The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

If you have a team, you will inevitably experience frustration with them. This comes up a lot in my Accelerator program because it’s something that happens to everyone (whether you are just starting out with a team or you already have a team), so in this episode of The Art of Online Business, I am listing out a few exercises that you can do if this is something you are going through right now. As CEOs in our business, we must take responsibility for our own actions, so the first step is always to take a look at yourself and your own leadership. As the owner of your business, it is your responsibility to identify what isn’t working and find ways to make it better. This simple exercise is one that I have done countless times in my business and it is game-changing. Every time I try it, I learn something new.  This will help you change the way you look at the issues you are facing by taking a step back, removing the names from the equation,  and determining if you have the right people in the right seats. When ev

Let’s talk about why feeling good matters for business success.In this episode of The Art of Online Business, we are going to be taking a break from the ads, the copy, the sales, and funnels and instead talk about something that doesn’t get talked about too often: confidence as a business owner.I sat down with Judith Gaton to talk about creating confidence in yourself and all of the feelings and emotions that go into that. When you show up as your best self, you are able to create a bigger impact in your business, help more people, and show up differently online in a major way.Judith Gaton is a stylist, master certified life coach, and lawyer. Her signature course, Style Masterclass, teaches that thought work is the key to a lasting makeover. By using both confidence coaching and mindset work, Judith helps her clients to see that they can dress and love the body they are in right now.Judith believes that when style & confidence are dialed in, women are free to go do their work in the world. Her ultimate s

Back in episode number 567 we talked about Facebook ads tracking and how to improve the validity of your data.Today I’m here to tell you that Facebook ads are dead, unless you do what I’m talking about today.Facebook ads really aren’t dead, but I want to dive into and piggyback off of episode 567, which talked about the validity of data and how we improve it.To understand how well your ads are doing you need to do what I call “triangulating the data.” You basically take data from multiple sources: Facebook ads manager, Google analytics, and your email CRM.There are other tools that you can use, but essentially what I talked about in that episode is taking data from multiple sources, and then comparing each source to try to tell the story—to paint the picture of what’s actually going on with your campaigns.Today I want to expand on what we talked about in episode 567, and talk about the latest advertising and data collection changes Facebook is making to their platform. In this episode, you’ll learn:How Facebo

Today we’re going to talk about TikTok, and specifically how to use TikTok to grow your business, make sales, and generate leads.If you’re like me, you realize an opportunity exists with TikTok, but you haven’t yet pulled the trigger.When I used to think of TikTok, the word that came to mind was “overwhelming.” I’d watch the videos and say, “I have no idea how they did that. I can’t do that. It would take me forever to figure that out.”Well, my guest today is the reason my opinion about TikTok has changed. Her name is Keenya Kelly. She’s a member of our Accelerator coaching program. She’s also a coach, author, and a speaker.Keenya helps female online course creators, coaches and consultants increase sales using TikTok. Again, if you’re anything like me, you’ve often thought TikTok is a place for young people.Keenya makes a very strong case today that your audience is on TikTok, and you don’t have to get all fancy in order to be successful. You don’t have to learn all the functions and do all the things to sta

Today I want to talk to you about why your free Facebook group is actually hurting your business. Now, some of you who are listening might be saying, “Rick, what are you talking about? My group is amazing.”Well, I want to share with you a common theme that I’ve been seeing for years now. I see this time and time again when it comes to free Facebook groups: they’re actually hurting your business.As with anything, there’s always outliers and exceptions. People have communities that are actually worth their focus and their attention. They’re being very intentional and strategic about the community.But more often than not these Facebook groups are actually doing your business more harm than good, and I’m going to share the top two reasons why in today’s episode.In this episode, you’ll learn:The challenges of being beholden to Facebook’s algorithmAre you giving away too much content for free?Is your Facebook group sabotaging your paid membership?My recommendations for where to host your communityLinks & Resour

I’m so excited about today’s episode. Our guest today is one of my favorite people. I’ve known him for years. We used to be in a mastermind group together.Zach Spuckler has done so many things. You’ll hear about them as we dive into this episode. It’s been so fun to watch his journey. Zach is now a member of my Accelerator coaching program.One of the things that we’re working on is growing and scaling his membership, and I love the name of it. It’s called, Not Your Average Membership, and he has taken it to a six-figure run rate in about five months.I asked Zach to come on the show and share how he’s done that. What’s gone into it. How he launched it. Why it is a membership with an actual mission: he’s very clear on who this is for and who it’s not for. How he’s leading with his values in creating this membership, and why it’s always open for enrollment—it’s not an open/close membership like you often hear about.We also get into the topic of membership churn. His churn rate has been fairly high, so we talk ab

Today’s quick tip episode is a “What would Rick do?” episode. What would I do in a specific situation?The situation I’m referring to is a recent conversation I had with a friend of mine. She’s one of our Accelerator Facebook ads coaches. Her name is Jess Brookes, and she’s the founder of the Ad-preneur Academy.She’s a brilliant Facebook ads strategist. She teaches virtual assistants and social media marketing managers how to grow a Facebook ads management business. She shows them how to get better results with their existing clients so they can grow their business faster.Jess and I were talking about how we can optimize an offer and really accelerate the growth of that specific program.I want you to be thinking about your biggest challenge right now in terms of growing your offer. When we fix this problem it will have a positive domino effect on the rest of your business.That’s what we’re talking about in today’s quick tip episode.In this episode, you’ll learn:The importance of clearly defining the value your

Today I’m super excited to have James Schramko back on the show.James is the founder of SuperFastBusiness.com, where he teaches you how to quickly make your business more profitable.Before his amazing success as an online entrepreneur James was a very successful luxury car salesman.After deciding he needed to diversify his income and seeing what is possible in the online world James decided to make his online side hustle his full-time job.James shares how he runs his very simple, but highly profitable business. A big piece of it has been the membership he’s been running for so long. We talk about how it’s evolved and what he’s learned after working with so many high-level online entrepreneurs.In this episode, you’ll learn:How James attracts new members without big launch productionsA big reason customers cancel their membershipsEthical strategies for getting undecided customers to make a purchaseHow to stay closely connected to your members as you scaleSoftware and tools James uses to keep his membership runn

Being a dad to a 3-year-old is no easy task. My daughter Maya teaches me new things every day, and I still am not sure I know what I am doing as a dad! However, she has taught me some really interesting lessons about business along the way too that have helped me a lot.In this short episode, I am sharing those lessons with you. These are lessons that I have been reminded of while I have watched her grow up. Regardless of where you are in your life or business, I know you will benefit from them too.From not caring so much about what other people think about us and our businesses to seeing everything through the lens of a beginner, you will be surprised how much a 3-year-old can shift your perspective.Tune in to hear how my daughter has helped me in my business (and in my life!) and how the lessons I have learned from her can help you too.Full show notes are available at  rickmulready.com/591Links & Resources Mentioned in this Episode:Accelerator Coaching Program: rickmulready.com/accelerator10XPRO: https:/

Today I’m talking with Erica Courdae and India Jackson. Both have been previous guests here on the show.Erica is my diversity, equality, and inclusion coach and consultant. In our episode together we talked about how you can incorporate diversity and inclusion in your business. India is the CEO of Flaunt Your Fire, and is Erica’s business partner. In our previous episode we got into the details of what marketing is, and how to use stories in your business to set yourself apart.Together they are the co-founders of Pause on the Play, and they help entrepreneurs amplify their influence without changing who they are.I’ve brought Erica and India back to talk about onboarding new members to your community, fostering a safe space for everyone to interact with each other, and how to make deeper connections with your community.In this episode, you’ll learn:How to transition a Facebook group to a Mighty Networks communityHow to keep your community safe and inclusive for your membersTips for creating a great onboarding

