The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Today, we’re going to be diving into a really, really fun topic.  If you listened to last Friday’s Quick Tip Episode, I shared with you something that is a bit controversial about how launching in your business is doing you and your potential customers more harm than good.If you’ve not heard that episode, definitely go check it out.  So today, I want to do an Evergreen Funnel Q&A.  These questions are from my Accelerator coaching members and people who have been reaching out to me regarding evergreen funnels.  So in this episode, you’ll learn the answers to the following: Who is evergreen right for? I’ve seen many of my students think that evergreen is the ultimate passive income business. Should your offer be on evergreen or live launches?What do you focus on if you're not seeing sales on your evergreen funnels?What offer price will work best?Do you send follow-up emails to those who didn’t watch your webinar?Is discounting the price of your course or membership a good idea? I’m also going to share

You might be surprised to hear me say this as I created my business purely on launching. That’s all I did for the first six years of my business...It was successful. Yet, the more I launched, the more I began to dislike the process. And it’s not just for me, I notice this every single week, whether it’s from my Accelerator members or people just reaching out in general. You see, I wanted to help my younger sister sell her resources and lesson plans on Teachers Pay Teachers, which is a site devoted to do just this.  The teacher entrepreneurs in my Accelerator program recommended a specific course. But it turns out that the course wasn’t open yet...That was a huge eye-opener for me and made me realize what past potential customers must have felt.In this episode, I want to dive into these kinds of examples and why I think launching is doing more harm than good to you and your potential customers from a mental health and business standpoint. But I want to clarify that the kind of launches I’m talking about are th

Today, I’ll be introducing a new segment for my podcast, which I will call ‘What Would Rick Do?’Since this is the first one, I want to do a Q&A around memberships and share some situations that have come up with my Accelerator coaching program members and my recommendations for each case.The first scenario we’ll be talking about is what an offer should look like to get more people into your membership.  Well, there’s a couple of ideas that you can do to reach this goal. It could be a one-off discount of a course with an upsell for them to join the membership…Price anchoring the course and membership… Or, running a Facebook ad to a small offer and then directing them to the membership. One of my Accelerator members did this last year, and it worked really well. But Facebook ads are very different right now as they were before. If you’ve already created tons of lead magnets, I’m going to show you how you can leverage and repurpose those to drive new people to your membership offer. What I’m going to share a

Thinking about adding a membership to your already growing business?Already have a membership?An online course?Have you considered that one might not be the best idea for your business?Well, on today’s episode, I’m diving into answering whether an online course or a membership is right for your business.You see, I built my business with online courses, but I’ve also had memberships too.And I like both for different reasons.I’ve covered a lot about online courses here on the show, but not a ton about memberships.Memberships can be a high leverage, simple yet effective business model, and they're also a great opportunity to differentiate yourself from others in your space in the way that you deliver your membership.This is why I'm kicking off a “Membership Series” here on the podcast where we'll be deep diving into all aspects of memberships starting with today's topic — is an online course or membership right for your business -- all the way through to retention strategies and beyond.This s

For the past few years now, we hear people saying that email is dead.Well, I have news for you. It’s not.Email is still one of the best ways to build relationships with your audience. Yes, open rates have gone down. But there are different ways to increase your open rates.And one of the best ways shouldn’t come as a shock to you.It’s using a lead magnet to build your email list.For this episode, I’ll share with you two things. The first are the 6 characteristics of a great lead magnet. A great lead magnet is one that:Solves a specific problem your audience hasGives a quick win Gives solutions in the format that aligns to how your audience consumes your contentOverdelivers on the quality of the contentIs a logical step towards your offerBuilds trust and respect with your ‘perfect person’The lead magnet of your choice should check all these boxes. The second thing you’ll be getting from this episode is a valuable resource you can use for the next 2 years. I’m giving 17 lead magnet ideas that you can try for you

Managing people has never been something that I've super enjoyed. I also don't think I'm all that good at it either.I mean, since starting my business almost 8 years ago, managing my team is a skill that I feel like I've gotten a lot better at, but I still feel like I'm not very good at it.My first experience with leading a team was way back in the wild west days of the Internet when I was at AOL, managing a team of like 12 people. But that was corporate. Sure I learned some valuable skills, but I also feel like it's different when it's your own business.As a business owner, over the years I've wasted so much money, time, and energy on hiring the wrong people who needed a lot of managing and overseeing.And as the business has grown and evolved, I've learned 3 big things when it comes to managing your team:You don't even need to be the manager of your team (you can hire someone to do that)If you don't have someone to be the manager and it falls on you, the

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. Not only is Jason sharing his number one secret for selling your membership, but he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves. Discussion Points In Today’s Episode:0:00 Introduction 10:16 How Jason’s membership has evolved 18:02 What the creation of a new offer looks like 21:16 The importance of charging what you’re worth24:35 Why Jason decided to stop offering refunds 30:39 Focus on smaller numbers but more personalized 32:47 What does their marketing

Most people view revenue as the measure of success of a business.But I want to offer you a different perspective.Sure, you might hear about those businesses saying that they’re making seven figures, but that’s often just topline revenue.  What you don’t hear about is how much of that revenue is actually profit  or that they’ve worked themselves to the bone to achieve it.The danger in this for so many course creators and online coaches is that we hear about all this money and we start thinking that that’s what success looks like.We start chasing someone else’s version of “success”.I once made that  same mistake too, chasing another person’s version of success, and it made me both mentally and physically exhausted.This is the reason  I changed how I define success in my business, which comes down to 3 key things: 1. Profit.Businesses need to make profit (duh) otherwise, it’s just a hobby. Topline revenue is great but how much of that is actually going into your pocket? There’s a certain % that I recommend as a

Whether you’re considering adding a membership program to your business or already have one and want to grow it, this episode is for you. On the show today, I want to share with you a case study of how Hallie Sherman, one of my Accelerator students, added a  membership to her business and knocked it out of the park in her first launch.Hallie welcomed  almost 500 members in the first 45 days and she did primarily by  listening and taking note of what her existing audiences were asking for.When you listen to the episode, there are a few key takeaways I want you to listen for that led to such a successful release of the program... Research what your customers want and find the gap that’s in your industry.Take advantage of resources you already have.Keep listening to feedback and create content based on it.Hallie’s success didn’t involve any elaborate plan or fancy tools. It was simply asking and constantly creating content based on the needs of the clients (many things we discuss inside of Accelerator)Check out

As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they'd like for me to review. I then record a personalized Loom video with my critique, ideas and feedback.This year especially, I’ve been getting a lot of requests to review landing pages -- opt-in pages, sales pages and the like. And the more and more I’ve reviewed, the more and more I’ve noticed a simple tweak that can have a big effect on increasing conversions -- the color of the call-to-action (CTA) buttons.You see, 99% of the pages I’ve been looking at from our members had CTA buttons that blended into the rest of the content and the other colors on the page. I know in the grand scheme of things, the color of the call-to-action buttons on your landing page should be far down the list of what to test…But what’s certain is that button colors that blend in aren't going to make it easier for anyone to take the action you want them to take.So after seeing so many opportunities for improvement, I st

There’s a shift happening in the online space. And I love it.People are fed up with the overly pushy, false promises, hype-y sales tactics that have (unfortunately) become the norm over the past several years in the online space.And now people are showing how over it they are by choosing to invest in course creators and mentors who, in addition to being an expert, are real and authentic.Experts who aren’t going to get all “used car sales-y” (nothing against used car sales people) when they are selling their programs.Nobody likes being sold to, right?And that’s especially true if you have a course or coaching program that’s a bigger investment, say, $2K or more.People are often going to need a bit more information and to learn more before making a purchase decision.If you’re selling a “high ticket” program, I definitely recommend getting on a call with people to discuss whether they’re a right fit for your program and vice-versa.For example, in order to even be considered for my Accelerator coaching program, y

The word “impact” gets thrown around a lot these days.It’s overused.It’s overused because as much as it’s often used to define what we do in our online businesses, so few people actually stop and take the time to define what it actually means to them.Myself included.For the last few years I too have been throwing “impact” around as a way to describe one of the goals of my business.But I’ve never shared what it actually means to me and my business.I don’t think I’ve really truly been clear myself if I’m being honest.Until now…Over the last few months I’ve become super clear on what “impact” means to me and how I measure it in my business.My team and I have also woven Bigger Impact into my Accelerator coaching program as a key measure of success — we help our students define what impact means to them and then we help them achieve it.If “impact” is something you’re wanting to achieve in you’re business, have you defined it?Do you know how to measure it?Whether this is something you’re already clear about or some

In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager.While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them, I also want you to consider delegating them to someone once you’ve gotten the basics down.It’s but one piece of being the Optimized CEO of your business — hiring and delegating so you can be focusing on the most important aspects of your business. Whether you’re currently working with an ads manager or haven’t yet taken that step, this episode is your roadmap to making this relationship as beneficial as possible for the both of you.I break this episode down into what your responsibilities are when working with an ads manager and then what their responsibilities are when working with you.I think some of what I share is going to be an eye-opener for you.Having worked as an Ads Manager in the first couple years of my business, and also being a successful online bu

