The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Do you use any type of quiz as a lead magnet in your business?Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us why they aren’t at all dead!We're breaking down exactly why it's important to have a quiz that allows you to learn as much as possible about the person taking the quiz, how to use their responses to serve them in the best way possible, and how to make it really fun for them.Linda Sidhu is a list-building expert and strategic partner with Interact (the quiz platform), who helps entrepreneurs create irresistible personality quizzes that bring in hundreds of new subscribers on autopilot.As a former top ten pharmaceutical sales representative, she had extensive training in personality types. She took the same methods that worked for selling products face-to-face and turned them into a personality quiz framework that converts views to leads at 70% and help

What if I told you that I could help you cut 90 minutes from your work day every single day with just one simple exercise?While also doing this exercise, you can identify who your next hire should be so that you can scale your business. In my opinion, you can be working less while thinking about growing your business, and this exercise is going to help you do that.Sounds pretty good, right?In this episode, I am walking you through exactly how to do this, so you can make more money and work fewer hours in your business.This is an exercise that I walk my Accelerator coaching members through all the time, and it’s probably an exercise that you have heard of doing before.There are going to be some very quick wins that you can take from this, so listen in to learn what I recommend doing that will not only save you time during the week but also help you get clear on who you should be hiring.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on

You need to understand your financial metrics when it comes to your business.I say this ALL the time, so we are actually getting into the details of it in this episode.I am joined by Michael King to talk about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash.Michael is a business money coach and the CEO of KFE Solutions. After spending the first 11 years of his career in the military, Michael ventured into the world of business. He quickly learned that he needed to level up his financial IQ to survive.The big problem he found was the fact that most financial “experts” couldn’t explain business money concepts in a way that could be quickly understood and easily applied to real-world problems that entrepreneurs encounter.Michael decided to bridge that gap. In 2016, he created KFE Solutions with the mission of helping business owners understand their numbers so they can make better decisions. Since then, Michael and his team have worked with hundreds of entreprene

Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase.I put my business decisions through what I call the values-based decision filter, and I do this no matter how big or small they are.In this episode, I am sharing what this framework looks like and why it is so important to be clear on your values in order to do it.The values-based decision filter will help you with decisiveness which falls under the “Optimized Mindset” pillar of the Optimized CEO method. As a reminder, the Optimized CEO method is made up of three pillars: optimized mindset, optimized sales and marketing, and optimized systems and processes.As you gain strength in each pillar, you can begin to generate more revenue, have less stress, and create more freedom for yourself.Tune in to learn more about this and why your ability to make business decisions thoughtfully can help you on your journey to becoming an optimized CEO.Rick Mulready's Links:Visit Rick&

Are you considering creating a community? Are you in the middle of creating a community in your business right now?I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community.Anna Hetzel is joining me in this episode to share how they have been challenging me to do the very same work with my own community.For over four years, Anna (they/them) of Strange Birds LLC has crafted human-centered, conversion copy designed to help growing brands strengthen relationships and retain their customers. Their new group program—Community Camp—is a 4-week masterclass for leaders on designing, facilitating, and maintaining a paid online community. Anna is also co-founder of PB&Qs, an online business community for LGBTQ+ women, trans, and gender-nonconforming folk.When they’re not slinging words and building communities, you can find them in the woods, reading a book, or trying to figure out how to stop

Do you use a scorecard in your business?I hope that you do! As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that.In this episode, I am breaking down what goes into creating a scorecard and the importance of having one in your business for those of you that don’t already use one.If you do use one already, this episode will help you refine that process.This is something that you can get creative with as long as you understand what you need to be tracking and how to identify the result.For more information and direction on using a scorecard in your business, tune in to this episode! Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's You

Are you confident in your marketing efforts?I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson.India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness.Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more.India Jackson is the CEO of Flaunt Your Fire and co-founder of Pause on the Play The Community, helping entrepreneurs amplify their influence without changing who they are. From beauty model and bodybuilder to published photographer, for ten years India watched as talented professionals were forced to adopt identities that were sellable but not authentic. Her brand visibility agency and podcast now help clients ditch stale marketing, break out of indus

If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward…It might for some of you, but it’s likely not going to for most of you.There are some big changes happening, so I am sharing why this is the case and what you should be doing differently in this quick tip episode.It doesn’t matter if you do webinars, live training, live challenges, or anything else in between, you’re going to want to make sure that you understand the best way to run your ads.For more information and what I recommend going forward, tune into this episode all about ad strategy for Facebook and Instagram.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn

Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast.Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this.Charley joined me in episode 510 for Part I of this mini-series, and we talked about who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more. You don't necessarily need to listen to that one before this one, but it is still a must-listen.Now we are diving into what you should be doing to promote and market your podcast so you can grow, provide value and build relationships with your audience.On Today’s Show You’ll Learn: How to get the most traction during a launchWhat to expect for your download numbersThe benefit of having an existing audi

Are you seeing higher than normal leads costs?If so, you are not alone!A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be.Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have been wondering how to navigate that.In this episode, I am giving you the same advice I have been giving them. I am offering a different thing for you to focus on instead of your lead costs, and I am talking to you about three things that you can do to increase your lead-to-sale conversion rate.For more information and to learn these three things, tune in to this quick tip episode!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube

Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast?If so, these episodes are going to be for you.My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcasting! I am breaking this interview into two parts because there is so much valuable information that I want to share with you whether you are just starting a show or you have had one for years.You can expect to hear who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more in this episode which is Part I!On Today’s Show You’ll Learn: The benefits of podcastingThe effect of saturation in the podcasting spaceWho should or should not start a podcastHow to differentiate your show from the nextCommon mistakes made by new podcastersIdeas fo

Do you know how to run an effective team meeting?They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time.I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.Rick Mulready's

Do you know how to run an effective team meeting?They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time.I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.Rick Mulready's

Do you know how you can DIY your own PR to tell your story?In this episode, Cher Hale is joining me to talk all about this and share her expertise!We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there.Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups.As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism. To connect with her, you can access her free Pitch List library by signing up at ginkgopr.com/subscribe.On Today’s Show You’ll Learn: How the media tells stories and why they do it repeatedlyWhat to think about if you want to own your

Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too close to everything in the launch, right? We're always too close to our own businesses to see what's in front of us! I know a lot of business owners (myself included) have felt this way!Usually, what you can do to increase sales is something easy, so it's my job as a coach to shine a light on what that is so that you can increase sales without a ton more effort.In this episode, I am sharing some quick highlights from a recent coaching session that I did with one of my Accelerator coaching members that was a few days into her launch. You will hear how our conversation went and the simple thing that she added to her launch that had a huge impact on revenue!If you want to learn what you can do to easily maximize your launch, tune into this super quick, quick tip episode!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episode

Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more.Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses.Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles, so she has so much insight to share with us in this episode.On Today’s Show You’ll Learn: The benefit of being specialty-focused with your programHow to establish a content cadence for InstagramHow much time and effort you

You need to hear about this super common Facebook ads targeting mistake…If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact!In this quick tip episode, I am sharing with you what you need to do to ensure that you're not making this common Facebook ads mistake!This mistake is often overlooked. It's a big reason why you might be getting good results with your ads, but you're not necessarily attracting the perfect customer. I am providing a few examples of how this happens and what to do about it!If you want to make sure that you are attracting your target audience with your ads, tune in to learn how I helped one of our Accelerator coaching members that found themselves in this exact situation.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's

What does it mean to you to brace for impact?For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently!We are getting into the details of this by talking about how this affects different things in life and in business and what to do about it!Ashley Shaw teaches entrepreneurs how to grow their business through their marketing efforts while seriously taking down their overwhelm. That is kind of her sweet spot. She’s worked in the fitness industry for the past 16-years starting with the largest fitness companies in Canada and a few “ma and pa” shops in between. Her mission is to help eliminate the overwhelm through DFY (done for you) marketing templates so her clients can build the authentic business of their dreams.Since becoming a mom, Ashley has been running her seven-figure business all while only working for four hours per

The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it!If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these changes are just beginning because only about 10-14% of iOS users have updated to iOS 14 so far.In this episode, I am sharing some best practices for Facebook ads that you will want to follow to ensure that your account is set up the right way. These best practices will also make sure that your ad campaigns are set up for success.We are getting into what this means for those of us who run ads, what it means for consumers, how to navigate these changes and so much more because I want to make sure that you feel completely prepared to take this on in your business.If you’re willing to learn, be patient and ride out these challenges, you will win in the long run because a l

Are you the one running your business or is your business running you? I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing.I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experience with this, how it affected her and how she has been able to turn her mindset and business around to gain more control.Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators. Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards.On Today’s