Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers [abridged]
  • By Seth Godin
  • Duration: 2:01:14
  • Narrator: Seth Godin
  • Publisher: Simon & Schuster

Discussion Group Questions 1. What is the allowable for your company's product? If you don't know, how would you compute it? 2. What is the lifetime value of a customer to your...

Survival Is Not Enough: Zooming, Evolution, And The Future Of Your Company [abridged]
  • By Seth Godin
  • Duration: 3:05:04
  • Narrator: Seth Godin
  • Publisher: Simon & Schuster

You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve. Evolution...

Unleashing The Idea Virus [abridged]
  • By Seth Godin
  • Duration: 2:07:23
  • Narrator: Seth Godin
  • Publisher: Simon & Schuster

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively...