The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Today on the show I’m going to give you an overview of how things went last year for the business.We just had our best year yet. In 2021, we increased revenue by 30%, and increased profit by 25%.I started doing this in January of 2004, which means we’re coming up on 8 years for our online business. So, it’s taken this long to have the kind of year we just had.But I’m okay with that, because we’re on a journey here. As the saying goes, it’s not about the destination, it’s about the journey.With that said, I want to share some things I’ve learned over the past year. I want to talk about what worked well for us in 2021, and also talk about some things that did not work well for the business. I want you to maximize your successes, and learn from my mistakes.I also want to share what our plans are for 2022.Like I said, we’ve just had our best year ever, and I want you to do the same for your business. It’s a great episode, and a great starting point for making 2022 your most successful year yet.In this episode, yo

Are you setting big goals for yourself? Chances are, you’re not setting big goals because you’re afraid of not reaching them.If that sounds like you, if you’re setting small goals, you’re not alone. I’ve found that most people don’t set big enough goals for themselves. Oh, and by the way, I’ve also been guilty of this.When we set a goal for ourselves, we often set the bar really low. We set goals we know we can achieve. That way, we avoid the risk of failure and all of the negative thoughts and consequences that happen as a result of missing the mark.About a year ago, I did an episode where I shared my thoughts about thinking differently about our goals. And since I recently had Neill Williams here on the podcast to talk about setting goals for 2022, I thought this would be a good time for you to hear that episode from a year ago.It’s an episode that I got a lot of great feedback about. It surprised and inspired a lot of people about reframing our perspective on setting goals, and it fits in really well with

Today on the show we’re going to talk about building long-term wealth.We’re going to talk about stocks, we’re going to talk about real estate, and we’re going to talk about how your personal financial decisions, and thoughts about finances, inform your decisions about your business.I’m joined today by Jacquette Timmons. Jacquette is a financial behaviorist. She teaches and coaches the human side of money—things we don’t typically think about when it comes to finances—such as emotions, identity, and psychology, and how they relate to the numbers.We’re going to see where these things fit into the big picture about money and finances. It’s a great show, and I’m very excited to have you here for it.In this episode, you’ll learn:Gaining clarity about your business model and your purposePrioritizing the health of your personal financesWhat most people get wrong about their pricing strategyWhere to start when you don’t have a plan for your futureThe best way to have a positive impact on your team and your clientsGiv

What’s up, my friends. I want to do something a little bit different on today’s show. In our last episode I talked with my good friend Tom Breeze about growing your YouTube channel with paid ads.Today I want to follow up on what Tom and I talked about. I’m going to give you nine ways to monetize your YouTube channel.You don’t need to start with all nine. You can pick and choose which ones work best for what you’re doing right now, and which ones look like the most fun.There’s a lot of great stuff in this episode, and if you haven’t done so already, I encourage you to listen to our previous episode where Tom breaks down his proven strategy for growing your YouTube channel.In this episode, you’ll learn:How to incorporate calls to action in your videosUsing videos to create evergreen contentPartnering with companies to sponsor your YouTube channelHow to save a ton of time creating your funnel pagesMake money with affiliate linksStrategies for offering exclusive paid contentHow to sell merchandise on your YouTube

If Apple’s rollout of its iOS 14.5 privacy updates taught us anything in 2021, it’s the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable.In an effort to diversify, I started my own YouTube channel. It’s actually something I’ve been wanting to do for a long time. A lot of our Accelerator coaching members are doing the same thing. They’re beginning to either grow a YouTube channel, or expand and scale the one that they already have.Unfortunately, getting traction with a new YouTube channel can take a while.My guest today is Tom Breeze. Tom is the founder of Viewability, and The Ad Buyers Club.Tom is no stranger to the podcast; he’s been on many times before. His agency is among the best in the entire world when it comes to YouTube ads. They've finally cracked the code on how to use YouTube ads to grow your channel, do it very inexpensively, and do it without negatively impacting your YouTube channel.It actually

Are you creating your business around your life? Or, are you creating your life around your business?The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.It’s a lesson I don’t want you to learn the hard way.I had to go through a serious period of burnout in my business before I realized my priorities needed to change.From a revenue standpoint, things were going great. Behind the scenes, however, things were not going well in terms of my health.I realized I needed to start creating my business around my life. When I made that mindshift, everything started to change for the better. My physical and mental health and my relationships all improved.Not only did those things improve, but the health of my business also improved dramatically, because I was prioritizing myself and my personal life first and then the business.In this episode, you’ll learn:The most important step in getting your p

Have you laid out your goals for 2022?While some of you have begun setting goals for the coming year, many of you may have not yet started. That’s ok, because I know a lot of us can begin to feel overwhelmed when thinking about mapping out a plan for the new year.I sat down with Neill Williams to talk about how to set and achieve goals for the upcoming year.When it comes to setting goals for next year, there are two ways to do it: achievement-oriented goals, and growth-oriented goals.Achievement-oriented goals are set with an accomplishment in mind. Reaching these goals are pretty much 100 percent under your control. You either do it, or you don’t. Success is not dependent upon anyone but yourself. We set these kinds of goals just to get something done.The other kind of goal you set is for growth. That's literally it. You set a goal that requires you to grow in some way to be able to achieve it. The point of that goal is not to reach it. The point of it is the growth that you get while going after it.Tod

Let’s talk about a big misconception that a lot of people have about success.This might ruffle a few feathers. It might even ruffle a lot of feathers, but the big misconception goes something like this: if you’re not working your face off, if you're not working 80 hours a week, you’re not going to be successful.In other words, if you’re not hustling—if you’re not working non-stop—you aren’t going to be successful.Don't get me wrong, some hustle is good. But not when it comes at the expense of your relationships and your health.Hustle is not a badge of honor. It can lead to physical and mental breakdowns. It can damage your relationships with the people you love the most.And hustle is no guarantee that you’ll be successful. I know plenty of very successful people that work way less than you would think they do.So, today I’m going to give you some practical steps you can take to hustle less, reduce stress, and be successful in your business.In this episode, you’ll learn:How to increase your profit by

Today, we’re continuing our membership series here on the podcast. We’re going to have a Q & A to answer many of the top questions asked about memberships.These questions come up on a pretty consistent basis in my Accelerator coaching program. About half of the members there have a membership program for their business. They either come into the Accelerator program with a successful membership already in place, or they’re adding one to their business.I’m going to be covering a lot of points here in today’s episode. If you’re thinking about adding a membership to your business, or you already have one, this show is going to be super helpful for you.In this episode, you’ll learn:Should you use lanches for your business?How to get more membership customersWhen and how often to email your membersHow to measure your launches successHow to keep members once they’ve signed upShould you use grandfather pricing in your membership?The best platform for running your membershipWhat metrics to use to track your member

What's up, my friends, thank you so much for tuning in today.Happy Thanksgiving to all of you in the US, and for everybody else who'll be having an amazing week, thank you for listening.Today, I wanted to share with you a “Best of,” episode. This is a replay of an episode, aired last summer, to celebrate episode number 400 here on the show.Now, you may have noticed, we just had our 550th episode here on the show. It’s just bonkers. That’s close to seven and a half million downloads, which I'm truly grateful for.I want to share this episode with you again, because I get asked about this show all the time.For episode number 400, I invited my wife on the podcast. This was the first time she'd ever been on the show. I had her ask me questions about the behind-the-scenes life, and having a young family and running a successful business.Many of you submitted questions that you wanted me to answer. So, I had Amy ask me those questions. I didn't know what the questions were ahead of time. So,

Do you want to have more fun at work and be more productive?In this episode, I talk to Jeff Harry about incorporating play and fun into your business. Specifically, we’re going to be talking about incorporating that into a membership program in your business.Jeff works with companies and individuals to help make their work more fulfilling and discover their joyful purpose, all while removing what is getting in the way of their success.Through positive psychology play, he creates a safe space for teams and individuals to have difficult conversations and address uncomfortable challenges, and do it in a play-oriented way.Whether you have a membership right now, or you’re thinking about adding a membership to your business, we’re going to be talking about how to play more and have more fun, and how you deliver that in your membership so you can increase your retention.In this episode, you’ll learn:Why you need to fail more—and fail big—if you’re going to succeedHow to keep your paying members engagedThe key to be

Today, I want to talk about an example of answering the question, “What if it were easy?”“What if this were easy?” is something I, or our coaches, ask our Accelerator program members all the time. I want our members to have a question about how to do something.I say, “What if it were easy? What would it look like if it were easy?”We try to over-complicate things all the time. For years I tried to over-complicate things.And let’s just be honest, I still do that sometimes today, too.When you can ask yourself, “What would this look like if it were easy?” it opens up a whole new lens that you can think about how to do something.In this episode, you’ll learn:How to repurpose your most popular content for more revenueGetting quick and easy wins with minimal effortUsing your repurposed content funnel to grow your membership Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with

Autumn Witt Boyd works with influencers to help them avoid costly legal mistakes while scaling their businesses.I talk with Autumn and Chantee Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their businesses. Chanteé Hallett is an attorney at the AWB Firm. She has a passion for intellectual property matters and helping creatives protect their brands and rights. Chanteé graduated from Charlotte School of Law in North Carolina with her Juris Doctorate.In this episode, you’ll learn:Why you need a contract with your membersWhat informa

Have you been thinking about running Black Friday promotions?As we approach the holidays, this topic has come up more and more during our Accelerator coaching program calls and in our community.I have some pretty strong feelings about running promotions for Black Friday, so in this episode, I am sharing what I believe are the pros and cons of doing so.At the end of this episode, I am also sharing with you somebody who I think is doing things the right way when it comes to a Black Friday promotion.Tune in to this episode if you are someone who has been thinking about running a Black Friday promotion or if you have already started implementing your plans for one because I might just say something that leads you in a totally different direction.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to

Are Facebook ads working for anyone right now? Recently, a member of our Facebook group asked this question, so I am assuming a lot of you have the same one. Am I right about this?If you have been asking yourself this or if you have been asking others this, it’s a super legitimate question, and you’re definitely not alone in it!In this episode, I am answering this question for you, and I think you’re going to want the answer to this whether you’ve been running ads in your business or not. On Today’s Show You’ll Learn: The delay in reporting from FacebookWhy you should compare the stats in ad manager to your own funnel softwareThe discrepancy that you see in stats What’s working to get results from an ads perspectiveWhy you need a strategy for your adsTips for setting up your adsWhy you should diversify your trafficYou will hear me talk about what has changed with ads over the last year, what is working to get results from an ads perspective right now, when you should expect a discrepancy in your stats, tips f

How do you leverage a core piece of content in your business so that it spans across multiple platforms? Do you have a strategy for this yet?Whether it is a podcast episode, a blog, a youtube video, or something else, you should be thinking about how you can leverage it to gain a higher return.In this episode, I am talking to you about leverage, and more specifically, how it pertains to the content that you're putting out.To me, leverage is the use of a small initial investment to gain a relatively high return, so that's what we're talking about when it comes to creating content.Press play and grab a pen and paper because I am giving you 16 ways to repurpose one piece of content in this episode, and I am even telling you how I repurpose each podcast episode.You’re not going to want to miss it!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's webs

Thinking about becoming a copywriter? Or maybe hiring one? In this episode, I’m interviewing my copywriter, Brittany McBean, to talk about writing copy that converts. This is one of my most downloaded episodes from last year, and I got a lot of feedback on it when it first aired because listeners learned so much from it. Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.We're also going to cover things like:

A couple of weeks ago here on the podcast, I talked about why launching is doing you and your potential customers more harm than good…If you missed that episode, you’re going to want to check it out! It is called “Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good” from October 15th.I received a lot of feedback from that episode, so in this episode, I am diving deeper into this by answering a question from one of my Accelerator members that is looking for some direction for her next launch.She does both live launching and evergreen, but her last launch didn’t go as well as expected. Throughout this episode, I am getting into what exactly I told her and how I recommend that she move forward.If your launches haven’t been going as well as you hoped, I think that this episode will really help you out, so tune in and take notes! Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-

Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me!Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how.Seemi and I get into how she has structured her business and the journey she has been on to get to where she is now, how she leverages revenue share deals, how the pandemic changed her business, why she hired an OBM first, and a whole lot more. Seemi Abdullah is the founder of TrilliumMontessori.org. She has over 20 years of experience in Montessori as a teacher and school administrator and owner and now works with other Montessori experts to provide professional development and curriculum resources to Montessori professionals around the world.Regardless if you are in the teaching space or not, I want you to listen closely to this episode because there are a lot of great takeaways throughout.On Today’s Show You’ll Learn: Mindset shi

Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately. But there could be other platforms that are better suited for your online business from a channel and strategy perspective. Today, I want to walk you through my thought process on how I would approach this through 5 examples of different niches.  You can apply this same approach to your own business. This episode will put your brain into an exercise that will get you to start thinking about your niche, which many of my Accelerator students have been digging into to get more traffic in a much more intentional way… And I really want to encourage you to start doing the sa