Journey To $100 Million

A few years ago we needed a slightly higher quality printer. We had one that Kevin brought to the business which worked well but it took a long time to print on high-quality mode. We needed something that was high-quality without having to wait for that feature. Erik got with a local company with whom you could lease a printer for $60 a month. What Erik didn’t realize was that he was buying it and making payments on the purchase price. Surprise #2 on the day of installation was that they brought a big box truck to carry the printer which is massive. It’s too big and takes up too much space. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Arr

Rocks are the things that allow you to keep moving toward your goal. They’re not the little day-to-day things but the big things that will get you to your 10-year goals. These are things you’re going to achieve and implement that could change each quarter but will set you on the path to your long-term goals. What are your rocks? — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

We have been working on our segmentation for the past 6 months or so, deciding that we’d no longer appeal to everyone but instead to 3 industries: law firms, medical practices, and home services. Historically, we’ve done the best for companies in those segments. But each one of those segments is still huge and can be broken down much further. The problem was: our messaging was still too general. We focused on law firm marketing for the first campaign. We’ve spun off a new website (arraylaw.com) and have marketing targeted to law firm clients. After about 4-5 weeks, Erik started to lose patience and pushing extra hard which resulted in rising tensions, holes in the process, and extra work on those involved. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning dig

This happens all the time where you want to put a ton of research into something with extensive planning and strategizing. This process takes forever and by the time you’re ready to make a decision, it could be the wrong one that you’ve now spent weeks and weeks contemplating and working on. Instead, make a decision quickly and get off and running. If it’s a failure, move onto the next thing. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show

The Kindle version of Erik’s book, Million Dollar Journey, is available on Amazon. Something you might not know is that the Kindle version of a book is published separately from the paperback version which is published separately from the audiobook. In Erik’s case, the Kindle was the first one ready for market. Erik went to Fiverr and searched for a top-tier person to convert the book into the Kindle version. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more info

For years, Kevin ran his business without recurring revenue (project-based). He had a rule: everything is done by the month. If you’re going to look at a good year, then you’ve got to have a series of good months. At the end of the month, that’s a hard stop and whatever happens - from a revenue standpoint - happens. Everything is set in stone at the end of the month. This pushes people to hustle and make sure they meet their goals and quotas. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous mon

Array Digital is raising the stakes to ensure we always sell to our ideal prospects. We have begun niching in on three specific personas: law firms, medical practices, and home services companies. We don’t want to lose a big deal so by setting and regularly updating our threshold for deals with customers that may not be not our ideal prospects; the threshold starting Jan 2021 is $10,000. We plan to work towards only accepting clients that fit within our niches. We know that we can do an amazing job within our segments, and we do not want to make mistakes at our customer’s expense. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Ke

This is a situation where the person you have in a particular position is not the right person. What you don’t want to do is keep that person to continue to do that or sliding them into a position that you don’t need. At the end of the day, if you had the seat unfilled, there is not typically a place that you can force them into. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

When’s the last time you updated your marketing strategy? We make a lot of changes as ideas come up, but it is a good idea to regularly update your marketing strategy to make sure it aligns with your current execution. Our original strategy was to market towards l local business only. Since we are meeting with our prospects face to face during Covid, we are able to pitch the same way with potential customers that are not local. Along the way we also noticed were doing things that no longer fit in our marketing strategy. Once you realize there is a discrepancy, you have to reconcile it. Once we updated our marketing strategy, we were able to cut off projects that no longer serve a purpose. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & e

Erik operated as a one-person company for 6-9 months before realizing it was time to hire someone else. He advertised and found a person but it was one of the biggest business decisions he ever made. The idea of hiring someone is to get a lot of the work off your plate and to help you refocus on the business instead of constantly working in the business. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to

You have the right person - they’re a good fit culturally and have the experience to make them great at their job - but you either don’t have a seat for them or they’re in the wrong one. In this case, you’re hoping you have somewhere else they can go but if not, you have to let them go. It doesn’t work to try to put someone into a seat they’ve never done before. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episode

This is a shoutout to Erik’s friend who he met through a mastermind they are both a part of, Darren Fox, owner of Idea Marketing Agency. Erik saw a post of Darren on Facebook wearing his company’s hat and they traded swag. Don’t worry, this episode is not all about hats and trading company swag. It’s about forming relationships with other people in your industry. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past epis

We have a few web series where we interview people live: Managing Partners and Lunchtime Live (which we are winding down now). One each one of these series, Erik has a couple of emails go out. About 5 days beforehand, he has one go out as a reminder to the person that the event is upcoming. Before, Erik would just try to remember to send it but it’s easy to forget. The 2nd email is sent right after the interview concluded to say ‘thank you, you did great, do you have anyone you’d recommend for the recording.’ Erik has recently automated the draft email and scheduled it for the future. Tune in to hear how it works. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Fo

Do you know what your unique ability is? It’s the intersection between what you love to do and what you do best. As an entrepreneur, you probably started off your business doing a million different things. But you should work toward delegating the things that you do not do well or love to do to others around you. This way, your team will be happier and things run more smoothly. Then it has to extend to your team members too. They’ll love what they do and do a great job at it. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-orga

As Erik wraps up the writing for his book Million Dollar Journey documenting the process of going from $0 in revenue to a $1 million company, he was going through acknowledgments and people he wants to thank. That includes all of his former bosses whom he learned a tremendous amount from along the way. He acknowledges each in this episode. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100mill

Erik's book is days (hopefully) from being out on Amazon and available for your purchasing pleasure *hint, hint*. But first, he wants to thank those who directly helped him in writing and getting this book produced. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

As Erik puts the finishing touches on his book Million Dollar Journey, his editor told him that he needs an acknowledgments page. He talked about these people throughout the book but he wrote more specifically on these pages how these different groups helped him in writing this book and getting to this point. It started with his father who started a video store where Erik worked nights and weekends. It taught Erik so much in leadership, deadlines, making, and keeping promises to your boss. He picked up so much wisdom on how to interact with people. And more recently, he wants to thank his wife Lia who has to deal with the ramifications of all the initiatives Erik does. He also went into business with her and it was a tough time but they learned so much going through it together. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Markete

Ever since the early days of going into business, Erik had a feeling that he would do better if he niched into a particular industry. But he never knew what industry was best and that uncertainty rolled into Array Digital. Both Kevin and Erik knew niching was probably a good idea but didn’t know how to go about it. Then about a year ago, they joined a mastermind and everyone in the group niches and profess it all the time. The people in the group that are the most successful are the ones with the tightest niche. Over the past several months, our company started niching and even started Rival Digital that took that to the extreme. But there have been plenty of times where we lost out on business because the prospect went with a marketing company that focused on their niche. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers

In this episode, Erik individually thanks current and former business partners. He owes them a lot because he acquired knowledge by making mistakes, lessons he learned at their expense. His first business partner was his wife, Lia, with whom he ran a bakery. The second was Clinton Stevens, his business partner when he was doing DoD work. Erik learned so much about how to deal with people and the government and about the risks of not diversifying your client portfolio which ended up dooming the company. And lastly is Kevin who benefited from all the lessons Erik learned along the way. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digi

Erik is putting the finishing touches on his upcoming book Million Dollar Journey which teaches entrepreneurs the ability, the knowledge, and the lessons learned to get to the million-dollar mark. In the acknowledgments section, he’s thanked a lot of people including his trusted advisors who he thanks individually in this episode. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com