Today I want to talk a little more about last Wednesday's episode with my good buddy, Pat Flynn.We talked about the number one secret to growing a successful YouTube channel.In addition to his Smart Passive Income YouTube channel, where he talks about online business, Pat has started another YouTube channel in the Pokemon space.He started this as a hobby project. In just under a year he’s accrued a hundred thousand subscribers, and in the last 30 days he’s generated $8,000 in ad revenue from the channel.I want to recap some of the things we talked about on that episode, but I also want to share some of my personal lessons from recording my first YouTube videos for my channel.We’re going to hit some of the highlights in Wednesday’s episode, as well as some things I’ve learned from my YouTube journey, in today’s quick tip episode.In this episode, you’ll learn:Pat’s #1 tip for a successful YouTube channelTwo things every video needs before it’s recordedA huge mistake to avoid if you want to retain viewersLi

Today we are talking about one of my favorite recent topics: growing a YouTube channel.I’ve been looking for additional traffic channels, especially organic ones, and YouTube is something I’m going to talk a lot more about here on the podcast. I think everybody should be doing a YouTube channel.I invited my good buddy, Pat Flynn, from Smart Passive Income, to join me here to share the number one secret to growing a successful YouTube channel.In addition to his Pat Flynn YouTube channel, where he has 344,000 subscribers and talks about online business, Pat has created a Pokemon YouTube channel called Deep Pocket Monster.He launched it in early 2021, and in 12 short months he had 100,000 subscribers. He currently has 144,000 subscribers, and in the past 30 days he’s done about $8,000 in ad revenue from this channel which, again, is just over a year old.Pat’s going to break it all down for you in today’s episode. He’s going to be sharing exactly what it takes to have a successful YouTube channel, how to grow it

I want to talk about a very simple question that could drastically change your business for the better: “Where are my sales coming from?”Many people I come across and start working with are asking this question, but they don’t know the answer.I always talk about doing more of what’s working; find out what’s working and do more of it. We don’t have to reinvent the wheel every time.Well, how can you do more of what’s working if you don’t know where your sales are coming from? If having a bigger impact in your business, and creating more revenue and profit is important to you, you’ve got to know your numbers.Let me repeat that: you have to know your numbers in your business.That’s what we’re going to talk about today on the show. We’re going to talk about tracking the data in your business and using that data to make smarter business decisions.All that, and more, on today’s episode of The Art of Online Business Podcast.In this episode, you’ll learn:How to use unique landing pages to efficiently segment your sale

Today we’re going to continue our conversation about the mental health side of running an online business.I’ve talked about it a few times over the past few months because it’s so important. I’ve struggled with it for much of my life. Over the past eight years I’ve had some really not-so-great times mentally, emotionally, and physically.This is something that we see more and more, especially with a lot of members who’ve joined our Accelerator coaching program. It’s a very common theme, and it’s something that’s not talked about a whole lot. It’s almost a taboo subject.Well, I’m here to break that taboo and start talking about it more.My guest today is Amenah Armand. She’s an expert on the mental health effects of hustle culture and burnout. Amenah's the creator of Sane in the Membrane. She’s a holistic therapist, and she’s a nationally certified counselor.We are unpacking the concept of burnout. We talk about the dangerous things that burnout can lead to, and we also have a really interesting conversatio

In today’s quick tip episode we’ll talk about high-ticket sales. Specifically, how to sell more high-ticket offers, with zero “selling.”I want to define "High-ticket," as an offer that you sell that is north of $5,000.$5k and above. Whether it’s a coaching program. Whether it's one-on-one, group coaching. Whether it’s a mastermind. Whether it’s a certification. Whatever it might be. Maybe you sell something that’s $5,000. Maybe you sell something that’s $25,000. Maybe you sell something that’s $50,000. Whatever it is, that’s what I’m referring to as high-ticket today.By the way, if you’re not watching my episodes on YouTube you’re missing out. There are a lot of things you don’t see if you’re only listening to the audio version of the podcast. It’s The Art of Online Business channel over on YouTube.I also have a clips/highlights channel over there in addition to my Rick Mulready episodes.Be sure to check those out for more great Art of Online Business content.In this episode, you’ll learn:A new

Karen Carr is a realtor who helps other realtors, brokerages, and teams learn how to use YouTube and Google to generate leads. She does it really, really well.She’s also a former member of our Accelerator coaching program.In the summer of 2018, Karin Carr was just starting her online business. Twelve months later she did nearly a hundred thousand dollars in revenue.This past December she hit a million dollars in revenue in her online business.I asked her to come on the show today to share exactly how she did that. How in just over three and a half years she went from nothing in her online business to doing a million dollars in revenue.I’m going to have Karen break down exactly the types of things that she has done to have the kind of year she just finished.She’s so happy, and she’s just an amazing person. I thought that she’d be a really good case study for you to hear, and learn what she’s done to see amazing growth in her business.In this episode, you’ll learn:How Karin’s resistance to tracking data had her

In today’s quick tip episode I want to dive into a topic that I’ve been hinting at a few times in recent shows.I want to spend a few minutes talking about what I mean when I say, “Simplicity is what scales.”I was recently auditing an Accelerator member’s business. I discovered there was a ton of unnecessary complexity in their business.Complexity that’s holding them back from scaling their business faster.I’m a huge fan of simplicity. Years ago, however, my business was anything but simple.It was super complex, with different offers for different audiences. The back end of the business was a spider web of different tools connected to each other in weird ways.Things got so much better when I simplified everything down to four key components in the business.We scaled the business. We created more revenue and more profit. I was working the least amount of hours that I ever had, and I was the happiest I’d ever been in the business.That’s what I want for you and your business, and it starts with simplifying the bu

Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think we’ve ever devoted a full episode to SEO.In almost 600 episodes, I’ve slept on it. I haven’t talked about it.That changes today.Joining me to share his expertise is Gert Mellak. Gert's the founder of a company called SEOLeverage.com. He’s the creator of the ERICA Framework. He’s also the author of the book The ERICA Framework.Gert is a very knowledgeable person when it comes to SEO. He's going to share how to get started with SEO, talking about things like: how much time it actually takes. Should you be getting help with this? Should you be hiring an agency like Gert's agency? How long it takes to see results from SEO. Where does it fit in the marketing ecosystem of your business?One big thing that jumped out at me from this interview is it’s not as scary as many of us think.When I think of SEO, I think it’s a huge project and so much work.Well, Gert shar

Today I want to talk about a topic I’m seeing come up more and more in my coaching sessions.I’ve been in business now for eight years with my online business. For the first several years I made the huge mistake of not segmenting the conversations that I had in my business.When we segment, it’s going to lead to stronger relationships with people that you serve or want to serve.When you segment, it’s going to serve them for where they are at, based on interests or their level of expertise, or whatever it is that you do in your niche.It can increase open and click rates in your emails. It can increase sales. It can increase your repeat customer count. It can also bring in lost revenue from card abandonment.There’s a whole bunch of benefits to segmenting. I think the biggest one is how it allows you to have the right conversation with the right person based on wherever they are at in their journey.We’re going to cover all of this in today’s quick tip episode.In this episode, you’ll learn:Which main categories to

I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show. Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words.She loves writing launch copy that makes big bucks.This is her third time here on the show. I’ve been working with Brittany for about a year and a half, and she’s completely helped me transform the way I communicate my brand.She’s here to talk about all the uncool marketing tactics that have been taught for years, and that have been used by so many people. Up until a couple of years ago, I also used them.That’s what I was taught. That’s what I learned; all the unsavory marketing tactics that get taught, that so many people use, and that people are done with.When I say people, I mean your audience. The people you are looking to serve. They’re done with these marketing tac