As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more.  When in fact, the opposite is true. Yes, in order to grow in your business you need to become a different version of yourself that got your business to where it is today, be-ing and do-ing are completely different things. While it’s good to explore new ideas, sometimes you have to first look at what’s already in your business.Speaking from my own experience and that of countless of my Accelerator coaching students, adding more or doing more is  not always what’s best for your business. Rather, look inside your existing business and look for areas that are already working and improve those. Get your flagship offer super dialed in before adding more programs or offers. In the case of getting your business to at least $500K in revenue, less is definitely more. In today’s episode,  I break down  a real-life example of one of my Accelerator coaching members and ho

If you’ve ever done a webinar before, you know that one of the most frustrating things is when you do a whole bunch of work (or invest a lot of money) to get people registered only to have a small fraction of them actually show up.This has happened to me a ton of times over the years, and it’s not uncommon (especially these days) to hear from students that they’re experiencing low show up rates too. And I’ve also learned and tested things you can do that can result in increased show up rates, which then often result in higher sales. After all, generally, people who show up live and ask questions tend to be more likely to purchase. So to help you increase your webinar show up rates, and hopefully increase your sales, I created this podcast episode for you where I take you through 21 different wants to increase your webinar show up rates (and a few bonus ones as well). Want to Download a PDF of the 21 Ways to Increase Your Webinar Show Up Rate?https://www.rickmulready.com/showupDiscussion Points:0:00 Introducti

Are you confused why your Facebook stats aren’t in sync with your other platforms?If so, you’re definitely not alone. In fact, it’s impossible to get ad stats that are 100% exactly the same across all platforms. That’s why I advise that you don’t look at your Facebook Ads Manager  stats at face value and accept them as they are.Rather, in this episode, I want to share with you the secret behind ad stats and what you can do to get the most accurate numbers. Not only will this help you with your reporting, but it will also give you guidance on what you should be optimizing with your ads and funnel.Discussion Points:0:00 Introduction 3:34 Why stats across platforms will never match up7:36 Understanding huge discrepancies9:58 How to get as accurate stats as possible12:51 Benefits of creating separate funnels for ads14:03 Stats can help you calculate cost per result17:50 Adapt and look at other platformsRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Busin

Thinking of using TikTok to increase leads and traffic for your online business? Aside from LinkedIn, Facebook, and Instagram, TikTok is another great channel to promote your business. It’s one of the top downloaded apps today, and I’ve read recently where some say it’s the next Facebook.Meg Harrell, who is also one of my Accelerator coaching students, is someone who’s leveraging TikTok in a big way to grow her online business.Meg helps nursing students pass the NCLEX exam as well as first year nurses acclimate to their new job. Her TikTok strategy has helped her grow over half a million followers in nine months which has drastically increased her course sales. In this episode, she talks about the tips and tricks to leverage your business through TikTok and how to best use it. If you’re ready to take your business to the next level and you love watching viral videos at the same time, then this is the episode for you. Tune in and listen right now.Discussion Points:0:00 Introduction 2:07 What Meg does for a liv

I’m begging you to stop creating small offer funnels in your business…You have to stop chasing the shiny object and instead, focus on what's more important in your business.Small offer funnels are nothing new. They have been around for years, and I know a lot of people turn to them when their flagship offer isn’t selling. Believe me when I say that this isn’t the answer though.In this episode, I am breaking down exactly why I'm saying this and what you should be doing instead of creating small offer funnels.What I have to say about this and my advice for you is going to save you a lot of time, a lot of money and a lot of frustration, so listen closely.Full show notes are available atwww.rickmulready.com/523See omnystudio.com/listener for privacy information.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo

Anxiety has played a large part in my life and my business over the last 7.5 years.My guest in this episode, Jess Rodriguez, has been able to use anxiety as her superpower, so she is joining me to share her story.Her anxiety has empowered her to work less and live more, and that has allowed her to create the business that is right for her. This is so important and something that I talk about all the time - we are creating our business around our life, not the other way around.As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours.On Today’s Show You’ll Learn: What to do when you realize you need to remove yourself from your businessHow to handle unhappiness in your businessThe importance of setting boundariesHow to overcome perfectionist tendenciesWhy you should make a list of your feelings when you feel

Have you ever thought about switching your course to a membership?A lot of online business owners ask me this question, and I actually love to talk about it because it allows me to discuss two of the three pillars of being the optimized CEO of a business: optimized mind and optimized sales and marketing.I had a coaching call with one of my accelerator coaching members recently, and this is exactly what we talked about during an “Ask me Anything” session.In this episode, I am taking you behind the scenes of our call, so I can let you in on my opinion here.If you have ever considered switching your course to a membership, listen to this episode because I am teaching you how to think about things differently in your business so that you can get the outcome that you want without having to do a whole lot of extra work.Full show notes are available atwww.rickmulready.com/521Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [