to do anything anymore. It was a very dark place for me. I’d hit burnout, and it wasn’t the first time I’d hit burnout in my business.With the pandemic and everything we’ve all been through in the past couple of years, more and more of us are experiencing burnout. A lot of our Accelerator members are feeling burnout, or are nearing it.It’s a serious topic, so I want to dedicate this entire episode to the topic of burnout. I want to take a look at it from a scientific perspective.I’ve invited Helena Lucia on the program to talk about burnout and how it affects us. Helena is a creative, she's a teacher, she's a speaker, and she's a coach. She has a wealth of knowledge about this subject, and I know you’re going to learn a lot.In this episode, you’ll learn:The science behind burnoutHow to recognize the early warning signs of burnoutIs the “Hustl

Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager.It’s going to give us data, but the data’s not super accurate, which is really scary when we’re running our ads. We need accurate data in order to make effective decisions, and we’re hopeful that the Facebook algorithm is getting the appropriate data to optimize our ads.So, we’re going to talk about tracking our ad results. It’s become almost like a triangulation of data. I’m going to share three different things that you really should be doing when you’re running your ad campaigns to give you the best idea of how truly well—or not so well—your ads are running.Remember, the data that you’re seeing inside of Ads Manager, I want you to take it with a grain of salt. It’s a data source, and we’re going to use that data, but I’m going to offer you

Today is part two, of my interview with Diana Tower.If you don’t remember who Diana Tower is, she’s a membership community strategist. She specializes in teaching you, or your community manager, how to keep members engaged, how to reduce churn, and how to foster a community that people love being a part of.We’re continuing our talk about doing all of these things, which ultimately is going to increase retention. We’re talking all about that here today in part two, with Diana Tower.Now, if you have not yet heard part one from last week, I highly recommend that you stop right now. Listen to part one first, because today will make a whole lot more sense if you listen to part one, beforehand. It would be kind of weird if you just pick up in the middle of the conversation here in part two.Diana is an expert in membership community management. She was also the former community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com, before creating a business for herself, helpin

I’m all about simplicity, because simplicity scales. If you want to grow your business and avoid a lot of stress in the process, keep things simple.For many of you who have been listening to the podcast for a while, my affinity for simplicity should not come as a surprise. I talk about it often.On today’s episode I’m going to give you an inside peek at how I run my business. I’m going to share with you the tools that I use to run the backend of The Art of Online Business. The tools that keep things simple around here, and keep things running smoothly.The first few years of the business were way more complicated than they needed to be. For one, I thought that having more offers was a good idea. More offers equals more revenue, right? Well, I’ve learned the hard way that that’s not always the case.All the complexity was causing me to burnout. The business was doing well, but I wasn’t happy in it.So, today I’m going to show you the tools that have really simplified the way we do things around here. I know you’re

Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience?My guest on the podcast is going to teach you how to keep your members and your community engaged, and give you practical advice on reducing your membership’s churn.Today, I’m talking with Diana Tower. She’s a membership community strategist. She specializes in teaching community managers and creators how to increase engagement, reduce churn, and foster communities that people love being a part of.Before starting her own business, Diana was the community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com.Diana is a ton of fun to talk to. This interview lasted nearly an hour and a half. I was writing pages and pages of notes while she shared her insights.In fact, there are so many good takeaways from our talk, that I’m going to split this interview into two parts.Part one is this episode, and part two will be next week.In this episode, you’ll

Today on the show, I want to do something a bit different. This episode is going to be a bit longer than usual. I’m going to take you behind the scenes of one of our Accelerator coaching program calls.For today’s show, we’re going to listen in on a call between our resident coaching expert, Neill Williams, and one of our Accelerator program members.Neill’s a master life coach, specializing in all things mindset, including money mindset.What you’re going to hear today is very common among online entrepreneurs. It’s something that I also struggled with for years. We’re going to hear our member share his thoughts about some discouragement he’s feeling related to his business.He runs a really successful membership business, and has been implementing a lot of changes to grow that business. Some things are working, and others are not.You’re going to hear Neill coach him through his doubts and insecurities about himself and his business. There are a lot of helpful insights and coaching advice to glean from their con

One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members from leaving.Losing members is commonly called “churn,” and it’s constantly on the minds of many online creators that have a membership business.If your churn rate is 5%, you’re doing pretty well. That’s the average figure in most membership businesses. You’re doing really well if you’ve gotten that number below 3%.My guest on today’s show has essentially a 0% churn rate. Ali Manning is a bookbinder and book artist. In her membership she teaches people how to do bookbinding, and other crafting activities.Most importantly, she’s achieving this phenomenal churn rate with an online membership that’s predominantly over 65 years of age, which is stereotypically the least tech-savvy age group.Ali is blowing that stereotype out of the water. She’s built a thriving online community around her bookbinding and craft teaching, and her members stay subscribed for years and y

If you listened to my last episode, you remember that I talked about how my business increased revenue by 30%, and profit by 25%.It was our biggest year yet.In the podcast, I broke down what worked, what didn’t work, and what we’re going to do in 2022 to have an even bigger year.For this episode, I’m going to give you 14 things you can incorporate into your business to make it grow, to increase your revenue, and increase your profit in 2022.You don’t have to do all 14. You can pick and choose which ones will work best for you.By the way, these are things I’m teaching our members in our Accelerator program, too.14 things that will help you grow and scale your business, and also help you set yourself apart from everyone else—all the noise and clutter—online.In this episode, you’ll learn:How to quickly create content using the latest automation toolsHow to leverage TikTok to expand your reachWhy video content is so powerful and versatileBuilding relationships and connecting with your audienceStrategies for incre