100 Days Of Seo

'SEO Copywriting" is a term that gets thrown around quite a bit.   Is it SEO? Is it copywriting?   Can the two ever coexist? Joel Klettke and I discuss this in today's conversation. Quick Links: 00:00 Introduction 01:40 What is SEO copywriting? 05:22 Beginner copywriting and SEO mistakes 08:00 Why CTR is the most important metric in Page 1 SEO rankings 10:15 SEO vs. Content Marketing 11:00 SEO research and Copywriting research ---- What SEO copywriting means really depends on who you ask. Some live and die by it and some swear it is it's own full-blown skillset. Copywriters who also know SEO and understand the impact of rankings and title tags are awesome. Joel, and I, both hate the phrase SEO copywriting because typically when you're writing copy for the web you're writing for the intent of engaging a human being SEO copywriting, on the other hand, is a phase used by companies on Upwork who want spammy articles they hope will bring in search traffic but also covert people to an offer. It becomes this less a