100 Days Of Seo

'SEO Copywriting" is a term that gets thrown around quite a bit.   Is it SEO? Is it copywriting?   Can the two ever coexist? Joel Klettke and I discuss this in today's conversation. Quick Links: 00:00 Introduction 01:40 What is SEO copywriting? 05:22 Beginner copywriting and SEO mistakes 08:00 Why CTR is the most important metric in Page 1 SEO rankings 10:15 SEO vs. Content Marketing 11:00 SEO research and Copywriting research ---- What SEO copywriting means really depends on who you ask. Some live and die by it and some swear it is it's own full-blown skillset. Copywriters who also know SEO and understand the impact of rankings and title tags are awesome. Joel, and I, both hate the phrase SEO copywriting because typically when you're writing copy for the web you're writing for the intent of engaging a human being SEO copywriting, on the other hand, is a phase used by companies on Upwork who want spammy articles they hope will bring in search traffic but also covert people to an offer. It becomes this less a

SO many of you asked questions for Season 2 that we'll actually be doing an additional episode in January! Want me to answer YOUR question in Season 3?

Buckle up for one HECK of an interview with  Kevin Indig (Atlassian / G2 / Shopify) this week on the podcast. We chat about: Learning SEO 10X faster What to do when you get stuck Beginner SEO mistakes Building an SEO / content team How to get great advice Advancing your career

Join the SEO for the Rest of Us Community: https://seofortherestofus.org/community Read: Here are my eight (yes, 8!!!) core takeaways from this interview: 1. The Secret to Creating Great Content We need to put out content every day. That is the currency of today’s day and age. Content that compels people to take action, that compels people to improve their lives, that gives them what they need to get on the path to happiness, essentially, fulfillment. That’s what every human being actually wants. Secret of life right there. When we create content that gets people into action, they’re going to love us. If your content is just like, oh, okay, they just regurgitated that other blog posts that everybody else is parroting, it just falls flat, but when it gets people to change, to shift, three years later you’re going to look back and this will be the turning point for them. Put out the kind of content that gets people to say F it. I’m going to do that 90-day challenge. I’m going to do it. I’m going to break throug

Here are my 3 core takeaways from this interview: 1. How to Learn SEO Fast Measuring the number of mistakes you make is not a very good measure of development. You could make the same number of mistakes continuously, or that number of mistakes could rise continuously, and your level of knowledge and development could increase alongside it. That's often the case. The thing that you should track is how good you are at learning from mistakes. You can make a hundred mistakes in one week, and then you can make a hundred mistakes in the second week. The thing that isn't acceptable is to make the same mistake more than once. You do that a lot at the start because you can't quite isolate what really it was that you specifically did that is not quite working. Some people fall into the trap of trying to avoid problems and mistakes as opposed to embracing the art of failure and actually taking those learnings and applying them. Your goal is to be very good at knowing what you've done wrong. 2. The Most Dangerous SEO Mis

If you are in the marketing automation space, it's great to look at the HubSpots of the world and try to leverage that to gain insight, but you can also look at sites like Wirecutter. You can look at any other property that has been able to kill it from an SEO standpoint and reverse-engineer what gave them success. One of the key insights I've recognized is when you look at Moz, Salesforce, or HubSpot, a lot of them have been able to establish a lot of traffic by simply creating glossary sections of their websites. That's something that, as an SEO, you should be able to look at and ask how can I apply this to my industry? If you're a coffee company, maybe you create a glossary around the different phrases that are interesting to coffee. If you are a plant company and you're selling plants, create a glossary section on your site that is dedicated to the bonsai trees, to the tulips, to any other plants. Don't hesitate to look at other industries outside of your own for inspiration. Subscribe on YouTube: http://

and yet, here we are. ❤️ Please vote, tomorrow. Black Lives Matter Women’s Rights are Human Rights No Human is Illegal Science is Real Love is Love

Season 2 of SEO for the Rest of Us drops on November 9th and carries us through the holidays into January 2021. In this episode, I dive into why I can't wait to share that with you.

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