Journey To $100 Million

We have big goals and we want to keep our growth going. So we want to hire two salespeople at the same time. We have goals this year to reach $3.5 million and so we need new salespeople to get there. The sales team is working on a lot of sales strategies and meeting regularly to track KPIs, discuss high-level strategy, and review the CRM. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100mill

When Kevin is in a sales meeting, he ensures that he understands the prospect’s business. He makes a point of talking more about their business than what Array Digital can do for them. It becomes easy to bring it back around to their business goals and how we can help with those. Be invested in how their business is running and how they expect it to grow. You’re there to do more than just marketing and focusing on all the aspects of their business will help you to do your job better as well. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast,

Kevin is deep into sales for both Array Digital and Rival Digital after taking a step back over the past few months, which means he has gotten back into sales calls. We have a process that we follow during a sales pitch and a slide deck that goes through all of the prospect’s digital marketing. Naturally, a new salesperson will follow from top to bottom because that’s what they’ve been told to do. That information is important for the client to see but you’ve got to know when to stop and change directions to ensure they see the most important information. Listen to the prospect and switch gears to get into the things that are applicable to them. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company w

At Array Digital, we’ve had a CRM since the beginning but we haven’t used it to its full potential. Erik and Kevin didn’t track every single movement they made because they had large networks and plenty of people to do business with. They logged basic things including emails and correspondence. With Glen joining the sales team, they continued in this same vein. But with the sales team growing, it’s become more important to have a CRM that’s in tip-top shape. It’s harder to do when you haven’t been doing it but it becomes a lot easier when you start a new sales team member on it. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital.

Kevin and Erik have been talking a lot about how we do things at Array Digital and have realized that just because other businesses do something a certain way, that is not justification for doing it just like them. There should be no “that’s just the way the industry does it.” For example, we bill our clients by ACH while most other businesses in our industry send an invoice then wait for a check to come in the mail with 60-90 payment terms. We set the expectation early with our customers and it’s not a problem because we did that. There are also things that we do culture-wise that are the “Array Way.” For example, we have unlimited paid time off. It sounds scary but with a few rules in place, it has gone over very well. We also do things in our culture to ensure individual team members get recognition throughout the day. There are so many more things that we’ve implemented here that define the “Array Way.” — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of A

This happens often with clients who will email us and seem to be experiencing an issue or are upset about something. It can lead to a ton of back and forth between different people. The best thing to do is to stop with the email stream and pick up the phone. There’s no way to decipher someone’s tone over email. Most of the time, it is easier to not assume and pick up the phone. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check o

At both Array Digital and Rival Digital, we have KPIs which stands for Key Performance Indicators. These are numbers we track over time because we want to see improvement over time. About a year ago, at Array Digital, we had an issue with clients paying us on time. So we started to track late accounts receivable. When we first started tracking this, we were shocked that 20% of our revenue was late. That is not how business should work. We implemented a lot of new processes in order to get that number down significantly. Listen in for ideas of how to get your clients to pay upfront and reduce the number of late payments. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and i

Erik likes to make decisions based on data. He often hears people in business saying they “think” this “could” happen and making changes to your company based on what could happen can get iffy. You don’t always have to make decisions based on hard data but it’s a great input that is less risky than guesswork. We have established centralized systems to collect data. But that data is often wrong which can really affect your decision-making process. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymo

When you’re marketing your company, part of your plan should be an established proven process. You want to have it on a website page that can be publicly accessed and it’s basically a page that says, ‘hey, if you’re working with us, this is the process you can expect.’ That process should be unique to your business and allows the prospective client to picture themselves working with your company. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the

Erik has been training for a Half Ironman that he has coming up in June. His fitness resolutions for the year are to train for and do well in the half ironman but also to get a 6-pack. This requires good nutrition. As he’s been focused on nutrition, he’s come across 2 fitness apps with great business models that have inspired him to create products of his own. The first app is called 6-Pack Abs in 30 Days. Each day, you click on the app and just press start. From there, it shows you exactly what to do with a countdown between each exercise. You do 13-21 exercises back to back. It only takes about 10 minutes and requires no thinking; it tells and shows you exactly what to do. The other app is called Romwod which he discovered when he used to do Crossfit. It’s similar to the ab app in that it shows you what you’re going to be doing, taking the guesswork out of it. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Jou

