Journey To $100 Million

Running a business is not always smooth sailing. It's a long and bumpy road, with lots of ups, downs, and zigzags along the way. However, the downs in between were necessary to get to a better time. With Erik's case, it took 8 years and a merger with someone else to get Array Digital to a point where it is well over a million dollar per year business. So if you’re thinking of starting a business or embarking on a similar journey to a $100 million dollar business, it’s imperative that you keep these 3 things in mind. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Bri

It can be tempting to want to work with anyone who comes in the door, no questions asked. But just as a potential client is evaluating whether your services are the right fit for their needs, you too should take into consideration if the time and effort you need to spend with that lead are worth it. Take it from Kevin's experience during his sales call with a lawyer (and lead) from New York. Find out what happened in this conversation. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly m

The path to becoming a Million Dollar revenue business is not like a walk in the park. It’s natural for the journey to come with inevitable plateaus — and you might even need to cross the Valley of Death. Erik and the Array Digital team experienced it firsthand. Learn more about the concept of the Valley of Death and how recognizing it can take your business to the next level of growth. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and

If you want to get something done properly within your organization, there are 3 things the people in your team should have. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

Four years ago, Erik and Kevin merged their companies to form Array Digital. They kept their individual company websites running but noticed their teams are identifying themselves as "Erik’s crew’" or “Kevin’s crew" and not as “Array Digital” team members. To accelerate the merge of the two companies and extinguish the idea of the “old companies”, Erik ordered to shut down the old websites ~ even though they are still getting traffic and leads from them. Turns out rushing the transition is not a good idea. Find out why in this episode. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $1

Array Digital started off as a software company that created mobile and web-based apps for businesses that were amazingly designed so they looked great and worked great too. That lasted for the first year and then we transitioned into being exclusively digital marketing. It took a long time for people to realize the company was no longer doing apps and software anymore. It’s actually still happening that people have not grasped the fact that we no longer do that and have moved to digital marketing. We realized that we had to talk about it publicly and often. It couldn’t be just one blog post and then done. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder &a

Truths can be discovered by many people. Everything we say is a derivative of the stuff we’ve learned in school or the content we’ve sought out and consumed. Everyone comes to their own conclusions about those experiences and those learnings. Entrepreneurs that Erik follows on Twitter almost always say the same things. It’s not that they’re copying one another but they’ve arrived at the same truths through whatever mechanisms got them to that point. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anony

Back when Erik was in high school, he wanted to get into the newspaper business. His big entrance into the entrepreneurial world was delivering the newspaper. He didn’t know how to get into it but he wanted to during the summer so he asked his friend if he could take over his route when his family was on vacation that summer. Erik very quickly learned customer service and how important it is. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show,

As you progress in anything, you get better. You’ll see big gains but eventually, you’ll plateau off. At that point, you need to change what you’re doing in order to keep growing and reach the next plateau. When Erik posted this on Twitter, he received this reply: “Insanity is thinking that what got you there would eventually get you out.” No matter where you are on the Valley of Death, if you want to move, you have to change your systems, your thought patterns, and the way you’re doing things. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podca

Once you establish your business, there are 3 core functions that you have to work on and that have to be working properly. The first core function is sales and marketing. Since marketing leads to sales and referrals, sales & marketing should be aligned and not working independently of each other. The second core function is operations. As soon as the contract is signed it is sent to Operations to start onboarding, scheduling meetings, so we can perform, and provide results. If operations are not working, customer retention will go down. The last core function is accounting and finance: This is how we bill, invoice, keep clean books, project revenue, and make goals. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He s

It’s been a long time coming but the writing, editing, and publishing of Million Dollar Journey are done and the book is finally available for purchase on Amazon! It’s available in a paperback or on a Kindle. The audio version is still being reviewed by Audible and will be available soon as well. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

We have strategic goals here at Array Digital. Things like increasing the amount of revenue that we bring in from a particular segment, in this case, law. We want to increase the number of new clients we get in the law firm marketing segment of our business and so we’ve put a lot of strategy behind it. The big push right now is law firm prospects and clients. One of the things we realized that was inconsistent with that strategy is what we were measuring. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers

In the early days of starting his own entrepreneurial business, Erik did neither. He subleased a room in a bigger office building because he didn’t have a lot of money coming in and he didn’t want to spend a lot of money on overhead. More recently, when he started Rival Digital at the end of 2020, they asked the question again. Kevin and Erik looked for places to buy but ended up going with a sublease. Rival seems to be going in the same direction as Array Digital: sublease first, lease next, then eventually buying. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Bri

Yes, a digital marketing agency is running a print ad. Can you believe that? Since we are so heavily focused on the law industry right now, we are looking for niche publications and websites where we can get our message out to their audience who also happens to be our ideal audience. One of these is an industry newspaper. Erik ordered a copy and saw that no other digital marketing companies were advertising there so he decided it would be a good opportunity. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Market

We have preached over and over about the power of niching. When you don’t niche, and you service anybody, it’s challenging for people to help you out and refer business to you. When you are general, people won’t put in the extra effort to figure out who to refer to you. We saw that for years but ever since we niched down to our 3 markets - law firm marketing, home services marketing, and medical practice marketing - the number of referrals we’re getting has dramatically increased. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co

This is all about creating processes. If you do not have a process in place, there is no way you can fine-tune it. You have to create consistency before you can point out issues, problems, and inefficiencies in your process. Then you can start to see the feedback from clients, data, and trends and improve your process. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

When it comes to getting new clients through your sales funnel and into your business, it all starts with your marketing collateral - things like posts on social media, ads you’re running, etc. The 2nd step is sales; those leads go to Kevin who then distributes them to one of the salespeople. The salesperson is the first stop on the buyer’s journey. When the agreement gets signed, we need to shift who owns the relationship to the operations team. There’s an actual hand-off here at Array Digital with a kickoff meeting between the salesperson, the operations team, and the client. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital.

This is different than the vision or mission statement of the company. For example, our mission is to grow to a $100 million company but that may not resonate with the team members. There has to be a vision that your team can care about and can get behind. For us, we wanted to create opportunity by building a $100 million company. We want to take all of our team member’s dreams and fit them inside of our goal. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more i

About 2 years ago, Erik decided he was going to write a book that is now complete and available. He knew that if he tried to work on it on any given workday, he just wouldn’t have the time and it would keep getting pushed back and never finished. He found that it was best to do it early in the morning, earlier than he would normally get up. Erik would get up at 5 am and write for 1-3 hours a day and he got the book written in a month. After finishing the book, he realized there were other things he wanted to do with his days. He repurposed that early morning for training for his Half Ironman. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Arr

The people you should fire immediately in your company are the people who are not a good cultural fit and who have no position. These people are a combination of ‘wrong person, wrong seat.’ — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!