Medsider Radio: Learn From Proven Medtech And Healthcare Experts

According to a recent L.E.K. survey of hospital executives, 56% of the respondents haven taken steps to reduce medical device sales rep access to their facilities. In fact, the CEO of an Illinois hospital stated, “We’re constantly trying to limit the sales reps…We want to see what they’re selling before they get a hold of...[read more]Related Stories Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To Social Media Best Practices for Marketing Medical Devices Are Medical Device Models the Key to Building a Lean Medtech Startup? 

Information overload is an issue that all of us face. Finding a decent signal in the midst of a very noisy world is a difficult challenge. Few are able to master it on a consistent basis. And that includes doctors. Check out some of these stats: 100,000 scientific journals are now in circulation. 30,000 new...[read more]Related Stories Social Media Best Practices for Marketing Medical Devices Can Nurep Solve the Inefficiency Problem in Medical Device Sales? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To 

What do Stryker, Biomet, Medtronic, and Boston Scientific all have in common? Yes, they all manufacture medical devices. But more specifically, all four of these medtech companies have implantable device divisions. And from 2005 – 2011, the implantable device segment has been the most consistent top performer relative to other categories including: in vitro diagnostics...[read more]Related Stories Social Media Best Practices for Marketing Medical Devices Are Medical Device Models the Key to Building a Lean Medtech Startup? Can Nurep Solve the Inefficiency Problem in Medical Device Sales? 

Warren Buffet is often quoted as stating, “The best time to be greedy is when others are fearful.” But can this same concept apply to the medtech space? Can limited partners (the investors in a venture fund) be sold on the idea of bankrolling early stage medical device companies? In this interview with Mike Carusi...[read more]Related Stories Why Intersect ENT is an Example of Hope for the Medtech Industry Are Medical Device Models the Key to Building a Lean Medtech Startup? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To 

How will healthcare reform affect care delivery and reimbursement? And what will the impact be for medical device companies? These are probably the 2 biggest questions that medtech companies need to answer in order to succeed in the future. Unfortunately, there aren’t solid answers at this point. But there are some people that can help...[read more]Related Stories Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To Social Media Best Practices for Marketing Medical Devices Why Intersect ENT is an Example of Hope for the Medtech Industry 

Picture this. You’re a medical device sales rep covering a procedure in one part of your territory. But unexpectedly, you get a call from a physician needing case support on the other side of your geography. What do you do? There’s no way you can cover the case, right? The drive-time won’t allow you to...[read more]Related Stories Social Media Best Practices for Marketing Medical Devices Can Medical Device Companies Increase Sales and Reduce Costs at the Same Time? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To 

The lean startup movement has become increasingly popular within the tech community after the release of Eric Ries’ book in 2011. Although I personally believe the lean startup methodology is brilliant, some aspects are difficult to apply to the medtech space. For example, it costs significantly less money to iterate on a software idea in...[read more]Related Articles Can Medical Device Companies Increase Sales and Reduce Costs at the Same Time? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To Social Media Best Practices for Marketing Medical Devices 

The 2.3% medical device tax is burdensome. Regulatory timelines are long (and expensive). Reimbursement is not only decreasing, but also incredibly hard to obtain. Venture capitalists are losing interest in early stage medical device deals. Is it all downhill for medtech? There is no doubt the current healthcare environment is challenging. But certainly not impossible...[read more]Related Articles Are Medical Device Models the Key to Building a Lean Medtech Startup? Why Early Stage Medical Device Deals Aren’t as Bad as You May Think Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To 

Did you know the FDA recently issued a multi-million dollar contract to a private company that will be charged with monitoring social media? Yes, multi-million. Needless to say, that’s a significant amount of money. Although many would argue the FDA has not been very clear regarding its guidance towards social media, you can’t deny that...[read more]Related Articles Can Nurep Solve the Inefficiency Problem in Medical Device Sales? Can Medical Device Companies Increase Sales and Reduce Costs at the Same Time? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To 

As the world of healthcare continues to change and evolve, hospitals and healthcare providers are facing a major dilemma. There will continue to be an increasing number of patients that need healthcare. But, the reimbursement for healthcare services will continue to decline. In other words, there will be more customers checking out, but less money...[read more]Related Articles Social Media Best Practices for Marketing Medical Devices Are Medical Device Models the Key to Building a Lean Medtech Startup? Can Nurep Solve the Inefficiency Problem in Medical Device Sales?