You have probably noticed guarantees in the business world. Think about slogans and business names that promise things. For example, One Hour Heating & Air has a slogan “We show up on time or you don’t pay a dime.” That’s their guarantee. Think about what you can do for your guarantee; it’ll help you stand out from your competition. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100millio

Erik recently bought a brand new bike but before buying a new one, he thought about buying a used bike. He started to look at bikes for sale online. The problem was that these online sellers generally don’t give you all the information that you need requiring you to do additional research. If you do contact them, they’re slow to get back to you and you have to schedule a time to come and see the bike. It’s an inefficient process. He discovered a website called theProsCloset.com. Their business model is to solve the problem of buying a bike secondhand. They buy the bike from the individual, inspect it, fix it as needed, then list it with all the information you’d need to make a decision to buy. Plus, they have it listed at a discounted price from the current retail price. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anon

If you’re about to start a business or you have a business but you don’t have these, you need to go back and establish the 3 things that make you different: your 3 uniques. If you’re developing a new business, think about the things that will make you stand out from the competition. If you have an existing business with a broad audience of customers, you start to figure out what makes you different and what will help to propel your business forward. You can ask your clients: why did you choose us over the competitors? — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flas

Erik recently came across a website called ModernPostcard.com. They give you a small piece of code that you can drop onto your website to track what users come to your website. That code results in the company looking up the IP address of the person that came to your website then finding the physical address from there. With the physical address, you can have a postcard automatically sent to them. This postcard is customizable and can be the introduction to the sales funnel. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organ

You can’t focus on everything, you have to focus on what’s most important. Look at setting 3 company goals that you can focus on and actually hit, making sure those are the most important things you should focus on. You can break those down into monthly or quarterly goals that will help you achieve those ultimate goals. Everything can’t be at the top of your priority list. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out p

This may seem like a ridiculous question but there’s been a lot of discussion about it around here. Here’s why: When Kevin and Erik first merged their companies, one of the things they were lacking was validation but they wanted to portray the amount of experience they have in the industry. Between the 2 of them, they had been in business for 10 years so they were willing to say they were a 10-year old company. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more inform

If you have a 10-year vision or even a 5-year plan in mind for your business, then you’re not going to get there if you don’t have a 1-year plan. This is something you can see yourself obtaining on a short-term scale that supports your 5- and 10-year plans. A 1-year plan is something you have a lot more control over. We have 3 goals for the company on a 1-year scale and, of course, many of our team members have personal goals as well. If you’re not sure about creating a 1-year plan, go to your team. Talk about where you see the company going and get their feedback to ensure it’s aligned with what you’re thinking. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Fo

We are looking to hire 3 new people here at Array Digital. First, we have two digital sales positions. We can teach you the digital marketing aspect when it comes to sales if you do have a background in sales. You can be anywhere in the United States although we give preference to people in the east coast timezone. Next, we have a part-time bookkeeper and administrative assistant who will work side by side with Katya, the only person working on the books now. We need this person to be located in Hampton Roads to help out with things going on in the office. If you are interested, go to our website at thisisarray.com/about-us/careers/ — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he wa

Erik and Kevin have concluded that we need 2 more salespeople at Array Digital to achieve our revenue goals for 2021. We ended 2020 with about $2.35 million in annual recurring revenue. We want to get up to $3.5 million by the end of 2021. We did an analysis and concluded that every single month, our overall monthly revenue increases by about $2,750. If we did nothing different and continued in this way, we would end the year at about $2.7 million. We fall short of our annual goal and hoping for the best is not a great solution. Erik and Kevin have decided to hire 2 new salespeople for a variety of reasons. Listen in to learn those reasons and why you should consider hiring more than one salesperson rather than banking on just one. If you are a salesperson interested in this position, apply at thisisarray.com/about-us/careers/ — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing

One of Erik’s new year’s resolutions for 2020 was to finally write a book about the beginning of his business journey. He’s been self-employed for 11 years now and it took 8 years to break through the $1 million revenue per year threshold. He is often asked by new entrepreneurs how he did it. So he put it all into a book. It took about a month to write it. The much harder part, he later found, was editing it. The written book has been edited 5 times now, twice by Erik and three times by professional editors. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing an